--- title: Nosto Reviews meta_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 235 scale: '5' date_modified: '2026-07-13' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Nosto Reviews **Vendor:** Nosto Solutions **Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) **Average Rating:** 4.6/5.0 **Total Reviews:** 235 ## About Nosto Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. ## Nosto Pros & Cons **What users like:** - Users commend Nosto for its **easy installation and excellent customer support** , enhancing personalization and boosting sales effectively. (14 reviews) - Users highlight the **excellent customer support** from Nosto, particularly valuing the prompt assistance from their account manager. (11 reviews) - Users enjoy the **personalization features** of Nosto, enhancing customer experiences and driving sales effortlessly. (11 reviews) - Users value Nosto for its **automated product recommendations** , enhancing efficiency and boosting sales through tailored suggestions. (11 reviews) - Users value the **automated product recommendations** from Nosto, greatly reducing manual work and enhancing customer experiences. (10 reviews) - Ease of Use (9 reviews) - Customer Satisfaction (8 reviews) - Automation (7 reviews) - Easy Setup (7 reviews) - Helpful (7 reviews) **What users dislike:** - Users find **difficult learning** curve in Nosto, requiring time and support to fully understand its functionalities. (5 reviews) - Users find the **learning curve challenging** without support, making it complex to understand initial functionalities. (4 reviews) - Users report **missing features** such as improved reporting and customization options, impacting their overall experience with Nosto. (4 reviews) - Users find Nosto to be **expensive** compared to alternatives, making it challenging for small businesses to justify the cost. (3 reviews) - Users face **feature limitations** in Nosto, particularly with customization and data accessibility hindering their overall experience. (3 reviews) - Users find Nosto **not user-friendly** , often facing complications and a steep learning curve in navigating its features. (3 reviews) - Complexity (2 reviews) - Complex Reporting (2 reviews) - Dashboard Issues (2 reviews) - Learning Difficulty (2 reviews) ## Nosto Reviews ### 1. Perfect solution for us! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny F. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Nosto?** When we were looking for a solution to aggregate content, Nosto was the perfect solution for us! We love that it can pull in content from hundreds of accounts and the content is searchable. **What do you dislike about Nosto?** It would be great if images with alt text was also reflected in the aggregated display. **What problems is Nosto solving and how is that benefiting you?** Content aggregation from hundreds of accounts over multiple platforms. ### 2. Great Reccos Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2023 **What do you like best about Nosto?** Ease of use combined with complex features for recommendations. **What do you dislike about Nosto?** It's not a dislike, but since they give you so much control, there can be a steeper learning curve for some. **What problems is Nosto solving and how is that benefiting you?** Testing and conversion rate optimzation. ### 3. great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Michaela S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Nosto?** Nosto is very intuituive and easy to use. Customer Success team is very available and willing to help anytime with quick replies. **What do you dislike about Nosto?** At the beginning it can be difficult to understand how to set up the different campaigns **What problems is Nosto solving and how is that benefiting you?** increase upselling and personalied content ### 4. Great team to work with! Very useful platform that helps increase revenue. **Rating:** 4.0/5.0 stars **Reviewed by:** stefanee S. | Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Nosto?** User friendly interface, team is extremely helpful and responsive. Lot's of useful tools and we've seen additional sales attributed to Nosto! **What do you dislike about Nosto?** Not as customizable as we'd like (specifically email widgets) **What problems is Nosto solving and how is that benefiting you?** Helps with smart merchandising on site and A/B testing for campaigns to understand customer shopping habits. ### 5. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriel D. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Nosto?** One of the things I like about Nosto is its ease of use. The platform is incredibly intuitive and user-friendly, even for those who aren't particularly tech-savvy. The setup process is straightforward, and the platform seamlessly integrates with major e-commerce platforms like Shopify. **What do you dislike about Nosto?** Setting up Nosto can take some time and effort. Although the platform is intuitive and user-friendly so it should be easy to do it. **What problems is Nosto solving and how is that benefiting you?** E-merchandising, international targeting personalization through localization. ### 6. An Unbeatable Tool for eCommerce **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Nosto?** An unbeatable tool for creating dynamic and customised experiences on our website, Nosto has given us the ability to create meaningful product banners with increased conversions. We love that we can deliver new customers and returning customers different products-based affinities, purchase history, or view history. The support and help provided by Nosto is amazing and absolutely essential to get the most out of what is a sophisticated tool with huge potential. **What do you dislike about Nosto?** Initially, Nosto can be a little tricky to set up, however, once you’ve worked with your Account Manager it all starts to click and results start to flow. At this stage there isn’t an existing integration with our email platform Campaign Monitor, so we’re investigating whether using the Nosto API is doable. **What problems is Nosto solving and how is that benefiting you?