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Nosto Reviews & Product Details - Page 4

Nosto Overview

What is Nosto?

Nosto is an AI-driven Commerce Experience Platform (CXP) that enables brands to increase sales and customer lifetime value through personalized shopping experiences. Our comprehensive platforms offer a full suite of personalization, merchandising, search, and user-generated content (UGC) to create authentic and relevant interactions at every customer touchpoint, across every device. Nosto's platform stands out in the ecommerce landscape due to its comprehensive suite of tools that enable brands to deliver authentic and relevant experiences. With real-time product data and AI-powered insights, businesses can quickly adapt to evolving customer needs and market trends. Build, launch, and optimize compelling onsite experiences without requiring extensive IT resources or a tiresome implementation process. This user-friendly approach empowers businesses to quickly adapt to changing market dynamics and customer expectations. With Nosto, brands can seamlessly integrate personalization strategies into their existing ecommerce frameworks, ensuring a smooth transition and immediate impact on their operations. Trusted by over 3,500 brands in 100+ countries—including Kylie Cosmetics, Princess Polly, Muji, Dermalogica, and Centric Brands - Nosto helps scale growth while delivering memorable shopping journeys. With offices in New York, London, Paris, Berlin, Stockholm, Sydney, and beyond, Nosto pairs innovative technology with expert support to help brands maximize their ecommerce potential.

Nosto Details
Product Website
Discussions
Nosto Community
Languages Supported
German, English, French, Spanish
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Product Description

Nosto provides individual and segmented personalization through omnichannel touchpoints including onsite, in-store, mobile, and 3rd party ad platforms. A combination of both transactional data and real-time browsing behavior predicts buying intent and places the right product recommendations and content in front of the right shoppers at the right times. experience.AI™ is the core of our Commerce Experience Platform (CXP) that powers everything our platform does and is made up of four distinct capabilities: Data Engine, Artificial Intelligence, Business Intelligence, and Dynamic Targeting. Nosto’s experience.AI™ collects and unifies rich intent data everywhere into a single engine that activates that intelligence in real-time to make it actionable using the latest predictive, visual, semantic, and generative AI models giving commerce brands a vast intelligence pool from which they can build beautifully relevant and authentic shopping experiences. experience.AI™ is also loaded with business intelligence tools giving complete oversight into the metrics that improve the commerce experience.

How do you position yourself against your competitors?

At the core of our Commerce Experience Platform sits a real-time data engine and predictive intelligence layer that allows for continuous learning and optimization of on-site experiences through the likes of Segmentation & Insights and A/B Testing & Optimization.

Merchants can then activate that intelligence through a rich suite of personalization and merchandising modules, including Product Recommendations, Content Personalization, Search, Category Merchandising, and more. By leveraging data between these modules, brands can deliver seamlessly personalized experiences throughout the shopping journey that drive engagement, conversions, AOV, and more.

As well as preventing data silos, our Commerce Experience Platform empowers merchants to operate in way that’s much more lean than if they were to use multiple different solutions—saving time and, ultimately, boosting revenue.


Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Southern Finland
Twitter
@NostoSolutions
2,453 Twitter followers
LinkedIn® Page
www.linkedin.com
201 employees on LinkedIn®
Description

Nosto Solutions is a leading e-commerce personalization platform that helps online retailers enhance customer engagement and increase sales through tailored shopping experiences. Utilizing advanced machine learning algorithms, Nosto delivers personalized product recommendations, targeted email campaigns, and dynamic content that adapt to individual user behaviors. The platform is designed to optimize the customer journey, enabling merchants to create seamless and relevant interactions across various touchpoints. Nosto serves businesses of all sizes, aiming to drive growth and improve conversion rates in the competitive online marketplace. For more information, visit their website at https://www.nosto.com.


Max E.
ME
Overview Provided by:

Recent Nosto Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Excellent Onsite Personalisation"
The agility to offer personalised experiences across many segments and customer data sets.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Nosto is an integral tool we use daily"
We use nosto for personalised product recommendations and onsite content that is tailored to each user. The UI is very user friendly and I'm always...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Bon outil de gestion du merchandising"
Outil facile à prendre en main pour la gestion du merchandising d'un site au quotidien. L'outil de transfere est très pratique pour basculer nos mo...
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Nosto Media

Nosto Demo - Personalized Search Nosto
Make hyper-relevant search experiences with personalized results a reality, powering your product discovery, customer engagement, and online revenue.
Nosto Demo - Category Merchandising
Control product sorting on category pages using product attributes and performance metrics, and personalize these to both segments and individuals based on their preferences and affinities.
Nosto Demo - Product Recommendations
Guide shoppers through their online commerce journey by recommending the most relevant products in the right moment, based on real-time behavioral and transactional data as well as our Predictive AI to suggest products they’re most likely to purchase next, creating higher engagement and more reve...
Nosto Demo - A/B Testing & Optimization
Test every element of your website to maximize conversions and create a high-performing store with our advanced A/B testing & optimization solution (powered by Omniconvert).
Nosto Demo - Dynamic Bundles
Build dynamic ‘shop-the-look’ / ‘outfitting’ bundles based on complementary products, either through manual curation or through automation and AI. These are designed to boost your online revenue by increasing basket value
Nosto Demo - Content Personalization
Personalize all content elements of your commerce site, including hero banners, videos, copy, menus, logos, content tiles, and layouts for any segment in real-time.
AI-driven Ecommerce Personalization
Boost sales, build customer loyalty, and create unforgettable shopping experiences with our comprehensive suite of personalization, merchandising, search, and UGC solutions.
Play Nosto Video
AI-driven Ecommerce Personalization Boost sales, build customer loyalty, and create unforgettable shopping experiences with our comprehensive suite of personalization, merchandising, search, and UGC solutions.

