Best Omnichannel Commerce Software
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Omnichannel commerce software provides businesses with the means to create a seamless buying experience wherein customers can interact with them via all buying and influence channels. An omnichannel commerce product offers a unified platform that contains all the tools necessary to run multiple channels (online, mobile, in-store, social media, etc.). This helps maximize potential customer touchpoints and minimizes potential backend efforts. Any commerce business can benefit from an omnichannel solution, but it is most advantageous when combining online and brick-and-mortar channels, which are typically run very differently.
Omnichannel commerce software can and should integrate with e-commerce platforms, retail management systems, ERP systems, and marketing software. While the configuration of integrations will vary based on both the platform and the user, the overall goal is to connect all relevant sales channels. Similarly, omnichannel commerce software must manage both online and in-store channels, since multichannel retail software is primarily focused on unifying various e-commerce channels.
To qualify for inclusion in the Omnichannel Commerce category, a product must:
Provide a platform with tools necessary to manage all channels for a commerce business
Integrates with software for order fulfillment, cross-channel marketing, and more
Manage and combine primarily customer-facing commerce channels
Work with both online stores and brick-and-mortar channels such as POS
Deliver features for B2C or B2B omnichannel commerce, or both
Maintain product data and availability across all channels
Best Omnichannel Commerce Software At A Glance
Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
By Shopify
(652)4.4 out of 5
3rd Easiest To Use in Omnichannel Commerce software
View top Consulting Services for Shopify Plus
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Shopify Plus is the commerce platform for enterprise high-growth, high-volume brands, coupling speed and agility with the scalable foundation they need to grow bigger, faster. Our platform enables bra
Users
- CEO
- Owner
Industries
- Retail
- Apparel & Fashion
Market Segment
- 68% Small-Business
- 29% Mid-Market
Shopify Plus Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
151
Customer Support
80
Customizability
45
Easy Integration
42
App Variety
37
Cons
Expensive
67
Missing Features
50
Limited Features
39
Limited Customization
29
Poor Customer Support
28
Shopify Plus features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.8
8.7
E-commerce Integration
Average: 8.6
7.6
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
HQ Location
Ottawa, ONTwitter
@Shopify432,367 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
The SAP Commerce solutions delivers feature rich digital commerce capabilities built on a modern cloud native platform that will enable businesses to innovate quickly and deliver the perfect fit digit
Users
- Consultant
- Associate
Industries
- Information Technology and Services
- Computer Software
Market Segment
- 50% Enterprise
- 31% Mid-Market
SAP Commerce Cloud Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
42
Integrations
18
Product Management
16
Easy Integration
15
Easy Integrations
14
Cons
Expensive
22
Difficult Learning
15
Complexity
13
Slow Performance
13
Technical Issues
13
SAP Commerce Cloud features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.8
8.6
E-commerce Integration
Average: 8.6
8.7
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Twitter
@SAP301,846 Twitter followers
Ownership
NYSE:SAP
By Salesforce
(450)4.3 out of 5
Optimized for quick response
5th Easiest To Use in Omnichannel Commerce software
View top Consulting Services for Salesforce Commerce for B2C
Entry Level Price:Contact Us
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composabi
Users
- Salesforce Developer
- Software Engineer
Industries
- Retail
- Information Technology and Services
Market Segment
- 40% Mid-Market
- 34% Enterprise
Salesforce Commerce for B2C Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
80
Features
39
Customizability
30
Easy Integrations
29
Integrations
29
Cons
Expensive
31
Learning Curve
24
Difficult Learning Curve
20
Complex Setup
16
Difficult Learning
15
Salesforce Commerce for B2C features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.8
8.6
E-commerce Integration
Average: 8.6
8.5
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
HQ Location
San Francisco, CATwitter
@salesforce584,242 Twitter followers
By Salesforce
(225)4.4 out of 5
Optimized for quick response
7th Easiest To Use in Omnichannel Commerce software
View top Consulting Services for Salesforce Commerce for B2B
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative produ
Users
- Business Development Representative
- Salesforce Developer
Industries
- Computer Software
- Information Technology and Services
Market Segment
- 36% Mid-Market
- 33% Enterprise
Salesforce Commerce for B2B Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
79
Features
42
Integrations
36
Easy Integrations
33
Easy Integration
27
Cons
Expensive
23
Slow Performance
21
Complex Setup
16
User Difficulty
16
Missing Features
14
Salesforce Commerce for B2B features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.8
8.2
E-commerce Integration
Average: 8.6
8.3
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
HQ Location
San Francisco, CATwitter
@salesforce584,242 Twitter followers
Entry Level Price:€25.00
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
ikas is an innovative e-commerce platform that has been specifically designed for small and medium-sized enterprises and entrepreneurs. Its user-friendly interface allows the user to easily create an
Users
No information available
Industries
- Information Technology and Services
- Computer Software
Market Segment
- 50% Small-Business
- 46% Mid-Market
ikas Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
79
User Interface
35
Customer Support
34
E-commerce Services
25
Easy Integration
20
Cons
Missing Features
15
Limited Customization
10
Limited Features
10
Expensive
8
Difficult Customization
7
ikas features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.8
9.0
E-commerce Integration
Average: 8.6
8.9
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
HQ Location
Ankara, TRTwitter
@ikasturkiye6,398 Twitter followers
By Shopify
(322)4.4 out of 5
6th Easiest To Use in Omnichannel Commerce software
View top Consulting Services for Shopify POS
Entry Level Price:USD $89/month per loca...
