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Nosto Reviews & Product Details

CF
Digital Ecommerce Marketing and PR Executive
Retail
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Nosto?

I would like to just say what a fantastic service we have received from our Account Manager, Sarah Rees. She is always happy to help and explain all the services that Nosto can offer us. She has also been very helpful setting up online training - especially setting up new Nosto ads. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

I think that it could be slightly simplier to set up as it can be confusing which is why its great to have Sarah there so that we can simply pick up the phone if we get stuck Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto has helped us gain sales from retargeting existing customers and we are using it for personalised targeting as well. Review collected by and hosted on G2.com.

Nosto Overview

What is Nosto?

Nosto is an AI-driven Commerce Experience Platform (CXP) that enables brands to increase sales and customer lifetime value through personalized shopping experiences. Our comprehensive platforms offer a full suite of personalization, merchandising, search, and user-generated content (UGC) to create authentic and relevant interactions at every customer touchpoint, across every device. Nosto's platform stands out in the ecommerce landscape due to its comprehensive suite of tools that enable brands to deliver authentic and relevant experiences. With real-time product data and AI-powered insights, businesses can quickly adapt to evolving customer needs and market trends. Build, launch, and optimize compelling onsite experiences without requiring extensive IT resources or a tiresome implementation process. This user-friendly approach empowers businesses to quickly adapt to changing market dynamics and customer expectations. With Nosto, brands can seamlessly integrate personalization strategies into their existing ecommerce frameworks, ensuring a smooth transition and immediate impact on their operations. Trusted by over 3,500 brands in 100+ countries—including Kylie Cosmetics, Princess Polly, Muji, Dermalogica, and Centric Brands - Nosto helps scale growth while delivering memorable shopping journeys. With offices in New York, London, Paris, Berlin, Stockholm, Sydney, and beyond, Nosto pairs innovative technology with expert support to help brands maximize their ecommerce potential.

Nosto Details
Product Website
Discussions
Nosto Community
Languages Supported
German, English, French, Spanish
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Product Description

Nosto provides individual and segmented personalization through omnichannel touchpoints including onsite, in-store, mobile, and 3rd party ad platforms. A combination of both transactional data and real-time browsing behavior predicts buying intent and places the right product recommendations and content in front of the right shoppers at the right times. experience.AI™ is the core of our Commerce Experience Platform (CXP) that powers everything our platform does and is made up of four distinct capabilities: Data Engine, Artificial Intelligence, Business Intelligence, and Dynamic Targeting. Nosto’s experience.AI™ collects and unifies rich intent data everywhere into a single engine that activates that intelligence in real-time to make it actionable using the latest predictive, visual, semantic, and generative AI models giving commerce brands a vast intelligence pool from which they can build beautifully relevant and authentic shopping experiences. experience.AI™ is also loaded with business intelligence tools giving complete oversight into the metrics that improve the commerce experience.

How do you position yourself against your competitors?

At the core of our Commerce Experience Platform sits a real-time data engine and predictive intelligence layer that allows for continuous learning and optimization of on-site experiences through the likes of Segmentation & Insights and A/B Testing & Optimization.

Merchants can then activate that intelligence through a rich suite of personalization and merchandising modules, including Product Recommendations, Content Personalization, Search, Category Merchandising, and more. By leveraging data between these modules, brands can deliver seamlessly personalized experiences throughout the shopping journey that drive engagement, conversions, AOV, and more.

As well as preventing data silos, our Commerce Experience Platform empowers merchants to operate in way that’s much more lean than if they were to use multiple different solutions—saving time and, ultimately, boosting revenue.


Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Southern Finland
Twitter
@NostoSolutions
2,439 Twitter followers
LinkedIn® Page
www.linkedin.com
201 employees on LinkedIn®
Description

Nosto Solutions is a leading e-commerce personalization platform that helps online retailers enhance customer engagement and increase sales through tailored shopping experiences. Utilizing advanced machine learning algorithms, Nosto delivers personalized product recommendations, targeted email campaigns, and dynamic content that adapt to individual user behaviors. The platform is designed to optimize the customer journey, enabling merchants to create seamless and relevant interactions across various touchpoints. Nosto serves businesses of all sizes, aiming to drive growth and improve conversion rates in the competitive online marketplace. For more information, visit their website at https://www.nosto.com.


