MoEngage Features
What are the features of MoEngage?
Reporting & Analytics
- Basic Reporting
Campaigns
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications
Analytics
- Campaign Performance
- Audience Insights
Optimization
- A/B Testing
- Personalization
- Rich Notifications
- Integrations
Platform Basics
- Journey Optimization
Platform Data
- Dashboards
Platform Additional Functionality
- Journey Mapping
Technology Glossary Features
View definitions of the features and discover new technology terms.
MoEngage Categories on G2
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Integration
Data Import & Export Tools | Based on 138 MoEngage reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 87% (Based on 138 reviews) | |
Integration APIs | Based on 125 MoEngage reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 87% (Based on 125 reviews) | |
Breadth of Partner Applications | Based on 94 MoEngage reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 80% (Based on 94 reviews) |
Platform
Customization | Based on 125 MoEngage reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 86% (Based on 125 reviews) | |
Workflow Capability | Based on 112 MoEngage reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 85% (Based on 112 reviews) | |
User, Role, and Access Management | Based on 127 MoEngage reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 89% (Based on 127 reviews) | |
Internationalization | Based on 83 MoEngage reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 83% (Based on 83 reviews) | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 102 reviewers of MoEngage have provided feedback on this feature. | 85% (Based on 102 reviews) | |
Performance and Reliability | Based on 119 MoEngage reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 89% (Based on 119 reviews) | |
Custom Tracking Domain | Ability to define a custom domain from which emails are sent. This feature was mentioned in 33 MoEngage reviews. | 89% (Based on 33 reviews) | |
Multiple Domains | As reported in 34 MoEngage reviews. Able to send emails from multiple domains. | 85% (Based on 34 reviews) | |
Dedicated IP | See feature definition | Based on 34 MoEngage reviews. Ability to use a dedicated IP for deliverability. | 85% (Based on 34 reviews) |
Documentation | Availability and quality of documentation for API, code library, implementation, and set up. This feature was mentioned in 33 MoEngage reviews. | 87% (Based on 33 reviews) | |
Sender Reputation Management | Based on 34 MoEngage reviews. Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. | 89% (Based on 34 reviews) | |
Tracking & Reporting | Based on 34 MoEngage reviews. Tracks emails sent and delivery rates and compiles them into standard reports. | 91% (Based on 34 reviews) | |
Enterprise Scalability | Provides features and infrastructure to allow scaling for large organizations. 34 reviewers of MoEngage have provided feedback on this feature. | 91% (Based on 34 reviews) | |
Performance and Reliability | Emails are consistently received and software performs reliably. This feature was mentioned in 34 MoEngage reviews. | 93% (Based on 34 reviews) | |
Optimization | As reported in 115 MoEngage reviews. Optimizes marketing campaigns for mobile devices. | 88% (Based on 115 reviews) | |
Integrations - Mobile Marketing | Based on 107 MoEngage reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | 88% (Based on 107 reviews) | |
Internationalization | Facilitates global text message and mobile marketing campaigns. 74 reviewers of MoEngage have provided feedback on this feature. | 86% (Based on 74 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 153 MoEngage reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 88% (Based on 153 reviews) | |
Sending Outbound Emails | Based on 150 MoEngage reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 89% (Based on 150 reviews) | |
Manage Email Deliverability | Based on 154 MoEngage reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 87% (Based on 154 reviews) | |
Automated Email Responses | Based on 126 MoEngage reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 87% (Based on 126 reviews) |
Online Marketing
Landing Pages and Forms | Based on 93 MoEngage reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 84% (Based on 93 reviews) | |
Dynamic Content | Based on 132 MoEngage reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 85% (Based on 132 reviews) | |
A/B Testing | Based on 153 MoEngage reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 89% (Based on 153 reviews) | |
Mobile Optimized | Based on 135 MoEngage reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 87% (Based on 135 reviews) |
Lead Management
Marketing Lead Database | A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 102 MoEngage reviews. | 86% (Based on 102 reviews) | |
Data Quality Management | As reported in 119 MoEngage reviews. Data quality consists of deduplication, cleansing, and appending your marketing database. | 86% (Based on 119 reviews) | |
