Best Digital Experience Orchestration (DXO) Platforms Software

Adam Crivello
AC
Researched and written by Adam Crivello

Digital experience orchestration (DXO) platforms are an emerging technology that enables organizations to seamlessly integrate and manage diverse digital touchpoints within a composable architecture. These tools provide a centralized hub for orchestrating content, data, and experiences across multiple channels and systems.

DXO platforms bridge the gap between traditional monolithic systems and modern microservices-based architectures, allowing businesses to gradually adopt microservices, API-first, cloud-native, and headless (MACH) principles without a complete overhaul of their existing infrastructure.

Organizations leverage DXO platforms to create cohesive, personalized customer experiences while simplifying their technical landscape. These solutions empower both marketing and engineering teams by providing no-code and low-code interfaces for experience management and API orchestration capabilities.

Unlike traditional content management systems (CMS) or digital experience platforms (DXP), DXO platforms focus on integrating and orchestrating various backend and frontend systems, acting as the brain of a composable tech stack.

To qualify for inclusion in the Digital Experience Orchestration category, a product must:

Offer API orchestration capabilities to integrate multiple backend systems and services
Provide a visual interface for managing and personalizing customer experiences across channels
Integrate and orchestrate content and data from multiple sources
Include built-in A/B testing and personalization features
Offer no-code and low-code tools for both marketers and developers
Enable gradual adoption of MACH architecture principles
Provide analytics and insights on customer interactions across touchpoints

Best Digital Experience Orchestration (DXO) Platforms Software At A Glance

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10 Listings in Digital Experience Orchestration (DXO) Platforms Available
(440)4.0 out of 5
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View top Consulting Services for Sitecore Digital Experience Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Sitecore Digital Experience Platform (DXP) is a composable platform for crafting personalized digital experiences. It seamlessly integrates content management, digital marketing, commerce, and ana

    Users
    • Digital Marketing Manager
    • Web Developer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 52% Enterprise
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Sitecore Digital Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    41
    Content Management
    31
    Flexibility
    28
    Personalization
    28
    Customizability
    27
    Cons
    Expensive
    25
    Learning Curve
    22
    Pricing Issues
    13
    Complexity
    10
    Steep Learning Curve
    8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Sitecore
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Sitecore
    19,874 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,751 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Sitecore Digital Experience Platform (DXP) is a composable platform for crafting personalized digital experiences. It seamlessly integrates content management, digital marketing, commerce, and ana

Users
  • Digital Marketing Manager
  • Web Developer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 52% Enterprise
  • 36% Mid-Market
Sitecore Digital Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
41
Content Management
31
Flexibility
28
Personalization
28
Customizability
27
Cons
Expensive
25
Learning Curve
22
Pricing Issues
13
Complexity
10
Steep Learning Curve
8
Seller Details
Seller
Sitecore
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Sitecore
19,874 Twitter followers
LinkedIn® Page
www.linkedin.com
1,751 employees on LinkedIn®
(4)5.0 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Origin it’s a versatile platform with no code required that helps you automate processes, workflows and data collection, allowing your organization to configure, customize, and manage complex or simpl

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Small-Business
    • 50% Mid-Market
  • Seller Details
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  • Seller Details
    Seller
    Qoobiss
    HQ Location
    Bucharest, RO
    LinkedIn® Page
    www.linkedin.com
    16 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Origin it’s a versatile platform with no code required that helps you automate processes, workflows and data collection, allowing your organization to configure, customize, and manage complex or simpl

Users
No information available
Industries
No information available
Market Segment
  • 50% Small-Business
  • 50% Mid-Market
Seller Details
Seller
Qoobiss
HQ Location
Bucharest, RO
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®

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(198)4.4 out of 5
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View top Consulting Services for Contentstack
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Entry Level Price:Contact Us
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contentstack is the creator of the headless CMS and is the Composable Digital Experience Platform (DXP) category leader. Iconic brands around the world, such as Alaska Airlines, ASICS, Burberry, Matte

    Users
    • Software Engineer
    Industries
    • Retail
    • Computer Software
    Market Segment
    • 42% Mid-Market
    • 40% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Contentstack Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    84
    Content Management
    48
    Intuitive
    41
    Features
    39
    Simple
    31
    Cons
    Content Management
    28
    Limitations
    21
    Learning Curve
    19
    Missing Features
    18
    Difficult Usability
    17
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Austin, TX
    Twitter
    @Contentstack
    2,418 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    581 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contentstack is the creator of the headless CMS and is the Composable Digital Experience Platform (DXP) category leader. Iconic brands around the world, such as Alaska Airlines, ASICS, Burberry, Matte