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Shopify POS is the best point-of-sale solution for retailers who sell in-store and online. Shopify POS brings in-store and online sales together, so you can create the seamless shopping experiences
Users
- Owner
- Manager
Industries
- Retail
- Apparel & Fashion
Market Segment
- 79% Small-Business
- 15% Mid-Market
Shopify POS Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
47
Easy Integrations
16
Inventory Management
16
Integrations
15
User Interface
14
Cons
Limited Features
12
Expensive
10
Integration Issues
8
Missing Features
8
Platform Limitations
8
Shopify POS features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.8
8.8
E-commerce Integration
Average: 8.6
7.4
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
HQ Location
Ottawa, ONTwitter
@Shopify432,367 Twitter followers
By BigCommerce
(538)4.2 out of 5
Optimized for quick response
11th Easiest To Use in Omnichannel Commerce software
View top Consulting Services for BigCommerce
Entry Level Price:$29.95 / per month
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
About BigCommerce BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses onlin
Users
- Owner
- CEO
Industries
- Retail
- Apparel & Fashion
Market Segment
- 78% Small-Business
- 17% Mid-Market
BigCommerce Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
40
Customer Support
27
Easy Integration
12
Integrations
11
Business Growth
8
Cons
Limited Features
17
Expensive
16
Missing Features
15
Poor Customer Support
12
Inventory Management
8
BigCommerce features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 8.8
8.2
E-commerce Integration
Average: 8.6
7.9
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
HQ Location
Austin, TXTwitter
@bigcommerce66,781 Twitter followers
Entry Level Price:$599.00
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
WHAT IS GOFLOW? Goflow is a cloud-based SaaS platform that helps enterprise e-commerce companies easily integrate with leading marketplaces and manage their multi-channel orders, shipping, inventory,
Users
- Manager
Industries
- Retail
- Consumer Goods
Market Segment
- 72% Small-Business
- 18% Mid-Market
Goflow Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
38
Features
19
Inventory Management
17
Customer Support
14
Helpful
14
Cons
Missing Features
8
Inventory Management
6
Limitations
6
Integration Issues
4
Limited Features
4
Goflow features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 8.8
10.0
E-commerce Integration
Average: 8.6
10.0
Data Transfer Tools
Average: 8.0
6.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
GoflowYear Founded
2011HQ Location
Jersey City, US
- Overview
- Pros and Cons
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
With its leading data feed management platform, Feedonomics helps brands and retailers optimize and list their product catalogs on hundreds of ecommerce shopping destinations around the world. Our
Users
- Digital Marketing Manager
- Paid Search Manager
Industries
- Retail
- Marketing and Advertising
Market Segment
- 55% Mid-Market
- 29% Small-Business
Feedonomics Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
78
Ease of Use
63
Feed Management
58
Helpful
50
Response Time
41
Cons
Poor Customer Support
20
Complex Usability
17
Difficult Learning
14
Complexity
12
Expensive
12
Feedonomics features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.8
8.0
E-commerce Integration
Average: 8.6
7.6
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
User Sentiment
How are these determined?
These insights are written by G2's Market Research team, using actual user reviews for Feedonomics, left between February 2022 and June 2022.
- Reviewers enjoy how Feedonomics helps them serve their customers better through customized product data feeds and attract new potential customers.
- Reviewers appreciate the customer service provided by the vendor, which helped them better use the system and be more efficient.
- Reviewers like Feedonomics’ functionality for product feed management, though some think that the solution can be complicated for those who aren't familiar with feed optimization.