Segmentation | As reported in 156 MoEngage reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 91% (Based on 156 reviews) | |
Lead Nurturing | Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. 98 reviewers of MoEngage have provided feedback on this feature. | 83% (Based on 98 reviews) | |
Online Behavior Tracking | As reported in 124 MoEngage reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 86% (Based on 124 reviews) | |
Automated Alerts and Tasks | Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. 112 reviewers of MoEngage have provided feedback on this feature. | 86% (Based on 112 reviews) | |
CRM Lead Integration | Sync lead, contact, account, and opportunity information with your CRM system. This feature was mentioned in 99 MoEngage reviews. | 84% (Based on 99 reviews) |
Campaign Management
Program Management | See feature definition | Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. This feature was mentioned in 125 MoEngage reviews. | 85% (Based on 125 reviews) |
Calendaring | As reported in 111 MoEngage reviews. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 84% (Based on 111 reviews) |
Social
Social Campaigns | Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. This feature was mentioned in 102 MoEngage reviews. | 82% (Based on 102 reviews) | |
Social Media Engagement | Based on 95 MoEngage reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 79% (Based on 95 reviews) | |
Social Media Advertising | Based on 93 MoEngage reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 82% (Based on 93 reviews) |
Reporting & Analytics
Basic Reporting | Based on 174 MoEngage reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 87% (Based on 174 reviews) | |
Web Analytics | Based on 148 MoEngage reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 85% (Based on 148 reviews) | |
ROI Analytics | Based on 134 MoEngage reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 84% (Based on 134 reviews) | |
Revenue Analytics | Based on 133 MoEngage reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 84% (Based on 133 reviews) |
Metrics
Engagement | Configures and accurately measures an appropriate measure of engagement, such as average session length. 85 reviewers of MoEngage have provided feedback on this feature. | 92% (Based on 85 reviews) | |
Exit Tracking | Based on 69 MoEngage reviews. Accurately determines where users close the app during their sessions. | 89% (Based on 69 reviews) | |
Retention | Accurately measures bounce rate. 83 reviewers of MoEngage have provided feedback on this feature. | 91% (Based on 83 reviews) | |
Return | As reported in 75 MoEngage reviews. Tracks user return rates and related metrics. | 88% (Based on 75 reviews) | |
Conversions | Based on 83 MoEngage reviews. Tracks what proportion of users convert via a certain action. | 90% (Based on 83 reviews) |
Administration
Template Creation | Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. This feature was mentioned in 36 MoEngage reviews. | 90% (Based on 36 reviews) | |
Preset Template Availability | As reported in 35 MoEngage reviews. Quantity and quality of preset email templates for administrators to construct their own emails. | 91% (Based on 35 reviews) | |
Custom Unsubscribe | As reported in 37 MoEngage reviews. Able to customize the unsubscribe templates, handler, and tracking. | 84% (Based on 37 reviews) | |
Email Segmentation | See feature definition | As reported in 35 MoEngage reviews. Able to segment transactional emails based on their purpose. | 96% (Based on 35 reviews) |
Detailed Server Logs | As reported in 35 MoEngage reviews. Detailed logs for tracking and debugging mail server activity. | 82% (Based on 35 reviews) | |
Notifications | Alerts administrator whenever a pre-set event occurs. This feature was mentioned in 36 MoEngage reviews. | 91% (Based on 36 reviews) | |
Scheduling | As reported in 10 MoEngage reviews. Ability to schedule push notifications at a specific date and time, or set an expiration for time-bound messages | 97% (Based on 10 reviews) | |
Triggered Notifications | Provides the ability to automate notifications based on user behavior 10 reviewers of MoEngage have provided feedback on this feature. | 93% (Based on 10 reviews) | |
Segmentation | Ability to segment audiences based on device type, location, demographics, customer behavior, etc. 10 reviewers of MoEngage have provided feedback on this feature. | 97% (Based on 10 reviews) | |
Integrations | As reported in 10 MoEngage reviews. Ability to integrate with other software that stores customer data to generate reminders (i.e. CRM software) | 93% (Based on 10 reviews) |
Integrations
Webhooks | See feature definition | Based on 32 MoEngage reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) | 90% (Based on 32 reviews) |
Event Tracking API | As reported in 34 MoEngage reviews. API used to track the status of emails. | 89% (Based on 34 reviews) | |
