--- title: Rakuten Advertising Reviews meta_title: 'Rakuten Advertising Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 93 reviews by the users' company size, role or industry to find out how Rakuten Advertising works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 93 scale: '5' date_modified: '2026-07-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Rakuten Advertising Reviews **Vendor:** Rakuten Advertising **Category:** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) **Average Rating:** 4.3/5.0 **Total Reviews:** 93 ## About Rakuten Advertising Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com. ## Rakuten Advertising Pros & Cons **What users like:** - Users enjoy the **robust affiliate programs** of Rakuten Advertising, benefiting from solid tracking and top-tier brand access. (11 reviews) - Users value Rakuten Advertising for its **diverse affiliate programs** and exceptional support, enhancing their marketing effectiveness. (11 reviews) - Users find Rakuten Advertising to be **easy to use** , enhancing organization and efficiency in affiliate marketing efforts. (11 reviews) - Users value the **responsive support and expert recommendations** from Rakuten Advertising, enhancing their affiliate marketing success. (11 reviews) - Users value the **responsive customer support** at Rakuten Advertising, praising their helpful and knowledgeable assistance. (8 reviews) - Partnerships (8 reviews) - Communication (7 reviews) - Easy Setup (7 reviews) - Partnerships Management (6 reviews) - Reporting Capabilities (6 reviews) **What users dislike:** - Users face **time delays** with reporting and payment terms, resulting in slower access to crucial performance data. (5 reviews) - Users note that **usability and flexibility improvements** are needed in the Rakuten Advertising user interface for better efficiency. (4 reviews) - Users experience **payment issues** due to slower payout times and lengthy approval processes, affecting cash flow. (4 reviews) - Users experience **slow loading** issues with Rakuten Advertising, affecting efficiency and overall usability across the platform. (4 reviews) - Users find Rakuten Advertising to have **slow performance** , which hinders usability and complicates navigation tasks. (4 reviews) - Technical Issues (4 reviews) - Time-Consuming (4 reviews) - Misleading Information (3 reviews) - Navigation Issues (3 reviews) - Not Intuitive (3 reviews) ## Rakuten Advertising Reviews ### 1. easy to manage **Rating:** 5.0/5.0 stars **Reviewed by:** Roman S. | Affiliate Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Rakuten Advertising?** flexible reports, easy API integration to custom dashboards, great customer care support **What do you dislike about Rakuten Advertising?** old-fashioned interface, but it is not a problem at all **What problems is Rakuten Advertising solving and how is that benefiting you?** Acquiring new publishers and publisher networks works great. Also, building partnerships with influencers ### 2. Easy to Use Platform & Wonderful Agency Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Rakuten Advertising?** - Amazing agency support teams & helpful onboarding teams - Comprehensive features to solve all affiliate problems - Easy to use platform. Well laid out menus make it simple to navigate - Partnered with all major affiliate publishers **What do you dislike about Rakuten Advertising?** - Cost prohibitive to small ecom clients - UI somewhat outdated compared to other ad platforms, but still functional **What problems is Rakuten Advertising solving and how is that benefiting you?** Helping run best-in-class affiliate programs. Primarily focused on acquiring & converting ready-to-purchase users & improving loyalty/repeat customers. ### 3. Great product with stellar customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan A. | SVP, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** Growing an affiliate marketing program has been an endeavor. To do this, you need good partners and hands on support. Rakuten's advertising platform has given us just this. **What do you dislike about Rakuten Advertising?** The platform maintains minimums in order to use it. This means it falls more under a "premium" offering which doesn't always work for all of our clients. **What problems is Rakuten Advertising solving and how is that benefiting you?** We were building an affiliate marketing operation from the ground up and needed a good partner. Rakuten fit that bill! ### 4. Rakuten Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren A. | Affiliate Marketing Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Rakuten Advertising?** Effective and user friendly affiliate dashboard **What do you dislike about Rakuten Advertising?** Commission term scheduling Ability to schedule mutliple commission rate changes and ability to have commissions changes apply without partners opting in **What problems is Rakuten Advertising solving and how is that benefiting you?** montizing affiliate content and tracking growth against projections and forcasts ### 5. Affiliate Marketing Demystified **Rating:** 5.0/5.0 stars **Reviewed by:** Madeline C. | Senior Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Rakuten Advertising?** Rakuten Advertising makes it easy to connect with the top quality publishers, and easily manage offers. New AI powered tools make it even easier to find relevant publishers to work with. **What do you dislike about Rakuten Advertising?