--- title: Rakuten Advertising Reviews meta_title: 'Rakuten Advertising Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 93 reviews by the users' company size, role or industry to find out how Rakuten Advertising works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 93 scale: '5' date_modified: '2026-06-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Rakuten Advertising Reviews **Vendor:** Rakuten Advertising **Category:** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) **Average Rating:** 4.3/5.0 **Total Reviews:** 93 ## About Rakuten Advertising Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com. ## Rakuten Advertising Pros & Cons **What users like:** - Users value the **access to high-quality partners and intuitive platform** of Rakuten Advertising, enhancing customer engagement and performance tracking. (11 reviews) - Users highlight the **robust affiliate programs** of Rakuten Advertising, appreciating diverse brand access and reliable tools. (11 reviews) - Users appreciate the **ease of use** of Rakuten Advertising, facilitating organization and efficient affiliate marketing efforts. (11 reviews) - Users appreciate the **responsive support team** at Rakuten Advertising, enhancing their overall experience and success. (11 reviews) - Users commend the **responsive customer support** of Rakuten Advertising, enhancing their overall experience with the platform. (8 reviews) - Partnerships (8 reviews) - Communication (7 reviews) - Easy Setup (7 reviews) - Partnerships Management (6 reviews) - Reporting Capabilities (6 reviews) **What users dislike:** - Users experience **significant time delays** with payouts and reporting, impacting their ability to make timely decisions. (5 reviews) - Users note that **improvement is needed** in usability, reporting speed, and documentation for Rakuten Advertising's interface. (4 reviews) - Users experience **payment issues** with Rakuten Advertising, citing slow payouts and lengthy approval processes affecting cash flow. (4 reviews) - Users experience **slow loading** times with Rakuten Advertising, hindering efficiency and productivity during key tasks. (4 reviews) - Users criticize the **slow performance** of Rakuten Advertising, highlighting navigation and reporting issues that hinder efficiency. (4 reviews) - Technical Issues (4 reviews) - Time-Consuming (4 reviews) - Misleading Information (3 reviews) - Navigation Issues (3 reviews) - Not Intuitive (3 reviews) ## Rakuten Advertising Reviews ### 1. Rakuten Advertising: Dependable Tracking, Reliable Payments, and Strong Brand Selection **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Rakuten Advertising?** What I like most about Rakuten Advertising is that it simply works without much hassle. The tracking feels accurate, and I don’t find myself constantly checking whether conversions are missing. They also offer a solid mix of well-known brands, which makes it easier to find programs that actually convert. The platform is straightforward to navigate, and payments have been reliable so far. Overall, it’s one of those platforms that feels dependable once you start using it on a regular basis. **What do you dislike about Rakuten Advertising?** One thing I don’t like is that the interface can feel a bit outdated and not very intuitive at times, especially when you’re trying to find specific reports or links quickly. Also, getting approved for some advertisers can take longer than expected, and there’s not always much clarity on why applications get rejected. It can slow things down when you’re trying to scale. Support is decent, but response times could be better in some cases. Overall, nothing deal-breaking, but there’s definitely room for improvement. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising mainly solves the problem of connecting publishers with reliable, high-quality brands in one place. Instead of reaching out to companies individually, I can manage multiple partnerships from a single platform, which saves a lot of time. It also handles tracking and payments, so I don’t have to worry about whether conversions are recorded correctly or chase brands for payouts. That makes things much smoother and more predictable. For me, the biggest benefit is having a dependable system to manage affiliate partnerships and generate consistent revenue without too much manual effort. ### 2. Huge Advertiser Access and a strong customisability of commissioning features to be strategic with partners **Rating:** 4.0/5.0 stars **Reviewed by:** Rob L. | Head of Partnerships & Insights, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Rakuten Advertising?** I really like Rakuten Advertising for its scale and access to household brands. The platform's advertiser directory is massive, featuring a huge scale of household names. I also appreciate the customizability of tracking and commissioning, which allows for advanced and strategic relationships to be implemented with ease. Additionally, the initial setup was simple, supported by good technical support and documentation. **What do you dislike about Rakuten Advertising?** Opting into the commission offers and system is a little clunky. You can often miss and get confused with scheduled offers from brands that aren't clear and easy to compare against current ones, and baselines **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising gives us access to hundreds of brands, allowing us to promote them and earn a commission, which makes managing partnerships and growth scalable. ### 3. Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Md Mudassir A. | Product Designer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2026 **What do you like best about Rakuten Advertising?** I primarily use Rakuten for its robust credit card and financial services affiliate programs, which include high-quality banking partners. Beyond finance, I also appreciate the access to top-tier, exclusive brands across the Retail, Fashion, and Travel sectors, such as major department stores and travel agencies. Their deep-linking tools have been reliable, helping ensure I receive credit for specific product promotions, and the tracking accuracy has remained consistently solid. **What do you dislike about Rakuten Advertising?** The user interface feels somewhat dated and clunky compared to more modern competitors, and navigating the dashboard can be unintuitive at times. On top of that, the payment terms—often Net-60—are slower than other networks, so you end up waiting quite a while to receive your commissions. Approval by individual brands can also take longer than expected, depending on the advertiser. **What problems is Rakuten Advertising solving and how is that benefiting you?