Best Software for 2025 is now live!

Best Digital Asset Management Software

Marina Schlosser
MS
Researched and written by Marina Schlosser

Digital asset management (DAM) software stores, organizes, and distributes rich media files in a central location. Rich media files can include photos, creative files, video, audio, presentations, documents, and more. Businesses large and small invest in DAM software for various purposes, often to manage marketing content. DAM software helps businesses get more value from their digital assets by storing them in a centralized digital library, providing employees, clients, contractors, and other key stakeholders controlled access to digital assets.

DAM systems are often implemented by marketing and operations teams across various industries for help in defining and managing their online brands. They can also be used by product teams who require up-to-date assets when building products or by sales teams who need to leverage brand assets when creating presentations. Externally, DAM systems provide PR firms, partners, distributors, retailers, franchisees, or agencies with controlled access to digital assets for on-brand content creation.

These products can also be used to reduce the duplication of an organization’s assets, maintain up-to-date collections, and control security of assets with role-based permissions. Some businesses assign specific individuals as DAM administrators or “librarians" to oversee these assets, build and enforce the taxonomy, tags, and metadata used to organize them, and ensure they follow established brand-specific guidelines. Many modern DAMs include rules-based automation and machine learning to ease administrative overhead.

The value of a DAM system is amplified when it is integrated with other tools in the business. DAM systems are often at the core of creative processes. They connect creative, collaboration, and project management tools to streamline the creation process. They can also connect web content management software, enterprise content management (ECM) software, and marketing automation software to streamline the customer experience process.

While the foundational DAM functionality revolves around storing, organizing, and distributing a company’s digital assets, some products provide advanced organization and search capabilities. Select products utilize AI to autotag assets, provide suggested tags, and automatically organize assets that are uploaded to the DAM based on how similar assets are already organized or based on metadata.

To qualify for inclusion in the Digital Asset Management category, a product must:

Provide storage for company-wide rich media files, such as photos, sound files, videos, presentations, and graphics, in a centralized library
Allow users to efficiently organize and search assets through the use of media tags or other advanced search capabilities
Offer tools for managing rights and permissions of media content for external use and embedding on internal or external websites
Save and track the history of previous versions of digital assets and ensure the most updated versions are available to use and distribute

Best Digital Asset Management Software At A Glance

Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
Show LessShow More
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
324 Listings in Digital Asset Management Available
(921)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Digital Asset Management software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bynder’s leading digital asset management software powers 4000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. Recognized for its usability and

    Users
    • Project Manager
    • Graphic Designer
    Industries
    • Marketing and Advertising
    • Consumer Goods
    Market Segment
    • 50% Mid-Market
    • 32% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bynder Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    271
    Customer Support
    201
    Asset Management
    194
    Intuitive
    118
    Onboarding
    116
    Cons
    Missing Features
    83
    Learning Curve
    56
    Limited Customization
    44
    Limited Features
    44
    Limitations
    43
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bynder features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    7.9
    Workflow Management
    Average: 8.5
    7.7
    Integration with Marketing Software
    Average: 8.2
    7.6
    Integration with Creative Software
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Bynder
    Company Website
    Year Founded
    2013
    HQ Location
    Amsterdam
    Twitter
    @bynder
    2,676 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    604 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bynder’s leading digital asset management software powers 4000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. Recognized for its usability and

Users
  • Project Manager
  • Graphic Designer
Industries
  • Marketing and Advertising
  • Consumer Goods
Market Segment
  • 50% Mid-Market
  • 32% Enterprise
Bynder Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
271
Customer Support
201
Asset Management
194
Intuitive
118
Onboarding
116
Cons
Missing Features
83
Learning Curve
56
Limited Customization
44
Limited Features
44
Limitations
43
Bynder features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
7.9
Workflow Management
Average: 8.5
7.7
Integration with Marketing Software
Average: 8.2
7.6
Integration with Creative Software
Average: 8.2
Seller Details
Seller
Bynder
Company Website
Year Founded
2013
HQ Location
Amsterdam
Twitter
@bynder
2,676 Twitter followers
LinkedIn® Page
www.linkedin.com
604 employees on LinkedIn®
(1,491)4.4 out of 5
Optimized for quick response
11th Easiest To Use in Digital Asset Management software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Canto is the single source of truth for all your digital assets. With over 30 years of expertise, it centralizes and organizes content, ensuring teams have quick, consistent access to what they need.

    Users
    • Graphic Designer
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 50% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Canto Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    179
    Asset Management
    80
    Customer Support
    71
    Image Management
    67
    Easy Search
    62
    Cons
    Missing Features
    33
    Tagging Issues
    29
    Poor Interface Design
    28
    Image Management
    24
    Expensive
    21
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Canto features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.2
    Workflow Management
    Average: 8.5
    7.9
    Integration with Marketing Software
    Average: 8.2
    8.0
    Integration with Creative Software
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Canto
    Company Website
    Year Founded
    1990
    HQ Location
    San Francisco, CA
    Twitter
    @Canto
    3,869 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    308 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Canto is the single source of truth for all your digital assets. With over 30 years of expertise, it centralizes and organizes content, ensuring teams have quick, consistent access to what they need.

