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Nosto Reviews & Product Details

Nosto Overview

What is Nosto?

Nosto is an AI-driven Commerce Experience Platform (CXP) that enables brands to increase sales and customer lifetime value through personalized shopping experiences. Our comprehensive platforms offer a full suite of personalization, merchandising, search, and user-generated content (UGC) to create authentic and relevant interactions at every customer touchpoint, across every device. Nosto's platform stands out in the ecommerce landscape due to its comprehensive suite of tools that enable brands to deliver authentic and relevant experiences. With real-time product data and AI-powered insights, businesses can quickly adapt to evolving customer needs and market trends. Build, launch, and optimize compelling onsite experiences without requiring extensive IT resources or a tiresome implementation process. This user-friendly approach empowers businesses to quickly adapt to changing market dynamics and customer expectations. With Nosto, brands can seamlessly integrate personalization strategies into their existing ecommerce frameworks, ensuring a smooth transition and immediate impact on their operations. Trusted by over 3,500 brands in 100+ countries—including Kylie Cosmetics, Princess Polly, Muji, Dermalogica, and Centric Brands - Nosto helps scale growth while delivering memorable shopping journeys. With offices in New York, London, Paris, Berlin, Stockholm, Sydney, and beyond, Nosto pairs innovative technology with expert support to help brands maximize their ecommerce potential.

Nosto Details
Product Website
Discussions
Nosto Community
Languages Supported
German, English, French, Spanish
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Product Description

Nosto provides individual and segmented personalization through omnichannel touchpoints including onsite, in-store, mobile, and 3rd party ad platforms. A combination of both transactional data and real-time browsing behavior predicts buying intent and places the right product recommendations and content in front of the right shoppers at the right times. experience.AI™ is the core of our Commerce Experience Platform (CXP) that powers everything our platform does and is made up of four distinct capabilities: Data Engine, Artificial Intelligence, Business Intelligence, and Dynamic Targeting. Nosto’s experience.AI™ collects and unifies rich intent data everywhere into a single engine that activates that intelligence in real-time to make it actionable using the latest predictive, visual, semantic, and generative AI models giving commerce brands a vast intelligence pool from which they can build beautifully relevant and authentic shopping experiences. experience.AI™ is also loaded with business intelligence tools giving complete oversight into the metrics that improve the commerce experience.

How do you position yourself against your competitors?

At the core of our Commerce Experience Platform sits a real-time data engine and predictive intelligence layer that allows for continuous learning and optimization of on-site experiences through the likes of Segmentation & Insights and A/B Testing & Optimization.

Merchants can then activate that intelligence through a rich suite of personalization and merchandising modules, including Product Recommendations, Content Personalization, Search, Category Merchandising, and more. By leveraging data between these modules, brands can deliver seamlessly personalized experiences throughout the shopping journey that drive engagement, conversions, AOV, and more.

As well as preventing data silos, our Commerce Experience Platform empowers merchants to operate in way that’s much more lean than if they were to use multiple different solutions—saving time and, ultimately, boosting revenue.


Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Southern Finland
Twitter
@NostoSolutions
2,460 Twitter followers
LinkedIn® Page
www.linkedin.com
201 employees on LinkedIn®
Description

Nosto Solutions is a leading e-commerce personalization platform that helps online retailers enhance customer engagement and increase sales through tailored shopping experiences. Utilizing advanced machine learning algorithms, Nosto delivers personalized product recommendations, targeted email campaigns, and dynamic content that adapt to individual user behaviors. The platform is designed to optimize the customer journey, enabling merchants to create seamless and relevant interactions across various touchpoints. Nosto serves businesses of all sizes, aiming to drive growth and improve conversion rates in the competitive online marketplace. For more information, visit their website at https://www.nosto.com.


Max E.
ME
Overview Provided by:

Recent Nosto Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Excellent Onsite Personalisation"
The agility to offer personalised experiences across many segments and customer data sets.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Nosto is an integral tool we use daily"
We use nosto for personalised product recommendations and onsite content that is tailored to each user. The UI is very user friendly and I'm always...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Bon outil de gestion du merchandising"
Outil facile à prendre en main pour la gestion du merchandising d'un site au quotidien. L'outil de transfere est très pratique pour basculer nos mo...
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Nosto Media

Nosto Demo - Personalized Search Nosto
Make hyper-relevant search experiences with personalized results a reality, powering your product discovery, customer engagement, and online revenue.
Nosto Demo - Category Merchandising
Control product sorting on category pages using product attributes and performance metrics, and personalize these to both segments and individuals based on their preferences and affinities.
Nosto Demo - Product Recommendations
Guide shoppers through their online commerce journey by recommending the most relevant products in the right moment, based on real-time behavioral and transactional data as well as our Predictive AI to suggest products they’re most likely to purchase next, creating higher engagement and more reve...
Nosto Demo - A/B Testing & Optimization
Test every element of your website to maximize conversions and create a high-performing store with our advanced A/B testing & optimization solution (powered by Omniconvert).
Nosto Demo - Dynamic Bundles
Build dynamic ‘shop-the-look’ / ‘outfitting’ bundles based on complementary products, either through manual curation or through automation and AI. These are designed to boost your online revenue by increasing basket value
Nosto Demo - Content Personalization
Personalize all content elements of your commerce site, including hero banners, videos, copy, menus, logos, content tiles, and layouts for any segment in real-time.
AI-driven Ecommerce Personalization
Boost sales, build customer loyalty, and create unforgettable shopping experiences with our comprehensive suite of personalization, merchandising, search, and UGC solutions.
Play Nosto Video
AI-driven Ecommerce Personalization Boost sales, build customer loyalty, and create unforgettable shopping experiences with our comprehensive suite of personalization, merchandising, search, and UGC solutions.