** It solves my problem of finding trustworthy, high-ticket financial partners to monetize my content. Through a single, reputable platform, I can seamlessly connect my audience with major credit card offers and banking products. It also helps me diversify my income streams more easily by adding high-converting retail and travel offers alongside my core financial content, without having to manage multiple different networks. ### 4. Easy Niche Advertiser Discovery, but Some Partners Leave Abruptly **Rating:** 3.0/5.0 stars **Reviewed by:** Niroj M. | Webmaster, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Rakuten Advertising?** Easy to find advertisers that fit your niche and also Advertisers can invite you to their affiliate program with ease **What do you dislike about Rakuten Advertising?** Some Advertisers can leave abruptly and it will hurt the effort you put into creating a marketing plan for their products. Paypal was hard to integrate for payment **What problems is Rakuten Advertising solving and how is that benefiting you?** There are a lot advertisers to choose from and they have their advertising materials linked with images and links which make it really easy to setup. The deep link feature also enables easy integration to existing links ### 5. Easy Deep Linking with Minor Payout Delays **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer D. | Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Rakuten Advertising?** I really like the large variety of affiliate offers that Rakuten Advertising provides. I also appreciate the ability for deep linking because it allows me to direct directly to the products I am talking about, not just the main website. Additionally, getting links for affiliate marketing is easy, and there is no setup involved aside from creating your profile and tax forms. **What do you dislike about Rakuten Advertising?** Faster payouts would be great. Sometimes the waiting period is long. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising provides a wide variety of affiliate offers and makes deep linking easy, allowing direct links to specific products. Getting links is simple, and setup is just about creating a profile and tax forms. ### 6. Easy to Use, Excellent Catalog, Support Could Be Improved **Rating:** 4.0/5.0 stars **Reviewed by:** Francisco C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Rakuten Advertising?** I love the ease of use and especially its catalog. We need a great catalog of companies to reach out to in business, and its ease and intuitive suite allow us to do so very easily. Additionally, within half an hour we were using the platform functionally, which is great because the learning curve is very smooth. **What do you dislike about Rakuten Advertising?** They could expand the catalog and could have better support in Spanish, although it's not that support is nonexistent. **What problems is Rakuten Advertising solving and how is that benefiting you?** I use Rakuten Advertising to connect with companies from many countries, addressing our need for an acquisition channel. I like its ease of use and its extensive catalog, which allows us to work quickly. The platform is operational in half an hour and the learning curve is smooth. ### 7. Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Rakuten Advertising?** What I like best about Rakuten Advertising is its strong emphasis on partnership quality and long-term value creation. The platform is built around meaningful, performance-driven relationships rather than transactional volume, which allows advertisers and publishers to align more closely on shared goals. I also value the depth and reliability of Rakuten’s data and reporting. The transparency into performance, attribution, and partner contributions enables more informed decision-making and optimization, particularly for brands that prioritize sustainable growth. Finally, Rakuten Advertising’s global scale combined with localized expertise stands out. The ability to activate and manage partnerships across regions while still receiving market-specific support makes the platform especially effective for organizations with international ambitions. **What do you dislike about Rakuten Advertising?** One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner discovery, reporting customization, and navigation between tools—can feel less intuitive than expected and may require additional time or support to execute efficiently. Additionally, reporting latency and data reconciliation can occasionally be challenging, particularly when compared to more real-time platforms. Faster access to finalized performance data would improve agility for teams making time-sensitive optimization decisions. Finally, while Rakuten Advertising offers strong account support, some features and best practices could be better documented or more proactively communicated within the platform itself, reducing reliance on external guidance and improving overall self-service capability. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising solves the challenge of building and scaling high-quality performance partnerships in a fragmented digital marketing ecosystem. By providing a centralized platform to discover, manage, and optimize publisher relationships, it reduces the operational complexity of affiliate and partner marketing. The platform also addresses attribution and measurement challenges by offering transparent reporting and insights into partner performance. This makes it easier to understand incremental value, justify spend, and optimize toward partners that drive meaningful business outcomes rather than last-click volume. For me, these capabilities translate into greater confidence in decision-making and more efficient use of resources. Rakuten Advertising enables a more strategic, data-driven approach to partnership marketing, allowing me to focus on long-term growth and partner quality instead of manual processes and attribution uncertainty. ### 8. Eye-Catching Layout, Needs Better Coupon Management **Rating:** 4.0/5.0 stars **Reviewed by:** Carnahan H. **Reviewed Date:** January 25, 2026 **What do you like best about Rakuten Advertising?** I like the setup of the Rakuten Advertising website, especially the colors and layout, which are very eye-catching. I also appreciate that I can find many different deals and post my own coupons that aren't already available. Additionally, it's easy to narrow down the search, making it more efficient to find what I need. The initial setup of Rakuten Advertising was very easy, and I understand everything well. **What do you dislike about Rakuten Advertising?