** Rakuten Advertising should roll out all the new features that are available in the US in Canada. **What problems is Rakuten Advertising solving and how is that benefiting you?** Centralized place to manage, onboard, and send offers to publishers. Benefits me by not having to keep track of this network myself. ### 6. Great for agencies **Rating:** 4.5/5.0 stars **Reviewed by:** Federica T. | Digital strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2024 **What do you like best about Rakuten Advertising?** We are a web agency specializing in strategy for luxury fashion e-commerce. Rakuten is a great platform for affiliation, our clients can find high-level publishers worldwide, and manage the dynamic offers for more profit. Utile the superuser to make a quick switch between accounts. **What do you dislike about Rakuten Advertising?** Difficulties in monitoring feed links to communicate to affiliates **What problems is Rakuten Advertising solving and how is that benefiting you?** quick connection with publishers ### 7. A great network to work on **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa P. | Account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Rakuten Advertising?** The dashboard is easy to navigate and minimalist. The customer support is always amazing but the help center is most of the type very helpful and provides quick answers. **What do you dislike about Rakuten Advertising?** Maybe the commission structure and new publishers' discovery might be approved a bit and less manual. **What problems is Rakuten Advertising solving and how is that benefiting you?** Double orders and Shopify updates fix ### 8. Great platform for Affiliate Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** I think the new Beta Discovery Function is very helpful in discovering new affiliate partnerships. **What do you dislike about Rakuten Advertising?** Some aspects are old fashioned in platform. I would really like a function where publishers can upload their Media Decks for me to review and decide if it's worth partnering up. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten helps find new publishers, teherfore helps us partner with affiliates gaining new customers for brands. ### 9. Easy set up and helpful team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Rakuten Advertising?** Extensive network of high-quality affiliates and the robust tracking and reporting tools they offer. This allows us to easily monitor our campaigns and optimise performance. Their customer support team is also responsive and helpful. **What do you dislike about Rakuten Advertising?** The platform's interface could be more user-friendly, as navigating certain features and reports can be a bit cumbersome. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising is helping us connect with a vast network of high-quality affiliates, which has significantly expanded our reach and driven more targeted traffic to our website. Their platform enables us to efficiently track and optimise our affiliate marketing campaigns, leading to better performance and higher ROI. ### 10. Solid platform, great way to manage your affiliate program! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** Rakuten is easy to manage with publishers, run complex reporting, and find new publishers. In terms of high level platform functionality, there are no issues. Customer service is also prompt and helpful! **What do you dislike about Rakuten Advertising?** My biggest complaint is not being able to export publishers with their email addresses. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising is a great solution for affiliate platform management ### 11. Senior Affiliate Specialist **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Rakuten Advertising?** Stellar account management from our team **What do you dislike about Rakuten Advertising?** Publisher offer opt-in/ set up => not a lot of control on advertiser side, need to rely heavily on AM team **What problems is Rakuten Advertising solving and how is that benefiting you?** Publisher Management / outreach Support with partners outside of NA ### 12. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Marie H. | Vice Manager, Global Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2024 **What do you like best about Rakuten Advertising?** Intuitive interface, continual innovation **What do you dislike about Rakuten Advertising?** Unable to do dynamic commissioning with monthly commission tiers (difficult as a travel agency) **What problems is Rakuten Advertising solving and how is that benefiting you?** Dynamic commissioning has solved issues related to commissioning after hotel checkout instead of at hotel booking ### 13. Client turned avid user **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Rakuten Advertising?** Extended awareness, reach and revenue through partnering with RAN. **What do you dislike about Rakuten Advertising?** There isn't much constructive feedback I have. I would say the impact on brand association with Rakuten is a bit of an unknown, and for a premium brand there is a level of equity that needs to be protected which may come at the expense of pushing additional 'promotional' activity. **What problems is Rakuten Advertising solving and how is that benefiting you?