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Best Digital Experience Orchestration (DXO) Platforms Software

Adam Crivello
AC
Researched and written by Adam Crivello

Digital experience orchestration (DXO) platforms are an emerging technology that enables organizations to seamlessly integrate and manage diverse digital touchpoints within a composable architecture. These tools provide a centralized hub for orchestrating content, data, and experiences across multiple channels and systems.

DXO platforms bridge the gap between traditional monolithic systems and modern microservices-based architectures, allowing businesses to gradually adopt microservices, API-first, cloud-native, and headless (MACH) principles without a complete overhaul of their existing infrastructure.

Organizations leverage DXO platforms to create cohesive, personalized customer experiences while simplifying their technical landscape. These solutions empower both marketing and engineering teams by providing no-code and low-code interfaces for experience management and API orchestration capabilities.

Unlike traditional content management systems (CMS) or digital experience platforms (DXP), DXO platforms focus on integrating and orchestrating various backend and frontend systems, acting as the brain of a composable tech stack.

To qualify for inclusion in the Digital Experience Orchestration category, a product must:

Offer API orchestration capabilities to integrate multiple backend systems and services
Provide a visual interface for managing and personalizing customer experiences across channels
Integrate and orchestrate content and data from multiple sources
Include built-in A/B testing and personalization features
Offer no-code and low-code tools for both marketers and developers
Enable gradual adoption of MACH architecture principles
Provide analytics and insights on customer interactions across touchpoints
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Best Digital Experience Orchestration (DXO) Platforms Software At A Glance

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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14 Listings in Digital Experience Orchestration (DXO) Platforms Available
(554)4.1 out of 5
Optimized for quick response
1st Easiest To Use in Digital Experience Orchestration (DXO) Platforms software
View top Consulting Services for Sitecore Digital Experience Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Sitecore Digital Experience Platform (DXP) is an open, composable foundation for crafting and scaling AI-powered experiences. It helps organizations connect with their customers in a way no other

    Users
    • Web Developer
    • Digital Marketing Manager
    Industries
    • Information Technology and Services
    • Hospital & Health Care
    Market Segment
    • 53% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Sitecore Digital Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    79
    Ease of Use
    64
    Flexibility
    55
    Content Management
    54
    Customizability
    51
    Cons
    Learning Curve
    47
    Expensive
    38
    Complexity
    25
    Steep Learning Curve
    22
    Pricing Issues
    18
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Sitecore
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Sitecore
    19,572 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,658 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Sitecore Digital Experience Platform (DXP) is an open, composable foundation for crafting and scaling AI-powered experiences. It helps organizations connect with their customers in a way no other

Users
  • Web Developer
  • Digital Marketing Manager
Industries
  • Information Technology and Services
  • Hospital & Health Care
Market Segment
  • 53% Enterprise
  • 34% Mid-Market
Sitecore Digital Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
79
Ease of Use
64
Flexibility
55
Content Management
54
Customizability
51
Cons
Learning Curve
47
Expensive
38
Complexity
25
Steep Learning Curve
22
Pricing Issues
18
Seller Details
Seller
Sitecore
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Sitecore
19,572 Twitter followers
LinkedIn® Page
www.linkedin.com
1,658 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Origin it’s a versatile platform with no code required that helps you automate processes, workflows and data collection, allowing your organization to configure, customize, and manage complex or simpl

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Mid-Market
    • 50% Small-Business
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Qoobiss
    HQ Location
    Bucharest, RO
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Origin it’s a versatile platform with no code required that helps you automate processes, workflows and data collection, allowing your organization to configure, customize, and manage complex or simpl

Users
No information available
Industries
No information available
Market Segment
  • 50% Mid-Market
  • 50% Small-Business
Seller Details
Seller
Qoobiss
HQ Location
Bucharest, RO
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®

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(266)4.4 out of 5
Optimized for quick response
View top Consulting Services for Contentstack
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contentstack is on a mission to deliver the world’s best digital experiences with the world’s first adaptive Digital Experience Platform (DXP). Iconic brands like Walmart, Mattel, MongoDB, and Burberr

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Retail
    • Computer Software
    Market Segment
    • 42% Mid-Market
    • 40% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Contentstack Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    53
    Content Management
    42
    Intuitive
    33
    Flexibility
    28
    Features
    25
    Cons
    Content Management
    29
    Learning Curve
    17
    Missing Features
    17
    Limited Customization
    16
    Limited Features
    14
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Austin, TX
    Twitter
    @Contentstack
    2,420 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    684 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contentstack is on a mission to deliver the world’s best digital experiences with the world’s first adaptive Digital Experience Platform (DXP). Iconic brands like Walmart, Mattel, MongoDB, and Burberr