** Some of the coupons were outdated and they were not removed from the site so it wastes a lot of time. **What problems is Rakuten Advertising solving and how is that benefiting you?** I can find many different deals through Rakuten Advertising and post some coupons I have that aren't available already. ### 9. Straightforward and Effective for Affiliate Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Anaushka T. | Student, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2026 **What do you like best about Rakuten Advertising?** I find Rakuten Advertising easy to use, which really helps me stay organized and support affiliate marketing efforts efficiently. It also aids in tracking performance clearly and identifying top partners. I appreciate how it facilitates monitoring conversions and return on investment (ROI), making it a useful tool for my work. The initial setup was pretty straightforward too. **What do you dislike about Rakuten Advertising?** It's functional but some reports are rigid, can have more flexibility. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising helps me track performance clearly, identify top partners, and monitor conversions and ROIs. It's easy to use, and it helps me stay organized, supporting my affiliate marketing efforts effectively. ### 10. Responsive and Proactive **Rating:** 4.5/5.0 stars **Reviewed by:** Diana G. | Sr. Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Rakuten Advertising?** Our Account Managers have been super helpful. They will provide Monthly Updates and suggestions of Affiliates to work with. They are consistently updating us with the new updates that Rakuten is rolling out. I love the reporting available in Rakuten - super easy and intuitive to use. I love the Partnership Discovery. Setting up offers for specific affiliates is easy. The Insights and Analytics reporting is super helpful. **What do you dislike about Rakuten Advertising?** The least helpful of Rakuten Advertising is the cost to the Advertiser. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten has Insights and Analytics Portal that helps identify trends and performance in comparison to other brands / categories. We can see if the sales are following trends. Rakuten also helps with recruitment, making it easy to identify publishers that promoting similar products. ### 11. Great Platform for Growing Our Affiliate Program **Rating:** 5.0/5.0 stars **Reviewed by:** Josh F. | Lead Web/UX Designer, Lead Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Rakuten Advertising?** We love how easy Rakuten Advertising makes it to reach new customers and track performance. The platform is intuitive, and the support team is always responsive and helpful. **What do you dislike about Rakuten Advertising?** We don’t have major complaints. At times, setup or updates require a bit of back-and-forth, but the support team always helps quickly. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten solves the challenge of finding reliable, performance-driven affiliates. It gives us access to audiences we wouldn’t reach on our own and delivers steady, cost-effective results. ### 12. Efficient Advertising Platform with Rapid Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Sara M. | Marketing and Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Rakuten Advertising?** I love how quickly Rakuten Advertising has scaled in the last couple of years. It's exciting to see a company grow like this. This growth has made advertising on the platform more valuable because more people know about it as a place to get benefits and promo codes. **What do you dislike about Rakuten Advertising?** N/A **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising helps me get paid for rewards I wasn't aware of and advertise promotions to those without normal access, enhancing advertising visibility because more people recognize it as a place for promo codes and benefits. ### 13. Platform enhancements and top-notch service **Rating:** 4.5/5.0 stars **Reviewed by:** Teresa G. | Sr Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** New enhancements are keeping it more relevant. The recruitment tool is great. Also, the agency team is the best in the industry- they provide great recommendations on partnerships, know the platform and respond quickly. **What do you dislike about Rakuten Advertising?** The commission rules- they are not flexible and it's hard to have different levels of commission for different partners- you have to default to the lowest commission as your baseline, which is difficult and makes the program look unattactive. I also wish you could cancel more than 50 order IDs at a time. Would love to see a TikTok Affiliate integration. **What problems is Rakuten Advertising solving and how is that benefiting you?** Tracking affiliate sales, finding new partnerships, industry trends, benchmarking data, evaluating success. ### 14. User Friendly, Helpful and Overall Great Network and Rakuten Agency Team. **Rating:** 4.5/5.0 stars **Reviewed by:** Elizabeth S. | Affiliate Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Rakuten Advertising?** Our small team often relies on the RAK agency team (Bailey, Aliza, and Carey) for guidance. They are always responsive and helpful with any scenrio we have. It's great to have a network help in the ways that Rakuten does. The platform is also very user friendly and easy to navigate for any level or experience. **What do you dislike about Rakuten Advertising?** not being able to send a preview of a newsletter to test. We also have found ALOT of emails for publishers that aren't updated and it is a challenge to get the right contact **What problems is Rakuten Advertising solving and how is that benefiting you?** Growing our brands and not just focusing on top funnel. Yes, to an extent. ### 15. User-Friendly and Price-Effective for Affiliate Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Mark J. | Contributing Editor, Personal Finance and Travel, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about Rakuten Advertising?** I appreciate the ease of use when working with Rakuten Advertising. I find the link tracking really valuable for making affiliate payments easy. It's great that the initial setup was pretty straightforward. I switched to Rakuten Advertising from Impact because of the price. **What do you dislike about Rakuten Advertising?