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218 Nosto Reviews

4.6 out of 5
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218 Nosto Reviews
4.6 out of 5
218 Nosto Reviews
4.6 out of 5

Nosto Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for NostoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Outil facile à prendre en main pour la gestion du merchandising d'un site au quotidien. L'outil de transfere est très pratique pour basculer nos modifications d'un compte à l'autre. L'équipe Nosto est très à l'écoute et réactive pour répondre à nos demandes dans les meilleurs délais. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Ce qui me dérange c'est que nous n'avons pas accès à des données globales pour l'ensemble de nos sites. Nous avons un compte par pays/langue et pas de possibilité d'obtenir des données globales sur l'ensemble de nos performances sur l'outil. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto nous aide à maintenir un e-merchandising pertinent et de qualité sur l'ensemble de notre site au niveau de nos pages catégories. Les blocs de recommandation nous aident à ajouter du cross selling sur nos pages produits, pages listes et autres landing pages. Et le search nous permet de proposer aux clients de notre site les résultats les plus pertinents. Review collected by and hosted on G2.com.

Catarina F.
CF
Ecommerce and Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Nosto is a great tool especially once you learn how to use the system. The functionality available is extensive and the extent of personalisation and segmentation in the system allows us to make the shopping experience for our customers more personal. I also really appreciate the level of support offered by the Customer Success Manager, it really feels like they have an interest in our account and cares about the success of the tools used. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The new update to Nosto has made the back office a bit less intuitive to use. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto allows us to target customers more effectively, this improves our conversion rate and our average order value. Review collected by and hosted on G2.com.

AS
Online Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Translated Using AI
(Original )Information
What do you like best about Nosto?

Many tools of the tool can be used to build a great presence for the website. With A/B tests, popup campaigns, recommendation sliders, trigger-based emails, and much more, Nosto has a lot to offer. And if a difficulty arises, you can expect a very quick and high-quality response from the team via chat. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Some template settings are included in the price and others are not. Review collected by and hosted on G2.com.

Recommendations to others considering Nosto:

It is definitely recommended to tailor your own website to the users - meaning to present it in a more personalized way and display products tailored to the user. The support is great and help is provided very quickly. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Through testing, we see what is well-received by the users. Review collected by and hosted on G2.com.

Md Musfiqur R.
MR
Frontend Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

The dynamic and user friendly admin panel to make dynamic and automated product recommendations on the online store smoothly. The support team is super helpful. The analytics, category merchandising and A/B test feature make it a super convenient tool for the merchants of Shopify. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Sometimes the default templates are not enough, or customization of styling are not that much and learning or coding effort neeeded to make really brand specific templates. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Solving the dynamic and easier recommendation criteria to showcase the best products to make a conversion. Review collected by and hosted on G2.com.

Verified User in Business Supplies and Equipment
AB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

We use nosto for personalised product recommendations and onsite content that is tailored to each user. The UI is very user friendly and I'm always able to set up campaigns easily and track its performance Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Nothing really, although it would be good to have a 2 way integration with DotDigital Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Helps us segment and serve content tailored to different customer groups. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

The agility to offer personalised experiences across many segments and customer data sets. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

slow roll out of releases, the api can be slow as well. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Onsite personalisation, search and merch Review collected by and hosted on G2.com.

MO
Head of Ecommerce
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Nosto?

The recommendation blocks work to drive sales Review collected by and hosted on G2.com.

What do you dislike about Nosto?

After our initial 24 month term our price almost doubled Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Product rec blocks throughout our site.

Content A/B testing

Content personalisation Review collected by and hosted on G2.com.

CM
Webmerchandiser
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Nosto?

Plateforme intuive et prise en compte remarques client dans le but de développer l'outil ! Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Certains éléments sont encore à peaufiner. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

NC Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

I enjoy the dynamic bundling feature because it has boosted interest in some of our lesser-known products. Sean has made this a very fun feature to set up! Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Sometimes the merchandising aspects can be a bit glitchy, but Sean has been very helpful in ensuring that these issues are taken care of. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto has added personalization and styling to our site, increasing the visibility of other product categories and improving user-friendliness. Review collected by and hosted on G2.com.

Regina .
R
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Nosto's emphasis on data-driven personalization ensures that our customers receive tailored recommendations and content, making their interactions more relevant and engaging. Nosto stands out for its commitment to leveraging data for personalization and enhancing the overall merchandising process.

Nosto's customer support couldn't be better, our success manager is knowledgeable, attentive, and is always prepared to discuss better ways to optimize our brands. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Everything is great, just takes a bit of time to understand the entire platform and where all the elements are located. Also looking forward to Nosto expanding their search capibilites. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto is helping push the right products in front of the right customers based on their purchase behavior, their intent to buy, etc. We leveraged Nosto's segmenting during BFCM which had a huge impact on overall conversion rate. Review collected by and hosted on G2.com.