Optimizely One Reviews & Product Details - Page 4

The CMS is really great for building a site with multi-positioned and multi-functional blocks. It's a clear way to create an excellent customer journey. Review collected by and hosted on G2.com.

The blocks can sometimes feel like inception, when you have so many layers. Review collected by and hosted on G2.com.

Optimizely’s Digital Experience Platform (DXP) solves a critical customer problem... it simplifies & streamlines the creation process. Between Content Cloud, Intelligence Cloud, and Commerce Cloud — builders can execute their full vision in a fraction of the time, without repeating or duplicating basic creation steps. Review collected by and hosted on G2.com.

There's not much to dislike... the platform is pretty easy to use. Review collected by and hosted on G2.com.

We are able to set up A/B testing and gain important insights through Optimizely. Review collected by and hosted on G2.com.

Personalization isn't easy to do without buying additional software. Review collected by and hosted on G2.com.

Optimizely has become, in my opinion, the gold standard of AB testing and personalization testing. Other platforms do not compare to the out-of-the-box analytics and customization that is available in Optimizely. Review collected by and hosted on G2.com.

You're getting what you pay for. Hence with you getting a lot, you're also paying for a lot. Review collected by and hosted on G2.com.

I love their reporting - it makes it easy to know and understand the results. Review collected by and hosted on G2.com.

The preview mechanism is a little glitchy when dealing with experiments that require cookies. Review collected by and hosted on G2.com.

I like optimizely's flexibility to measure along many metrics - the many ways to slice, dice, and visualize the data are helpful. Being able to send slack notifications is also a plus Review collected by and hosted on G2.com.

I wish there was more visibility into how top ranked metrics are measured more accurately than lower ranked metrics. Also the UX was confusing when I first started using it. I wish it were easier to enter the results page from the experiment page. Review collected by and hosted on G2.com.

A/B Testing and Personalization Testing king! No other competitor is not even close to Optimizely by amount of supported features and how these features are implemented in user-friendly design! Review collected by and hosted on G2.com.

A price for big clients could be revised. Otherwise, everything is just perfect. Review collected by and hosted on G2.com.

The documentation for all of the products is excellent. I could easily find what I was looking for and follow any tutorials in learning the software. Review collected by and hosted on G2.com.

I would have liked to make updates to the code base in the GUI, similar to AWS lambda. If there is a way to do this, I was unaware. Review collected by and hosted on G2.com.

For one of our customers, we've used Optimizely DXP (previously Episerver CMS) in order to integrate our SaaS application as an add-on.

From a developers perspective, the initial development (environment) setup was very easy. The documentation is clear and understandable. Review collected by and hosted on G2.com.

The system is pretty complicated, which requires developer experience in order to customize some parts.

The UI feels outdated. Review collected by and hosted on G2.com.

Very user friendly - you don't need to be super tech savvy to understand how to navigate the platform or pull reporting. Review collected by and hosted on G2.com.

There are many limiations. For some campaigns that we would like to run, it would require the companies back end engineers to deploy. IT would be nice to retro-target users who may not have entered a flow on my own. Review collected by and hosted on G2.com.