** I have issues with double click tracking. **What problems is Rakuten Advertising solving and how is that benefiting you?** I use Rakuten Advertising for affiliate marketing primarily for tracking and billing. Its link tracking feature makes affiliate payments straightforward. ### 16. Outdated and Counter-Intuitive Network **Rating:** 1.0/5.0 stars **Reviewed by:** Vlad K. | Senior Affiliate Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Rakuten Advertising?** Nothing, it's slow and outdated **What do you dislike about Rakuten Advertising?** Rakuten Advertising is extremely slow, outdated, and counter-intuitive. Navigation is problematic, with half the buttons doing nothing or overcomplicating simple tasks. The initial setup was hard, and overall it's my least favorite network. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising helped with connecting to publishers, but the experience was slow, outdated, and counter-intuitive, making it my least favorite network. ### 17. Works well with global viewers, but could be tailored to specific markets. **Rating:** 4.0/5.0 stars **Reviewed by:** Leah C. | Medical Coder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Rakuten Advertising?** I like that it has a reach within a global audience. **What do you dislike about Rakuten Advertising?** I think it could be more effective if used on more platforms and apps. **What problems is Rakuten Advertising solving and how is that benefiting you?** It helps solve the challenge of advertising in larger market.s ### 18. Helpful and Detailed Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Rakuten Advertising?** I love the detailed reporting that Rakuten provides and large network of publishers. It is very helpful to be able to look and see exactly what orders come through what articles. The reporting makes it easy to understand trends, which publications are strong performers, and opportunities. Thanks to the large network of publishers we've been able to make new connections and grow relationships. **What do you dislike about Rakuten Advertising?** The platform itself can be pretty slow to use. With the amount of content creators that have joined it would be helpful to parse them out more and get a more detailed view of the metrics that matter most when it comes to social affiliates. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten allows us to create partnerships with publishers and allows us to have a smooth running partnership. ### 19. Affordable, User-Friendly Affiliate Marketing Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Luca P. | Communications Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Rakuten Advertising?** I use Rakuten Advertising for affiliate marketing and find it provides good metrics for my business. I like that it's affordable for small companies and easy to use for beginners. The initial setup was very easy and clear. **What do you dislike about Rakuten Advertising?** Maybe sometimes it's not clear **What problems is Rakuten Advertising solving and how is that benefiting you?** It gives me good metrics for my business and is affordable for small companies. ### 20. Rakuten Advertising has great tech and even better people **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Rakuten Advertising?** Rakuten Advertising excels in several key areas, including its strong technological foundation, which enables strategic campaign management with thing like audience engine. The company is also highly regarded for its knowledgeable and responsive staff, who are skilled at building strong client relationships and facilitating partnerships with publishers. Its innovative approach in developing products based on client feedback further contribute to its reputation as a valuable partner. **What do you dislike about Rakuten Advertising?** Some aspects of the publisher dashboard are more manual compared to other competitor networks, such as having to manually opt into offers, but Rakuten Advertising already has a roadmap to implement these enhancements in 2026. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising helps you grow your business by identifying new partners and providing insights into existing ones through benchmark reporting. The company facilitates deeper relationships by connecting you with key contacts and keeps you informed about industry updates. Furthermore, Rakuten develops new products, such as the Audience Engine, to enable more strategic and effective advertising campaigns. ### 21. Rakuten is a great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Rakuten Advertising?** What I like best about Rakuten Advertising is their people. Our dedicated account team is always very responsive, extremely helpful with new offer launches and identifying and onboarding new publishers and provide valuable insights about the affiliate marketing space and how best to utilize it for the financial services industry. **What do you dislike about Rakuten Advertising?** I can't say there is anything I dislike about Rakuten Advertising. **What problems is Rakuten Advertising solving and how is that benefiting you?** We are a small digital marketing team and Rakuten's full account management option enables us to be successful in the affiliate marketing space by taking on day-to-day publisher management which our team would not have the bandwidth to do effectively on our own. ### 22. Rakuten Advertising: Easy to Use and Straightforward to Integrate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Rakuten Advertising?** Rakuten Advertising is easy to use and straightforward to integrate into my website. **What do you dislike about Rakuten Advertising?** I can’t think of anything I dislike about it. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising allows me to incorporate affiliate marketing ads into my web site for additional income opportunities. ### 23. Great CTV targeting, but limited audience and elevated CPM **Rating:** 2.5/5.0 stars **Reviewed by:** Andrea B. | Growth, CRM, Partnership and channels DIRECTOR, Utilities, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Rakuten Advertising?** Even if they still don’t have a large audience, it allows you to reach a specific target of clients through connected TV channels. **What do you dislike about Rakuten Advertising?** Still not a great audience, CPM elevated **What problems is Rakuten Advertising solving and how is that benefiting you?** Activating new “Digital” channels within traditional media. ### 24. Smooth Setup, Highly Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Allexus A. **Reviewed Date:** January 15, 2026 **What do you like best about Rakuten Advertising?