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Shopware Reviews & Product Details

TD
Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Shopware?

The fast and extremely competent support is particularly worth mentioning. Questions and concerns are dealt with quickly and the solution orientation is impressive. The extension fits seamlessly into the existing system and offers clear added value, especially for users who already collect reviews. We are very satisfied with the performance of the plugin and the support provided by the development team. A clear recommendation for anyone looking for a reliable and efficient extension. Many thanks at this point! Review collected by and hosted on G2.com.

What do you dislike about Shopware?

The extension fits seamlessly into the existing system and offers clear added value, especially for users who already collect reviews. We are very satisfied with the performance of the plugin and the support provided by the development team. A clear recommendation for anyone looking for a reliable and efficient extension. Many thanks at this point! Review collected by and hosted on G2.com.

What problems is Shopware solving and how is that benefiting you?

Ease of use and reliability: Since the plugin works “flawlessly”, it offers a stable and reliable solution for e-commerce companies that want to optimize and automate their rating systems. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello Tobias,

Thank you for your review and for choosing Shopware. We appreciate your positive comments on Shopware’s performance, our plugins and the support team. We are happy to help you achieve your business goals.

We would be more than happy to hear your thoughts personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

Shopware Overview

What is Shopware?

Shopware, founded in Schöppingen in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options for B2C, D2C, B2B, as well as service-based use cases. Shopware is well-positioned and one of the market leaders in its segment, especially in the DACH region, with a fast-growing business in North America. The solution is headless, API-first, and uses an open source architecture, allowing merchants to individually customize and scale the product offering, creating a strong customer experience. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem. Shopware merchants currently process a combined GMV of more than 20 billion USD across the global Shopware platform.

Shopware Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Dutch, Polish, Portuguese, Russian, Spanish
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Product Description

Shopware is a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options for B2C, D2C, B2B, as well as service-based use cases. The solution is headless, API-first, and uses an open source architecture, allowing merchants to individually customize and scale the product offering, creating a strong customer experience.

How do you position yourself against your competitors?

Open commerce empowers you to seize the collective force of our community and partnerships. You benefit from a worldwide network of established developers, looking into the future of ecommerce and continuously advancing the platform to meet the latest market developments. It is exactly this focus that makes the difference and enables merchants to grow strongly and sustainably in the ever-evolving world of digital commerce.

You have the flexibility to build your own platform infrastructure according to your business needs. And you have the freedom to transform and adapt effortlessly. Choose which operating mode is most suitable for your business right now: Our full-service cloud solutions are perfect if you're looking for a proficient way to realize your ecommerce projects quickly. Whereas the Shopware self-hosted modality offers you maximum flexibility and customization options.


Seller Details
Seller
Shopware
Company Website
Year Founded
2000
HQ Location
Schöppingen
Twitter
@shopware
6,440 Twitter followers
LinkedIn® Page
www.linkedin.com
383 employees on LinkedIn®
Description

Shopware provides high-performance B
C and B
B ecommerce solutions, enabling global businesses to scale rapidly and efficiently. By combining the robust security of open-source technology with the agility modern businesses demand, Shopware delivers cutting-edge innovation, reliability, and unmatched adaptability—while being fully GDPR-ready and accessible for all users. With cutting-edge, ready-to-deploy features and a headless, API-first architecture, Shopware offers the flexibility to craft tailored, best-of-breed strategies that drive sustainable growth. Trusted by over 50,000 companies worldwide and supported by an extensive partner ecosystem, Shopware is built to adapt and evolve alongside the ever-changing market landscape. Top industry analysts, including Gartner, Forrester, and IDC, consistently recognize Shopware for delivering impactful solutions that prioritize efficiency and long-term success. Founded in
000 by Co-CEOs Stefan and Sebastian Hamann in Germany, Shopware continues to lead the way in digital commerce innovation and performance.


TS
Overview Provided by:

Recent Shopware Reviews

Verified User
I
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Bisher und in en letzten Jahreneine etwas über Durchschnitt gute Zusammenarbeit"
Zuverlässig, Kosten-Nutzen-Verhältnis, stetige Weiterentwicklung, Plugin Ökosystem
Sven B.
SB
Sven B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent shop system with high flexibility"
Excellent shop system with high flexibility We have been using Shopware for our online shop Müller Small Living for many years and are extremely s...
Gerhard B.
GB
Gerhard B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Shopware 6 für kleine Shops"
Das Backend in Shopware 6 hat eine sehr benutzerfreundliche Oberfläche, welche vor allem optisch was her macht.
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Shopware Media

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Shopware Account
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Build the exceptional with Shopware
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Shopware Admin
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Have you used Shopware before?
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154 out of 155 Total Reviews for Shopware

4.1 out of 5
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154 out of 155 Total Reviews for Shopware
4.1 out of 5
154 out of 155 Total Reviews for Shopware
4.1 out of 5

Shopware Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ShopwareQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Sven B.
SB
Online-Shop Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Shopware?