Mail Send API | API used to send emails (e.g. Web API, SMTP API) 33 reviewers of MoEngage have provided feedback on this feature. | 91% (Based on 33 reviews) | |
Spam Filter Testing | As reported in 32 MoEngage reviews. Testing to ensure emails do not go to recipient's spam folder. | 84% (Based on 32 reviews) |
User Identification
Demographics | As reported in 84 MoEngage reviews. Identifies user demographics like gender or age. | 89% (Based on 84 reviews) | |
User Segmentation | See feature definition | Enables the view of analytic data based on user segment. 98 reviewers of MoEngage have provided feedback on this feature. | 92% (Based on 98 reviews) |
Geolocation | Identifies users locations. This feature was mentioned in 73 MoEngage reviews. | 89% (Based on 73 reviews) |
Tracking & Reporting
Custom Event Tracking | Enables you to define custom events for analysis. This feature was mentioned in 93 MoEngage reviews. | 90% (Based on 93 reviews) | |
Real-Time Insights | As reported in 96 MoEngage reviews. Provides real-time reports. | 89% (Based on 96 reviews) | |
Attribution | Based on 96 MoEngage reviews. Measures user acquisition analytics. | 88% (Based on 96 reviews) | |
Dashboard | Provides a holistic summary of your data. This feature was mentioned in 97 MoEngage reviews. | 90% (Based on 97 reviews) | |
User Path Tracking | Displays a users progress throughout specific paths in an application. 93 reviewers of MoEngage have provided feedback on this feature. | 86% (Based on 93 reviews) | |
User Activity History | Displays a users activity history. This feature was mentioned in 94 MoEngage reviews. | 89% (Based on 94 reviews) |
Analysis
Application Attribution | Based on 108 MoEngage reviews. Attributes app installs to the marketing campaigns and media sources that drove it. | 88% (Based on 108 reviews) | |
Campaign Analysis | Based on 129 MoEngage reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns. | 89% (Based on 129 reviews) | |
Uninstall Tracking | As reported in 115 MoEngage reviews. Measures user-level uninstall insights. | 82% (Based on 115 reviews) | |
Custom Dashboards | As reported in 119 MoEngage reviews. Creates custom data views to suit every team member's needs. | 87% (Based on 119 reviews) |
Campaigns
Proximity Marketing | Based on 87 MoEngage reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns. | 84% (Based on 87 reviews) | |
Push Notifications | Based on 133 MoEngage reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices | 93% (Based on 133 reviews) | |
Bulk SMS | Based on 77 MoEngage reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns | 86% (Based on 77 reviews) | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty This feature was mentioned in 59 MoEngage reviews. | 79% (Based on 59 reviews) | |
Email Campaigns | As reported in 114 MoEngage reviews. Personalizes and optimizes email mobile marketing campaigns. | 89% (Based on 114 reviews) | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. 132 reviewers of MoEngage have provided feedback on this feature. | 92% (Based on 132 reviews) | |
Customize | As reported in 208 MoEngage reviews. Allow users to customize their messages. | 89% (Based on 208 reviews) | |
Scheduling | Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages 220 reviewers of MoEngage have provided feedback on this feature. | 92% (Based on 220 reviews) | |
Retarget | Retarget your messages based on previous user engagement. This feature was mentioned in 206 MoEngage reviews. | 89% (Based on 206 reviews) | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. 226 reviewers of MoEngage have provided feedback on this feature. | 91% (Based on 226 reviews) | |
Triggered Notifications | As reported in 218 MoEngage reviews. Automate notifications based on user behavior | 92% (Based on 218 reviews) |
Engagement
Coupons and Promotions | Based on 88 MoEngage reviews. Sends out coupons and promotions to reward and entice mobile device users. | 84% (Based on 88 reviews) |
Marketing Operations
ROI Tracking | Based on 107 MoEngage reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 87% (Based on 107 reviews) | |
Data Collection | Based on 127 MoEngage reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 88% (Based on 127 reviews) | |
Customer Insights | Based on 134 MoEngage reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 88% (Based on 134 reviews) | |
Multi-User Access | Based on 124 MoEngage reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 90% (Based on 124 reviews) | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments 91 reviewers of MoEngage have provided feedback on this feature. | 82% (Based on 91 reviews) |
Campaign Activity
Campaign Insights | Based on 156 MoEngage reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 90% (Based on 156 reviews) | |
Reports and Dashboards | Based on 157 MoEngage reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 90% (Based on 157 reviews) | |
