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Optimizely One Reviews & Product Details - Page 3

Optimizely One Overview

What is Optimizely One?

Optimizely One is an industry-first operating system for marketing and a category-leading digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with thoughtfully-embedded AI. Optimizely One is fully-composable, offering organizations the flexibility they need to design a system that works for their unique needs, and it is also purpose-built, providing marketing teams the simplicity of an elegant, easy-to-use, and seamlessly-integrated suite. When it all comes together, Optimizely One helps the world's most modern brands orchestrate exceptional content, experiment across any channel, personalize meaningful touchpoints, and monetize every interaction. The result? Better, faster, and smarter digital experiences your customers will love. It's all-in-one. It's Optimizely One.

Optimizely One Details
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Product Description

Optimizely One is an industry-first operating system for marketing and category-leading digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with thoughtfully-embedded AI.

How do you position yourself against your competitors?

Optimizely One is the world's leading digital experience platform, with a composable suite of technologies spanning content, experimentation and commerce.

Gartner, Forrester and IDC agree — with 7+ 'Leader' recognitions


Seller Details
Company Website
Year Founded
2010
HQ Location
New York
Twitter
@Optimizely
29,399 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


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Recent Optimizely One Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.0 out of 5
"A "One"-stop shop solution with flexibility in usage and understanding"
The standout feature and benefit I've noticed is the ability to customise experiementation with funtional grouping & directed approach which shows ...
Neiden E C.
NC
Neiden E C.Small-Business (50 or fewer emp.)
3.5 out of 5
"Optimizely One - Review"
The fact that everything is in one place. It's like a one stop shop. If I want to create, manage and optimise my content and I can do it all on Opt...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"User friendly"
The best about optimizely is, it is esay to use and help to navigate and make the best use of the product
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Optimizely One Media

Optimizely One Demo - Content Preview
Optimizely Content Management System Content Preview
Optimizely One Demo - Single Sign-on
Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.
Optimizely One Demo - Reporting
Reporting Dashboard
Optimizely One Demo - Content Editor
Optimizely Content Management System Content Editor
Optimizely One Demo - Admin Center
Admin Center
Optimizely One Demo - Integrations App Directory
Integrations App Directory
Optimizely One overview
Play Optimizely One Video
Optimizely One overview

Official Interactive Demo

Optimizely One demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

51 Optimizely One Reviews

4.2 out of 5
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51 Optimizely One Reviews
4.2 out of 5
51 Optimizely One Reviews
4.2 out of 5

Optimizely One Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Optimizely OneQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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JR
Solution Engineer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely One?

The editing experience is very user friendly and logical once you understand the framework. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Some of the out of the box reporting is not very useful with regards to content reporting by author. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

Quick content authoring with great seo performance. Personalization for members who stre logged in vs anonymous users is very easy. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

Hi Jim,

Thanks for leaving us a review! It's great to hear that you've been enjoying the benefits of our DXP. We highly value you as a loyal customer and as we'd like to deliver the best user experience to you. If there are any ways in which you feel we could improve our services, it would be great if you could let your Customer Success Manager know. Alternatively, you can always reach us at reviews@optimizely.com and we'll get your message to the right people.

AS
VP Web Experience
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely One?

Integrated tech stack, resources available for support, leading technology Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Specialized knowledge not in our environment, company's current M&A activity changes the component and solution landscape with higher frequency Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

Allowing us to integrate services with content and deliver on strategy to provide greater personalization and low-effort services Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

Hi Andrew,

Thanks for leaving us a review, it means a lot to us! It's great to hear that our DXP has been a great fit for you and your business. We understand where certain aspects of our product may fall short in regards to your experience, and we would like to reinforce that your CSM is always a great point of reference for guidance on how you can get the most out of our products. You can also reach us at reviews@optimizely.com at any time with feedback, suggestions, or questions surrounding our products.

AT
Digital Producer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely One?

Our company uses optimizely to do site personalization and a/b testing. What I love best about optimizely is that changes can be done in real time rather than waiting for things to publish. I also think its great that we can use the tool to create contingency plans for the site. This helps with production for doing extra site build. For example, if the team decide that we need to update the site to be extra 10% off, we can code this optimizely and if we need to make the site to have a better discount with new asset creative, it can be done optimizely since its changes in real time. This is great for last min changes Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

One of the things I dislike about optimizely is that we are not able to delete anything. Example: I would create a campaign and say I realize the campaign I've done is incorrect, there's no way of deleting it. We only have the ability to archive. Archiving is great, but then when looking for old campaign's I would then have to see all the ones I wished I was able to delete. I also herard having too many campaign slows down the site, hoping there's a way to work around that. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

Optimizely is great for testing and measuring what is working for us on site. We have gather so much data that has been super useful for us to make better choices on ho to market, Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

Hi Angela,

Thanks so much for leaving us a review, we really appreciate your feedback. We're happy to hear that you've been having success with our platform! If you have any suggestions on what we could be doing better, please make sure to share these with your Customer Success Manager next time you speak with them. You can also leave us a message with any questions, issues, or suggestions at reviews@optimizely.com and we'll get back to you right away.

