Rakuten Advertising Features
What are the features of Rakuten Advertising?
Marketing Operations
- ROI Tracking
- Data Collection
- Multi-User Access
Campaign Activity
- Campaign Insights
- Reports and Dashboards
- Multichannel Tracking
Link Options
- Custom Links
- Referral Link Generator
- Smart Link
Tracking Options
- Email Updates
- Affiliate Tracking
- Cookieless Tracking
Affiliate Management
- Affiliate Network
- Commissions and Payouts
- Customization
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Channel Functionality
Display Functionality | Overall product functionality for display advertising. | Not enough data |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. | Not enough data | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. | Not enough data | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. | Not enough data | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | Not enough data | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | Not enough data | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | Not enough data | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | Not enough data | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. | Not enough data | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | Not enough data | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. | Not enough data | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. | Not enough data | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. | Not enough data | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). | Not enough data | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. | Not enough data |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | Not enough data | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | Not enough data | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | Not enough data | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | Not enough data | |
Notifications | Alerts marketer of the performance of particular campaigns. | Not enough data |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs 13 reviewers of Rakuten Advertising have provided feedback on this feature. | 82% (Based on 13 reviews) | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns This feature was mentioned in 13 Rakuten Advertising reviews. | 83% (Based on 13 reviews) | |
Customer Insights | As reported in 12 Rakuten Advertising reviews. Collects and reports on data relating to customer journeys, preferences, and history | 78% (Based on 12 reviews) | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results This feature was mentioned in 13 Rakuten Advertising reviews. | 90% (Based on 13 reviews) | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 12 Rakuten Advertising reviews. | 81% (Based on 12 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding 11 reviewers of Rakuten Advertising have provided feedback on this feature. | 65% (Based on 11 reviews) |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy This feature was mentioned in 13 Rakuten Advertising reviews. | 83% (Based on 13 reviews) | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns 14 reviewers of Rakuten Advertising have provided feedback on this feature. | 87% (Based on 14 reviews) | |
Campaign Stickiness | As reported in 12 Rakuten Advertising reviews. Identifies which marketing campaigns resolved in open or closed opportunities | 67% (Based on 12 reviews) | |
Multichannel Tracking | Based on 13 Rakuten Advertising reviews. Collects marketing campaign performance data across multiple channels | 73% (Based on 13 reviews) | |
Brand Optimization | Based on 13 Rakuten Advertising reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 79% (Based on 13 reviews) | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization This feature was mentioned in 11 Rakuten Advertising reviews. | 62% (Based on 11 reviews) |
Retargeting
A/B Testing | Test which ads convert better. | Not enough data | |
Audience Segmentation | See feature definition | Deliver certain ads to specific audiences. | Not enough data |
Behavioral Targeting | Deliver certain ads based on observed behavior. | Not enough data | |
Reporting & Analytics | Features to track clicks on conversions on retargeting ads. | Not enough data | |
Geo Targeting | Deliver retargeting ads based on the user's location. | Not enough data | |
Cross-channel Retargeting | Enables users to retarget ads across multiple channels, including web, mobile, and social. | Not enough data | |
Personalization | Personalize retargeting ads based on items a user has viewed. | Not enough data |
Link Options
Custom Links | Allows affiliates to create custom links for products. 48 reviewers of Rakuten Advertising have provided feedback on this feature. | 75% (Based on 48 reviews) | |
Referral Link Generator | Based on 48 Rakuten Advertising reviews. Provides an affiliate link generator. | 72% (Based on 48 reviews) | |
Smart Link | Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc. 44 reviewers of Rakuten Advertising have provided feedback on this feature. | 64% (Based on 44 reviews) |
Tracking Options
Email Updates | As reported in 47 Rakuten Advertising reviews. Provides both merchants and affiliates with email updates on campaign performance. | 76% (Based on 47 reviews) | |
Affiliate Tracking | Provides merchants with data and analysis on the performance of campaigns and specific affiliations. This feature was mentioned in 49 Rakuten Advertising reviews. | 81% (Based on 49 reviews) | |
Cookieless Tracking | Based on 46 Rakuten Advertising reviews. Allows for tracking without the use of cookies. | 69% (Based on 46 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
Affiliate Management
Affiliate Network | Based on 47 Rakuten Advertising reviews. Provides advertisers with access to a network of affiliates. | 88% (Based on 47 reviews) | |
Commissions and Payouts | Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc. 46 reviewers of Rakuten Advertising have provided feedback on this feature. | 83% (Based on 46 reviews) | |
Customization | As reported in 45 Rakuten Advertising reviews. Includes features for customizing campaign assets. | 71% (Based on 45 reviews) |