Campaign Stickiness | Based on 136 MoEngage reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 88% (Based on 136 reviews) | |
Multichannel Tracking | Based on 131 MoEngage reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 88% (Based on 131 reviews) | |
Brand Optimization | Based on 120 MoEngage reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 86% (Based on 120 reviews) | |
Predictive Analytics | Based on 116 MoEngage reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 86% (Based on 116 reviews) |
Visitor Behavior
Monitoring | Monitor the behavior of website and online store visitors 51 reviewers of MoEngage have provided feedback on this feature. | 92% (Based on 51 reviews) | |
Targeting | Based on 56 MoEngage reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns | 91% (Based on 56 reviews) | |
Guided Selling | As reported in 41 MoEngage reviews. Adapt the selling process to each visitor, including content and pricing | 88% (Based on 41 reviews) |
Templates
Library | Based on 40 MoEngage reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce | 91% (Based on 40 reviews) | |
Customization | Based on 54 MoEngage reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily | 91% (Based on 54 reviews) | |
Optimization | Based on 52 MoEngage reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations | 91% (Based on 52 reviews) |
Personalization
Recommendation | Based on 50 MoEngage reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior | 89% (Based on 50 reviews) | |
Content | Based on 45 MoEngage reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior | 90% (Based on 45 reviews) | |
Cart Abandonment | Based on 49 MoEngage reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store | 89% (Based on 49 reviews) | |
Search | Optimize search based on the role of the user or inventory availability 42 reviewers of MoEngage have provided feedback on this feature. | 90% (Based on 42 reviews) | |
Personalization Engine | Based on 45 MoEngage reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform. | 89% (Based on 45 reviews) | |
Product Recommendations | Based on 45 MoEngage reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history. | 90% (Based on 45 reviews) | |
A/B Testing | Based on 54 MoEngage reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers. | 91% (Based on 54 reviews) | |
Personalized Messaging | Based on 54 MoEngage reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history. | 90% (Based on 54 reviews) |
Multichannel
Web | Based on 49 MoEngage reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites | 89% (Based on 49 reviews) | |
Based on 55 MoEngage reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically | 92% (Based on 55 reviews) | ||
Mobile | Based on 51 MoEngage reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive | 94% (Based on 51 reviews) |
Analytics
Campaign Performance | Based on 217 MoEngage reviews. Track and report on performance metrics and conversions | 87% (Based on 217 reviews) | |
Audience Insights | Report on audience demographics and engagement 215 reviewers of MoEngage have provided feedback on this feature. | 87% (Based on 215 reviews) | |
Reporting and Analytics | Based on 108 MoEngage reviews. Provides reporting and analytics tools to quantify the results of the experiment. | 89% (Based on 108 reviews) | |
Heatmaps | As reported in 72 MoEngage reviews. Provides heatmap functionality to assess what parts of the website visitors are engaging with most. | 84% (Based on 72 reviews) |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. 24 reviewers of MoEngage have provided feedback on this feature. | 93% (Based on 24 reviews) | |
Customer Profiles | As reported in 28 MoEngage reviews. Allows users to build and analyze customer profiles. | 93% (Based on 28 reviews) |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. This feature was mentioned in 26 MoEngage reviews. | 93% (Based on 26 reviews) | |
Contextual Targeting | Presents messaging depending on customer context. This feature was mentioned in 25 MoEngage reviews. | 89% (Based on 25 reviews) |
Triggered Content
Geofencing | Based on 21 MoEngage reviews. Content triggered by customer's given geolocation. | 86% (Based on 21 reviews) | |
Triggered Emails | As reported in 27 MoEngage reviews. Emails triggered by customer activity or behavior. | 92% (Based on 27 reviews) | |
Triggered Messages | Messages triggered by customer activity or behavior. This feature was mentioned in 25 MoEngage reviews. | 93% (Based on 25 reviews) |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. 23 reviewers of MoEngage have provided feedback on this feature. | 86% (Based on 23 reviews) | |
Personalized Discounts | Calculates and presents customized discounts. This feature was mentioned in 18 MoEngage reviews. | 87% (Based on 18 reviews) | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. This feature was mentioned in 18 MoEngage reviews. | 89% (Based on 18 reviews) |