** Nosto gives our small marketing team the ability to deliver a website experience aligned with larger marketing teams and has provided us the ability to work one-on-one with Support to ensure we are making the absolute most out of the tool. ### 7. Lovely resource, continued development **Rating:** 4.0/5.0 stars **Reviewed by:** Izzy V. | Digital Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Nosto?** The tool has an excellent easy to use interface, great training tools, and opportunities to test, report, and develop. You can use recommendations, segmentation, email targeting, and trigger pop-ups. **What do you dislike about Nosto?** Some of the setup for the recommendations and tests can be fiddly going in and out. However, the account manager is accommodating and advises on anything that doesn't seem too clear to us. **What problems is Nosto solving and how is that benefiting you?** Merchandising, a/b testing content ideas, abandon basket emails to recover drop off and encourage purchases and conversion. It also gives great analytics and insights into customer habits that we use for campaigns. ### 8. Complete product recommendation tool with the right tech stack **Rating:** 4.0/5.0 stars **Reviewed by:** Ze M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Nosto?** .Nosto's platform to create recommendations and manage how/where to show them on your website; .Product data; .Implementation support. **What do you dislike about Nosto?** .A bit slow to load (altough it doesn't affect website speed); .Little development support after implementation phase. **What problems is Nosto solving and how is that benefiting you?** Makes product recommendations simple to push live and optimize. ### 9. Powerful tool if you have the resources **Rating:** 4.0/5.0 stars **Reviewed by:** Troy P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Nosto?** Tons of capabilities and loved their deep segmentation insights. **What do you dislike about Nosto?** To really make the most use of the tool, you need someone with bandwidth to really manage it. We lacked that, so were never able to take full advantage of it. **What problems is Nosto solving and how is that benefiting you?** Product recommendations and AB testing ### 10. help a lot with ecommerce by converting and recommending ideal products **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandra A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Nosto?** The reach it has is real, additionally the weight it adds to the page is minimal and it works very well. **What do you dislike about Nosto?** the integration with the discounts, sometimes there are errors **What problems is Nosto solving and how is that benefiting you?** the correct product recommendation and achieve better engagement with the customer ### 11. Powerful **Rating:** 4.0/5.0 stars **Reviewed by:** carson c. | Ecommerce Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Nosto?** This is POWERFUL software. While Nosto is most commonly used for product recommendations, we're opting to use their Content Personalization to speak to different customer segments. We love that we can speak to new customers differently than returning customers, and even further by the customer's affinities, purchase history, or view history. There's so much more too! **What do you dislike about Nosto?** It's a pricy platform - I won't sugarcoat that! There were also quite a few issues and delays in implementing popups on our site. We moved forward without popups because of these issues. **What problems is Nosto solving and how is that benefiting you?** We love that we can speak to everyone who comes to our site a little differently, and we love that we can A/B test our content to see what drives the most revenue or increased CRV or CTR. ### 12. Nice tools for markting automation ! **Rating:** 5.0/5.0 stars **Reviewed by:** Yann R. | UI/UX Designer / Web designer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Nosto?** the relevance of segments for the retargeting ! **What do you dislike about Nosto?** custom templates sometimes a bit simplistic **What problems is Nosto solving and how is that benefiting you?** Conversion custommers ### 13. Fantastic Tool with fantastic support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Nosto?** The flexibility in the tool, whether its placements, content or fine-tuning a product recommendation **What do you dislike about Nosto?** Even with the training academy, you do need confidence in basic code or website UX to be able to change hard coded content or fiddly placements **What problems is Nosto solving and how is that benefiting you?** Cross category selling, email sign-ups and upselling. It is driving a significant percentage of our sales week after week ### 14. Great Product & Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2022 **What do you like best about Nosto?** We've been using Nosto for 4 months now and I have nothing but great things to say. Although it's an incredibly robust tool, the interface is easy to navigate. Its capabilities are robust, and we're constantly pleased with what we're able to build within the tool. Plus, our CSM has been great, and their dev team has created several custom solutions in an extremely timely manner that makes it even more relevant to our business needs. I would definitely recommend. **What do you dislike about Nosto?** I don't have anything to add at the moment. **What problems is Nosto solving and how is that benefiting you?** Content personalization for increased relevancy, CVR & AOV ### 15. Our First Year Using Nosto **Rating:** 4.0/5.0 stars **Reviewed by:** michael t. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Nosto?** Nosto has a high level of sophistication and the A/B testing ability gives excellent and sometimes surprising insights into customer behaviour. There seems to be plenty of scope to explore more of the functionality available within Nosto **What do you dislike about Nosto?