** Volume and revenue goals at an efficient ROAS ### 14. Wonderful platform for discovery and sales **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin C. | Senior marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Rakuten Advertising?** It's so helpful to really grow a brand from the bottom up. I can't recommend it highly enough! **What do you dislike about Rakuten Advertising?** Platform was a little old fashioned but over the last few years it's gotten nicer **What problems is Rakuten Advertising solving and how is that benefiting you?** Grow sales ### 15. My experience has always been easy and seamless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Rakuten Advertising?** I love the client support on our team. They make the platform easy to use and provide seamless implementation. **What do you dislike about Rakuten Advertising?** Rakuten affiliate placements are very expensive. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten is leading our affiliate program across 3 brands. They are very hands on providing best in class recommendations. They are proactive and have stellar communication. ### 16. The RAN network works well **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** A lot of partners are on RAN. It's pretty easy to add creative. **What do you dislike about Rakuten Advertising?** Billing and payments are confusing. Often there are glitches. Scheduling offer dates is complicated too. **What problems is Rakuten Advertising solving and how is that benefiting you?** N/A. **Official Response from Beth Kavoukas:** > Thank you for your valuable feedback. It's great to hear that adding creative content on our platform has been an easy process for you. We're committed to ensuring our platform is user-friendly, and your comments are vital as we strive to enhance the user experience. We're actively addressing the issues you mentioned. Could we invite you to a detailed discussion about your experiences? Please contact me at beth.kavoukas@rakuten.com to schedule a time that works for you. We're here to make your experience as smooth and efficient as possible and look forward to speaking with you. ### 17. Quality Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Rakuten Advertising?** Reliable, Quality Reputation, Growth, Multiple Report Features to Analyze, Access to Onboarding Affiliates, Easy to Navigate, Quick Response Time/Customer Support, etc. **What do you dislike about Rakuten Advertising?** Nothing at the moment - it is one of the best networks. Rakuten makes it easy to implement and integrate into your affiliate process. **What problems is Rakuten Advertising solving and how is that benefiting you?** Network for Affiliate Marketing Management - the ability to manage a client's program from an agency level. ### 18. All roads lead back to Rakuten Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Chris P. | Affiliate Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rakuten Advertising?** The collaborative partnership between agencies and Rakuten Advertising is next to nothing **What do you dislike about Rakuten Advertising?** A few tech upgrades are needed but I am in discussions with their team regarding this **What problems is Rakuten Advertising solving and how is that benefiting you?** n/a ### 19. Good for networking in a chill way **Rating:** 4.5/5.0 stars **Reviewed by:** Míriam G. | Affiliate team lead, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rakuten Advertising?** You can network s lot and the vibrais very calm. I like the place and the app, which helps a lot to get all the meetings organised. **What do you dislike about Rakuten Advertising?** Perhaps the staff should be more well trained with information on where events take place. I would do some events on random meetings to meet publishers **What problems is Rakuten Advertising solving and how is that benefiting you?** Connection with publishers and grow sales ### 20. Rakuten is easy to work on and their agency support services are very responsive! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Rakuten Advertising?** I like that the platform is user friendly and the resources available are quick to respond and help troubleshoot. **What do you dislike about Rakuten Advertising?** I do not like that you can't force a publisher into a commission term. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten is currently helping track performance and manage day to day affiliate opperations. ### 21. Rakuten Advertising has been an incredible partner of AMDX for 10+ years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** The quality of the network and partnership to our agency **What do you dislike about Rakuten Advertising?** We are unfamiliar with the full suite of RA's other capabilities besides affiliate **What problems is Rakuten Advertising solving and how is that benefiting you?** Providing an affiliate network ### 22. Rakuten Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rakuten Advertising?** Combining affiliate data for all my publishers and adding in CLO **What do you dislike about Rakuten Advertising?** Tough to pull data into offline reporting (google data) because placement spend **What problems is Rakuten Advertising solving and how is that benefiting you?** Helps pay publishers ### 23. Manager, Affiliate & Influencer Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rakuten Advertising?** - industry leader - team collaboration - program management **What do you dislike about Rakuten Advertising?