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Nosto Reviews & Product Details - Page 3

Nosto Overview

What is Nosto?

Nosto is an AI-driven Commerce Experience Platform (CXP) that enables brands to increase sales and customer lifetime value through personalized shopping experiences. Our comprehensive platforms offer a full suite of personalization, merchandising, search, and user-generated content (UGC) to create authentic and relevant interactions at every customer touchpoint, across every device. Nosto's platform stands out in the ecommerce landscape due to its comprehensive suite of tools that enable brands to deliver authentic and relevant experiences. With real-time product data and AI-powered insights, businesses can quickly adapt to evolving customer needs and market trends. Build, launch, and optimize compelling onsite experiences without requiring extensive IT resources or a tiresome implementation process. This user-friendly approach empowers businesses to quickly adapt to changing market dynamics and customer expectations. With Nosto, brands can seamlessly integrate personalization strategies into their existing ecommerce frameworks, ensuring a smooth transition and immediate impact on their operations. Trusted by over 3,500 brands in 100+ countries—including Kylie Cosmetics, Princess Polly, Muji, Dermalogica, and Centric Brands - Nosto helps scale growth while delivering memorable shopping journeys. With offices in New York, London, Paris, Berlin, Stockholm, Sydney, and beyond, Nosto pairs innovative technology with expert support to help brands maximize their ecommerce potential.

Nosto Details
Product Website
Discussions
Nosto Community
Languages Supported
German, English, French, Spanish
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Product Description

Nosto provides individual and segmented personalization through omnichannel touchpoints including onsite, in-store, mobile, and 3rd party ad platforms. A combination of both transactional data and real-time browsing behavior predicts buying intent and places the right product recommendations and content in front of the right shoppers at the right times. experience.AI™ is the core of our Commerce Experience Platform (CXP) that powers everything our platform does and is made up of four distinct capabilities: Data Engine, Artificial Intelligence, Business Intelligence, and Dynamic Targeting. Nosto’s experience.AI™ collects and unifies rich intent data everywhere into a single engine that activates that intelligence in real-time to make it actionable using the latest predictive, visual, semantic, and generative AI models giving commerce brands a vast intelligence pool from which they can build beautifully relevant and authentic shopping experiences. experience.AI™ is also loaded with business intelligence tools giving complete oversight into the metrics that improve the commerce experience.

How do you position yourself against your competitors?

At the core of our Commerce Experience Platform sits a real-time data engine and predictive intelligence layer that allows for continuous learning and optimization of on-site experiences through the likes of Segmentation & Insights and A/B Testing & Optimization.

Merchants can then activate that intelligence through a rich suite of personalization and merchandising modules, including Product Recommendations, Content Personalization, Search, Category Merchandising, and more. By leveraging data between these modules, brands can deliver seamlessly personalized experiences throughout the shopping journey that drive engagement, conversions, AOV, and more.

As well as preventing data silos, our Commerce Experience Platform empowers merchants to operate in way that’s much more lean than if they were to use multiple different solutions—saving time and, ultimately, boosting revenue.


Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Southern Finland
Twitter
@NostoSolutions
2,460 Twitter followers
LinkedIn® Page
www.linkedin.com
201 employees on LinkedIn®
Description

Nosto Solutions is a leading e-commerce personalization platform that helps online retailers enhance customer engagement and increase sales through tailored shopping experiences. Utilizing advanced machine learning algorithms, Nosto delivers personalized product recommendations, targeted email campaigns, and dynamic content that adapt to individual user behaviors. The platform is designed to optimize the customer journey, enabling merchants to create seamless and relevant interactions across various touchpoints. Nosto serves businesses of all sizes, aiming to drive growth and improve conversion rates in the competitive online marketplace. For more information, visit their website at https://www.nosto.com.


