Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed

Prowly Reviews & Product Details

Emma J.
EJ
Executive Director Client Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prowly?

Sending emails to editors has never been so easy. The database is also full of great contacts. It is also great to see who is opening emails and who is not. Review collected by and hosted on G2.com.

What do you dislike about Prowly?

The only issue I have is that when they come to download a file, it downloads as random numbers and letters versus the file name. Review collected by and hosted on G2.com.

Recommendations to others considering Prowly:

The best emailing and database platform I have used to date! Review collected by and hosted on G2.com.

What problems is Prowly solving and how is that benefiting you?

It has saved us a lot of time and we can easily track how our emails have performed. I will definitely be using Prowly for the indefinite future. Review collected by and hosted on G2.com.

Response from Marta Adasko of Prowly

Thank you for such kind words, Emma! We’re very happy that our media database helped you find the right media contacts. Your feedback about downloaded files is very appreciated, I have passed it to the team. They're aware of the issue and working on it. :)

Prowly Overview

What is Prowly?

Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. Users are able to foster long-term relationships with journalists by drafting effective strategies based on industry data, and prove their value to clients and stakeholders with easy-to-understand insights. Prowly's users estimate that they've been able to increase their PR efficiency by 30%.

Prowly Details
Product Website
Languages Supported
English, Polish
Show LessShow More
Product Description

Prowly is a public relations management platform for professionals who want to earn media coverage by building long-term relationships with journalists and draft strategies based on solid data analytics, all within a single platform.


Seller Details
Company Website
Year Founded
2013
HQ Location
BostonMassachusetts, USA
Twitter
@prowly_com
3,111 Twitter followers
LinkedIn® Page
www.linkedin.com
91 employees on LinkedIn®
Description

Prowly.com is a public relations software platform that offers tools for media relations, press release distribution, and PR campaign management. It provides users with a media database, customizable press release templates, and analytics to track engagement. Prowly aims to streamline communication between businesses and the media, helping organizations effectively manage their public relations efforts.


Viktoriia S.
VS
Overview Provided by:

Recent Prowly Reviews

Nathan L.
NL
Nathan L.Small-Business (50 or fewer emp.)
3.5 out of 5
"Solid Software that makes a splash"
As a startup, the idea of going to a PR firm seemed daunting and expensive. With Prowly, we are able to easily draft press releases and communicate...
MP
Marta p.Small-Business (50 or fewer emp.)
4.5 out of 5
"Look like Made for my PR Newsroom"
It's Come with fullfil Every PR Features. It's help me to distribute my PR without any Hassles on 159+ media outlets. Large database of Journalists...
SL
Sofia L.Small-Business (50 or fewer emp.)
4.0 out of 5
"A Budget-Friendly PR Solution with Room for Improvement"
As a user of Prowly, I found it to be a cost-effective PR tool that caters to businesses on a budget. The pricing and ease of use were the standout...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Prowly Media

Prowly Demo - Media Monitoring and Social Listening
Track press hits and social mentions across the web with advanced filters and AI that makes sure you're focusing on just the PR mentions that matter.
Prowly Demo - Media Database
Access over 1 million contacts from a worldwide media database. Create targeted media lists and pitch your story with a personalized message and analytics.
Prowly Demo - PR Reports
Made by PR Professionals for PR rocket scientists. Show off relevant, comprehensive data using customizable coverage reports.
Prowly Demo - Online Newsrooms
Take control and establish the #1 online source of information for anyone looking to learn more about you and your message.
Prowly Demo - Press Release Creator
Forget the "spray-and-pray" method of newswires. Prowly lets you create eye-catching, visual press releases and directly email them to media contacts who are most likely to be interested in your story.
Prowly Demo - Media Pitching
Create 1:1 personalized messages, schedule automated follow-ups, and make informed decisions thanks to actionable data.
Play Prowly Video
Play Prowly Video
Play Prowly Video
Answer a few questions to help the Prowly community
Have you used Prowly before?
Yes

101 out of 102 Total Reviews for Prowly

4.2 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
101 out of 102 Total Reviews for Prowly
4.2 out of 5
101 out of 102 Total Reviews for Prowly
4.2 out of 5

Prowly Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ProwlyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Nathan L.
NL
Head of Growth
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Prowly?

As a startup, the idea of going to a PR firm seemed daunting and expensive. With Prowly, we are able to easily draft press releases and communicate with a database of contacts. Standing up our newsroom was very easy! Review collected by and hosted on G2.com.

What do you dislike about Prowly?