Users
  • Product Manager
  • Software Engineer
Industries
  • Retail
  • Computer Software
Market Segment
  • 42% Mid-Market
  • 40% Enterprise
Contentstack Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
53
Content Management
42
Intuitive
33
Flexibility
28
Features
25
Cons
Content Management
29
Learning Curve
17
Missing Features
17
Limited Customization
16
Limited Features
14
Seller Details
Company Website
Year Founded
2018
HQ Location
Austin, TX
Twitter
@Contentstack
2,420 Twitter followers
LinkedIn® Page
www.linkedin.com
684 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CoreMedia is a composable Digital Experience Platform (DXP) designed to help enterprises create and manage personalized, omnichannel customer experiences across various platforms. This includes websit

    Users
    No information available
    Industries
    • Apparel & Fashion
    • Marketing and Advertising
    Market Segment
    • 40% Enterprise
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CoreMedia Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    25
    Integrations
    22
    Content Management
    21
    Customizability
    21
    Customization
    21
    Cons
    Learning Curve
    19
    Complexity
    14
    Steep Learning Curve
    12
    Complex Features
    11
    Difficult Usability
    10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CoreMedia
    Company Website
    Year Founded
    1996
    HQ Location
    Hamburg, Germany
    Twitter
    @CoreMedia
    1,771 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    177 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CoreMedia is a composable Digital Experience Platform (DXP) designed to help enterprises create and manage personalized, omnichannel customer experiences across various platforms. This includes websit

Users
No information available
Industries
  • Apparel & Fashion
  • Marketing and Advertising
Market Segment
  • 40% Enterprise
  • 32% Mid-Market
CoreMedia Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
Integrations
22
Content Management
21
Customizability
21
Customization
21
Cons
Learning Curve
19
Complexity
14
Steep Learning Curve
12
Complex Features
11
Difficult Usability
10
Seller Details
Seller
CoreMedia
Company Website
Year Founded
1996
HQ Location
Hamburg, Germany
Twitter
@CoreMedia
1,771 Twitter followers
LinkedIn® Page
www.linkedin.com
177 employees on LinkedIn®
(50)4.0 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amplience is the leading Cognitive Content Management System for modern commerce - unifying a headless CMS, enterprise DAM with Dynamic Media, and AI-powered Workforce to help retailers and brands cre

    Users
    No information available
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 44% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Amplience Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    22
    Content Management
    18
    Content Creation
    17
    Creation Ease
    11
    Speed
    9
    Cons
    Slow Performance
    5
    Image Management
    3
    Content Management
    2
    Difficulty
    2
    Error Issues
    2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Amplience
    Company Website
    Year Founded
    2008
    HQ Location
    London, England
    Twitter
    @Amplience
    1,940 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    142 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Amplience is the leading Cognitive Content Management System for modern commerce - unifying a headless CMS, enterprise DAM with Dynamic Media, and AI-powered Workforce to help retailers and brands cre

Users
No information available
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 44% Mid-Market
  • 34% Small-Business
Amplience Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
22
Content Management
18
Content Creation
17
Creation Ease
11
Speed
9
Cons
Slow Performance
5
Image Management
3
Content Management
2
Difficulty
2
Error Issues
2
Seller Details
Seller
Amplience
Company Website
Year Founded
2008
HQ Location
London, England
Twitter
@Amplience
1,940 Twitter followers
LinkedIn® Page
www.linkedin.com
142 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Conscia reimagines the future of enterprise technology with a practical solution — a low/no-code Digital Experience Orchestration layer (DXO), designed to seamlessly knit together legacy and modern so

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Conscia
    Year Founded
    2020
    HQ Location
    Toronto, Ontario, Canada
    Twitter
    @Conscia_ai
    43 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    25 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Conscia reimagines the future of enterprise technology with a practical solution — a low/no-code Digital Experience Orchestration layer (DXO), designed to seamlessly knit together legacy and modern so

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Conscia
Year Founded
2020
HQ Location
Toronto, Ontario, Canada
Twitter
@Conscia_ai
43 Twitter followers
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    If you’re looking to orchestrate or migrate data sources, we can rock your world 🤘 We’ll put some serious umpf in your performance to really enhance your customer experiences. 🤤