** It is quite a complex tool to get familiar with. Not a plug and play type app. You need to make a commitment of time and effort to be able to implement in a meaningful way. **Recommendations to others considering Nosto:** Nosto is a very powerful tool but it requires a significant commitment from the user to extract the benefits available. It is geared toward larger businesses who will likely have the internal resources available to enable implementation to be done in a timely and complete manner. **What problems is Nosto solving and how is that benefiting you?** The main problem would be to deliver recommendations that are relevant to the individual vistor rather than the standard cookie cutter approach we had used in the past. With more tailored recommendations delivered to visitors we have definitely seen an increase in our AOV which we would attribute to Nosto ### 16. Love this tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2022 **What do you like best about Nosto?** This tool is very helpful in allowing a brand to speak specifically to certain customer segments. I also love how you can track the behavior and metrics of specific customer segments. Helps you to better under who is shopping with your brand. **What do you dislike about Nosto?** I have not found anything I dislike with the platform yet. It is very user-friendly. **Recommendations to others considering Nosto:** Definitely recommend this tool! **What problems is Nosto solving and how is that benefiting you?** Nosto allows us to show the customer more relevant products than we could manually achieve. Nosto gives us an abundance of data to help us better understand our customers and it is displayed in a very easy-to-digest way. ### 17. Great ecommerce tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2022 **What do you like best about Nosto?** Nosto's recommenders and recommender logic have been a consistent success on our websites year after year. The breadth of options for how the logic should apply is outstanding and the design editors are easy to use. **What do you dislike about Nosto?** We've had issues with the indexers on our Magento 2 website which at times have impacted performance. **What problems is Nosto solving and how is that benefiting you?** Nosto helps us solve A/B test challenges when we want to run complex tests. They are also working with our development team to solve the issue with the indexers. ### 18. Top Quality Personalisation Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Nosto?** The platform is very intuitive and easy to use. The support teams are also very responsive and really happy to assist with both easy-to-solve and difficult problems. The dynamic content tool is also super useful. **What do you dislike about Nosto?** The platform could be perceived to be a little pricey, but it definitely delivers a quality experience. We also had a couple of issues with trying to sync data (inventory levels) between Magento 2 and Nosto. **What problems is Nosto solving and how is that benefiting you?** We never had any cross-sell or up-sell tools on the site prior to Nosto, and that was the main reason for signing up with them. But we've found the dynamic content to be one of the most useful tools. It's great to help showcase promotions, but also fix annoying bugs that developers might not have gotten round to sorting out. ### 19. Great option for building personalized experiences **Rating:** 5.0/5.0 stars **Reviewed by:** Tim G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2022 **What do you like best about Nosto?** Nosto has been instrumental in creating personalized customer experiences. The automation of product recommendations minimizes ongoing maintenance. **What do you dislike about Nosto?** The time delay with customer service was an issue but with localized support this has improved greatly. **What problems is Nosto solving and how is that benefiting you?** Nosto helps us to offer more relevant products to our customers both on-site and through EDM's. ### 20. Incredible! **Rating:** 5.0/5.0 stars **Reviewed by:** Sofia G. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Nosto?** Nosto helped us provide a better customer experience on our website, and the results have been incredible. The lift in revenue has been remarkable, and it helped reduce our bounce rate. I would recommend it to everyone in ecommerce. They have a dedicated success manager, Reese, and I meet with him every week. He is the best: he always recommends new features and something new to test, and he is always willing to help me with the implementation. Impressive. **What do you dislike about Nosto?** Is there anything to dislike about a tool that helped increase revenue and has a fantastic relationship with me as a business? I doubt it! Nothing I dislike about Nosto! **What problems is Nosto solving and how is that benefiting you?** Our bounce rate was very high, and Nosto helped make the sessions more relevant for our customers and prospects. Nosto helped provide a better user experience. ### 21. Personalised solution for our site & visitors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Nosto?** Actual Solution, vast array of modules available , ease of use & analytics **What do you dislike about Nosto?** Cost for some of the available modules. m\ **What problems is Nosto solving and how is that benefiting you?** WIth the ability to Segment website visitors we able to now provide a more personalised shopping experience ### 22. Easy to use and very effective. Our recommendation engine for the last 6 years and counting! **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa F. | Junior Shop Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2022 **What do you like best about Nosto?** - Nosto is easy to implement. We recently changed our shop system from Magento to Shopware 6 and it went very smoothly without any problems. - The platform is super easy to use. You can do a lot of small modifications to the product recommendations without coding and easily AB-test the changes. - Nosto provides very good and detailed insights of your segments and your recommendations. You can easily see how your product recos perform and thus reevaluate your settings and deduce next steps. - Fast-growing tool. Nosto is very innovative and the platform is constantly changing. In these adjustments, you can often see that your feedback has been taken seriously, which I really like. - Super great and very quick responding customer service. My driven CSM has always good ideas and suggestions to get everything out of the tool. **What do you dislike about Nosto?