Users
  • Graphic Designer
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 50% Mid-Market
  • 33% Small-Business
Canto Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
179
Asset Management
80
Customer Support
71
Image Management
67
Easy Search
62
Cons
Missing Features
33
Tagging Issues
29
Poor Interface Design
28
Image Management
24
Expensive
21
Canto features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.2
Workflow Management
Average: 8.5
7.9
Integration with Marketing Software
Average: 8.2
8.0
Integration with Creative Software
Average: 8.2
Seller Details
Seller
Canto
Company Website
Year Founded
1990
HQ Location
San Francisco, CA
Twitter
@Canto
3,869 Twitter followers
LinkedIn® Page
www.linkedin.com
308 employees on LinkedIn®

This is how G2 Deals can help you:

  • Easily shop for curated – and trusted – software
  • Own your own software buying journey
  • Discover exclusive deals on software
(1,359)4.5 out of 5
Optimized for quick response
View top Consulting Services for Brandfolder
Save to My Lists
Entry Level Price:Get a Free Quote https...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is

    Users
    • Graphic Designer
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Food & Beverages
    Market Segment
    • 48% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brandfolder Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    101
    Asset Management
    46
    Sharing Ease
    40
    Asset Organization
    39
    Easy Search
    39
    Cons
    Missing Features
    28
    Expensive
    27
    Learning Curve
    20
    Limited Customization
    19
    Poor Customer Support
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brandfolder features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.5
    Workflow Management
    Average: 8.5
    8.0
    Integration with Marketing Software
    Average: 8.2
    8.0
    Integration with Creative Software
    Average: 8.2
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for Brandfolder, left between April 2022 and September 2022.
    • Reviewers like Brandfolder’s organization capabilities when it comes to searching for assets and accessing them across teams, but the plug-ins can be a bit disorderly.
    • Most reviewers say Brandfolder is easy to use, especially when it comes to navigation and managing multiple brands. However, the AI auto-populate can be hard to use.
    • Reviewers overall say that locating, uploading, and editing is wonderful, but the auto-tagging can be inaccurate and cause confusion.
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    Bellevue, WA
    Twitter
    @Smartsheet
    26,857 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,195 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is

Users
  • Graphic Designer
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Food & Beverages
Market Segment
  • 48% Mid-Market
  • 30% Small-Business
Brandfolder Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
101
Asset Management
46
Sharing Ease
40
Asset Organization
39
Easy Search
39
Cons
Missing Features
28
Expensive
27
Learning Curve
20
Limited Customization
19
Poor Customer Support
19
Brandfolder features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.5
Workflow Management
Average: 8.5
8.0
Integration with Marketing Software
Average: 8.2
8.0
Integration with Creative Software
Average: 8.2
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for Brandfolder, left between April 2022 and September 2022.
  • Reviewers like Brandfolder’s organization capabilities when it comes to searching for assets and accessing them across teams, but the plug-ins can be a bit disorderly.
  • Most reviewers say Brandfolder is easy to use, especially when it comes to navigation and managing multiple brands. However, the AI auto-populate can be hard to use.
  • Reviewers overall say that locating, uploading, and editing is wonderful, but the auto-tagging can be inaccurate and cause confusion.
Seller Details
Company Website
Year Founded
2005
HQ Location
Bellevue, WA
Twitter
@Smartsheet
26,857 Twitter followers
LinkedIn® Page
www.linkedin.com
4,195 employees on LinkedIn®
(553)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Digital Asset Management software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Air is the Creative Operations System for marketing and creative teams. Find, organize, share, and collaborate on your images and videos. It's a visual workspace where your images and videos can b

    Users
    • Graphic Designer
    • Creative Director
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 71% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Air Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    234
    Easy Organization
    89
    Easy Search
    88
    Image Management
    76
    Sharing Ease
    72
    Cons
    Tagging Issues
    43
    Sharing Issues
    28
    Download Issues
    22
    Upload Issues
    22
    Expensive
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Air features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    Workflow Management
    Average: 8.5
    7.6
    Integration with Marketing Software
    Average: 8.2
    7.7
    Integration with Creative Software
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2017
    HQ Location
    Brooklyn, NY
    Twitter
    @airHQ
    1,714 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    122 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Air is the Creative Operations System for marketing and creative teams. Find, organize, share, and collaborate on your images and videos. It's a visual workspace where your images and videos can b

Users
  • Graphic Designer
  • Creative Director
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 71% Small-Business
  • 28% Mid-Market
Air Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
234
Easy Organization
89
Easy Search
88
Image Management
76
Sharing Ease
72
Cons
Tagging Issues
43
Sharing Issues
28
Download Issues
22
Upload Issues
22
Expensive
19
Air features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.6
Workflow Management
Average: 8.5
7.6
Integration with Marketing Software
Average: 8.2
7.7
Integration with Creative Software
Average: 8.2
Seller Details
Company Website
Year Founded
2017
HQ Location
Brooklyn, NY
Twitter
@airHQ
1,714 Twitter followers
LinkedIn® Page
www.linkedin.com
122 employees on LinkedIn®
(283)4.9 out of 5
3rd Easiest To Use in Digital Asset Management software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

    Users
    • Travel Advisor
    • Marketing Manager
    Industries
    • Leisure, Travel & Tourism
    • Marketing and Advertising
    Market Segment
    • 60% Small-Business
    • 22% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Ansira is a platform designed to manage marketing efforts, offering centralized management, partner integration, data-driven insights, automation, and local customization.
    • Reviewers appreciate Ansira's ease of use, implementation, and its ability to cater to multiple industries, along with its data-driven approach and seamless features that aid in deeper analysis of team tasks.
    • Reviewers experienced issues with high rates and pricing, unresponsive customer support, complexity of the platform that requires time to get used to, and inefficiencies in the automation process.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Ansira Brand-to-Local Growth Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    42
    Helpful
    38
    Customer Support
    37
    Customer Service
    24
    Features
    18
    Cons
    Time Issues
    8
    Expensive
    7
    Poor Customer Support
    6
    Delayed Response
    5
    Feature Limitations
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    9.6
    Workflow Management
    Average: 8.5
    9.7
    Integration with Marketing Software
    Average: 8.2
    9.6
    Integration with Creative Software
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Ansira
    Company Website
    Year Founded
    1919
    HQ Location
    St. Louis, US
    Twitter
    @ansira
    680 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,294 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