Users
  • Software Engineer
Industries
  • Retail
  • Computer Software
Market Segment
  • 42% Mid-Market
  • 40% Enterprise
Contentstack Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
84
Content Management
48
Intuitive
41
Features
39
Simple
31
Cons
Content Management
28
Limitations
21
Learning Curve
19
Missing Features
18
Difficult Usability
17
Seller Details
Company Website
Year Founded
2018
HQ Location
Austin, TX
Twitter
@Contentstack
2,418 Twitter followers
LinkedIn® Page
www.linkedin.com
581 employees on LinkedIn®
(46)4.0 out of 5
Optimized for quick response
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amplience is the leading AI Content company that enables brands and retailers to acquire and retain customers and drive top-line sales. The Amplience platform combines content management, experience b

    Users
    No information available
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 43% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Amplience Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Content Management
    15
    Content Creation
    14
    Creation Ease
    11
    Speed
    8
    Cons
    Slow Performance
    5
    Content Management
    2
    Error Issues
    2
    Image Management
    2
    Inconsistent Output
    2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Amplience
    Company Website
    Year Founded
    2008
    HQ Location
    London, England
    Twitter
    @Amplience
    1,966 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    144 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Amplience is the leading AI Content company that enables brands and retailers to acquire and retain customers and drive top-line sales. The Amplience platform combines content management, experience b

Users
No information available
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 43% Mid-Market
  • 33% Small-Business
Amplience Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Content Management
15
Content Creation
14
Creation Ease
11
Speed
8
Cons
Slow Performance
5
Content Management
2
Error Issues
2
Image Management
2
Inconsistent Output
2
Seller Details
Seller
Amplience
Company Website
Year Founded
2008
HQ Location
London, England
Twitter
@Amplience
1,966 Twitter followers
LinkedIn® Page
www.linkedin.com
144 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Conscia reimagines the future of enterprise technology with a practical solution — a low/no-code Digital Experience Orchestration layer (DXO), designed to seamlessly knit together legacy and modern so

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Conscia
    Year Founded
    2020
    HQ Location
    Toronto, Ontario, Canada
    Twitter
    @Conscia_ai
    45 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    25 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Conscia reimagines the future of enterprise technology with a practical solution — a low/no-code Digital Experience Orchestration layer (DXO), designed to seamlessly knit together legacy and modern so

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Conscia
Year Founded
2020
HQ Location
Toronto, Ontario, Canada
Twitter
@Conscia_ai
45 Twitter followers
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    If you’re looking to orchestrate or migrate data sources, we can rock your world 🤘 We’ll put some serious umpf in your performance to really enhance your customer experiences. 🤤

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
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  • Seller Details
    Year Founded
    2020
    HQ Location
    Århus N, Middle Jutland
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

If you’re looking to orchestrate or migrate data sources, we can rock your world 🤘 We’ll put some serious umpf in your performance to really enhance your customer experiences. 🤤

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Year Founded
2020
HQ Location
Århus N, Middle Jutland
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Generate More Revenue with AI-Native Personalization. Digital marketing teams increase their revenue by generating higher ROI from their content and data investments, with personalized experiences acr

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
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  • Seller Details
    Year Founded
    2021
    HQ Location
    Berlin
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Generate More Revenue with AI-Native Personalization. Digital marketing teams increase their revenue by generating higher ROI from their content and data investments, with personalized experiences acr

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Year Founded
2021
HQ Location
Berlin
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
0 ratings
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    An Experience Data Platform unifies data and assets from CRM, PIM, DAM, ERP and other backend systems with behavioural and contextual data from digital destinations. All this data is instantly availab

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
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  • Seller Details
    Seller
    Occtoo AB
Product Description
How are these determined?Information
This description is provided by the seller.

An Experience Data Platform unifies data and assets from CRM, PIM, DAM, ERP and other backend systems with behavioural and contextual data from digital destinations. All this data is instantly availab

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Occtoo AB
(52)4.2 out of 5
Optimized for quick response
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimizely One is an industry-first operating system for marketing and a category-leading digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 40% Mid-Market
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimizely One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    20
    Experience
    12
    Easy Creation
    9
    Intuitive
    7
    Testing Efficiency
    7
    Cons
    Learning Curve
    8
    Expensive
    6
    Slow Performance
    6
    Complexity
    4
    Difficult Learning
    4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    New York
    Twitter
    @Optimizely
    29,381 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,521 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimizely One is an industry-first operating system for marketing and a category-leading digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything

Users
No information available
Industries
  • Computer Software
Market Segment
  • 40% Mid-Market
  • 29% Enterprise
Optimizely One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
Experience
12
Easy Creation
9
Intuitive
7
Testing Efficiency
7
Cons
Learning Curve
8
Expensive
6
Slow Performance
6
Complexity
4
Difficult Learning
4
Seller Details
Company Website
Year Founded
2010
HQ Location
New York
Twitter
@Optimizely
29,381 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
0 ratings
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  • Overview
    Expand/Collapse Overview
  • We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
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    Seller
    Uniform
    HQ Location
    Liverpool, United Kingdom
We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Uniform
HQ Location
Liverpool, United Kingdom