Excellent shop system with high flexibility

We have been using Shopware for our online shop Müller Small Living for many years and are extremely satisfied with the current version Shopware 6.

As a manufacturer of high-quality furniture "Made in Germany", it is essential for us to have a powerful and flexible shop system. Shopware 6 offers us exactly that: intuitive operation, modern technology and extensive customisation options. We were particularly impressed by the simple integration of our furniture configurator (pCon), which our customers can use to design customised products.

Another highlight is the modular structure, which enables us to continuously develop our shop and adapt it to new requirements. We also appreciate the strong community and the reliable support, which is always on hand to help us with questions or new challenges.

We can recommend Shopware 6 without reservation - a powerful, future-proof and flexible system for companies that want to run their e-commerce professionally.

Conclusion:

✅ Flexible & customisable

✅ Easy integration of third-party providers (e.g. our furniture configurator)

✅ Future-proof & powerful

✅ Large community & professional support

Many thanks to the Shopware team for this great product! 👏 Review collected by and hosted on G2.com.

What do you dislike about Shopware?

The text editor for the shop pages is not very convenient. Review collected by and hosted on G2.com.

What problems is Shopware solving and how is that benefiting you?

Shopware 6 primarily solves the problem of flexibility and scalability in our online shop. Thanks to its modular structure, we can make individual customizations without having to sacrifice updates or new features.

The intuitive user interface makes daily tasks easier for our team—from managing products to handling orders. We particularly value the extensive SEO capabilities, which help us improve the visibility of our products and increase traffic.

Additionally, we benefit from the multi-channel functionality, allowing us to easily list products across multiple platforms simultaneously. Overall, Shopware 6 has made our internal processes more efficient and boosted our revenue by providing our customers with a modern and user-friendly shopping experience. Review collected by and hosted on G2.com.

MS
Geschäftsführender Gesellschafter (CEO)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about Shopware?

I have been a Shopware user since 2015 and have come to appreciate the good to very good quality support (e.g., Moritz) over the years. There has always been not only an active community but also many agencies with a very broad range of topics. So, there are plugins for most needs. Version 5 was not designed to last forever in terms of architecture: many of the plugins at that time "dug" deep into the system and left their traces. Therefore, a fresh start was doubly sensible: with Shopware 6. The rule-based configuration opened up a wide range of applications, making the use of many plugins obsolete. Of course, one has to familiarize oneself with the new configuration possibilities - but that's like with any new system. However, many options were intuitive and therefore not rocket science. We did not implement the connection to marketplaces directly from SW6, but instead, we interposed Plenty here. Our external IT staff was also impressed by the technical implementation in SW6 and gave me the feedback: for any demanding shop solution, he will suggest SW6. The contact through the Shopware Community Day is ideal for getting direct contact with the SW team, but also for engaging in conversations with SW partners and listening to interesting lectures. And, of course, to let the day end together and relaxed in the evening. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

With the global orientation, I found it unfortunate that most documents/videos/representations are increasingly in English. Yes, I have no technical problem with it, but I simply find it more relaxing in my native language.

Due to the switch from purchase options for plugins to rental, the costs for plugins have virtually exploded. I have experienced this myself with some examples and then decided against some plugins. Fair costs, yes, but some agencies really take advantage - in some cases more than doubling the costs when viewed annually. It would be nice if SW could observe this and approach certain agencies - because this is not a good development. Review collected by and hosted on G2.com.

What problems is Shopware solving and how is that benefiting you?

SW is connected to Plenty with us and is available through various channels from several national and international marketplaces and our own shops (internationalized, 6 languages, 3 shops). Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hi Martin,

Thank you very much for your detailed review! We’re thrilled you value Shopware’s flexibility, rule-based configuration, and active community. It’s great to see how Shopware 6 supports your multi-shop, multi-language operations effectively. We appreciate your feedback on plugin costs and language resources – it helps us improve.

Thank you for being a loyal user and part of the Shopware community! We're looking forward to continuing our partnership and supporting your ongoing success with Shopware!

All the best,

Your Shopware Team

Gerhard B.
GB
Ich mache alles
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Shopware?

Das Backend in Shopware 6 hat eine sehr benutzerfreundliche Oberfläche, welche vor allem optisch was her macht. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

Shopware 6 hat nicht die Möglichkeit, Produkte, welcher einer dynamischen Produktgruppe zugeordnet sind über diese aufzurufen. In Shopware 5 waren die Produkte hingegen den Kategorien zugeordnet. Das hat es seiner Zeit erleichtert, der Überblick zu bewahren, wenn man zum Beispiel durch alle Produkte einer Kategorie gehen musste, wenn man mal etwas am Text von nur diesen Artikeln ändern wollte. Review collected by and hosted on G2.com.