** - could be more innovative with testing strategy - team has had a lot of changes/new people. Need more experienced team - need to bring new actions/insights/optimizations more regularly **What problems is Rakuten Advertising solving and how is that benefiting you?** - AFF program management ### 24. Easy to use! Helps produce results. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rakuten Advertising?** Quick access to data on home page. Easy to find new advertisers. Quality retailers and data sets! **What do you dislike about Rakuten Advertising?** I don't have access to the insights tab. **What problems is Rakuten Advertising solving and how is that benefiting you?** Helping connect us with quality retailers, access data! ### 25. Technology Seems Good - Need more info **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rakuten Advertising?** Breadth of e-commerce presence. Seems to have solid affiliate publisher base. **What do you dislike about Rakuten Advertising?** Some challenges in optimizing for mid- tier advertisers. **What problems is Rakuten Advertising solving and how is that benefiting you?** Affiliate partnership growth. ### 26. Reaches vast market of purchasers **Rating:** 4.5/5.0 stars **Reviewed by:** Tammy M. | CPA; Vice-President, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Rakuten Advertising?** Rakuten advertising reaches a vast market, with diverse purchasing interests, from clothing to accessories; pet suppliers to home goods, makeup/perfume brands. Thus across so many different age groups, the appeal is widespread and covers many different geographical areas. **What do you dislike about Rakuten Advertising?** I not seen any disadvantages of Rakuten Advertising or downsides. Its difficult to ascertain the effectiveness of all of the offers provided by the many marketers. **What problems is Rakuten Advertising solving and how is that benefiting you?** It helps reach markets that are otherwise unavailable without more intense market information. ### 27. Rakuten Rocks **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer C. | Director of Sales and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Rakuten Advertising?** If you want your company name to appear in front of thousands+ of potential buyers, then Rakuten is where it is at. **What do you dislike about Rakuten Advertising?** The only downside is that there are too many companies using Rakuten. **What problems is Rakuten Advertising solving and how is that benefiting you?** It is telling others to purchase from your company by putting the company name & logo in their face via emails. ### 28. Not much glamour, but a lot of consistency **Rating:** 3.5/5.0 stars **Reviewed by:** John L C. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2023 **What do you like best about Rakuten Advertising?** The consistency of the marketing and product awareness **What do you dislike about Rakuten Advertising?** Very plain and has too many products to compare with **What problems is Rakuten Advertising solving and how is that benefiting you?** Product awareness and introduction to new and unique ideas and concepts. ### 29. Large Selection of merchants to work with across different countries **Rating:** 3.5/5.0 stars **Reviewed by:** Michael C. | Internet Marketer, Leisure, Travel & Tourism, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2022 **What do you like best about Rakuten Advertising?** I've found quite a few merchants on here that were not available elsewhere to work that proved to be a really good fit for my websites. The commission rates they are able to arrange with merchants are very competitive. **What do you dislike about Rakuten Advertising?** There are some login issues. I've had to reset my password a few times. I think there may have been a few updates with things moved around. It gets very confusing being seemingly locked out even briefly. **What problems is Rakuten Advertising solving and how is that benefiting you?** The opportunity to work with niche merchants and integrate their offers on my websites. Clear concise reporting options that help measure the effectiveness of campaigns and product placements. ### 30. Great account management, techincally could be developed **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Rakuten Advertising?** Account management support is second to none - a really good set of Account Managers, who are able to hold close relationships with partners and affiliates alike. They are well versed as global - lots of opportunities. **What do you dislike about Rakuten Advertising?** Technically they are behind - reporting is a bit basic, and additional transaction fields take some time to populate in reporting, making anything real-time a bit redundant. **What problems is Rakuten Advertising solving and how is that benefiting you?** We no longer work with Rakuten Advertising, but they were working to develop loading time of the additional transaction fields which were delated in reporting. ### 31. Rakuten closed our account (Kashback.com) with no reason **Rating:** 0.0/5.0 stars **Reviewed by:** Denis G. | Founder and CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Rakuten Advertising?** They have many offers from different countries, a wide range to choose from. **What do you dislike about Rakuten Advertising?