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218 Nosto Reviews

4.6 out of 5
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218 Nosto Reviews
4.6 out of 5
218 Nosto Reviews
4.6 out of 5

Nosto Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for NostoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
HD
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

We appreciate that the Nosto team is always available for us- from bi-weekly status calls to any one-off questions that come up. Our team has always supported us! Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Occasionally, there have been slight frustrations with Nosto, but our support team has always been there to answer any questions and come up with a solution or workaround! Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto helps us recommend products to our customers both within our own site and through channels such as email. Review collected by and hosted on G2.com.

Maika N.
MN
E-Commerce Manager
Tobacco
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Nosto?

We use Nosto to schedule our promotional content and measure our promotions. Nosto makes it super easy for us to execute these campaigns but also gives us insightful data on how well it performed! Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Not much to dislike! Everything works as expected. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto helps us schedule banners and content for promotions. It also helps recommend products to customers which allows us to upsell products to our customers. Review collected by and hosted on G2.com.

IC
Digital Trading Assistant Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

The ease and speed of launching a new feature or bundle on-site. It has the flexibility and scope to create more exciting site experiences, which our CMS struggles to replicate. Also, you are always supported by your Customer Success Manager and the Nosto development team. The CSM is always there to answer questions and suggest new strategies and ideas for your website. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Sometimes dynamic bundles do not work as expected. However, the Nosto team has been working hard to troubleshoot the issue. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

It has helped in product upselling and increasing our AOV. It also allowed us to create a pop-up and mightly increase our email capture across all five sites. Review collected by and hosted on G2.com.

JF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

When we were looking for a solution to aggregate content, Nosto was the perfect solution for us! We love that it can pull in content from hundreds of accounts and the content is searchable. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

It would be great if images with alt text was also reflected in the aggregated display. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Content aggregation from hundreds of accounts over multiple platforms. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Ease of use combined with complex features for recommendations. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

It's not a dislike, but since they give you so much control, there can be a steeper learning curve for some. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Testing and conversion rate optimzation. Review collected by and hosted on G2.com.

MS
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Nosto is very intuituive and easy to use. Customer Success team is very available and willing to help anytime with quick replies. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

At the beginning it can be difficult to understand how to set up the different campaigns Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

increase upselling and personalied content Review collected by and hosted on G2.com.

stefanee S.
SS
Ecommerce Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

User friendly interface, team is extremely helpful and responsive. Lot's of useful tools and we've seen additional sales attributed to Nosto! Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Not as customizable as we'd like (specifically email widgets) Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Helps with smart merchandising on site and A/B testing for campaigns to understand customer shopping habits. Review collected by and hosted on G2.com.

Gabriel D.
GD
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Nosto?

One of the things I like about Nosto is its ease of use. The platform is incredibly intuitive and user-friendly, even for those who aren't particularly tech-savvy. The setup process is straightforward, and the platform seamlessly integrates with major e-commerce platforms like Shopify. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Setting up Nosto can take some time and effort. Although the platform is intuitive and user-friendly so it should be easy to do it. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

E-merchandising, international targeting personalization through localization. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Nosto?

An unbeatable tool for creating dynamic and customised experiences on our website, Nosto has given us the ability to create meaningful product banners with increased conversions. We love that we can deliver new customers and returning customers different products-based affinities, purchase history, or view history.

The support and help provided by Nosto is amazing and absolutely essential to get the most out of what is a sophisticated tool with huge potential. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Initially, Nosto can be a little tricky to set up, however, once you’ve worked with your Account Manager it all starts to click and results start to flow.

At this stage there isn’t an existing integration with our email platform Campaign Monitor, so we’re investigating whether using the Nosto API is doable. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto gives our small marketing team the ability to deliver a website experience aligned with larger marketing teams and has provided us the ability to work one-on-one with Support to ensure we are making the absolute most out of the tool. Review collected by and hosted on G2.com.

IV
Digital Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

The tool has an excellent easy to use interface, great training tools, and opportunities to test, report, and develop. You can use recommendations, segmentation, email targeting, and trigger pop-ups. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Some of the setup for the recommendations and tests can be fiddly going in and out. However, the account manager is accommodating and advises on anything that doesn't seem too clear to us. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Merchandising, a/b testing content ideas, abandon basket emails to recover drop off and encourage purchases and conversion. It also gives great analytics and insights into customer habits that we use for campaigns. Review collected by and hosted on G2.com.