** You can do a lot of standardly adjustments to some features, but as soon as it gets a little more complex, you can't do it on your own. Nosto developers can build/implement it for you, but it does cost extra. The extra fee is quite expensive. Sometimes, this is a little bit frustrating, because you have this really good idea, which you want to implement right away, but then it's just not possible without your own developers or Nosto. That is why we are only using the Nosto recommendations and no other features at the moment. **What problems is Nosto solving and how is that benefiting you?** We have a quite big and diverse product range, so Nosto helps a lot with personalizing the customer journey by addressing different segments and thus improves our AOV and CR and also reduces bounce rates. ### 23. Nosto Has Great Capabilities But You Need Patience **Rating:** 3.5/5.0 stars **Reviewed by:** Amari C. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Nosto?** Capabilities are endless. Popups, emails, recommendations, banner images, different content for different segments, being able to sort products and show products based on price points. It's absolutely fascinating if you choose to pay for all the features **What do you dislike about Nosto?** Doing ANYTHING takes so much effort. You have to have a segment and placement and content. learning how to use Nosto is very annoying and confusing. I spend most of my time reaching out to my support rep asking her the how-tos because it just isn't intuitive. Of course once you learn anything, it's easier but the overall process is tedious for sure. **What problems is Nosto solving and how is that benefiting you?** Personalization is a big strategy we're working to improve. Nosto helps us get as segmented as we would like ensuring our customers are seeing the correct imagery, products and discount codes depending on how they landed on the site. ### 24. A very effective set of tools **Rating:** 4.5/5.0 stars **Reviewed by:** Mikko V. | CX Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Nosto?** The AI engine for recommendations seems to work well. Quite easy to use, but requires some level of tech-savviness. **What do you dislike about Nosto?** Template work for the recommendation elements creates double frontend work (native listings and Nosto listings). I recommend using the JS API if possible to avoid this. Onboarding was done a bit poorly, but the collaboration has improved alot later on. **Recommendations to others considering Nosto:** Make sure you get the necessary support from the get-go and try to get in touch with other companies using Nosto for valuable customer insights. **What problems is Nosto solving and how is that benefiting you?** We use Nosto mainly to show personalzed recommendations as well as adding dynamic CTA's and useful content into different parts of our website. ### 25. We Love Nosto **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Nosto?** Our rep is incredible and really helps us to achieve so much on our site. We brainstorm personalization test together and find ways to improve landing pages and upsell products. Nosto has been a really great addition for our Shopify store!! **What do you dislike about Nosto?** I found the Nosto platform a little confusing to learn at first, but now I have begun to understand it a little better. **What problems is Nosto solving and how is that benefiting you?** Personalization and segmentation!! We can promote certain products to certain types of customer and it really has been great for us. ### 26. Market Leading Personalization Software with Exceptional Customer Support! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2021 **What do you like best about Nosto?** Personalizing all points of customer contact - providing a truly personal experience **What do you dislike about Nosto?** Software is by its very nature very detailed and complex to learn to a level where significant personalization can happen **Recommendations to others considering Nosto:** Spend some time describing your needs in detail and discussing the various options available to ensure you get the best UX **What problems is Nosto solving and how is that benefiting you?** Efficient UX by providing information and offers suitable to individual customer interest ### 27. Personal shopping experience without coding **Rating:** 4.0/5.0 stars **Reviewed by:** Branko B. | Marketing and ecommerce manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2021 **What do you like best about Nosto?** Nosto gives a lot of usable functionality that can be activated without knowledge of coding or technical programming. The created personal recommendation can be easily previewed and adjusted within the system or in fabulous debug mode. **What do you dislike about Nosto?** As a long-term user, the platform seems to change from an all-inclusive platform (as we started in 2015) to a platform with a paid add-on kind of business model. **What problems is Nosto solving and how is that benefiting you?** We are achieving extra sales by having great personal recommendations instead of static content and static product presentation. Together with our ESP, Nosto makes great customer experiences available on several channels ### 28. Of application to commercial partners **Rating:** 5.0/5.0 stars **Reviewed by:** Angel B. | Analist Marketing Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2021 **What do you like best about Nosto?** It is a very intuitive tool, with unique characteristics in the market, I managed to increase the conversion rate of my site by 48%, and 34% increased the buyback rate and improved the recurrence of potential users, a genius the Home Page segmentation by audience, and without a doubt the best thing is the personalized technical support, a team of professionals with human quality. **What do you dislike about Nosto?** I had complaints but the technical support has been educating me to get more out of the tool and learn how to use it better. More than not liking it, I know that there are things that I don't know and that I need to learn to use. **What problems is Nosto solving and how is that benefiting you?