Max E.
ME
Overview Provided by:

Recent Nosto Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Excellent Onsite Personalisation"
The agility to offer personalised experiences across many segments and customer data sets.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Nosto is an integral tool we use daily"
We use nosto for personalised product recommendations and onsite content that is tailored to each user. The UI is very user friendly and I'm always...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Bon outil de gestion du merchandising"
Outil facile à prendre en main pour la gestion du merchandising d'un site au quotidien. L'outil de transfere est très pratique pour basculer nos mo...
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Nosto Media

Nosto Demo - Personalized Search Nosto
Make hyper-relevant search experiences with personalized results a reality, powering your product discovery, customer engagement, and online revenue.
Nosto Demo - Category Merchandising
Control product sorting on category pages using product attributes and performance metrics, and personalize these to both segments and individuals based on their preferences and affinities.
Nosto Demo - Product Recommendations
Guide shoppers through their online commerce journey by recommending the most relevant products in the right moment, based on real-time behavioral and transactional data as well as our Predictive AI to suggest products they’re most likely to purchase next, creating higher engagement and more reve...
Nosto Demo - A/B Testing & Optimization
Test every element of your website to maximize conversions and create a high-performing store with our advanced A/B testing & optimization solution (powered by Omniconvert).
Nosto Demo - Dynamic Bundles
Build dynamic ‘shop-the-look’ / ‘outfitting’ bundles based on complementary products, either through manual curation or through automation and AI. These are designed to boost your online revenue by increasing basket value
Nosto Demo - Content Personalization
Personalize all content elements of your commerce site, including hero banners, videos, copy, menus, logos, content tiles, and layouts for any segment in real-time.
AI-driven Ecommerce Personalization
Boost sales, build customer loyalty, and create unforgettable shopping experiences with our comprehensive suite of personalization, merchandising, search, and UGC solutions.
Play Nosto Video
AI-driven Ecommerce Personalization Boost sales, build customer loyalty, and create unforgettable shopping experiences with our comprehensive suite of personalization, merchandising, search, and UGC solutions.

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218 Nosto Reviews

4.6 out of 5
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218 Nosto Reviews
4.6 out of 5
218 Nosto Reviews
4.6 out of 5

Nosto Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for NostoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
ED
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

The Nosto insights are extremely helpful when tracking the affinities of your customer and making future site decisions. Love the AI tool to swap recommendations for what is currently trending on the site. This improves the customer experience and saves our team time updating these recommendations. The Nosto design team is excellent at matching our current site theme! Our Customer Success Manager, Jane, is THE best!! Always so responsive and able to find solutions for us almost immediately. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

There is a learning curve for getting to know the Nosto features. Although, once you can commit time to learn, the tool is exciting and intuitive. The Nosto Academy is a helpful tool for understanding the AI better. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto has improved the time spent creating recommendations for our homepage, product pages, ad landing pages, error pages and more! It has also given us insights into our site's best practices and recommendation placements. Review collected by and hosted on G2.com.

Teemu H.
TH
E-Commerce Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Nosto?

Nosto has quite many built-in features that can be implemented on your website quickly enough. Once you've set up recommendations, automations and other features, you rarely have to touch them and simply make small tests and continuously optimize them. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Some of the features need quite a lot of technical know-how and some features such as small customizations to pop-ups will require you to pay extra, although the base fee is already quite expensive. Also, we run a multi-webshop platform and we can only utilize Nosto on one website, although the sites share the same technology and same products. Sometimes making simple adjustments (such as bolding a text on a popup copy) requires you to either make adjustments directly into the CSS editor or have the support do it for you. I wish some of such basic features were better implemented to the editors.

Having to sign a contract for a total year (with automatic renewal) is also not the best way for us, we would prefer shorter contracts and the possibility to re-evaluate at each renewal. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

We are now able to offer personalized customer experiences across our website and easily implement GDPR-compliant marketing automation such as pop-ups and automated emails. Review collected by and hosted on G2.com.

Kaitlyn A.
KA
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Nosto?

We love all the features available with Nosto. We use recommendations, Content, Email Widgets, and more. The recommendations are great because you can optimize them once and then you rarely have to change them. We also love our CX Optimization package because it always keeps us evaluating and improving our customer experience. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

It does take some time to discover all the possibilities with Nosto and how to use certain things, but this gets easier with time. The pricing is on the higher end for our company, although the Director of CRO makes the price worth it for our situation. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto is helping us reach new customers and keep existing customers coming back by personalizing their experience on our website. Nosto is also providing unique solutions for features that make the customer experience more seamless. Review collected by and hosted on G2.com.