** I like that with Rakuten Advertising, you can share your thoughts, stay calm, and it makes you feel more comfortable. **What do you dislike about Rakuten Advertising?** I doesn't dislike nothing **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising helps me reach different places through commercials and other quality outlets. ### 25. Rakuten Advertising is a trusted global affiliate and advertising platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Rakuten Advertising?** Rakuten Advertising is one of the largest and most established affiliate networks that I have been using for years. They have incredible enterprise advertisers that have been with their network for the long haul. Rakuten has an expansive global presence which allows publishers to expand into different regions. Their teams are responsive and easy to work with - especially their publisher support team (Kudos, Jacee!) **What do you dislike about Rakuten Advertising?** Often payout cycles can be longer than compared to networks like AWIN or CJ, which can be frustrating. **What problems is Rakuten Advertising solving and how is that benefiting you?** Giving access to more enterprise level advertisers. ### 26. Great Discounts, But Setup Could Be Easier **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Rakuten Advertising?** The possibility of getting discounts on online shopping **What do you dislike about Rakuten Advertising?** You have to set up the browser extension to get it to work properly **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten is solving the lack of exposure problem. It benefits me because customers have a chance to be made aware of my brand. ### 27. Rakuten Advertising Review **Rating:** 5.0/5.0 stars **Reviewed by:** Carla C. | Sr. Manager, Client Success, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Rakuten Advertising?** The Rakuten Team members are terrific to work with !!!! **What do you dislike about Rakuten Advertising?** The new Network portal is not as good and the old one. **What problems is Rakuten Advertising solving and how is that benefiting you?** They are providing us access to Top Retailers. ### 28. Efficient, accurate, reliant **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Rakuten Advertising?** I love the intuitive nature of the product from a user POV. From affiliate marketing lens, Rakuten has an incredible breadth of brands and they're a key player in the industry. **What do you dislike about Rakuten Advertising?** I wish there was a better, more streamlined way to ingest coupons/deals from brands. I do find a lot of brands don't always post the most updated information and they'll do so only in email for example. **What problems is Rakuten Advertising solving and how is that benefiting you?** Driving additional revenue for our business without having to contact every brand individually. No integration required. ### 29. Rakuten Advertising is supportive of our business needs, goals and requests. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2024 **What do you like best about Rakuten Advertising?** Industry trends and connections with publishers in the fashion space **What do you dislike about Rakuten Advertising?** Entry level associates put on to the account to manage day to day needs, and needing to audit their work, creating more work for myself. **What problems is Rakuten Advertising solving and how is that benefiting you?** Affiliate flat fee, cpa and Cb placements. ### 30. Insightful & Progressive **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel M. | eCommerce Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2024 **What do you like best about Rakuten Advertising?** The visual dashboards are a great way to be able to keep across performance at a glance. I like how you can build reports to further deep dive into performance. I think it is really progressive when it comes to find new publishers with new AI tool. This is amazing, as previously this was tricky to find new publishers based off their name alone. **What do you dislike about Rakuten Advertising?** It would be great to be able to load paid placements into the dashboard as soon as you book. Instead of having to wait for that particular month. It would also be great to attribute spend to previous months for reporting purposes. For example, it bonus payments are made early or late then the following year when comparing data is it not an accurate reflection. It would also be great to see tracking and commission spend together to be able to track in the dashboard the true ROI. Lastly, it would be great the dates on the dashboard so I can track both the calendar year and our French calendar year. **What problems is Rakuten Advertising solving and how is that benefiting you?** We are able to access new customer base and drive new customer acquistion and retention of existing customers. ### 31. One of the best networks for me! **Rating:** 4.0/5.0 stars **Reviewed by:** Pankaj S. | Digital Marketing Professional, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2025 **What do you like best about Rakuten Advertising?** It has been a great resource for me to connect with leading advertizers. Over the years I have earbed thousands of dollars with the platform. **What do you dislike about Rakuten Advertising?** They are sometimes not accurate about measuring the reports. I noticed some advertizers do not share the exact numbers. The audit team of Rakuten doesn't go above and beyond to question them. **What problems is Rakuten Advertising solving and how is that benefiting you?** I am able to connect with leading advertizers. There are a few advertizers who have been a great help for me in running my livelihood. ### 32. Rakuten is extremely easy to use and their support team is incredible. **Rating:** 5.0/5.0 stars **Reviewed by:** Devon M. | Affiliate Account Manager and Influencer Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** The platform is very user friendly and there are a lot of helpful tools for reporting, publisher discovery, and outreach. Their support team is very reliable and friendly. **What do you dislike about Rakuten Advertising?** I use Rakuten almost daily and there is really nothing I can pinpoint as a dislike. It is easy to onboard influencers, send new and updated rates, track sales, etc. It meets all of my needs as both an influencer specialist and affiliate account manager. **What problems is Rakuten Advertising solving and how is that benefiting you?