** Their support and how they treat their publishers. This review is written because they stopped replying to my e-mails, and I have no other options for reaching them out. They "terminated" our account with more than 300 active offers. Their first answer to my e-mail was: "The reason why we terminated your account is because you failed to respond to inquiries from a member of our Network Quality Team." Ok, I found the missed e-mail, replied to those questions (they were pretty simple: about our traffic and promotional methods). Their next question was: "Thank you for writing back to us. Please note that in our report we can see that there is one IP which is generating multiple clicks...In Rakuten Advertising Affiliate Network, we don't allow such type of traffic. So, we request you to investigate on your end and block the IP." Of course, we replied to this at once (it was our server IP address - and then we asked for more details - what they mean), but no answer since then. We've been working through Awin, Admitad, CJ, Shareasale, and many others affiliate networks for many years (we at "kashback com" has 5,000+ advertisers across the globe Booking com, Aliexpress, iHerb, etc.) but never met such attitude. The subject of our correspondence was "Business Model Inquiry: 3178654 ...." **Recommendations to others considering Rakuten Advertising:** Compare them to other affiliate networks **What problems is Rakuten Advertising solving and how is that benefiting you?** Finding offers across many countries and different verticals. ### 32. Rakuten Marketing Best Solution For Business Advertisement In Low Budget **Rating:** 5.0/5.0 stars **Reviewed by:** Neha N. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2020 **What do you like best about Rakuten Advertising?** Rakuten Marketing operates multichannel campaigns for business branding and promotion. They provide advance tracking solution with advance analytic services using their platform. It is easy to use Rakuten Marketing services for our business. It is totally secured and useful for business. We can check all social media campaigns in one dashboard view online form any location. Rakuten also offers affiliate marketing services in low budget with extraordinary results. We can check our campaigns real time visitors and optimize our business campaigns easily. **What do you dislike about Rakuten Advertising?** Customer support of Rakuten Marketing services are very good. They solve easily customer problems and provide a detail solution to know better out their tools and services. Price of services are little bit higher than market rates. **Recommendations to others considering Rakuten Advertising:** We recommend Rakuten Marketing for business advertising, We can easily improve business ROI and target new customer with its paid marketing services. It is secure for business and provide best solution for business marketing. **What problems is Rakuten Advertising solving and how is that benefiting you?** In Current marketing lots of agency and digital marketers available for tracking and analytic. To hire one of your business is not easy. We have to search deeply for our business promotion and marketing. We found Rakuten Marketing and analytic services are very good for business. They create high quality premium ads and provide the login creadinational to their customer. We can easily improve our business marketing and target lots of business customers online. Rakuten Marketing tool provide best search engine marketing experience with advance features to know better about marketing campaigns and optimize according to business. ### 33. regular rakuten user **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2021 **What do you like best about Rakuten Advertising?** I like that the product is easy to use and well known by many brands **What do you dislike about Rakuten Advertising?** I don't like the name because it does not describe what the produuct is. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten helps combine brand cash-back and I prefer using the single rakuten product rather than multiple loyalty programs at differenet brands. ### 34. Would recommend to a friend who is tech savvy **Rating:** 3.5/5.0 stars **Reviewed by:** Jennifer S. | Outside Event Marketing Specialist SSR, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Rakuten Advertising?** I like that there are so many different options for marketing research. There are so many ways that you can utilize Rakuten Marketing to better influence your business structure and customer base. It is a tool that helps to optimize where you stand in your target market/customer base. It has great customer service and it is easy to set up an account. There are lots of different tools you can use to figure out your target markets, reach, influence, etc. It was definitely a beneficial tool for me to use with a business. **What do you dislike about Rakuten Advertising?** I don't like all of the ads that constantly pop up on my social outlets that try to get me to do more with the service. There also are some tricky things about it that I don't believe are very well suited for unknowing users. It's not a super easy thing to learn how to use, but it is definitely easier than a lot of outlets I've used in the past. Also I wish it was more collaborative. Personally I think it's better suited for larger (well maybe not larger, but basically just not nonprofits) businesses. It's harder to use for nonprofits, especially during this state of panic. Some things just don't make much sense. **Recommendations to others considering Rakuten Advertising:** I'd advise you to give it a shot. There are so many different outlets out there that are beneficial, so trying them all is definitely worth it. It's not for everyone, but for those it is for, it is the only thing you'll need to use with marketing measures. **What problems is Rakuten Advertising solving and how is that benefiting you?