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Overview Provided by:

Recent Nosto Reviews

SG
Stéphanie G.Small-Business (50 or fewer emp.)
4.0 out of 5
"Intégration complexe mais précise"
Nosto permet des scenarios complexes et très pointus, ce qui permet de réellement faire ce que nous souhaitons, c'est important de bien le prendre ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great tool with which I feel I have endless possibilities."
I can quickly and easily manipulate content and set up A/B tests. It is easy to handle. The category merchandising also works wonderfully and has g...
LW
Lucy W.Mid-Market (51-1000 emp.)
4.5 out of 5
"Excellent product and excellent support"
Have been using Nosto for around 8 years on Magento and later Shopify. It was really easy to install on both platforms. A really solid addition to ...
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232 out of 233 Total Reviews for Nosto

4.6 out of 5
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232 out of 233 Total Reviews for Nosto
4.6 out of 5
232 out of 233 Total Reviews for Nosto
4.6 out of 5

Nosto Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for NostoQuestion

Time to Implement
<1 day
>12 months
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48+ months
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MC
E-commerce Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Thanks to Nosto we solved merchandising issues we had with our Shopify store. We now have a granular approach to merchandising by using a set of rules that can vary for each collection but we can also mix those rules with some manual inputs like pinning a product we always want on top of a collection. Our store sells different types of products, so it was very important for us to be able to merchandise every collection in a different way depending on what segment a visitor belongs to.

With the recommandations feature, we have increased our revenue and conversion rate, people stay longer on our website, explore more product pages and can find a product they like more easily.

Also, the whole Nosto set up & integration was great, Nosto technical team was very helpful and compliant. Since Nosto was kicked off we keep being in touch with customer success team who is making sure we are making the best out of Nosto. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

We wish we were more staffed to go deeper with the solution. There are many options and levels of details you can apply to your merchandising and recommandations strategy, but this requires a lot of time. Also, we think Analytics dashboard could be pushed further, like having the details for each recommandation campaigns and being able to access its analytics retro-actively. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Our merchandising lacked granularity and was very unstable. With Nosto we have great dynamic merchandising that mixes algorithms and manual features (like pinning a product).

Also, before we were using the simple recommendation block of our Shopify store, which had zero analytics and very few algorithm options. Now we have various recommendations slots across our sites on all page types, and that can be personnalized for each user type. We are also super happy to have analytics directly connected to recommendations, we know how much business is driven by recommandations which was not the case before. Review collected by and hosted on G2.com.

HL
Senior Ecommerce Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

The platform provides comprehensive insights into categories and segments, with an intuitive, user-friendly dashboard designed to efficiently handle a wide range of tasks, including A/B testing, product bundling, recommendations, and highlight rules. Our Account Manager Joanna, offers exceptional support, responding promptly and thoroughly to any queries and offering step by step guidance on our calls. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Would be great if you could export the category data into a CSV, build bundles without images and select a date range for the product intelligence. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Deep diving into our top converting categories and segments, having personalised merchandising sequences for our top segments, AB testing, creating new placements for adding new recommendations such as cart rec, bundles. The platform enables in-depth analysis of our top-performing categories and segments, with personalized merchandising sequences tailored for key segments. It supports A/B testing, as well as the creation of new placements to incorporate additional recommendations, including cart recommendations and product bundles. Review collected by and hosted on G2.com.

HD
Webmarketer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about Nosto?

Advanced personalization allows for adapting the customer experience in real-time with relevant product recommendations and dynamic merchandising campaigns. A/B tests are a real asset for refining strategies and maximizing performance. Another strong point is customer support. Dahlia, our project manager, has been a valuable help with her insightful advice and regular follow-up, facilitating the full utilization of the platform. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The interface can sometimes be a bit complex to handle, even though recent improvements have been made to make it more intuitive. The cost of the solution also represents a significant investment, which can be a barrier for some companies. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto allows us to increase our conversion rate by offering a personalized and relevant customer journey. Thanks to its recommendations, we display the right products at the right time, thus improving visitor engagement and satisfaction. Review collected by and hosted on G2.com.

SC
Senior digital coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

It really saves time: the virtual merch is automated thanks to some rules you configurate on Nosto and it allows reducing manual work.

