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Nosto Reviews & Product Details - Page 2

Nosto Overview

What is Nosto?

Nosto is an AI-driven Commerce Experience Platform (CXP) that enables brands to increase sales and customer lifetime value through personalized shopping experiences. Our comprehensive platforms offer a full suite of personalization, merchandising, search, and user-generated content (UGC) to create authentic and relevant interactions at every customer touchpoint, across every device. Nosto's platform stands out in the ecommerce landscape due to its comprehensive suite of tools that enable brands to deliver authentic and relevant experiences. With real-time product data and AI-powered insights, businesses can quickly adapt to evolving customer needs and market trends. Build, launch, and optimize compelling onsite experiences without requiring extensive IT resources or a tiresome implementation process. This user-friendly approach empowers businesses to quickly adapt to changing market dynamics and customer expectations. With Nosto, brands can seamlessly integrate personalization strategies into their existing ecommerce frameworks, ensuring a smooth transition and immediate impact on their operations. Trusted by over 3,500 brands in 100+ countries—including Kylie Cosmetics, Princess Polly, Muji, Dermalogica, and Centric Brands - Nosto helps scale growth while delivering memorable shopping journeys. With offices in New York, London, Paris, Berlin, Stockholm, Sydney, and beyond, Nosto pairs innovative technology with expert support to help brands maximize their ecommerce potential.

Nosto Details
Product Website
Discussions
Nosto Community
Languages Supported
German, English, French, Spanish
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Product Description

Nosto provides individual and segmented personalization through omnichannel touchpoints including onsite, in-store, mobile, and 3rd party ad platforms. A combination of both transactional data and real-time browsing behavior predicts buying intent and places the right product recommendations and content in front of the right shoppers at the right times. experience.AI™ is the core of our Commerce Experience Platform (CXP) that powers everything our platform does and is made up of four distinct capabilities: Data Engine, Artificial Intelligence, Business Intelligence, and Dynamic Targeting. Nosto’s experience.AI™ collects and unifies rich intent data everywhere into a single engine that activates that intelligence in real-time to make it actionable using the latest predictive, visual, semantic, and generative AI models giving commerce brands a vast intelligence pool from which they can build beautifully relevant and authentic shopping experiences. experience.AI™ is also loaded with business intelligence tools giving complete oversight into the metrics that improve the commerce experience.

How do you position yourself against your competitors?

At the core of our Commerce Experience Platform sits a real-time data engine and predictive intelligence layer that allows for continuous learning and optimization of on-site experiences through the likes of Segmentation & Insights and A/B Testing & Optimization.

Merchants can then activate that intelligence through a rich suite of personalization and merchandising modules, including Product Recommendations, Content Personalization, Search, Category Merchandising, and more. By leveraging data between these modules, brands can deliver seamlessly personalized experiences throughout the shopping journey that drive engagement, conversions, AOV, and more.

As well as preventing data silos, our Commerce Experience Platform empowers merchants to operate in way that’s much more lean than if they were to use multiple different solutions—saving time and, ultimately, boosting revenue.


Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Southern Finland
Twitter
@NostoSolutions
2,460 Twitter followers
LinkedIn® Page
www.linkedin.com
201 employees on LinkedIn®
Description

Nosto Solutions is a leading e-commerce personalization platform that helps online retailers enhance customer engagement and increase sales through tailored shopping experiences. Utilizing advanced machine learning algorithms, Nosto delivers personalized product recommendations, targeted email campaigns, and dynamic content that adapt to individual user behaviors. The platform is designed to optimize the customer journey, enabling merchants to create seamless and relevant interactions across various touchpoints. Nosto serves businesses of all sizes, aiming to drive growth and improve conversion rates in the competitive online marketplace. For more information, visit their website at https://www.nosto.com.