** It solves the problem of automating the site and making the content interactive, in turn, making it more attractive to help persuade the purchase, it also helps to define the audience to segment the best prospect in advertising campaigns. ### 29. Truly excellent product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2021 **What do you like best about Nosto?** Nosto is an incredible tool, that when used properly, gives tremendous results at scale. **What do you dislike about Nosto?** Nosto requires some technical knowledge to properly and effectively implement. **What problems is Nosto solving and how is that benefiting you?** Nosto has allowed us to tailor our CRO and drive steady, measurable growth in revenues, acquisition, and LTV. ### 30. More control in the hands of Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Anwar A. | Mitarbeiter, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Nosto?** Nosto gave us the possibility to take over more control from our development agencies. Today an Online shop needs a plethora of options regarding product recommendations, internal advertisement campaigns and personalized content to be able to compete with full-grown marketplaces and competitors. In our case we only had little resources for the development of new features. Nosto provided us with the features that we needed with nearly no development effort. **What do you dislike about Nosto?** Integration into web analytics was not easy and has not happened totally - we are still missing some features. Customer support was not good in the beginning but improved a lot. Meanwhile, it is great. **What problems is Nosto solving and how is that benefiting you?** Main topics we use Nosto for are product recommendations and personalized content. We are independent from developers. ### 31. So many options! **Rating:** 4.0/5.0 stars **Reviewed by:** Cariad F. | Sponsorship Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Nosto?** Endless ways to attract users, create conversion and help the user journey. **What do you dislike about Nosto?** Tracking can be overwhelming and we do need a dev team to tweak the placements of Nosto. It's too much to do alone. **What problems is Nosto solving and how is that benefiting you?** Better and more accurate product recommendations for customers which boosts conversions. ### 32. Amazing personalization power for eCommerce & Beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Koen V. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Nosto?** Nosto provides Kazidomi with a set of self-learning algorithms and advanced RFM segmentation options that lets us create a truly personalized shopping experience. Furthermore, we can make smarter decisions based on A/B tests but more importantly, will personalize the entire customer journey to the maximum. That will generate every customer with a unique shopping experience based upon his interests, resulting in higher AOV, lower bounce rates and consequently, grow of course the revenue of Kazidomi. And of top of that, the support and customer success team is amazing. If you want to create unique shopping experiences, don't look any further and integrate Nosto in your store. **What do you dislike about Nosto?** Nothing! For me the experience is amazing!! **Recommendations to others considering Nosto:** Increase average order value and overall revenue with Nosto!! **What problems is Nosto solving and how is that benefiting you?** We are able to have a better shopping experience and drive more revenue with personalized product recommendations the entire store ### 33. Great Experience So Far **Rating:** 5.0/5.0 stars **Reviewed by:** carolyn g. | Director Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2021 **What do you like best about Nosto?** Easy to use, great onboarding team, high return **What do you dislike about Nosto?** We're about a month in so nothing notable yet. **Recommendations to others considering Nosto:** Easy implementation, strategic recommendation logic, strong support and service **What problems is Nosto solving and how is that benefiting you?** True personalization on our site in multiple key areas- PDP, homepage, cart ### 34. Fantastic bit of kit, with the support to back it up. **Rating:** 4.5/5.0 stars **Reviewed by:** Benjamin S. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2020 **What do you like best about Nosto?** We have transformed our entire home page to be powered by Nosto, this gives each of our customers a truly personalized experience. The setup process was super smooth, within a few days we had some basic Nosto functions up and running. We were assigned the great almighty Rory Gilmore to see the implementation through. Rory gave us a clear idea of how to use the Nosto platform and came with some great suggestions and best practices. We saw a great uplift on all of our product recommendations instantly. We have worked closely with the super fabulous Becky Taylor to develop further concepts and get real techy. We are looking forward to rolling out all of the new concepts in the new year and developing more with Nosto. Overall it has been a great addition to our tech stack. **What do you dislike about Nosto?** Not having the ability to translate a language & currency on Nosto powered elements of our store. I am sure this is something we can work on to find a solution. It would be good if we could create a group of campaign items. For instance, if we could have grouped all of our Black Friday campaigns into a group that we could have switched off in one hit and then reinstated the previous group of campaigns it could save a lot of time. When creating a campaign, you have to make sure you have created a placement and segment before you can continue to make the campaign. It would be good if you could create the entire campaign, placement and segment all in one area. **What problems is Nosto solving and how is that benefiting you?