** I'm solving problems such as community engagement and products sold. Specifically, affiliate marketing programs, display advertising, influencer marketing, marketing analytics, retargeting (KEY!), search advertising. The benefits have showed me where to target audiences more and what to do with the audience I currently have to increase product sales.There are lots of benefits for it. I've realized that there are a lot of markets we have yet to infiltrate that would be very beneficial for us to utilize in the future of our business ventures. ### 35. Great Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Rakuten Advertising?** The account managers that come with the plans are helpful and knowledgable. Dashboard can give you insights that you can show the C-Suite. **What do you dislike about Rakuten Advertising?** Some of the campaigns are not as transparent as i would like. **Recommendations to others considering Rakuten Advertising:** Make sure you understand that this is an enterprise level solution. If you are not spending 5-6 figures a month, the AI takes longer to make optimizations. However, no matter what you spend, the support is always top notch. **What problems is Rakuten Advertising solving and how is that benefiting you?** Reaching new audiences and casting a wide net for our BtoC services. ### 36. My team uses Rakuten to source affiliate links and offers. **Rating:** 3.5/5.0 stars **Reviewed by:** Matt H. | Product Development Lead & Client Success Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2020 **What do you like best about Rakuten Advertising?** Rukuten is a fantastic affiliate platform for sourcing links and offers from both established and emerging merchants in the affiliate space. The best features in my opinion are: - Wide variety of merchants to choose from. Many top merchants in the space seem to use Rakuten. - Most advertisers have links - Deep linking extension works well compared to similar features on other affiliate platforms. (Note: more info on which brands accept deep linking would be helpful) **What do you dislike about Rakuten Advertising?** Some things I dislike: - You can't access links and offers from multiple brands at one time on the platform - "Shortened links" are not provided for text links - Searching for offers within an individual merchant does not work well. In order to properly search for offers the user typically has to manually scroll througha nd review each offer. - Search filters within the links search function typically do not work well **Recommendations to others considering Rakuten Advertising:** Use multiple products at the same time as Rakuten to determine which best fits your needs (in our case it is multiple programs). **What problems is Rakuten Advertising solving and how is that benefiting you?** We're currently solving our issues for sourcing a large amount of affiliate offers at once. Using Rakuten has allowed us to partner with many quality merchants. Needs from Rakuten: - Links for creative images and content such as banner images - Links to general web pages for merchants - Links to spicific merchant offers - Coupons for merchants with coupon codes included In the future: - We hope to directly connect with the Rakuten API in order to further automate the sourcing of affiliate offers, links, images, and content. ### 37. Everything You'll Need But UI Unimpressive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2020 **What do you like best about Rakuten Advertising?** Taking a data driven approach to Marketing Campaigns, Rakuten Marketing will provide the reporting you need on the collateral you're using. **What do you dislike about Rakuten Advertising?** While the reporting is robust, the user interface is unimpressive and could use an upgrade. **Recommendations to others considering Rakuten Advertising:** Affiliate partners need to be help accountable and often surface old Marketing collateral. **What problems is Rakuten Advertising solving and how is that benefiting you?** Taking a data driven approach to Marketing Campaigns to drive the highest Conversion Rate possible. ### 38. Enjoy Rakuten **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2020 **What do you like best about Rakuten Advertising?** Rakuten is very helpful for online consumer targeting **What do you dislike about Rakuten Advertising?** Rakuten's quick stats dashboard is not customizable **Recommendations to others considering Rakuten Advertising:** Customer support takes quite a bit of time **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten helps me understand easily target audiences online ### 39. Digital advertising enforcement tool **Rating:** 4.5/5.0 stars **Reviewed by:** Thokozille Z. | Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2019 **What do you like best about Rakuten Advertising?