Max E.
ME
Overview Provided by:

Recent Nosto Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Excellent Onsite Personalisation"
The agility to offer personalised experiences across many segments and customer data sets.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Nosto is an integral tool we use daily"
We use nosto for personalised product recommendations and onsite content that is tailored to each user. The UI is very user friendly and I'm always...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Bon outil de gestion du merchandising"
Outil facile à prendre en main pour la gestion du merchandising d'un site au quotidien. L'outil de transfere est très pratique pour basculer nos mo...
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Nosto Media

Nosto Demo - Personalized Search Nosto
Make hyper-relevant search experiences with personalized results a reality, powering your product discovery, customer engagement, and online revenue.
Nosto Demo - Category Merchandising
Control product sorting on category pages using product attributes and performance metrics, and personalize these to both segments and individuals based on their preferences and affinities.
Nosto Demo - Product Recommendations
Guide shoppers through their online commerce journey by recommending the most relevant products in the right moment, based on real-time behavioral and transactional data as well as our Predictive AI to suggest products they’re most likely to purchase next, creating higher engagement and more reve...
Nosto Demo - A/B Testing & Optimization
Test every element of your website to maximize conversions and create a high-performing store with our advanced A/B testing & optimization solution (powered by Omniconvert).
Nosto Demo - Dynamic Bundles
Build dynamic ‘shop-the-look’ / ‘outfitting’ bundles based on complementary products, either through manual curation or through automation and AI. These are designed to boost your online revenue by increasing basket value
Nosto Demo - Content Personalization
Personalize all content elements of your commerce site, including hero banners, videos, copy, menus, logos, content tiles, and layouts for any segment in real-time.
AI-driven Ecommerce Personalization
Boost sales, build customer loyalty, and create unforgettable shopping experiences with our comprehensive suite of personalization, merchandising, search, and UGC solutions.
Play Nosto Video
AI-driven Ecommerce Personalization Boost sales, build customer loyalty, and create unforgettable shopping experiences with our comprehensive suite of personalization, merchandising, search, and UGC solutions.

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218 Nosto Reviews

4.6 out of 5
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218 Nosto Reviews
4.6 out of 5
218 Nosto Reviews
4.6 out of 5

Nosto Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for NostoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
yann a.
YA
Chef de projet e-commerce
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Translated Using AI
What do you like best about Nosto?

Personalization and segmentation of recommendations. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Perhaps there is a lack of diversity in the recommendation templates. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

With Nosto, we generated more than 15% of participatory revenue. Review collected by and hosted on G2.com.

Verified User in Luxury Goods & Jewelry
IL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Nosto has very easy configuration changes and can be tweaked with logic easily Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Even though Nosto has a lot of data that is captured by itself it does not give any API to access it every time if anything is required we have to log in and check. since it is not possible to give access to everyone it becomes a very tedious task to check and update data every time. Also, the customer support response is very slow, and getting technical issues solved takes time due to which the client has to bear losses incurred until the issue is solved Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

The problem that we used to face was writing different merchandising logic for different pages every time but this is taken care of by Nosto.

Easy personalised product recommendations and increase in conversion Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Une équipe de suivi et techniciens pas à la hauteur Review collected by and hosted on G2.com.

What do you dislike about Nosto?

des bugs en traduction anglais/français . des infos qui ne remontent pas. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Les objectifs :

apporter une proposition produits ciblée aux clients

générer du trafic

fidéliser la clientèle

optimiser l'offre Review collected by and hosted on G2.com.

BS
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Nosto is a great tool but we love Julia who is the Director of CRO. We definitely would not get as much out of Nosto without the CX Optimization Package. Having Julia and this package have made Nosto a product that has grown our business exponentially. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Sometimes the back end can be a little clunky but that is where the CRO team helps us out. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto is helping us to grow the value of our orders with its product recomendations. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Nosto is an incredibly sophisticated tool that has many different options for meeting the needs of our business, while also offering simple solutions that can run in the background and generate money if you're too busy to put a lot of time or resources toward scaling the program. Essentially, there's solutions regardless of how much knowledge or time you have that can still make this a revenue generating tool. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

I think it can feel overwhelming at first just how many options you can run in Nosto, which can be quite intimidating, especially if you're new to the tool. Luckily, between the Nosto Customer Academy and our Nosto Customer Success Manager, I've been able to bring ideas of what I want to do and have easily found instructions or solutions to put them into play. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto is helping us to serve product recommendations on various placements throughout our website that are adding incremental revenue, increasing AOV, and reducing customers contacting our support team. Additionally, we're excited to soon be rolling out Nosto's Dynamic Bundles product which will allow us to better recommend like-products to our consumers to increase user experience, increase customer LTV, and decrease customer support needs. Review collected by and hosted on G2.com.

Thibault B.
TB
Responsable Ecommerce
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Nosto?