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2020
    HQ Location
    Århus N, DK
    LinkedIn® Page
    www.linkedin.com
    14 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

If you’re looking to orchestrate or migrate data sources, we can rock your world 🤘 We’ll put some serious umpf in your performance to really enhance your customer experiences. 🤤

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Year Founded
2020
HQ Location
Århus N, DK
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flybits is a contextual engagement platform designed for financial institutions that enables enterprises to unify disparate data sources and orchestrate personalized, real-time digital experiences. It

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Flybits
    Year Founded
    2013
    HQ Location
    Toronto, CA
    LinkedIn® Page
    www.linkedin.com
    67 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Flybits is a contextual engagement platform designed for financial institutions that enables enterprises to unify disparate data sources and orchestrate personalized, real-time digital experiences. It

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Flybits
Year Founded
2013
HQ Location
Toronto, CA
LinkedIn® Page
www.linkedin.com
67 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Innervate, the Dynamic Content Orchestration Company, delivers a plug-and-play platform that allows organizations to orchestrate unlimited dynamic content use cases seamlessly across any channel, usin

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Innervate
    HQ Location
    San Carlos, US
    LinkedIn® Page
    www.linkedin.com
    74 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Innervate, the Dynamic Content Orchestration Company, delivers a plug-and-play platform that allows organizations to orchestrate unlimited dynamic content use cases seamlessly across any channel, usin

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Innervate
HQ Location
San Carlos, US
LinkedIn® Page
www.linkedin.com
74 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    JourneyAssist is an enterprise-grade AI-powered user journey completion engine designed to eliminate static, generic website experiences. It continuously captures real-time behavioral signals - such a

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Xerago
    Year Founded
    2002
    HQ Location
    San Jose, US
    Twitter
    @xerago
    472 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    550 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

JourneyAssist is an enterprise-grade AI-powered user journey completion engine designed to eliminate static, generic website experiences. It continuously captures real-time behavioral signals - such a

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Xerago
Year Founded
2002
HQ Location
San Jose, US
Twitter
@xerago
472 Twitter followers
LinkedIn® Page
www.linkedin.com
550 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Generate More Revenue with AI-Native Personalization. Digital marketing teams increase their revenue by generating higher ROI from their content and data investments, with personalized experiences acr

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2013
    HQ Location
    Berlin
    Twitter
    @contentful
    31,964 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,005 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Generate More Revenue with AI-Native Personalization. Digital marketing teams increase their revenue by generating higher ROI from their content and data investments, with personalized experiences acr

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Year Founded
2013
HQ Location
Berlin
Twitter
@contentful
31,964 Twitter followers
LinkedIn® Page
www.linkedin.com
1,005 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    An Experience Data Platform unifies data and assets from CRM, PIM, DAM, ERP and other backend systems with behavioural and contextual data from digital destinations. All this data is instantly availab

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Occtoo AB
    Year Founded
    2019
    HQ Location
    Malmö, SE
    LinkedIn® Page
    www.linkedin.com
    20 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

An Experience Data Platform unifies data and assets from CRM, PIM, DAM, ERP and other backend systems with behavioural and contextual data from digital destinations. All this data is instantly availab

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Occtoo AB
Year Founded
2019
HQ Location
Malmö, SE
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everyt

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 40% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimizely One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    Easy Creation
    7
    Experience
    6
    Testing Efficiency
    6
    Customization
    5
    Cons
    Learning Curve
    7
    Expensive
    5
    Learning Difficulty
    5
    Difficult Learning
    4
    Initial Difficulty
    3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1994
    HQ Location
    New York
    Twitter
    @Optimizely
    28,878 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,503 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everyt

Users
No information available
Industries
  • Computer Software
Market Segment
  • 40% Mid-Market
  • 31% Enterprise
Optimizely One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
Easy Creation
7
Experience
6
Testing Efficiency
6
Customization
5
Cons
Learning Curve
7
Expensive
5
Learning Difficulty
5
Difficult Learning
4
Initial Difficulty
3
Seller Details
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
28,878 Twitter followers
LinkedIn® Page
www.linkedin.com
1,503 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Uniform is a composable Digital Experience Platform designed to unify teams and technologies, enabling the creation of scalable, personalized digital experiences that drive business growth. By integra

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Uniform
    Year Founded
    2020
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    137 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Uniform is a composable Digital Experience Platform designed to unify teams and technologies, enabling the creation of scalable, personalized digital experiences that drive business growth. By integra

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Uniform
Year Founded
2020
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
137 employees on LinkedIn®