** Giving our customers a fully personalised shopping experience. Benefits that we have realised include an increased conversion rate and learning more about how we can implement more AI across the site. ### 35. SN - Avon **Rating:** 4.5/5.0 stars **Reviewed by:** Anna T. | e-commerce lead, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Nosto?** Smooth, nice cooperation and communication. Easy contact with a person in charge, quick replies. Clear step-by-step plan with recommendations, Openness for modifications, after-implementation support. SN tried hardly to understand our company's nature and difficulties which it might bring Poker-face dealing with a situation when there were some problems with invoice payment **What do you dislike about Nosto?** I would be glad to see some best practices matrixes at the very beginning (as a point of reference for further discussions). The contract should state the exact nr of manhours of support (status of available limit should be updated regularly in order to see how it has been used and how much is left) **What problems is Nosto solving and how is that benefiting you?** Problem: company's internal search which was not very productive Realization: new internal search, totally a new solution which gives customers new, wider possibilities for searching products ### 36. Great product, better service **Rating:** 5.0/5.0 stars **Reviewed by:** Ben M. | Senior Digital Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2021 **What do you like best about Nosto?** Stackla is a stable, fully matured product that once you get under the hood you can really advance your use and application. **What do you dislike about Nosto?** If you do your research and have a clear understanding of the product there is nothing specific that it lacks. **What problems is Nosto solving and how is that benefiting you?** We have a strong social media engagement strategy - Stackla allows us to leverage that investment by showcasing posts on our web platforms. And as an events business showing our customers' experiences with our products and events is the best promotion for future events. ### 37. Excellent platform and fantastic customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Nadia A. | eCommerce Development Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2020 **What do you like best about Nosto?** The email widgets and recommendation carousels have been instrumental to helping us target our two vastly different customer groups across both of our websites. The A/B testing tool has allowed up to optimize our efforts and see an increased return on same. Additionally, the customer support received and training to ensure all features are optimized was second to none. **What do you dislike about Nosto?** We had some billing issues, however this was quickly rectified with the support of our Customer Success Manager. **What problems is Nosto solving and how is that benefiting you?** We have been able to implement cart abandonment emails which have received great feedback both internally and with our customers. Additionally the recommendation carousels have helped increase conversions and collect incremental sales which would have previously been lost. ### 38. Great platform with lots of possibilites **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2021 **What do you like best about Nosto?** A lot of possibilites and easy to A-B test the different ones. **What do you dislike about Nosto?** Can't reallt think of anything, maybe that some of the parts demand development on our side. Would have been EVEN better if more could be controlled by the tool and take over the front end of the site. **What problems is Nosto solving and how is that benefiting you?** Automating personal recommendations and giving customers much more relevant ones. Increased CTR on these than before. ### 39. Excellent platform and fantastic customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Nosto?** The recommendations tool works very well. It is a must to have in any eCommerce. In general, all the personalization tools are awesome. Besides the support of our Customer Succes Manager, she is fast in solving problems. **What do you dislike about Nosto?** We had some billing problems. But it was quickly fixed by our Customer Success Manager. **What problems is Nosto solving and how is that benefiting you?** We have been able to implement successfully cart abandonment emails. The email widgets are very helpful for the commercial emails. ### 40. High quality search tool **Rating:** 5.0/5.0 stars **Reviewed by:** Erikas T. | Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Nosto?** Simple API which helps to index your search entries and use them on your site. Also support team responds very fast if you have some questions or difficulties using the API or anything else. There is a developers console provided for SearchNode clients, where you can easily create queries to see your index values, change some entries or modify your index. What I love the most is that it is possible to get some custom solutions regarding your indexes or search results. Most of the other search engine providers just give you the product and you use all the functionality as it is. SearchNode helps with even some unusual solutions where they adapt their system to fully support your needs. **What do you dislike about Nosto?** Probably a lack of statistics feedback on developers console. A tool where you can see all the important search related statistics, export some data etc. Although these features is currently in progress as I understand. At the moment all the needed statistics can be accessed by contacting SearchNode support team. **What problems is Nosto solving and how is that benefiting you?** We are using SearchNode on e-commerce product as a search tool mainly. Also we use it to index products on some featured pages on the WEB application. Most important benefit is that we get a ready to use product and we saved a lot of time because we didn't had to implement this functionality by ourselves. And of course search and relevance results are fine so we get more satisfied customers. ### 41. Good and easy to use platform. Great customer service. **Rating:** 4.5/5.0 stars **Reviewed by:** Simen Strømme L. | Traffic Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2021 **What do you like best about Nosto?