** Its machine learning and artificial intelligence features put us on the forefront in how we handle our marketing campaigns by giving us essential analytics and insights. It has helped to build strong customer loyalty by giving us analytics and insights that aim in satisfying customers' needs. It also has a wide outreach of clients and it has helped us to build a large diverse base of clients. Most of the work is automated and gives us more time to concentrate on other major tasks of marketing. **What do you dislike about Rakuten Advertising?** Some reports and insights that it brings do not suit our industry. This makes us filter other reports and use those that are relevant only thereby taking some of our time on unproductive tasks. **Recommendations to others considering Rakuten Advertising:** It is a great tool to make sure that digital campaigns reach our targets with ease. It only needs to be streamlined further to handle every industry separately. **What problems is Rakuten Advertising solving and how is that benefiting you?** It helps us to understand our customers from who they are to what they really need. It also helps our digital campaigns to reach our target independent of what platform they are using online. ### 40. Rakuten Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2020 **What do you like best about Rakuten Advertising?** I like the ease of use between the agency and platform **What do you dislike about Rakuten Advertising?** Not any negatives at the moment and enjoy the platform **Recommendations to others considering Rakuten Advertising:** Ensure Rakuten's terms and conditions align with your clients needs -- i.e. frequency capping, block lists, etc. **What problems is Rakuten Advertising solving and how is that benefiting you?** We find that this opportunity fulfills our gap in consumer marketing by reaching to our contextually relevant consumers ### 41. Efficient and Get Seen **Rating:** 5.0/5.0 stars **Reviewed by:** Romain M. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Rakuten Advertising?** Different marketing proposals for different budgets in order to make sure that you get seen. **What do you dislike about Rakuten Advertising?** Some knowledge of marketing needed but only minimal **What problems is Rakuten Advertising solving and how is that benefiting you?** Making sure that my products are seen and well placed to the correct audience ### 42. Best in class **Rating:** 4.5/5.0 stars **Reviewed by:** Bethany J. | Digital Content and Commerce + Hair.com | Professional Products Division, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Rakuten Advertising?** Standard interface, accepted experts in the industry. **What do you dislike about Rakuten Advertising?** Inflexible on occasions. Could be easier to adjust for custom needs. **What problems is Rakuten Advertising solving and how is that benefiting you?** Understanding the ROI on certain tasks and able to manage optimization more smoothly. ### 43. Traditional Network That Needa Updated Interface **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Rakuten Advertising?** For the most part Rakuten imuser friendly. Everything from creating IOs to segmenting your publisher base is fairly intuitive. **What do you dislike about Rakuten Advertising?** The platform as a whole may be easy to use but it is antiquated. Rakuten definitely abides by the whole, “if it is not broke don’t fix it.” The interface looks like it is from 2005 has not been updated in years. Furthermore, it’s an expensive solution (at 20% of affiliate commissions) once you scale. **Recommendations to others considering Rakuten Advertising:** Make sure that you do your homework. There are plenty of networks and more robus SaaS solutions out there. It is important to ensure Rakuten will meet your needs both today and in the future... **What problems is Rakuten Advertising solving and how is that benefiting you?** We launched our program on rakuten since they offer managed services lite and it is a network so there are publishers that you can recruit from the platform. ## Rakuten Advertising Discussions - [What is affiliate marketing Rakuten?](https://www.g2.com/discussions/what-is-affiliate-marketing-rakuten) - [Is Rakuten advertising free?](https://www.g2.com/discussions/is-rakuten-advertising-free) - [How much does Rakuten advertising cost?](https://www.g2.com/discussions/how-much-does-rakuten-advertising-cost) - [What does Rakuten advertising do?](https://www.g2.com/discussions/what-does-rakuten-advertising-do) - [Why you are not improving costomer service.](https://www.g2.com/discussions/32899-why-you-are-not-improving-costomer-service) - 1 upvote - [View Rakuten Advertising pricing details and edition comparison](https://www.g2.com/products/rakuten-advertising/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-11+03%3A06%3A10+-0500&secure%5Bsession_id%5D=b24dd029-ecdc-42d3-9561-391949e5ec2a&secure%5Btoken%5D=d1050a0b22b5d832327697ce4636d4e583079b05a6b8ae8adbf2a680ca8132df&format=llm_user) ## Rakuten Advertising Integrations - [Affluent](https://www.g2.com/products/affluent/reviews) - [Python](https://www.g2.com/products/python/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) ## Rakuten Advertising Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Link Options** - Custom Links - Referral Link Generator - Smart Link **Platform Interoperability** - Close Ecosystem API **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Rakuten Advertising Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,306 reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - 4.1/5.0 (453 reviews) - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) - 3.8/5.0 (48 reviews)