Users
  • Travel Advisor
  • Marketing Manager
Industries
  • Leisure, Travel & Tourism
  • Marketing and Advertising
Market Segment
  • 60% Small-Business
  • 22% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Ansira is a platform designed to manage marketing efforts, offering centralized management, partner integration, data-driven insights, automation, and local customization.
  • Reviewers appreciate Ansira's ease of use, implementation, and its ability to cater to multiple industries, along with its data-driven approach and seamless features that aid in deeper analysis of team tasks.
  • Reviewers experienced issues with high rates and pricing, unresponsive customer support, complexity of the platform that requires time to get used to, and inefficiencies in the automation process.
Ansira Brand-to-Local Growth Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
42
Helpful
38
Customer Support
37
Customer Service
24
Features
18
Cons
Time Issues
8
Expensive
7
Poor Customer Support
6
Delayed Response
5
Feature Limitations
5
Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.6
Workflow Management
Average: 8.5
9.7
Integration with Marketing Software
Average: 8.2
9.6
Integration with Creative Software
Average: 8.2
Seller Details
Seller
Ansira
Company Website
Year Founded
1919
HQ Location
St. Louis, US
Twitter
@ansira
680 Twitter followers
LinkedIn® Page
www.linkedin.com
1,294 employees on LinkedIn®
(293)4.6 out of 5
Optimized for quick response
5th Easiest To Use in Digital Asset Management software
Save to My Lists
Entry Level Price:Starting at $109.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dash - fast, affordable and easy-to-use digital asset management (DAM) for growing ecommerce businesses. Get all features, unlimited users and beautiful UX all at an affordable, transparent price.

    Users
    • Graphic Designer
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 53% Small-Business
    • 44% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dash Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    91
    Customer Support
    44
    Image Management
    27
    Tagging System
    27
    Easy Search
    25
    Cons
    Inefficient Tagging
    22
    Tagging Issues
    22
    Missing Features
    18
    Expensive
    11
    Download Issues
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dash features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Workflow Management
    Average: 8.5
    7.7
    Integration with Marketing Software
    Average: 8.2
    7.7
    Integration with Creative Software
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Bright
    Company Website
    Year Founded
    1999
    HQ Location
    Brighton, East Sussex
    Twitter
    @builtbybright
    650 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    52 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dash - fast, affordable and easy-to-use digital asset management (DAM) for growing ecommerce businesses. Get all features, unlimited users and beautiful UX all at an affordable, transparent price.

Users
  • Graphic Designer
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 53% Small-Business
  • 44% Mid-Market
Dash Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
91
Customer Support
44
Image Management
27
Tagging System
27
Easy Search
25
Cons
Inefficient Tagging
22
Tagging Issues
22
Missing Features
18
Expensive
11
Download Issues
10
Dash features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
8.4
Workflow Management
Average: 8.5
7.7
Integration with Marketing Software
Average: 8.2
7.7
Integration with Creative Software
Average: 8.2
Seller Details
Seller
Bright
Company Website
Year Founded
1999
HQ Location
Brighton, East Sussex
Twitter
@builtbybright
650 Twitter followers
LinkedIn® Page
www.linkedin.com
52 employees on LinkedIn®
(80)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than two million users and 10,000 customers,

    Users
    No information available
    Industries
    • Retail
    • Commercial Real Estate
    Market Segment
    • 51% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Cloudinary Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    Features
    11
    Easy Integration
    7
    Easy Integrations
    7
    Image Management
    5
    Cons
    Limited Customization
    4
    Cost Limitations
    3
    Poor Search Functionality
    3
    Poor User Interface
    3
    Complex UI
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Cloudinary features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.2
    Workflow Management
    Average: 8.5
    7.6
    Integration with Marketing Software
    Average: 8.2
    7.1
    Integration with Creative Software
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2011
    HQ Location
    San Jose, CA
    Twitter
    @cloudinary
    23,056 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    424 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than two million users and 10,000 customers,

Users
No information available
Industries
  • Retail
  • Commercial Real Estate
Market Segment
  • 51% Small-Business
  • 24% Mid-Market
Cloudinary Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
Features
11
Easy Integration
7
Easy Integrations
7
Image Management
5
Cons
Limited Customization
4
Cost Limitations
3
Poor Search Functionality
3
Poor User Interface
3
Complex UI
2
Cloudinary features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.2
Workflow Management
Average: 8.5
7.6
Integration with Marketing Software
Average: 8.2
7.1
Integration with Creative Software
Average: 8.2
Seller Details
Company Website
Year Founded
2011
HQ Location
San Jose, CA
Twitter
@cloudinary
23,056 Twitter followers
LinkedIn® Page
www.linkedin.com
424 employees on LinkedIn®
(321)4.7 out of 5
Optimized for quick response
9th Easiest To Use in Digital Asset Management software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Plytix PIM is the world’s favorite Product Information Management (PIM) software for small and medium businesses due to its user-friendly interface, affordable pricing, easy and quick implementation,