Verified User in Computer Software
CC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely One?

it's very intuitive and easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Sometimes to get someone at the phone to support you could be hard Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely One:

maybe provide a SPOC related to the product Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

having a multilocation/language site Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

Hi There,

Thanks for taking the time to leave us a review! It's great to hear that you've been having such a great experience with our product. It would be great if you could share any concerns you have with your Customer Success Manager so we can work on resolving those issues, improving user experience for all customers.

Verified User in Insurance
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely One?

It is a great platform. It helps me do my job better. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

It has no downsize based on the way it was used by my company. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

It helps us optimize our digital platform and present the best content. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

Hi There,

We're glad to hear that our DXP is working so well for you and your business! Please always feel free to share any more insights with your Customer Success Manager, or you can leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Thanks!

Liz O.
LO
Business Development Analyst
Validated Reviewer
Review source: Organic
Verified User in Furniture
IF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely One?

Using the Avensia StoreFront Connector, you can leverage powerful e-commerce integration aspects of Retail Server to complement a Dynamics 365 FSCM-powered omnichannel strategy. And Optimizely's DXP offering then excels and goes much further than Dynamics 365 e-Commerce in terms of CMS, personalization, A/B testing, and many other marketing and content aspects. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Coming from an old SAP Hybris implementation, some aspects of Optimizely DXP are strange to comprehend today. For instance, the language files are not editable/accessible through the CMS and must be exchanged manually as XML files. A similar story applies to e-mail templates. Also, the various configuration parameters used across the application are not editable/accessible through the CMS. Instead, they are in a .config file accessible to dev only, resulting in a lack of insight and transparency. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

DXP, along with the Avensia StoreFront Connector, certainly allows for an e-commerce front-end that is nicely integrated with the Dynamics 365 back-office, and consequently, with the rest of the Power Platform stack. This not only enables offering functional customer interactions and self-service provisions, but it also saves a lot of custom development time and the consequent bugs, dependencies and vulnerabilities, etc. Episerver Forms is another valuable tool in combination with Power Automate to increase self-sufficiency on e-commerce business processes. And Perform helps to improve the customer experience by ensuring an experience that is as personalized as possible. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

Hi There!

Thanks for taking the time to leave us a review; it means a lot to us. We are continuously improving our products here at Optimizely, so please feel free to discuss any feedback with your customer success manager or message us at reviews@optimizely.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely One?

I like best the ease of providing robust, reliable, and user-friendly solutions for our end users. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

What I dislike is that it is still hard to find pages, blocks, or assets using the edit mode search. Also, switching block or media tab in the assets panel, the CMS still unselects the current folder and the content editors has to go through all the folders again to find what she/he wanted. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

We have been using your CMS for more than 10 years, and the benefits we gained are hard to describe. What is sure is that our stakeholders and us have been able to provide right solutions to our customers, partners, and end-users and still have to maintain a complex CMS. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

Hey There,

Thanks for leaving us a review. It's great to hear that you're enjoying our Digital Experience Platform so much! We would greatly appreciate it if you could share these insights on how we could improve your user experience with your Customer Success Manager. You can also drop us a message at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely One?

When I first encountered Optimizely's Digital Experience Platform, I was blown away. I've used similar products in the past, but they were all inferior to this. The Optimizely Digital Experience platform lets us provide a personalized funnel for each of our customers. It also facilitates efficient collaboration across multiple teams (including designers, developers, and product managers). In the past, we've had to build our own infrastructure to accomplish this, which has taken months. Now, we can achieve the same thing much faster. I cannot emphasize enough the power of this platform. By personalizing the UI for each customer, we increase our conversion rate, NPS score, and overall UX. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

There are so many features to this platform that it can be difficult to train new team members -- at least initially. Ultimately, we want to utilize this platform to the fullest extent. Fortunately, the Optimizely team provides amazing support, which has helped tremendously in this regard. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

The main problem that Optimizely Digital Experience Platform solves for us is personalization. It is, by far, the most powerful personalization platform that I've seen. By using the personalization features, combined with the experimentation tools, we can increase the conversion rate of our various sales funnels. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

Hey!

We're happy to hear about your success with our platform; customer feedback means a lot to us. It's also great to hear about your positive interaction with our team. If you ever need any more support in the future, your customer success manager is always available to you or you can message us at reviews@optimizely.com and we will connect you with the right people.

Angus B.
AB
Principal Architect, AVP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely One?

Ease of setup and instrumenting your web offering to be Optimizely enabled. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

The SLA for an SaaS solution is dependent on the underlying cloud platform. The other aspect of Optimizely to keep in mind is the protection against risks of malicious piosoning of served contents. These risks will need to be weighed against the benefits offered by this product in gaining valuable insights, shortened TTM and other UX improvements. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

Optimizing user experience, prototyping feature deployments, faster delivery of products, and trend analyses. Currently, we're inthe process of widely adopting the use of Optimizely Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

Hi Angus,

Thanks for taking the time to leave us a review, we highly value your feedback! Your customer success manager would appreciate hearing any more insights you may have or you can always message us at reviews@optimizely.com and we will get back to you as soon as possible.