Could have more categories of influencers/contacts in our sector. Review collected by and hosted on G2.com.

What problems is Prowly solving and how is that benefiting you?

We are able to get Press Releases out with ease. We are still in the early stages but excited to see momentum build. Review collected by and hosted on G2.com.

SL
Admin
Information Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
What do you like best about Prowly?

As a user of Prowly, I found it to be a cost-effective PR tool that caters to businesses on a budget. The pricing and ease of use were the standout features that attracted me to this platform. However, there are areas for improvement that could elevate its performance and user experience.

Affordable Pricing: Prowly offers a competitive pricing structure, making it an ideal choice for smaller businesses or startups looking for a budget-friendly PR solution.

User-Friendly Database: The platform's database is easy to navigate, allowing users to access essential media contacts conveniently. Review collected by and hosted on G2.com.

What do you dislike about Prowly?

While Prowly allows bulk email sending, the responses from recipients go to individual email accounts, leading to time-consuming and inefficient handling. Review collected by and hosted on G2.com.

What problems is Prowly solving and how is that benefiting you?

Overall, Prowly is a good option for businesses with limited PR budgets seeking a simple and straightforward PR tool. However, to enhance its appeal, the platform could benefit from a larger database and an in-app inbox to streamline communication. Review collected by and hosted on G2.com.

MP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Prowly?

It's Come with fullfil Every PR Features. It's help me to distribute my PR without any Hassles on 159+ media outlets. Large database of Journalists, Media house and media outlets.

My professional Experience of Prowly to Create A Newsroom and Grab Journalist Data to distribute PR. Review collected by and hosted on G2.com.

What do you dislike about Prowly?

Nothing to dislike Here. It's user friendly, Simple and Quick distribute PR On Media outlets. Review collected by and hosted on G2.com.

What problems is Prowly solving and how is that benefiting you?

One of the biggest benefits of Prowly Database. Prowly Database Accurate and Iptodate of every Journalist and media House. Review collected by and hosted on G2.com.

Tonya M.
TM
Founder | Digital Reputation Specialist | Consultant | Podcast Host
Public Relations and Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Prowly?

Prowly is user friendly and has great guidence for small business owners that may not be PR and Comms pros. The templates and guidence is unmatched. Review collected by and hosted on G2.com.

What do you dislike about Prowly?

There is only 1 techie type thing that I have not quite figured out but they have assistance that I just haven't signed up for yet. Review collected by and hosted on G2.com.

What problems is Prowly solving and how is that benefiting you?

The main problem they solve is having a comprehensive media database, media monitoring, and the press release feature.They are a 1-stop shop for those features that I really need to help my clients. Review collected by and hosted on G2.com.

Andrew H.
AH
Public Relations Marketing Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prowly?

Prowly's ease of use is unmatched. From prospecting, to campaign setup, to tracking analytics - Prowly makes it much easier for me to do my job. On top of that, Prowly solved a huge redundancy problem in my PR stack, taking me from navigating through many tools to relying on just one. Review collected by and hosted on G2.com.

What do you dislike about Prowly?

I think Prowly could improve its media database, though it's likely something the team is working on. I would like more options to filter contacts and more local media contacts. Review collected by and hosted on G2.com.

What problems is Prowly solving and how is that benefiting you?

Prowly helps me move quickly for reactive PR, easily track campaign analytics for reporting, and build out contact lists. All of these help build buzz for my company. Review collected by and hosted on G2.com.

Response from Marta Adasko of Prowly

Thank you for taking the time to leave us a positive review! We're happy to hear that you find Prowly to be useful in your daily PR tasks and that it helps you safe some time and energy. Our team is working on Prowly's Media Database update so stay tuned. :) Hopefully the above-mentioned problems will be a thing of the past fairly soon. Thanks again!

Helena F.
HF
Founder and growth manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prowly?

I like all features, everything you need for a successful PR strategy and campaigns. Media monitoring gives you a thorough overview of all articles published and the newsrooms is a great way to archive and keep all of your companies PR releases in one place. Database is massive and has relevant contact for absolutely everyone. Review collected by and hosted on G2.com.

What do you dislike about Prowly?

No dislikes but can't wait for the reports feature. Review collected by and hosted on G2.com.

What problems is Prowly solving and how is that benefiting you?

It's solving the problem of wasting my time to approach PR contacts one by one and surfing the internet endlessly to find relevant outlets. Review collected by and hosted on G2.com.

Lyazid B.
LB
Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
What do you like best about Prowly?