I really appreciate all the possibilities that the tool offers us, no matter what our needs, there's always something that can be improved and that better matches our objectives. Our Customer Success Manager is also a great help in giving us best practices and advice on how to optimise what we already have. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

I would say that the platform is sometimes difficult to get to grips with when you're looking for certain data. Apart from that, there have been a few problems with the display of our recommendations, but nothing too disturbing and above all they've always been sorted out very quickly! Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

We were really struggling with a number of things: increasing the average basket / reducing the bounce rate / making additional sales.

Nosto enabled us to do all 3 at the same time, thanks to personalised recommendations, bundles and the pop-up system, which was very effective in our case. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Nosto?

Nosto is a great e-commerce tool which provides a great top notch service. The tool has taglines , dashboards, and self customisable options. The websites are designed in s such a way that viewers find it user friendly. Nosto has an amazing feature of providing satisfactory browsing experience. The customers find taglines and dashboards and are able to purchase products needed according to weather and location. I would definitely recommend Nosto to all. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

I have been using Nosto for a long time now. Initially I some difficulties but with the customer support provided by them like arranging webinars and multiple tutorials everything seem easy and better. Nosto easily manages single large store but sometime it fails to compile data a many franchise stores. These are minor problems. With a update everything can be resolved in a nick of time. Nosto does what it claims. I would definitely recommend it to all out there. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto has helped me in generating bigger revenue by attracting large number of customers. With the help of taglines and dashboards and customisation, customers choose products urgently needed and leave a better review. The tool has brought a large traffic into my website. My products are now reaching distant lands and people are being converted into a happy customer. I wish Nosto a good luck. I would definitely recommend Nosto to all. Review collected by and hosted on G2.com.

CM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Nosto is very dynamic, allowing you to implement a wide range of campaigns to customise the browsing experience for your visitors.

The support is excellent: we currently have weekly sessions beginning with covering the basics and moving on to specifics that we'd like to set up. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

To begin with, without having had the help frrom the weekly sessions it can seem a little complicated and not always the easiest to understand how/why certain elements work. It takes a bit of time to get to grips with but as you understand more from the education provided it becomes much clearer quite quickly. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto is helping us show relevant products to specific groups of customers when they visit our site. We're able to push particlar categories and styles as well as target based on location and weather. There are many ways we will continue to look to customise the browsing experience in order to increase conversions. Review collected by and hosted on G2.com.

MP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Nosto?

Nosto is an outstanding e-commerce personalization platform that exceeds expectations. Their exceptional customer support ensures prompt assistance, while the user-friendly interface simplifies campaign management. The comprehensive academy equips users with valuable resources, including tutorials and webinars. Nosto's advanced personalization capabilities drive customer satisfaction and conversions. For a seamless and successful e-commerce personalization experience, Nosto is highly recommended. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

One area where Nosto could improve is in handling multiple shops. While the platform is excellent for managing a single shop, it can be somewhat cumbersome when it comes to handling multiple shops simultaneously. The process of setting up and managing campaigns across multiple stores can be time-consuming and could benefit from more streamlined functionality. However, despite this limitation, Nosto's overall performance and features remain highly commendable. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Our conversion rates significantly increased as Nosto's personalized product recommendations and targeted offers resonated with customers, driving higher conversions and revenue growth. Customer engagement improved through personalized content, dynamic pop-ups, and social proof messaging, resulting in longer browsing sessions and increased brand loyalty.

Nosto's user-friendly interface and automation features streamlined campaign management, saving us time and allowing us to focus on other important tasks. The data-driven insights provided by Nosto empowered us to make informed decisions and optimize our strategies for improved business performance. Review collected by and hosted on G2.com.

KW
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

We are relatively new to Nosto, but so far it has been brilliant - the set up and boarding process is very efficient, and the weekly training sessions to get us set up and understanding the system have been amazingly helpful. If I ever have questions, or have set up a campaign and wanted to get it checked, they have been super responsive and helpful.

We have set up a good range of campaigns that are delivering well, including product recommendations, popular products, even a block that changes with the weather, so we can advertise wellies when it is raining! Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Overall everything is great - it can take a little while to learn how to use it well, and where all the different elements are located, but after having a play around for a while you can usually work it out! There was one slightly complex segment we wanted to create that wasn't possible - but they did say they would look into making it an option in the future. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Notso is helping us get the right products in front of the right people when they visit our site. Especially with products we want to push more, it allows us to target the people who have shown an interest in it previously to increase the conversion rates on those products/services. Review collected by and hosted on G2.com.