Text Messaging
Bulk SMS | Based on 27 MoEngage reviews. Enables users to send mass text message campaigns | 90% (Based on 27 reviews) | |
Text Scheduler | Provides the ability to schedule single or bulk text messages to recipients on a specific date and time 28 reviewers of MoEngage have provided feedback on this feature. | 89% (Based on 28 reviews) | |
Automatic URL Shortening | As reported in 26 MoEngage reviews. Provides automatic URL shortening to use less characters via text | 81% (Based on 26 reviews) | |
MMS Marketing | Based on 24 MoEngage reviews. Sends out multimedia via text messages, such as coupons, pictures, and audio | 69% (Based on 24 reviews) | |
Personalization | As reported in 25 MoEngage reviews. Offers features for personalizing text messages based on customer information or past behavior | 90% (Based on 25 reviews) | |
Transactional SMS | Based on 25 MoEngage reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages | 89% (Based on 25 reviews) |
Optimization
A/B Testing | Based on 206 MoEngage reviews. Test variations of a push notification on a portion of users and track conversions | 88% (Based on 206 reviews) | |
Personalization | Based on 214 MoEngage reviews. Personalize messages with contextual data such as customer names or product recommendations | 88% (Based on 214 reviews) | |
Rich Notifications | Based on 202 MoEngage reviews. Enhance messages with images, emojis, animated gifs, or videos | 86% (Based on 202 reviews) | |
Integrations | As reported in 184 MoEngage reviews. Integrate with third-party marketing or e-commerce software | 86% (Based on 184 reviews) |
Administration
Marketing Campaigns | Based on 57 MoEngage reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data. | 92% (Based on 57 reviews) | |
Reports & Analytics | Based on 57 MoEngage reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform. | 91% (Based on 57 reviews) | |
User Data | Based on 55 MoEngage reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software. | 90% (Based on 55 reviews) | |
Integrations | Based on 52 MoEngage reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | 88% (Based on 52 reviews) |
Platform Basics
Templates | Provide templates for customer journey mapping to jumpstart the process. 112 reviewers of MoEngage have provided feedback on this feature. | 89% (Based on 112 reviews) | |
Exporting | Based on 116 MoEngage reviews. Ability to export customer journey maps in a variety of formats to present and analyze. | 89% (Based on 116 reviews) | |
Multi-user Access and Collaboration | Allow team members to invite others to collaborate on journey maps and make direct changes. This feature was mentioned in 104 MoEngage reviews. | 88% (Based on 104 reviews) | |
Data Analytics | Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. This feature was mentioned in 44 MoEngage reviews. | 90% (Based on 44 reviews) | |
Dynamic Segmentation | Based on 166 MoEngage reviews and verified by the G2 Product R&D team. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | 91% (Based on 166 reviews) | |
Journey Optimization | Based on 168 MoEngage reviews and verified by the G2 Product R&D team. Automates the testing and optimization of customer-facing messaging and campaigns. | 89% (Based on 168 reviews) |
Platform Data
Journey Reporting | Based on 166 MoEngage reviews and verified by the G2 Product R&D team. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | 88% (Based on 166 reviews) | |
Trends Reporting | Based on 160 MoEngage reviews and verified by the G2 Product R&D team. Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | 87% (Based on 160 reviews) | |
Dashboards | Based on 178 MoEngage reviews and verified by the G2 Product R&D team. Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | 89% (Based on 178 reviews) | |
Advanced Data Filtering | Based on 163 MoEngage reviews and verified by the G2 Product R&D team. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | 88% (Based on 163 reviews) |
Platform Additional Functionality
Journey Mapping | Based on 170 MoEngage reviews and verified by the G2 Product R&D team. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | 89% (Based on 170 reviews) | |
Integrations | Based on 163 MoEngage reviews and verified by the G2 Product R&D team. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | 87% (Based on 163 reviews) | |
Automated Alerts | Based on 158 MoEngage reviews and verified by the G2 Product R&D team. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | 87% (Based on 158 reviews) |
SMS Platform
Reporting | Provides pre-built or customizable performance reports 26 reviewers of MoEngage have provided feedback on this feature. | 87% (Based on 26 reviews) | |
Automation | As reported in 27 MoEngage reviews. Automates tasks and features for added convenience | 89% (Based on 27 reviews) | |
White Label | As reported in 25 MoEngage reviews. Offers a white labeling service for agencies or resellers to customize platform branding | 85% (Based on 25 reviews) | |
Text-to-Landline | Based on 23 MoEngage reviews. Text enables landline phones so users can receive text messages sent to an existing business number | 80% (Based on 23 reviews) | |
Short Codes | Based on 22 MoEngage reviews. Provides businesses with 5- to 6-digit short codes for running text marketing campaigns | 83% (Based on 22 reviews) | |
API Integration | As reported in 23 MoEngage reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API | 88% (Based on 23 reviews) |
Messaging Channels
SMS Messaging | Ability to send reminders via SMS messaging to a mobile device | Not enough data | |
Ability to send proactive notifications via email This feature was mentioned in 10 MoEngage reviews. | 97% (Based on 10 reviews) | ||
Voice Messaging | Ability to send reminders via voice messaging | Not enough data | |
Two way messaging | Ability to support a two way messaging/conversation between customer and customer support agent This feature was mentioned in 10 MoEngage reviews. | 92% (Based on 10 reviews) |
Experimental Design
Multivariate testing capacities | Based on 78 MoEngage reviews. Allows for the testing of multiple variables at a time during a single test. | 86% (Based on 78 reviews) | |
Concurrent Testing | Allows multiple experiments to be deployed simultaneously. 76 reviewers of MoEngage have provided feedback on this feature. | 86% (Based on 76 reviews) | |
Mobile Testing | Based on 92 MoEngage reviews. Allows mobile web pages to be tested during A/B experiments. | 86% (Based on 92 reviews) |
Computing
WYSIWYG | What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. 81 reviewers of MoEngage have provided feedback on this feature. | 86% (Based on 81 reviews) | |
AI/Machine Learning | As reported in 96 MoEngage reviews. Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. | 84% (Based on 96 reviews) | |
Little to No Coding | Requires little to no knowledge of coding. Usually this means it comes with prewritten code. This feature was mentioned in 97 MoEngage reviews. | 88% (Based on 97 reviews) |
Consolidation - Notification Infrastructure
Automation | Based on 14 MoEngage reviews. Includes pre-built workflow and automation capabilities | 95% (Based on 14 reviews) | |
API Integration | Offers multichannel and multi product API integration This feature was mentioned in 14 MoEngage reviews. | 90% (Based on 14 reviews) | |
Template | Features template Engine/ template repository This feature was mentioned in 14 MoEngage reviews. | 94% (Based on 14 reviews) |
Customization - Notification Infrastructure
User Preference | As reported in 15 MoEngage reviews. Allows users to set their own notification preferences | 91% (Based on 15 reviews) | |
Analytics | Measures notification performance with analytics and actionable insights This feature was mentioned in 16 MoEngage reviews. | 94% (Based on 16 reviews) | |
Drag and Drop | Users can use drag and drop filters to make adjustments as needed This feature was mentioned in 15 MoEngage reviews. | 92% (Based on 15 reviews) |
WhatsApp Messaging - WhatsApp Marketing
Transactional Messages | Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications 10 reviewers of MoEngage have provided feedback on this feature. | 95% (Based on 10 reviews) | |
Bulk WhatsApp Messaging | Enables users to send mass WhatsApp marketing campaigns This feature was mentioned in 10 MoEngage reviews. | 93% (Based on 10 reviews) | |
Conversational Messaging | As reported in 10 MoEngage reviews. Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty | 90% (Based on 10 reviews) | |
Personalization | Offers features for personalizing WhatsApp messages based on customer information or past behavior 10 reviewers of MoEngage have provided feedback on this feature. | 90% (Based on 10 reviews) | |
Promotional Messages | Allow users to share promotions with subscribers via WhatsApp This feature was mentioned in 10 MoEngage reviews. | 92% (Based on 10 reviews) | |
Automated Replies | Provides automated WhatsApp message replies to recipients 10 reviewers of MoEngage have provided feedback on this feature. | 93% (Based on 10 reviews) |
WhatsApp Business Platform - WhatsApp Marketing
Segmentation | Deliver tailored promotions to specific audience segments This feature was mentioned in 10 MoEngage reviews. | 93% (Based on 10 reviews) | |
API Integration | Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API This feature was mentioned in 10 MoEngage reviews. | 93% (Based on 10 reviews) | |
WhatsApp Commerce | As reported in 10 MoEngage reviews. Allow customers to browse, discover, research, purchase, and complete payment in real-time | 93% (Based on 10 reviews) | |
Analytics | Provides analytics on opt-ins, open and delivery rates, and click-throughs This feature was mentioned in 10 MoEngage reviews. | 95% (Based on 10 reviews) |