For years, I used to work with PR agencies, because managing the relationship with many journalists and news outlets is a full-time job. But now, I can do it by myself, and really build a long-lasting relationship and exchange. All professional features make life easier like the Newsroom and the fast Database search, but the best ever feature is the campaign that allow me not only to centralize my sendings, but to track opens and bounces and to do FOLLOW-UPS! Review collected by and hosted on G2.com.

What do you dislike about Prowly?

Honestly, the features, the user experience and the customer care are perfect. I know there is an upcoming feature that will be a complete game-changer, which is to track publications. Looking forward to seeing this happening, but in meanwhile, I enjoy Prowly every day! Review collected by and hosted on G2.com.

Recommendations to others considering Prowly:

When you join as a new customer, you will be contacted by a dedicated account manager, I recommend that you have a call and ask questions about the use of each feature, they will help to quickly learn how to use the platform to maximize the results. Review collected by and hosted on G2.com.

What problems is Prowly solving and how is that benefiting you?

The problems solved by prowly or the questions answered are:

1) How to find the right journalists or media outlets

2) How to reach them

3) How to streamline the communication with them

The big benefit is that you can turn any employee into an expert PR manager! Review collected by and hosted on G2.com.

Response from Viktoriia Stepanova of Prowly

Hello Lyazid, thank you for reviewing us! Happy to read you're enjoying our tools :)

Marc L.
ML
Growth Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prowly?

Prowly's team reactivity is unmatched! They have been of great and friendly help throughout the registration process and didn't disappear once the payment was processed. Their database is one of the most relevant on the market and I love that smart filters can be put into use to protect our domain name. Review collected by and hosted on G2.com.

What do you dislike about Prowly?

Their database could be greater when it comes to TV contacts. The database should also ideally feature political connections for a fuller PR experience. That being said, we're more than satisfied with what's offered to date. Review collected by and hosted on G2.com.

What problems is Prowly solving and how is that benefiting you?

We are improving our PR practices with giant steps. Once again, smart suggestions and filters are really what's differentiating Prowly from historical competitors. Review collected by and hosted on G2.com.

Response from Viktoriia Stepanova of Prowly

Hi Marc, I want to thank you for your feedback! It’s nice to hear about the features that help you as well as those that can still be improved to make our database greater! Thanks again :)

Carissa L.
CL
Marketing, PR, Events Leader
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Prowly?

I just recently did a free trial with Prowly to test out their service and send a press release. It is very helpful for sourcing the right media contacts to send your release to. I liked that you could specify by type of media the individual may specialize in. For my release it was food/lifestyle. Review collected by and hosted on G2.com.

What do you dislike about Prowly?

I understand I was using the free trial but I got all the way to the end to hit send on my press release and it told me I had to pay to actually send it. This wasn't indicated anywhere through the free trial process (and if it was it was not clear). Very frustrating. It did allow me though to gather a list of media members and source their contact informaiton on my own. Review collected by and hosted on G2.com.

What problems is Prowly solving and how is that benefiting you?

I was sending a press release in a new market so I had no idea who were the prominent media members or publications, this saved a lot of working finding for me. As a small business this was very helpful as simillar PR websites can be $1000's for just one release or media list. Review collected by and hosted on G2.com.

Response from Viktoriia Stepanova of Prowly

Hi Carissa, thanks for your honest review! You're correct, we do have some restrictions for free trial accounts - you can’t view journalists’ contact details in our Media Database and you have a limited number of emails to send. However, I'll share your feedback with the team and mention that these limitations were not noticeable during your onboarding journey.

Vika

BF
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prowly?

Prowly has an extensive journalists/media database and the organizational method for our own contacts database is quite complete. Review collected by and hosted on G2.com.

What do you dislike about Prowly?

Filters could work in a better way when looking for journalists or media platforms. Even by adding tags to them, I ended up getting results that weren't really a match. Review collected by and hosted on G2.com.

What problems is Prowly solving and how is that benefiting you?

Optimizing my time with PR campaigns. Searching for contacts, creating mailing lists and sending out PR emails is a much simpler task with Prowly. Review collected by and hosted on G2.com.

Response from Marta Adasko of Prowly

We appreciate the time you took to share your feedback! It's great to hear you're happy with our media database, hopefully our media monitoring was helpful as well. Thanks for bringing to our attention your problem with the filters. We are attaching a link to our help center with a very detailed article on how to optimize filters in our media database. Hope it'll help: https://help.prowly.com/filters-how-to-use-it :)

See how Prowly improved