    Users
    • Marketing Manager
    • Product Manager
    Industries
    • Retail
    • Consumer Goods
    Market Segment
    • 65% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Plytix PIM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    84
    Customer Support
    56
    Features
    34
    Asset Management
    31
    Data Management
    30
    Cons
    Missing Features
    19
    Attribute Management
    13
    Attribute Limitations
    12
    Feature Limitations
    12
    Limited Flexibility
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Plytix PIM features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Workflow Management
    Average: 8.5
    7.0
    Integration with Marketing Software
    Average: 8.2
    7.0
    Integration with Creative Software
    Average: 8.2
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for Plytix PIM, left between February 2022 and June 2022.
    • Reviewers enjoy the ability of Plytix PIM to manage and share product data across multiple sales channels.
    • Reviewers appreciate the customer service provided by the vendor which helps them quickly solve issues in a timely manner.
    • Reviewers like the fact that Plytix PIM helps reduce data entry time while also maintaining product data integrity.
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Plytix
    Company Website
    Year Founded
    2015
    HQ Location
    Dover, Delaware, United States
    Twitter
    @Plytix
    618 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    91 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Plytix PIM is the world’s favorite Product Information Management (PIM) software for small and medium businesses due to its user-friendly interface, affordable pricing, easy and quick implementation,

Users
  • Marketing Manager
  • Product Manager
Industries
  • Retail
  • Consumer Goods
Market Segment
  • 65% Small-Business
  • 32% Mid-Market
Plytix PIM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
84
Customer Support
56
Features
34
Asset Management
31
Data Management
30
Cons
Missing Features
19
Attribute Management
13
Attribute Limitations
12
Feature Limitations
12
Limited Flexibility
11
Plytix PIM features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
8.3
Workflow Management
Average: 8.5
7.0
Integration with Marketing Software
Average: 8.2
7.0
Integration with Creative Software
Average: 8.2
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for Plytix PIM, left between February 2022 and June 2022.
  • Reviewers enjoy the ability of Plytix PIM to manage and share product data across multiple sales channels.
  • Reviewers appreciate the customer service provided by the vendor which helps them quickly solve issues in a timely manner.
  • Reviewers like the fact that Plytix PIM helps reduce data entry time while also maintaining product data integrity.
Seller Details
Seller
Plytix
Company Website
Year Founded
2015
HQ Location
Dover, Delaware, United States
Twitter
@Plytix
618 Twitter followers
LinkedIn® Page
www.linkedin.com
91 employees on LinkedIn®
(176)4.7 out of 5
7th Easiest To Use in Digital Asset Management software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    OpenAsset’s Digital Asset Management platform enables architecture, engineering, and construction (AEC) firms to create high-quality proposals faster. By centralizing all digital files in an easily se

    Users
    • Marketing Coordinator
    • Marketing Manager
    Industries
    • Architecture & Planning
    • Construction
    Market Segment
    • 63% Mid-Market
    • 23% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • OpenAsset Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    49
    Asset Management
    37
    Easy Search
    29
    Customer Support
    28
    Image Management
    26
    Cons
    Poor Search Functionality
    11
    Search Functionality
    8
    Poor User Interface
    7
    Search Issues
    7
    Tagging Issues
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • OpenAsset features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    Workflow Management
    Average: 8.5
    8.6
    Integration with Marketing Software
    Average: 8.2
    8.8
    Integration with Creative Software
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    OpenAsset
    Company Website
    Year Founded
    2002
    HQ Location
    New York, NY
    Twitter
    @OpenAsset
    1,188 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    81 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

OpenAsset’s Digital Asset Management platform enables architecture, engineering, and construction (AEC) firms to create high-quality proposals faster. By centralizing all digital files in an easily se

Users
  • Marketing Coordinator
  • Marketing Manager
Industries
  • Architecture & Planning
  • Construction
Market Segment
  • 63% Mid-Market
  • 23% Enterprise
OpenAsset Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
49
Asset Management
37
Easy Search
29
Customer Support
28
Image Management
26
Cons
Poor Search Functionality
11
Search Functionality
8
Poor User Interface
7
Search Issues
7
Tagging Issues
7
OpenAsset features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
8.7
Workflow Management
Average: 8.5
8.6
Integration with Marketing Software
Average: 8.2
8.8
Integration with Creative Software
Average: 8.2
Seller Details
Seller
OpenAsset
Company Website
Year Founded
2002
HQ Location
New York, NY
Twitter
@OpenAsset
1,188 Twitter followers
LinkedIn® Page
www.linkedin.com
81 employees on LinkedIn®
(226)4.6 out of 5
Optimized for quick response
4th Easiest To Use in Digital Asset Management software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Voted #1 Enterprise DAM for Winter 2024 by G2 Crowd users, MediaValet helps small, medium, and enterprise organizations handle digital asset management (DAM) challenges. Built on Microsoft Azure a

    Users
    • Marketing Coordinator
    • Program Manager
    Industries
    • Marketing and Advertising
    • Hospitality
    Market Segment
    • 44% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MediaValet Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    33
    Easy Search
    21
    Customer Support
    17
    Asset Management
    12
    User-Friendly
    11
    Cons
    Folder Management
    5
    Tagging Issues
    5
    Upload Issues
    5
    Image Management
    4
    Learning Curve
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MediaValet features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.5
    Workflow Management
    Average: 8.5
    8.1
    Integration with Marketing Software
    Average: 8.2
    8.0
    Integration with Creative Software
    Average: 8.2
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for MediaValet, left between April 2019 and May 2022.
    • Reviewers say MediaValet is a great choice for sorting and quickly finding photos. However, it can take some time for the photos to appear under the designated category.
    • Reviewers love how clients are able to access the files they need to upload and audit their own materials.
    • Reviewers like the search functionality because it can pick up on things users don’t. However, assets can only be searched for using titles, not keywords.
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    Vancouver, Canada
    Twitter
    @MediaValet
    1,186 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Voted #1 Enterprise DAM for Winter 2024 by G2 Crowd users, MediaValet helps small, medium, and enterprise organizations handle digital asset management (DAM) challenges. Built on Microsoft Azure a