Seller Details
HQ Location
Woodland Hills, CaliforniaTwitter
@Feedonomics615 Twitter followers
By Shopware
(155)4.1 out of 5
Optimized for quick response
14th Easiest To Use in Omnichannel Commerce software
View top Consulting Services for Shopware
Entry Level Price:Starting at $600.00
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Shopware, founded in Schöppingen in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options
Users
- CEO
Industries
- Retail
- Consumer Goods
Market Segment
- 72% Small-Business
- 25% Mid-Market
Shopware Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
44
Integrations
30
Customization
28
Features
27
Customer Support
26
Cons
Expensive
30
Missing Features
25
Plugin Dependency
25
Limited Features
20
Plugin Issues
19
Shopware features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 8.8
7.9
E-commerce Integration
Average: 8.6
6.0
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
HQ Location
SchöppingenTwitter
@shopware6,440 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
The go-to inventory and warehouse management system for ecommerce brands. Most ecommerce solutions are either poorly built online tools with no support or ultra-expensive ERPs that are full of unnece
Users
No information available
Industries
- Retail
Market Segment
- 90% Small-Business
- 5% Mid-Market
Luminous Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
13
Customer Support
11
Helpful
8
Inventory Management
8
Features
7
Cons
Learning Curve
3
Learning Difficulty
3
Complex Usability
2
Difficult Learning
2
Challenges in Usage
1
Luminous features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.8
9.4
E-commerce Integration
Average: 8.6
9.4
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
HQ Location
Everett, WA
By Centra
(69)4.8 out of 5
Optimized for quick response
4th Easiest To Use in Omnichannel Commerce software
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Centra is a headless, SaaS e-commerce platform for medium to enterprise-sized fashion and lifestyle brands running a Direct-to-Consumer and/or wholesale ecommerce business towards the global market.
Users
No information available
Industries
- Apparel & Fashion
- Retail
Market Segment
- 72% Small-Business
- 28% Mid-Market
Centra Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Customer Support
2
Easy Integration
2
Easy Integrations
2
Scalability
2
Cons
Time-Consuming
2
Customization Difficulty
1
Difficult Customization
1
Extra Costs
1
Integration Issues
1
Centra features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.8
8.3
E-commerce Integration
Average: 8.6
7.8
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
HQ Location
Stockholm, SE
By Adobe
(242)4.0 out of 5
15th Easiest To Use in Omnichannel Commerce software
View top Consulting Services for Magento Open Source
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Magento Community Edition is a free, open source e-commerce platform.
Users
- Web Developer
- Owner
Industries
- Information Technology and Services
- Retail
Market Segment
- 65% Small-Business
- 27% Mid-Market
Magento Open Source Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
Customizability
14
Customization Options
9
E-commerce Services
8
Integrations
7
Cons
Expensive
10
Learning Curve
8
Slow Performance
8
High Complexity
7
Complexity
6
Magento Open Source features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 8.8
8.9
E-commerce Integration
Average: 8.6
8.7
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Twitter
@Adobe973,290 Twitter followers
Ownership
NASDAQ:ADBE
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Linnworks is the global growth platform for omnichannel retailers. Power your entire commerce operation from a single platform. With more than 100 integrations (including popular platforms like Amazon
Users
- Director
Industries
- Retail
- Automotive
Market Segment
- 84% Small-Business
- 14% Mid-Market
Linnworks Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Inventory Management
6
Easy Integrations
5
Integrations
5
Setup Ease
5
Cons
Integration Issues
3
Learning Curve
3
Missing Features
3
Expensive
2
Implementation Challenges
2
Linnworks features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.8
9.0
E-commerce Integration
Average: 8.6
8.1
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
HQ Location
Chichester, West SussexTwitter
@LINNWORKS2,772 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
We offer Headless Commerce solutions to Retailers and D2C Brands. Our suite of Headless commerce APIs & Applications enables rapid change to consumer demands at scale. We offer affordable, easy
Users
No information available
Industries
- Apparel & Fashion
- Retail
Market Segment
- 60% Small-Business
- 33% Mid-Market
BetterCommerce Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
A/B Testing
1
Access Flexibility
1
B2B
1
B2B Sales
1
Comprehensive
1
Cons
Missing Features
1
BetterCommerce features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.8
10.0
E-commerce Integration
Average: 8.6
8.3
Data Transfer Tools
Average: 8.0
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Twitter
@BetterCommerceSimilar Categories
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