** In my role, it can be really difficult to onboard influencers who are unfamiliar with affiliate networks. Rakuten has really simplified the process for my team, allowing us to recruit more high-converting creators for our clients and their programs Rakuten Advertising also solves the problem of finding unique publishers for each client's niche. Their AI partnership discovery tool has been really useful the past few weeks. ### 33. Really great team and customer service but not a fan of the network's capabilities **Rating:** 3.0/5.0 stars **Reviewed by:** Emily C. | Founder - Affiliate & Partnerships Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** The agency support is incredible, and I LOVE the monthly agency newsletters. They are extremely helpful in finding new partnerships. In addition, Rakuten has some of the best conferences -- they're organized, well put together, and nicely intimate. **What do you dislike about Rakuten Advertising?** The UI of the network isn't my favorite. My least favorite thing about the network is when I have to change commissions for affiliates. I have to follow up with the affiliates to accept the CPA whereas other networks just automatically changes it by the next business day. It creates a lot of manual work and not a lot of control for how us as brands/agencies want to manage the efficiency of our channel. **What problems is Rakuten Advertising solving and how is that benefiting you?** It's a good/solid network that has top affiliates in it, which is ultimately the most important thing in an affiliate channel (IMO) **Official Response from Beth Kavoukas:** > Thank you for your feedback and for acknowledging our agency support and conferences! We’re delighted to hear that you find them valuable. We're excited to announce that improvements to our offer management workflows are on the way, including automatic transitions for existing partners to new commission offers and a shortened notification period. We’d greatly appreciate the opportunity to discuss your experiences in more detail to further our enhancements. Could you please contact me a beth.kavoukas@rakuten.com? Your insights are invaluable to us, and we're here to assist you with any more suggestions or needed support. Thanks for helping us improve and for your continued support! ### 34. Intuitive and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Kayleigh R. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Rakuten Advertising?** I like that Rakuten Advertising is very easy to use! The platform sections are clear and it's simple to navigate. I don't have to waste any time trying to figure out where the information I'm looking for would be housed. Also the reporting insights are very helpful. It's also extremely easy to upload textlinks & banners to the network which I can't say about other networks I've worked in. **What do you dislike about Rakuten Advertising?** The one thing that I I don't love about Rakuten Advertising is that going through affiliate applications is not super intuitive. There's no additional information besides an affiliates name and website are shown. It would be helpful to maybe have access to reviews for affiliates. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Advertising helps me manage multiple affiliate programs easily. ### 35. Great Affiliate Partners **Rating:** 4.0/5.0 stars **Reviewed by:** Darren C. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Rakuten Advertising?** The team are very attentive, always looking for new partnership streams. They take the time to understand your business and you customer. The dashboard allows for easy reporting and provides quality insights into your program. **What do you dislike about Rakuten Advertising?** Integrations with some publishers can require development work for tag implementation, albeit relatively straightforward. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten help us to reach prospects outside of our own channels, assist in converting them into customers, while allowing us the freedom to set our own commission rates based on our needs. ### 36. Best in Class Agency Support **Rating:** 5.0/5.0 stars **Reviewed by:** Marsha L. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** Rakuten has become an invaluable partner in the affiliate space and a top choice for launching new merchants. I love working with the dedicated agency support team. They are always responsive, knowledgeable, and provide best in class service in terms of support as well as tools and data to make informed decisions to grow our partners. **What do you dislike about Rakuten Advertising?** Rakuten's user interface and the way their technology works in some areas can be counter-intuitive. On occasion, this makes some features a bit clunky or difficult to work around when you have specific unique goals or tasks in mind. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten provides a top-tier solution for my e-commerce clients to manage and host their affiliate programs and digital partnerships. ### 37. Best Affiliate Network **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Rakuten Advertising?** Rakuten Advertising is by far the easiest affiliate network of the many i've used in my time in the field. The platform is laid out in such a way that it is very easy to find what you're looking for, onboard publishers, create links and assets, and track performance. Their modernized reporting makes finding even the deepest of info a breeze. Subnetwork transparency was a game changer. RA also gives you the best agency side contacts, who provide detailed new information on a regular basis and are extremely responsive to questions and concerns. It is also extremely easy to set up RA for a new affiliate client or Migration. For all of this, we now operate a large majority of our clients on Rakuten. **What do you dislike about Rakuten Advertising?** For as good as RA is, there are a few small missing features, like being able to add collumns of information when looking at lists of publishers in your program or that have been extended a given offer. The biggest fault though is the inaccurate publisher contact info. Many times we go into the platform to recruit and message new prospects and get only an email bounceback because the company has not updated their address. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten makes running programs for our clients easy. It is the easiest platform to use to recruit new publishers, grow the progam, and make sure everything from linking and tracking to payments are frictionless for all involved. ### 38. A Personal, Effective, Innovative, and Thoughtful Team and Company **Rating:** 5.0/5.0 stars **Reviewed by:** Jake F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** Rakuten Advertising has created a very user friendly and innovative platform that creates a quick and simplified way to deploy technical integrations or unique implementations and receive access to incredible features when it comes to running the affiliate/partnership channel. Their customer support teams are top-notch and, in my opinion, stand out as the prime example for others in the industry to follow. **What do you dislike about Rakuten Advertising?** Downsides are difficult to outline with this particular platform. Whenever we run into any issues from a product or technical standpoint, their teams are so quick to help provide additional training to us or simply resolve the issue alongside us, that it hardly becomes a problem in the first place. They do an outstanding job. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten helps solve some of the industry problems like proper attribution and tracking in today's online maze of new policies, privacy restrictions, and consumer protection laws. They utilize new opportunities (like Artificial Intelligence) in a measured and impactful manner that creates more effeciency and within their network. Running a brand affiliate program is hard work, though Rakuten Advertising has bridged the gap between functionality and effectiency across their entire product line that we can get more done, with less time. The final piece is their ability to truly underscore Customer Service. Never has there been a time our team has felt undersupported. When we have questions or concerns, they are adressed quickly, professionally, and thouroughly which makes them an outstanding partner to work with. ### 39. Rakuten Advertising: A Game Changer for Affiliate Marketing Success **Rating:** 5.0/5.0 stars **Reviewed by:** Alec S. | SEM and Affiliate Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Rakuten Advertising?** Top-Notch Account Management: Our Account Manager Garrett Oswald is the best Publisher Paradise: high-quality publishers throughout the coverage Tech Support That Delivers: **What do you dislike about Rakuten Advertising?** the platform is a bit outdated, could improve it's easy to use features. **What problems is Rakuten Advertising solving and how is that benefiting you?** Connecting with Publishers and bring us GMV generated from all kinds of publishers ### 40. Love working with Rakuten Advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie S. | Director of Client Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** Our support team is super responsive and helpful in all situations and keeps us up to date on all important things happening in the industry and with Rakuten. We truly appreciate this as this gives us the upper hand when communicating with our merchants. **What do you dislike about Rakuten Advertising?** Tech support has habitually been very slow and non-responsive and when you're up against some deadlines with merchants, this is a big headache. **What problems is Rakuten Advertising solving and how is that benefiting you?** Making sure that all new/existing programs are easily able to update their Shopify pixel to effectively track and report without error - ### 41. Leading Platform for Affiliate Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Rakuten Advertising?** Rakuten Advertising is a leading platform in the affiliate marketing industry, known for its ease of use and advanced tools for commissioning. The platform stands out with its intuitive interface, making it accessible for marketers of all levels. Additionally, Rakuten offers a comprehensive presence of publishers across all major regions, ensuring global reach and effectiveness. Whether you're a seasoned marketer or just starting, Rakuten provides the robust tools, network, and support needed to drive success. **What do you dislike about Rakuten Advertising?** There are no particular aspects of the platform that we find lacking, making it a reliable and robust choice for any affiliate marketing strategy. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten is a comprehensive platform that helps us implement successful affiliate strategies, thanks to the extensive availability of features for commissioning. ### 42. Efficiency and partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Giovanny H. | senior media analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2024 **What do you like best about Rakuten Advertising?** Affiliate marketing is more than media management, it's a partnership. They Rakuten team, are very partners, helpful and efficient. **What do you dislike about Rakuten Advertising?** Bureaucratic processes are slow. Even the simple ones. **What problems is Rakuten Advertising solving and how is that benefiting you?** Expand the brand in different niches ### 43. Love Rakuten! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Rakuten Advertising?** Very comprehensive range of publishers & amazing customer support. Our team are always keeping an eye out for relevant opportunties and helping us diversify our publisher portfolio. **What do you dislike about Rakuten Advertising?** We often find that cashback providers are the most popular/predominant publisher type that get's recommended - which is not something businesses should rely on for traffic & sales. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten allows us to identify opportunities for new customer aquisition, as well as drive loyalty & retention. ### 44. Very impressed! As always! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** How easy the platform is to navigate around, plus the added support from all of the Rakuten team members. Any time I have a question, someone on the team is always willing to help our right away. It's hard to find service as fast as Rakuten these days. **What do you dislike about Rakuten Advertising?** At first going through reporting was a bit tricky, but once the Rakuten team set up a personal meeting to review, it was simple. When first joining a platform, there's obviously going to be some questions and misunderstandings but the team members here helped us walk through our questions and made sure we understood exactly where to go, what to look for, etc. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten has helped us solve for missing SKUs for tracking purposes. We recently onboarded a new client and their commissioning lists are broken out into tiers. Rakuten did a great job in helping us upload the specific SKUs and also made sure that the tracking was correct in order for us to pull performance from. ### 45. Rakuten drive growth and success **Rating:** 4.5/5.0 stars **Reviewed by:** Charlotte R. | Senior Online Business Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Rakuten Advertising?