Users
  • Marketing Coordinator
  • Program Manager
Industries
  • Marketing and Advertising
  • Hospitality
Market Segment
  • 44% Mid-Market
  • 31% Small-Business
MediaValet Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
33
Easy Search
21
Customer Support
17
Asset Management
12
User-Friendly
11
Cons
Folder Management
5
Tagging Issues
5
Upload Issues
5
Image Management
4
Learning Curve
4
MediaValet features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.5
Workflow Management
Average: 8.5
8.1
Integration with Marketing Software
Average: 8.2
8.0
Integration with Creative Software
Average: 8.2
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for MediaValet, left between April 2019 and May 2022.
  • Reviewers say MediaValet is a great choice for sorting and quickly finding photos. However, it can take some time for the photos to appear under the designated category.
  • Reviewers love how clients are able to access the files they need to upload and audit their own materials.
  • Reviewers like the search functionality because it can pick up on things users don’t. However, assets can only be searched for using titles, not keywords.
Seller Details
Company Website
Year Founded
2010
HQ Location
Vancouver, Canada
Twitter
@MediaValet
1,186 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
(245)4.6 out of 5
Optimized for quick response
1st Easiest To Use in Digital Asset Management software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ImageKit is a powerful platform with advanced Image and Video APIs and an integrated Digital Asset Management (DAM) system that enables tech, marketing, and creative teams to seamlessly manage, transf

    Users
    • Founder
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 84% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ImageKit Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    71
    Image Management
    53
    Easy Setup
    37
    Easy Integration
    32
    Easy Integrations
    27
    Cons
    Expensive
    17
    Pricing Issues
    11
    Storage Limitations
    10
    Limited Customization
    9
    Subscription Cost
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ImageKit features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Workflow Management
    Average: 8.5
    8.6
    Integration with Marketing Software
    Average: 8.2
    8.7
    Integration with Creative Software
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Gurgaon, India
    Twitter
    @ImagekitIo
    709 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    32 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ImageKit is a powerful platform with advanced Image and Video APIs and an integrated Digital Asset Management (DAM) system that enables tech, marketing, and creative teams to seamlessly manage, transf

Users
  • Founder
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 84% Small-Business
  • 13% Mid-Market
ImageKit Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
71
Image Management
53
Easy Setup
37
Easy Integration
32
Easy Integrations
27
Cons
Expensive
17
Pricing Issues
11
Storage Limitations
10
Limited Customization
9
Subscription Cost
8
ImageKit features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.8
Workflow Management
Average: 8.5
8.6
Integration with Marketing Software
Average: 8.2
8.7
Integration with Creative Software
Average: 8.2
Seller Details
Company Website
Year Founded
2016
HQ Location
Gurgaon, India
Twitter
@ImagekitIo
709 Twitter followers
LinkedIn® Page
www.linkedin.com
32 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific sea

    Users
    • Graphic Designer
    • Digital Asset Manager
    Industries
    • Marketing and Advertising
    • Consumer Goods
    Market Segment
    • 48% Enterprise
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Acquia DAM (Widen) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    37
    Asset Management
    28
    Content Management
    14
    Customer Support
    14
    Sharing Features
    13
    Cons
    Image Management
    12
    Missing Features
    12
    Feature Limitations
    8
    Learning Curve
    7
    Poor Customer Support
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Acquia DAM (Widen) features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    Workflow Management
    Average: 8.5
    8.1
    Integration with Marketing Software
    Average: 8.2
    8.1
    Integration with Creative Software
    Average: 8.2
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for Acquia DAM (Widen), left between February 2022 and June 2022.
    • Reviewers like Widen Collective’s capacity to hold images, but noted the need to convert to a specific format which was a time consuming process.
    • Reviewers had success working with the company’s support team and said they can troubleshoot a variety of problems, but had issues when adding features to their initial agreements.
    • Reviewers appreciate the ability to access files in a variety of formats, including downloads and email attachments. However, some experienced problems assigning a template to their files.
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Acquia
    Company Website
    Year Founded
    2007
    HQ Location
    Boston, MA
    Twitter
    @Acquia
    46,666 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,210 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific sea

Users
  • Graphic Designer
  • Digital Asset Manager
Industries
  • Marketing and Advertising
  • Consumer Goods
Market Segment
  • 48% Enterprise
  • 38% Mid-Market
Acquia DAM (Widen) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
37
Asset Management
28
Content Management
14
Customer Support
14
Sharing Features
13
Cons
Image Management
12
Missing Features
12
Feature Limitations
8
Learning Curve
7
Poor Customer Support
7
Acquia DAM (Widen) features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.6
Workflow Management
Average: 8.5
8.1
Integration with Marketing Software
Average: 8.2
8.1
Integration with Creative Software
Average: 8.2
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for Acquia DAM (Widen), left between February 2022 and June 2022.
  • Reviewers like Widen Collective’s capacity to hold images, but noted the need to convert to a specific format which was a time consuming process.
  • Reviewers had success working with the company’s support team and said they can troubleshoot a variety of problems, but had issues when adding features to their initial agreements.
  • Reviewers appreciate the ability to access files in a variety of formats, including downloads and email attachments. However, some experienced problems assigning a template to their files.
Seller Details
Seller
Acquia
Company Website
Year Founded
2007
HQ Location
Boston, MA
Twitter
@Acquia
46,666 Twitter followers
LinkedIn® Page
www.linkedin.com
1,210 employees on LinkedIn®
(203)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplif

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 39% Enterprise
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Frontify Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    26
    Customer Support
    21
    Asset Management
    12
    Branding Management
    10
    Content Management
    9
    Cons
    Missing Features
    10
    Limited Customization
    8
    Poor Interface Design
    7
    Poor Customization
    6
    Template Issues
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Frontify features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.1
    Workflow Management
    Average: 8.5
    7.4
    Integration with Marketing Software
    Average: 8.2
    7.5
    Integration with Creative Software
    Average: 8.2
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for Frontify, left between December 2021 and September 2022.
    • Reviewers like that Frontify stays consistent with their brand guidelines, but building a brand portal for external users isn’t flexible.
    • Reviewers appreciate the numerous design and development tools within the software, but feel that sometimes those options can be limiting for those looking to customize their designs.
    • Reviewers said Frontify was easy to set up and use across their organization, but getting to know the various modules without training is a challenge.
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2013
    HQ Location
    St.Gallen, Switzerland
    Twitter
    @Frontify
    2,835 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    298 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplif

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 39% Enterprise
  • 38% Mid-Market
Frontify Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
26
Customer Support
21
Asset Management
12
Branding Management
10
Content Management
9
Cons
Missing Features
10
Limited Customization
8
Poor Interface Design
7
Poor Customization
6
Template Issues
6
Frontify features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.1
Workflow Management
Average: 8.5
7.4
Integration with Marketing Software
Average: 8.2
7.5
Integration with Creative Software
Average: 8.2
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for Frontify, left between December 2021 and September 2022.
  • Reviewers like that Frontify stays consistent with their brand guidelines, but building a brand portal for external users isn’t flexible.
  • Reviewers appreciate the numerous design and development tools within the software, but feel that sometimes those options can be limiting for those looking to customize their designs.
  • Reviewers said Frontify was easy to set up and use across their organization, but getting to know the various modules without training is a challenge.
Seller Details
Company Website
Year Founded
2013
HQ Location
St.Gallen, Switzerland
Twitter
@Frontify
2,835 Twitter followers
LinkedIn® Page
www.linkedin.com
298 employees on LinkedIn®
(327)4.0 out of 5
View top Consulting Services for Adobe Experience Manager
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system. Adobe Experience Manager Sites is an AI-powered content m

    Users
    • Software Engineer
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 45% Enterprise
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Experience Manager Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    48
    Content Management
    36
    Features
    29
    Integrations
    26
    Easy Integrations
    24
    Cons
    Complex Usability
    27
    Learning Curve
    23
    Expensive
    22
    Cost Issues
    19
    Complexity
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Experience Manager features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Workflow Management
    Average: 8.5
    8.1
    Integration with Marketing Software
    Average: 8.2
    7.8
    Integration with Creative Software
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    973,290 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    42,285 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system. Adobe Experience Manager Sites is an AI-powered content m

Users
  • Software Engineer
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 45% Enterprise
  • 27% Mid-Market
Adobe Experience Manager Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
48
Content Management
36
Features
29
Integrations
26
Easy Integrations
24
Cons
Complex Usability
27
Learning Curve
23
Expensive
22
Cost Issues
19
Complexity
16
Adobe Experience Manager features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 9.0
8.3
Workflow Management
Average: 8.5
8.1
Integration with Marketing Software
Average: 8.2
7.8
Integration with Creative Software
Average: 8.2
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
973,290 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
(1,053)4.3 out of 5
Optimized for quick response
13th Easiest To Use in Digital Asset Management software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PhotoShelter for Brands is a comprehensive digital asset management (DAM) solution designed to help organizations organize, manage, distribute, and collaborate on digital content. This platform equips

    Users
    • Graphic Designer
    • Photographer
    Industries
    • Higher Education
    • Sports
    Market Segment
    • 47% Mid-Market
    • 28% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • PhotoShelter for Brands Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    47
    Asset Management
    18
    Easy Organization
    17
    Image Management
    14
    Sharing Ease
    14
    Cons
    Feature Limitations
    11
    Expensive
    10
    Learning Curve
    9
    Inadequate Filtering Options
    8
    Not User-Friendly
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • PhotoShelter for Brands features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Workflow Management
    Average: 8.5
    7.8
    Integration with Marketing Software
    Average: 8.2
    7.8
    Integration with Creative Software
    Average: 8.2
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for PhotoShelter for Brands, left between October 2021 and September 2022.
    • Reviewers say the organization of PhotoShelter for Brands is optimized for internal and external use, but deciding how to organize photos initially is a challenge.
    • Reviewers appreciate certain features like keywording and search features that make accessing photos easy. However, others expressed that it can be hard to access photos quickly for social media posts and texts.
    • Reviewers enjoy that almost anyone can find photos with searchable metadata, but think the tool would benefit from an integration with social media management tools so photos can easily be shared.
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    New York
    Twitter
    @photoshelter
    65,781 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    250 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PhotoShelter for Brands is a comprehensive digital asset management (DAM) solution designed to help organizations organize, manage, distribute, and collaborate on digital content. This platform equips