What problems is Shopware solving and how is that benefiting you?

Es hilft mir meine Produkte online zu vermarkten. Review collected by and hosted on G2.com.

IT
Marketing / Digitale Medien
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about Shopware?

Thanks to its flexibility and modular structure, Shopware can be optimally tailored to our requirements. It offers many possibilities to customize layouts and functions individually, such as through plugins and extensions. The system also impresses us with its comprehensive support for different languages, currencies, and markets (ideal for international business models like that of KAISER). Features like product filtering, flexible pricing, integrated marketing tools, as well as easy management of categories and variants, are also more than practical. The strong community and broad support from third-party providers complete the overall package. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

We would like extended features for the export and import of items and texts, including more options for file formats (e.g., Datanorm, BMEcat) in addition to XML and CSV. A more sophisticated management of language selection would also be helpful. The same applies to the versioning of pages and elements to better track and manage changes in the larger context of a medium-sized company. Review collected by and hosted on G2.com.

What problems is Shopware solving and how is that benefiting you?

Shopware solves for us in particular the challenges of flexibility and internationalization. With its modularity and numerous plugins, we can customize layouts and functions individually. In addition, Shopware offers powerful tools for product management, pricing, and marketing, which make our internal processes more efficient. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hi Isabelle,

Thank you very much for your detailed review!

We are very pleased that you can optimally use the flexibility and modular structure of Shopware for your international business model. We gladly take the feedback on the export/import functions and the management of language selection to further optimize Shopware.

We look forward to continuing to support KAISER in successfully implementing its requirements!

Best regards,

Your Shopware Team

WS
Online Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about Shopware?

We chose Shopware because we did not want to miss out on the many advantages that a shop system offers. Especially the features for filtering products and the convenient search function of a shop system make this platform more attractive compared to a classic CMS system.

A modern system was sought that integrates harmoniously into the sophisticated system architecture and can score with extensive possibilities for designing content elements. Furthermore, at KAISER, the connection to other systems like SAP and PIM was very important to us in order to reduce the effort of content maintenance while simultaneously improving quality and avoiding redundancies.

Additionally, we also appreciate the possibilities for customization in terms of design and functionality through a variety of plugins and the diverse "ecosystem" of professional agencies and service providers. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

The export function from the shop could be improved, for example, in terms of the configurability of required elements or texts, language selection, and also the possibility of versioning elements/pages to be able to track changes. Review collected by and hosted on G2.com.

What problems is Shopware solving and how is that benefiting you?

Particularly the features for filtering products and the convenient search function of a shop system make this platform more attractive compared to a traditional CMS system. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello Wiebke,

Thank you for your review. We are pleased that Shopware is the right choice for KASIER due to its advantages.

Best regards,

Your Shopware Team

EH
Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Shopware?

What we like best about Shopware is the excellent customer support and the powerful B2B features, particularly the Digital Sales Room and Dynamic Access. These features provide comprehensive capabilities for optimizing B2B processes and effectively targeting business customers. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

What we dislike about Shopware is that there is still some room for improvement in flexibility and adaptability. While the platform offers many customization options, there are certain limitations that could be addressed to enhance its overall flexibility. Review collected by and hosted on G2.com.

What problems is Shopware solving and how is that benefiting you?

Shopware addresses several key problems for us, including the need for a robust and flexible e-commerce platform that can handle both B2B and B2C processes effectively. The platform's strong B2B features, such as the Digital Sales Room and Dynamic Access, are particularly beneficial. They help us optimize our B2B processes and target business customers more effectively. Additionally, the extensibility through plugins allows us to enhance our store's functionality according to our specific needs, improving our overall operational efficiency and customer experience. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello Eduard,

We appreciate your thoughts on Shopware’s customer support, the B2B feature set and are delighted that the system helps you achieve your B2B goals.

We would be more than happy to hear your thoughts on flexibility and adaptibility personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

AH
e-Commerce Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Shopware?