IA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Lots of functionalities in one tool. Give us the opportunity to create personalized and localized content for our visitors in each market.

We appreciate the dashboard where we have useful metrics and guidance to improve.

Our contact person are great, very supportive, service minded and well updated on our company. The support team are fast and responsive. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The possibilities are many so sometimes it gets a bit complex and you need tech skills to solve some parts. We also have needed to do some specific workarounds to get things to work. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Personalization on our e-commerce site in different ways. The automatised process makes us always up to date.

With the tool Stackla (a part of the Nosto toolbox), we can easily collect and publish lovely user-generated content on our online shop that is very appreciated and give conversion. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Nosto offers a range of products that help your company deliver a personalised online experience to your customers! At first, you might feel overwhelmed by the number of things that need to be learned. However, the account managers are very helpful and guide you through the entire process. Special shoutout to Ashwin for helping us become familiar and at ease with the platform. The Nosto Online Academy is another great tool to keep learning about all you can do with Nosto, and it's a great place to start brainstorming ideas on what to implement on your site. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Without the proper support, Nosto can be a really difficult platform to use. It's important to evaluate the impact of each product constantly and ask questions if the data is unclear. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto is helping us to personalise our home banner based on the brand preference of our customers! As well as helping us to showcase the best sellers and current offers on each category page. This has made a huge impact on delivering an online experience that is relevant to each of our customers. Review collected by and hosted on G2.com.

MS
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Easy to curate product recommendations and analyse consumer behaviour when shopping on site. Creating A/B testing scenarios, so we have a better understanding of customer's interaction online, and so they have a better user journey whilst also adding sales. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Getting to know the system can take some time to make use of the full features of Nosto; at times our recommendation feeds have not been the best but its looking much better. Their customer support and materials are a great source of information Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

ensuring that customers see our range of products and adding value/sales through the recommendation tool both on our homepage, pdp and check out. We also use Nosto pop ups so we increase our email database Review collected by and hosted on G2.com.

MC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Nosto?

Very good additional sales since implementing Nosto. It's great to see the stats for each personalised recommendation broken down by CTR, conversion and total sales, and being able to see what recommendations your customers are engaging with the most. A/B testing has been an excellent tool, allowing us to provide the best recommendations for our customers. We have made good use of the bundle tool, which has generated some good additional sales. Nosto's development of segmentation has allowed us to provide a really personalised experience for each customer that visits our site. Support from Nosto has been great, with many helpful recommendations. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Setting up the recommendations can be quite confusing with all the options, but this can be walked through with the account manager. Some A/B testing we have had some issues with the layout many times which causes delays in testing as the Nosto team have to fix. The bundle section can glitch some days, not allowing you to save a bundle which can be frustrating. It is also a very expensive platform. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Providing more personalised recommendations for each visitor of our website, as opposed to general recommendations for all visitors.. We are now enabled to create a better website experience for our customers, which is increasing our AOV. Review collected by and hosted on G2.com.

VA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Nosto?

Nosto is a real asset for the brand as it allows us to connect much more closely with our customers. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Support is a bit complicated over time to be able to optimise the elements Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

It helps us to be closer to our customers Review collected by and hosted on G2.com.

Katharina S.
KS
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Nosto?

The support team is really good, shout out to Daniela Balanel. Email Widgets and the onsite personalisation wich we custom created are great. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Once you get the hang of things with placements and a little bit od coding experience you can do realy great things for your customers. But it is always a learning curve involved. Latest at the UGC for me. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

The main goal is personalised products out of our very large and for customers overwhelming amount of wines. It helps to narrow it down for them with suggestions. Once we got the basics fixed (still working on a few things) the suggestions are good. Review collected by and hosted on G2.com.

Abhinav J.
AJ
Content Writer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Thank You page
What do you like best about Nosto?

It enhances the shopping expeirnce for the customers. Also, gives valuable data insights for the enterprise to craft their strategy for thee customer's journey on the website. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The tool can obviously be enhanced. But i have nothing to dislike about the tool for now. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

It is helping me make good recommendation sections for my customers. Also, the search bar can be personalized & customized as per their behaviour. Review collected by and hosted on G2.com.