** The product recommendations, which contributed to improving both our AOV and CR. Our account manager was also very helpful, offering guidance and assistance to help set up our A/B testing and other new features on the platform. **What do you dislike about Nosto?** Nothing in particular stands out as we were in general very pleased with this provider. **What problems is Nosto solving and how is that benefiting you?** Primarily product recommendations which helped create more relevant experiences for users on our site. The pop-up feature was also very easy to manage. ### 42. More than just recommendations and first class customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Keith S. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2020 **What do you like best about Nosto?** Ease of use and flexibility to add functionality and recommendations to every step of the funnel. We can already see conversion lifts and Jemma, our account manager, is always on hand to help. **What do you dislike about Nosto?** It can be overwhelming - there are so many opportunities! **What problems is Nosto solving and how is that benefiting you?** We have used customised recommendation modules on every step of the customer journey, from home page, through product pages and cart. We have seen a significant conversion and AOV increase from customers using Nosto. ### 43. Synonym search words **Rating:** 5.0/5.0 stars **Reviewed by:** Elari L. | Marketing Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Nosto?** The most helpful and upside thing is that it is very easy and understandable. Adding the synonyms in one or two way is very easy and it improves the search results massively. **What do you dislike about Nosto?** I havent seen any downside at the moment. All the downsides are related to our homepage and how the products are named, no fault for searchnode here. **What problems is Nosto solving and how is that benefiting you?** We are solving the seach result for clients. The benefits can be seen already on next day when the search on homepage is much more versatile. ### 44. Exceptional Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Geeta R. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2020 **What do you like best about Nosto?** Nosto, specifically our Customer Success Strategist, are pro-active in suggesting ideas that can maximise success for our online eCommerce programs. They take time to train the Champion team to harness their platform independently - and this makes the team feel empowered. As a solution, Nosto elevates the on-site experience for our consumers by helping us deliver personalised experiences. **What do you dislike about Nosto?** I wish we could be at 100% platform utilisation already to truly harness the platforms capabilities already, but some features, quite rightly, depend on machine learning. **Recommendations to others considering Nosto:** Map Nosto's capabilities to your eComm internal roadmap so that you can activate the features sequentially & based on what can make a difference quickly. **What problems is Nosto solving and how is that benefiting you?** Nosto allows us to turnaround on-site content & promotions incredibly quickly & independent of needing development support. It's synchronisation between email marketing platforms specifically, (from a content & creation of segments POV) has allowed us to serve exclusive members only content. ### 45. Outstanding Service for Implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Michael T. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2020 **What do you like best about Nosto?** The level of service and the product sophistication **What do you dislike about Nosto?** Quite a complex app to start using but the support helps overcome the complexity. Also required some development input on our side to enable Nosto recommendations to display as required. **What problems is Nosto solving and how is that benefiting you?** We have some issues in getting our collections to be tight enough to deliver accurate recommendation. The upsell performance from Nosto seems to be justifying the investment. ### 46. AMazing product and even better service **Rating:** 5.0/5.0 stars **Reviewed by:** Ethan L. | ecommerce director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Nosto?** Great features. Maxime is one of the best most trusted guys ever! pleasure working with him **What do you dislike about Nosto?** Nothing so far. Everything looks really good so far. **What problems is Nosto solving and how is that benefiting you?** Segmentation, costumer experience and personalization ### 47. Very usefull software **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandru B. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Nosto?** As an online store, you need your clients to find the products as soon as possible. With SearchNode this is very easy, because they show you the right results even when you miss some charachters. Also, it gives you recommandations about similar products, if what your are looking for is not available It's one of the most used tools on our website. SearcdNode team is very responsive to any problems that may occur and try to solve them as fast as possible **What do you dislike about Nosto?** There are rare updates that sometimes affects the search, but nothing major untill now. Sometimes, the search display different products than the clients are looking for, but as i said before, the SearchNode team is very opperative and solve the problem quickly - usually, within hours or 1 working day. **Recommendations to others considering Nosto:** If you have lots of products and categories, SearchNode it's the software that will make your life easier **What problems is Nosto solving and how is that benefiting you?** For some of our clients, the menu can be difficult, especially if they are used with other platforms. With SearchNode, all he they have to do is search for the product they are looking for and they are just one click away from it. Sometimes, it even helps them find better or similar products. So, the most important benefit is gaining time for our clients and giving them mor buying options. ### 48. very committed company, they really supports you by any problems **Rating:** 5.0/5.0 stars **Reviewed by:** Robert S. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Nosto?** First of all the mega great support from the Nosto team! If you have questions or problems, they are really quick to ask and help you. The price-performance ratio of Nosto is really great, you really get something for your money. Often there are always big promises beforehand and then not even half of them are kept, that wasn't the case with Nosto! Nosto is also very innovative, I loved the new A / B testing feature. So you can really test where and what is best received by customers. And you didn't even need your agency or a programmer. **What do you dislike about Nosto?** I am very satisfied with Nosto and have not found anything where I was dissatisfied **Recommendations to others considering Nosto:** Nosto is great software that delivers what it promises! And the support is really great. On my part, 120% recommendation! **What problems is Nosto solving and how is that benefiting you?** We use the recommendations of Nosto very much. In the categories, landing pages or on the product details page. At the beginning we were skeptical that it would work, but we were instructed otherwise. We were able to significantly increase our sales. And have also found that it is well received to give customers recommendations because we now have no everyday range. ### 49. Very useful tool for stores with a large SKU Count **Rating:** 5.0/5.0 stars **Reviewed by:** Marc M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2020 **What do you like best about Nosto?** Easily allows me to automate recommendations per category and browsing history while simultaneously A/B testing to find the best results. For a company like ours that has a huge amount of products the segmentation tools are invaluable, allowing us to put different product in front on selected users. **What do you dislike about Nosto?** I have a multk-store set up on Shopify and it would be really handy to be able to switch to each account more easily. **Recommendations to others considering Nosto:** If you are looking for a simple way to control and optimize product recommendations as well as segmmet your customers into groups to target them with more relevant content then Nosto is the best. **What problems is Nosto solving and how is that benefiting you?** We are solving the problem of what products to put in front of certain customers from a huge range of products. This creates a more seamless browsing experience and increased conversion. Nosto also allows us to manipulate what products show near the top in category listings dependant on certain criteria chosen by us. All A/B testable also. ### 50. Life saver **Rating:** 5.0/5.0 stars **Reviewed by:** Terence W. | Corporate Director, E-Commerce and Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Nosto?** Ease of use, solid integration support, good value **What do you dislike about Nosto?** not much. more of the fact that they are dependent on facebook's policies which could limit their function (as with other similar platforms) **What problems is Nosto solving and how is that benefiting you?** Stackla helps us with our visual review strategy, allowing potential guests to view the property from other guest's eyes. We've also achieved cost savings, using UGC in a lot of our marketing materials (as opposed to consistently commissioning photoshoots). ## Nosto Discussions - [What's the implementation of SearchNode?](https://www.g2.com/discussions/what-s-the-implementation-of-searchnode) - 1 comment, 2 upvotes - [How is SearchNode unique in search market?](https://www.g2.com/discussions/how-is-searchnode-unique-in-search-market) - 1 comment, 2 upvotes - [how do i integrate this in every search including in client desktop?](https://www.g2.com/discussions/14304-how-do-i-integrate-this-in-every-search-including-in-client-desktop) - 1 comment, 1 upvote - [What is Nosto used for?](https://www.g2.com/discussions/what-is-nosto-used-for) - 1 comment - [View Nosto pricing details and edition comparison](https://www.g2.com/products/nosto/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+20%3A19%3A15+-0500&secure%5Bsession_id%5D=cc1ffe3c-817f-45fd-b3a7-a051251ca656&secure%5Btoken%5D=663d146bb02370d2fb7b4b7147ce310f4ad8694038cab425451c1279ec42bb0f&format=llm_user) ## Nosto Integrations - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Shopware](https://www.g2.com/products/shopware/reviews) - [Tapcart](https://www.g2.com/products/tapcart-tapcart/reviews) ## Nosto Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing **Merchandising** - Product Recommendations - Product Search - Product Display - Media File Storage - Web Content Management **Search Setup** - Indexing - Auto Complete - Product Information - Stemming **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Content** - Types - Migration - Publishing - UGC **Visual UGC** - Campaign Customization - Widget Customization - Widget - Media Library **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Analytics** - Reports & Analytics - Customer Data **Product Discovery** - Recommendations - Personalization - Faceted Search - Ranking and Relevancy **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Engagement** - Live Streaming - Omnichannel - Personalization - Moderation **Integrations** - Social Media - Content Creation - Marketing Automation - Rights Management **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Administration** - Integrations - Dashboard **Integration** - E-Commerce - PIM - Merchadising **Analytics** - Reporting and Analytics **Social Shopping** - Promotions - Shoppable Media - AR/VR - Social Store **Support** - Onboarding - 24/7 Client Support **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Website Personalization **Analytics** - Product Insights - Social Listening - Campaigns **Performance** - UGC Analytics - Lazy-Loading **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Nosto Alternatives - [Algolia](https://www.g2.com/products/algolia/reviews) - 4.5/5.0 (429 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,392 reviews)