In the process of developing our online shop, implementing Shopware 6 has been a relativly smooth process overall. The platform offers comprehensive documentation and a well-structured interface, which helped us get started without too many obstacles. Shopware 6´s API-first approach makes integrations with third-party systems straightforward and efficient. Whether connecting to payment gateways, CRM systems, or other essential tools, we found the process to be relativly seamless. The flexibility of the platform allows for custom integrations when needed, which is a significant advantage for a business of our size. While some integrations required additional development effort, the platform´s adaptability ensured that we could connect everything we needed to run our operation smoothly. Another standout feature is the excellent customer support and the massive, active community. Whenever we’ve hit a roadblock, the customer support has been there to provide advice and share solutions, which has been invaluable. It's reassuring to know that we're not navigating this alone. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

One challenge we've faced is the learning curve, especially as we're working on such a large-scale project. Some of the more advanced features require a bit of technical expertise and time to fully grasp. Additionally, while there are many great plugins available, we've found that some essential functionalities require paid extensions, which can add up in costs. However, these are manageable challenges, especially considering the overall benefits Shopware 6 provides. Review collected by and hosted on G2.com.

What problems is Shopware solving and how is that benefiting you?

-Inventory Management

-Order Processing

-Costumer Experience

-Scalability Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello Anna,

Thank you for choosing Shopware. We are happy to hear your thoughts on our API-first approach and the advantages Shopware offers you. .

We would be more than happy to hear your thoughts on the learning curve and our plugins personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

PB
Online Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Translated Using AI
What do you like best about Shopware?

As DAS OFENZENTRUM, we chose Shopware 6 to take our online shop to the next level, and we couldn't be happier. The system offers us the flexibility and extensive features we need to provide our customers with a first-class shopping experience.

User-friendliness:

Shopware 6 impresses with an intuitive user interface that is easy to use for both our customers and our employees. Managing products, categories, and orders is straightforward and efficient, saving us valuable time in our daily business.

Flexibility and Customizability:

The ability to customize our shop individually is a major advantage of Shopware 6. We were able to perfectly tailor the design and functionality of our shop to the needs of our customers. The numerous plugins and extensions allow us to easily integrate additional features without requiring deep technical knowledge.

Performance:

Shopware 6 offers excellent performance, even with a high number of products and visitors. Our customers enjoy fast loading times and smooth navigation through our shop, which significantly improves satisfaction and conversion rates.

Support and Community:

The support from Shopware and the large community are another plus. Numerous resources and assistance are available to us for questions or challenges, supporting us in the optimal use of the platform.

Overall, we are very satisfied with Shopware 6 and can recommend it to any company looking for a powerful, flexible, and user-friendly e-commerce solution. Our online shop has greatly benefited from the switch to Shopware 6, and we look forward to continuing to provide our customers with an outstanding shopping experience. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

The support could be a little faster and the prices a little lower, so that smaller shops could also use it. What should also be improved are the exports, so that properties and their characteristics or translations of the article texts can be easily exported from the shop. Review collected by and hosted on G2.com.

What problems is Shopware solving and how is that benefiting you?

Simple multi-platform solution, especially with many variants. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello Pitt,

We are very pleased that Shopware 6 is the flexible, user-friendly, and powerful e-commerce platform of your choice. We would be happy to discuss our support and the product descriptions with you. You can reach us anytime at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

Verified User in Leisure, Travel & Tourism
UL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Shopware?

As a B2C business selling outdoor products for active nature lovers, we are thrilled with Shopware. The platform offers an excellent customer experience, allowing us to quickly and easily create category and product pages. The intuitive interface makes it easy to design engaging content that our customers love. Another highlight is the cross- and upselling features. These help us offer additional products that meet our customers' needs, leading to a significant increase in sales. The personalization options and AI-driven recommendations are particularly valuable for our business. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

There is little to complain about, but a minor downside is that integrating third-party tools can sometimes be a bit complex. However, the extensive partner ecosystem offers good support and solutions to overcome this. Review collected by and hosted on G2.com.

What problems is Shopware solving and how is that benefiting you?

Shopware significantly enhances the customer experience, which is crucial for us as a provider of outdoor products. The platform allows us to quickly respond to market trends and adapt our store accordingly. The ability to offer personalized experiences and recommendations has led to higher customer satisfaction and loyalty. Shopware supports our growth by providing the tools we need to succeed in a competitive market. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello,

We are delighted to hear your thoughts about Shopware, the customer experience it offers and the multitude of features (including the AI Copilot).

We would be more than happy to hear your thoughts personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

Verified User in Wholesale
IW
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Shopware?

Zuverlässig, Kosten-Nutzen-Verhältnis, stetige Weiterentwicklung, Plugin Ökosystem Review collected by and hosted on G2.com.

What do you dislike about Shopware?

Support kann noch besser werden, Übergang von Kauflizenz zu Plänen war nicht optimal für Bestandskunden Review collected by and hosted on G2.com.

What problems is Shopware solving and how is that benefiting you?

Das ist für eine Umfage zu umfangreich. Es gibt ständig neue Herausforderung. Wenn Shopware hier unterstützen kann, müsste ich überhaupt mal wer melden, der das jeweilige Geschäft versteht, damit Shopware unterstützen kann Review collected by and hosted on G2.com.