Users
  • Graphic Designer
  • Photographer
Industries
  • Higher Education
  • Sports
Market Segment
  • 47% Mid-Market
  • 28% Enterprise
PhotoShelter for Brands Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
47
Asset Management
18
Easy Organization
17
Image Management
14
Sharing Ease
14
Cons
Feature Limitations
11
Expensive
10
Learning Curve
9
Inadequate Filtering Options
8
Not User-Friendly
8
PhotoShelter for Brands features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.3
Workflow Management
Average: 8.5
7.8
Integration with Marketing Software
Average: 8.2
7.8
Integration with Creative Software
Average: 8.2
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for PhotoShelter for Brands, left between October 2021 and September 2022.
  • Reviewers say the organization of PhotoShelter for Brands is optimized for internal and external use, but deciding how to organize photos initially is a challenge.
  • Reviewers appreciate certain features like keywording and search features that make accessing photos easy. However, others expressed that it can be hard to access photos quickly for social media posts and texts.
  • Reviewers enjoy that almost anyone can find photos with searchable metadata, but think the tool would benefit from an integration with social media management tools so photos can easily be shared.
Seller Details
Company Website
Year Founded
2005
HQ Location
New York
Twitter
@photoshelter
65,781 Twitter followers
LinkedIn® Page
www.linkedin.com
250 employees on LinkedIn®

Learn More About Digital Asset Management Software

What is Digital Asset Management (DAM) Software?

At one point known as media asset management, digital asset management (DAM) software allows users to create, review, approve, store, and use branded content from one comprehensive application. The goal of a DAM system is to provide structure to the workflow and lifecycle of a business’ digital assets, including videos, images, audio files, design files, and presentations. Thus, it is often used as a brand management tool to ensure that internal teams are adhering to brand guidelines and maintaining brand consistency. Many products are configurable and will offer additional features such as workflow automation, usage tracking, and integrations with other software, including content management systems.

While most content management systems are used to create, file, and store any type of content generally, DAM software is intended specifically for branded rich media files. Because DAM platforms are built to handle larger files, they provide more cloud storage space than typical content management systems. They also have more powerful importing and exporting capabilities to account for the size of the files being moved.

An early step when considering DAMs should be to determine which kinds of files constitute the company’s media library. The organization might mostly store images and photographs, or perhaps the buyer is looking for an efficient way to browse and manage video and audio clips. Some products support only one medium, and some are optimized for rich media better than others, in terms of file type support and performance. Buyers must investigate which platforms can handle all the file types with optimal performance and management features.

For a system not designed to support a large library, increasing the number of assets can compromise a DAM system’s performance and functionality. For large, unwieldy collections, it is advisable to choose a product that can scale accordingly, not only in terms of data requirements and performance but also one that supports metadata and organizational schema that will make navigating the collection easy and useful for users. Large-scale products can become costly, however, so finding the sweet spot of capabilities, performance, and affordability is the end goal of any discernment process.

What Does DAM Stand For?

DAM stands for digital asset management. While the primary purpose of DAM software is to store and organize digital media assets, it also offers additional functionality such as workflow automation, usage tracking, and integrations with other software. 

What Types of Digital Asset Management (DAM) Software Exist?

Brand asset management (BAM) 

BAM software is an integrated part of the DAM software and allows for easy and reliable management of brand assets (e.g., logos, images, marketing collateral, etc.). BAM solution provides context and engagement around the brand asset so that they are used effectively and consistently across the organization.

Production asset management (PAM)

PAM software focuses on the production and editing process in a media file’s lifecycle. It allows for workflow automation which helps to keep track of who is working on each asset and how they are doing so. PAM software helps manage continuously changing assets, especially in digital media production, such as film, video games, and animation.

Library asset management (LAM)

LAM software is designed for the storage, organization, and retrieval of a large number of infrequently changing digital assets. 

What are the Common Features of Digital Asset Management (DAM) Software?

While DAM solutions will have myriad features depending on the individual product in question, these are the basic features that all, or nearly all, DAM software will have.

Importing and exporting: Users are able to import and export their digital files into the DAM system. When an asset is imported, the user can manually tag and catalog it, or the system will do so automatically using metadata.

Indexing and search: This feature allows users to easily find their assets via a searchable index that sorts media by its content or metadata. Users can return to their cataloged assets and find them using the aforementioned criteria.

Access control: Access controls provide varying levels of access to content based on predetermined but fluctuating roles.

While all DAM systems will include the previously mentioned features, these functions are featured in many offerings, but not all of them. In some cases, these features are becoming more popular with time, especially in the case of metadata and versioning.

Metadata: DAM software automatically adds descriptive metadata such as file size and upload date, can extract XMP, IPTC, and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.

Versioning: Versioning offers version control to keep track of incrementally changing versions of the same asset.

File preview: The file preview feature allows users to preview large image files and video storyboards.

File transformation: The software automatically or manually converts files into different sizes or file formats within the system.

Workflow management: Workflow management creates rules that automate processes, such as converting assets into certain file types or routing projects to certain users for review and approval.

Many digital asset management systems will also offer the following features: 

What are the Benefits of Digital Asset Management (DAM) Software?

Elimination of cost of lost or misplaced work: With large amounts of new assets being created daily, they may be misplaced easily. DAM systems eliminate the costs associated with recreating these assets by allowing for secure storage and organization of media files, making them easier to locate. These systems also save all versions of assets, making it possible to go back to an older version if a performed change was incorrect.  

Reduction of workflow redundancies: DAM systems provide a complete view of the organization’s assets, making it easier to reuse and repurpose them. DAM software also allows for cross-team collaboration by providing a central repository for all digital media files, reducing the possibility of miscommunication.

Maintain brand consistency and integrity: DAM software has version control functionality to ensure that the correct and most recent versions of assets are being used internally and externally by directing everyone to a single content repository. This consistent use of correct assets strengthens the organization’s brand messaging at each customer touchpoint, thus enhancing customer experience. 