** The Rakuten Advertising team are incredibly passionate about what they do and strive to give their clients the best opportunities to drive success in their programmes. The data insights and analysis are unparalelled and enable my team to drive success and growth **What do you dislike about Rakuten Advertising?** They work with lean account teams which can sometiems delay projects. **What problems is Rakuten Advertising solving and how is that benefiting you?** Programme management, publisher discovery, customer acquisition ### 46. Rakuten Advertising is a great partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** Rakuten Advertising is considered the top affiliate marketing platform for a reason. The have the largest affiliate partner network, offer amazing reporting functions, have efficient tracking solutions, and their support team is quick and effective. As an agency partner, I love working with Rakuten Advertising. They are constantly improving their product offerings . **What do you dislike about Rakuten Advertising?** Their commission policies can make it difficult for brands to make quick adjustments compared to other platforms. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten Adveritisng is constantly finding ways to improve their platforms which makes our jobs increasingly easier. They communicate their updates through regular email newsletter communication. ### 47. Working with Rakuten from 8 years 5 years as a publishers and 3 years as a advertiser. **Rating:** 5.0/5.0 stars **Reviewed by:** Anand G. | Affiliate Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Rakuten Advertising?** Quick support, dedicated account manager, number of features, and ease of use. **What do you dislike about Rakuten Advertising?** so far I just don't like to submit publisher payments by the 15th of each month. It should be automated. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten benefits us not just by offering tracking services, but with their quarterly business overview by verticals and campaign performances. ### 48. Rakuten is a solid choice **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Rakuten Advertising?** The support staff is very helpful. I've use the chat support to solve a number of problems. Although the US based dedicated support is far superior, it's great to have a form support availalble 24/7. **What do you dislike about Rakuten Advertising?** There is functionality I find wonky or cumbersome. I'm able to accomplish most things I need to do, but they are more difficult than they need to be. An example would be changing a partner's commission terms. In order to change them, I have to extend the offer to them, but there is no scheduled mechanism to push them into the new terms without cancelling their existing terms. This takes control out of my brand's hands. **What problems is Rakuten Advertising solving and how is that benefiting you?** I use it to track my brands' sales, provide weekly reporting, and manage affiliate relationships. **Official Response from Beth Kavoukas:** > Thank you for your valuable feedback. We’re pleased to hear that our support staff and 24/7 chat service have been helpful to you. Regarding the process of changing a partner’s commission terms, we appreciate your input and are excited to let you know that improvements are underway. Your feedback is crucial in this process, and we’d love to discuss your specific concerns in more detail. Could you please contact me at beth.kavoukas@rakuten.com to arrange a convenient time for a discussion? We’re here to ensure your experience with us is as seamless as possible. ### 49. Of the plataforms that we work with, rakuten is the best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2024 **What do you like best about Rakuten Advertising?** PLATFORM USABILITY, DIVERSITY OF AFFILIATES AND SUPPORT **What do you dislike about Rakuten Advertising?** We could have more support for negotiating **What problems is Rakuten Advertising solving and how is that benefiting you?** Facilitating partnerships with several affiliates, which benefits us because we are able to have a greater diversity of partners without increasing operational costs ### 50. Solid Affiliate Network for enterprise DTC **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Rakuten Advertising?** The quality of the affiliate publishers on the network and the people support. **What do you dislike about Rakuten Advertising?** Limited customization for comlicated programs. **What problems is Rakuten Advertising solving and how is that benefiting you?** Rakuten provides robust tracking attribution and reporting that we can trust. They serve as the clearing house to process payments to our affiliate partners. ## Rakuten Advertising Discussions - [What is affiliate marketing Rakuten?](https://www.g2.com/discussions/what-is-affiliate-marketing-rakuten) - [Is Rakuten advertising free?](https://www.g2.com/discussions/is-rakuten-advertising-free) - [How much does Rakuten advertising cost?](https://www.g2.com/discussions/how-much-does-rakuten-advertising-cost) - [What does Rakuten advertising do?](https://www.g2.com/discussions/what-does-rakuten-advertising-do) - [Why you are not improving costomer service.](https://www.g2.com/discussions/32899-why-you-are-not-improving-costomer-service) - 1 upvote - [View Rakuten Advertising pricing details and edition comparison](https://www.g2.com/products/rakuten-advertising/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-30+11%3A21%3A49+-0500&secure%5Bsession_id%5D=3a705713-c904-4574-bb1c-f835a71c7133&secure%5Btoken%5D=f0e0c61ef79029e76bfaa93290ea2130429a7e17a82f4efdbf1206789c29c08d&format=llm_user) ## Rakuten Advertising Integrations - [Affluent](https://www.g2.com/products/affluent/reviews) - [Python](https://www.g2.com/products/python/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) ## Rakuten Advertising Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Link Options** - Custom Links - Referral Link Generator - Smart Link **Platform Interoperability** - Close Ecosystem API **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Rakuten Advertising Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,183 reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - 4.1/5.0 (453 reviews) - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) - 3.7/5.0 (47 reviews)