Something also really great are the automatic recommendations: Nosto help suggests similar products seamlessly and we don't have to do it manually on Shopify anymore.

I like that the rules can be personalized depending on where the buyer is (for example, push first coats in bad weather location). Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Sometimes it can take time for the rule/merch to reflect on the website. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto has made merchandising so much easier by automating product recommendations and personalization, saving me a ton of time. I also love that I can tailor the shopping experience based on where customers ar. Finally, the automatic product suggestions help boost cross-selling without doing any manual work.. Review collected by and hosted on G2.com.

MS
Ecommerce Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Nosto?

Easy to curate product recommendations and analyse consumer behaviour when shopping on site. Creating A/B testing scenarios, so we have a better understanding of customer's interaction online, and so they have a better user journey whilst also adding sales. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Getting to know the system can take some time to make use of the full features of Nosto; at times our recommendation feeds have not been the best but its looking much better. Their customer support and materials are a great source of information Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

ensuring that customers see our range of products and adding value/sales through the recommendation tool both on our homepage, pdp and check out. We also use Nosto pop ups so we increase our email database Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

There is so much you can do with the tool - the data is really insightful and it allows us to personalise the customer experience which is SO important in today's market. I love the AB test functionality which we use so often to ensure the right customer segment is seeing the right product. Also, the product intelligence section is so helpful in allowing us to quickly discover products that need an extra push to improve performance. We use the tool almost daily within the business as there's so much we can do with it. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Having to copy over the current format when creating category merchandising AB tests can be a faff sometimes - it would be easier if there was a copy functionality. It would be great if we could see key metrics/ data within specific time frames. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto allows us to merchandise our categories to suit specific customer segments. The recommendations ensure that the right product is always in front of the right customer which helps us improve our key metrics. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Outil facile à prendre en main pour la gestion du merchandising d'un site au quotidien. L'outil de transfere est très pratique pour basculer nos modifications d'un compte à l'autre. L'équipe Nosto est très à l'écoute et réactive pour répondre à nos demandes dans les meilleurs délais. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Ce qui me dérange c'est que nous n'avons pas accès à des données globales pour l'ensemble de nos sites. Nous avons un compte par pays/langue et pas de possibilité d'obtenir des données globales sur l'ensemble de nos performances sur l'outil. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto nous aide à maintenir un e-merchandising pertinent et de qualité sur l'ensemble de notre site au niveau de nos pages catégories. Les blocs de recommandation nous aident à ajouter du cross selling sur nos pages produits, pages listes et autres landing pages. Et le search nous permet de proposer aux clients de notre site les résultats les plus pertinents. Review collected by and hosted on G2.com.

LW
Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Nosto?

Have been using Nosto for around 8 years on Magento and later Shopify. It was really easy to install on both platforms. A really solid addition to the website that just works. I primarily use it for on-site product recommendations but am also installing the search function. The support is first class, both the live chat on the website and through my CSM and responses are always really quick.

I would like to mention my CSM, Ala, as she has been brilliant in our review meetings and is always full of ideas to test out to optimize our site. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The reporting functionality could be improved with a comparison tool for date ranges. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Targeting and personalising content for users without me having to think about it. Also its a great supporting tool to use during promotions to make sure these get extra coverage. Review collected by and hosted on G2.com.

CF
Ecommerce and Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Nosto?

Nosto is a great tool especially once you learn how to use the system. The functionality available is extensive and the extent of personalisation and segmentation in the system allows us to make the shopping experience for our customers more personal. I also really appreciate the level of support offered by the Customer Success Manager, it really feels like they have an interest in our account and cares about the success of the tools used. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The new update to Nosto has made the back office a bit less intuitive to use. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto allows us to target customers more effectively, this improves our conversion rate and our average order value. Review collected by and hosted on G2.com.

SB
eCommerce Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about Nosto?

An advanced eMerchandising with numerous attributes and the possibility to segment according to customer typology! The connection with other apps to help us leverage all the data: customer reviews ... Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The data section with the reports could be more comprehensive to help us even better adapt our strategies. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Our back office was limited and unstable for eMerchandising, using Nosto has been an advantage to save time and make our customers' experience more reliable. Additionally, personalization is an advantage that helps us boost the conversion rate. Review collected by and hosted on G2.com.