Who Uses Digital Asset Management (DAM) Software?

Organizations in many different industries implement DAM solutions—each with its own requirements and parameters. News organizations will likely need a product with powerful editing capabilities (especially for photographs) and definable workflows for approvals. A marketing department will likely look for an easy-to-use product that can transform all creative marketing materials into different file types and sizes and that can share assets outside of the organization. A government institution will have a greater focus on security and permission structure.

Many DAM products specialize in providing certain industry solutions and claim to be optimized for those specific use cases. Other products specialize in certain functionalities, or they offer a flexible platform to customize own solution. The organization’s industry standards are a great reference point to begin defining a list of critical features.

Teams that work with DAM software include:

Creative teams: Creative teams can begin the ideation process collaboratively within many DAM systems, and some even provide tools that allow content creation to occur on the platform. After the assets have been designed, these creative files can be imported into software. Metadata is then applied to these assets for them to be found later by operations teams and marketers once they need them.

Operations: Many large companies will have operational staff handle their DAM system to further ensure clear taxonomies and correct versioning. Some operations teams even have dedicated team members who handle DAM system curation.

Marketers: A centralized DAM platform can help businesses streamline marketing assets. Marketing teams can pull brand assets from the DAM system at any time to any supported device or software. The powerful export capability of DAM solutions allows users to then pull these assets on to web pages, presentations, or in print.

Software Related to Digital Asset Management (DAM) Software

Related solutions that can be used together with DAM software include:

Web content management software: Many DAM systems will integrate with web content management software to make posting brand assets easy for marketing teams and web designers.

Website builder software: Similar to web content management software, website builder software will often provide integrations with DAM solutions so marketing teams can easily pull over digital assets to be presented on a company website.

Content marketing software: Many content marketing products will integrate with DAM systems to smooth the process of posting digital content like videos and images to social media sites or ad spaces.

Challenges with Digital Asset Management (DAM) Software

Software solutions can come with their own set of challenges. Issues to consider include:

Requires a dedicated librarian: While this is not always the case, oftentimes companies are handling terabytes worth of digital assets that must be curated. Without a dedicated curator, it can be difficult for a team to take time to understand how to handle a full DAM system. A digital asset coordinator will know when and how to organize a company’s digital assets, and without one, a large business may feel lost in its DAM system.

Integration with other tools: For a DAM system to work efficiently and achieve company-wide adoption, it must be integrated with other software and tools within the organization. Most DAM systems have built-in integrations, but it is impossible for them to integrate with every platform. Hence, a DAM system also requires an API, which allows for the creation of custom integrations that connect digital assets with existing productivity and desktop solutions. APIs give organizations the flexibility to choose the right DAM vendor for them, even if they don’t have the required integration. 

Metadata requirements: A DAM system is only as useful as the speed and ease by which users can search for what they need. To achieve this efficiency, assets must be tagged with metadata. Metadata is essentially data about data; it helps to organize, find, and understand data. To ensure the long-term effectiveness of a DAM system, an organization needs to invest time into planning the structure of the tagging system. The recent growth of artificial intelligence technology makes it easier to tag assets, reducing the manual work required.

How to Buy Digital Asset Management (DAM) Software

Requirements Gathering (RFI/RFP) for Digital Asset Management (DAM) Software

The first step in deciding which DAM system is right for the organization is performing an audit of existing content and digital assets. Once there is a cohesive view of the assets, the business can identify which ones are valuable and must be kept and which are no longer relevant. This clear picture of the amount and type of assets will help to identify system requirements, which is an essential part of ensuring that the selected DAM system is right for the organization. Here are some areas to evaluate:

Infrastructure integration: How does the DAM system need to integrate with the current infrastructure that is in place?

Security and access: Does the organization have sensitive information to protect that will require the solution to support different levels of access and sharing?

Analytics: How will the organization’s use of analytics impact digital assets?

Once the system requirements are in place, buyers will need to determine business requirements:

Customer workflows: Does a pre-built solution work or will the business need a customized solution? This will depend on the users and how they will be using the DAM solution.

Scalability: Will the business experience growth and require the DAM system to quickly scale?

Cloud-based or on-premises solution: To determine this, buyers must think about how the organization will need to scale in the future, the available IT resources, and other factors that impact the way the organization operates.

Compare Digital Asset Management (DAM) Software Products

Create a long list

There is an extensive amount of options when it comes to DAM software. Once buyers understand the requirements, they should search for solutions on g2.com and create a long list of viable options. G2.com offers real user reviews, G2 Grid® reports that compare vendors, and the ability to save software selections to “My List” to reference them later. 

Create a short list

Next, buyers should research further into the long list of solutions to create a short list. G2.com’s compare features will help to stack software up side by side to compare specific features and learn how real users rate these features. G2 also offers quarterly reports highlighting users’ perception of return on investment (ROI) of specific software, usability scores, the software’s average implementation time in months and more. 

Conduct demos

Demos are a great way to get a firsthand look at potential solutions and the ability to ask the right questions to determine which product is right for the organization. Many vendors enable buyers to contact their sales teams directly from the G2 website by clicking the “Get a Quote” button on their product profile. Buyers should be sure to prepare for each demo by having a standard list of questions and clarifications to ask each vendor. 

Selection of Digital Asset Management (DAM) Software

Choose a selection team

DAM software is used by various parts of the business, particularly creative teams, operations, and marketers. Thus the selection team should include a total of three to five people from such teams. 

Negotiation

At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well. 

Final decision

Now that buyers know which software solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it is able to be well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful.