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Litmus Reviews & Product Details

KY
Lifecycle Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Litmus?

Testing on different devices in order to ensure rendering and compatibility, the ease of leaving feedback, being able to go back to previous versions of a proof for comparison, the ability to make proofs public Review collected by and hosted on G2.com.

What do you dislike about Litmus?

On the homepage, all the proofs from different team members are displayed. It would be nice if the default home page showed proofs from your account, with the ability to filter to see the whole team. When multiple people from the same team send proofs, it can be a bit time-consuming to search for yours. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Email compatibility on various devices benefits me by giving me insight into devices outside my own. Consolidated feedback in 1 central proof helps me by having a main source of truth (versus some feedback on Slack, some on google docs, etc.) Review collected by and hosted on G2.com.

Litmus Overview

What is Litmus?

Litmus is an all-in-one email marketing platform that empowers teams to create emails their subscribers will love. Over 700,000 marketing professionals worldwide, including 80% of the Fortune 100, have relied on Litmus as a core component of their tech stack since 2005. Originally created to provide marketers with better email testing tools, Litmus’ capabilities now improve every part of your email creation process including building, personalizing, monitoring, and analyzing your sends. Despite the many offerings, Litmus’ tools are intuitive and ready to use day-one. Questions? Their support team is always ready to help—with a 98% customer satisfaction rating to prove it. Everyone on the team will find value with Litmus: Email developers and designers can easily build and store templates in Litmus to speed up the email creation process—and empower team members without coding skills to create on-brand emails. Litmus brings your email workflow into a single platform, saving time and limiting room for error. Email marketers use Litmus to connect with their subscribers via highly personalized dynamic email content. Litmus’ thorough email testing provides peace of mind that every email lands in the inbox—not spam—and alerts you to unexpected changes 24/7 that may affect deliverability. Marketing leaders depend on Litmus’ ESP integrations—including Salesforce Marketing Cloud, HubSpot, Marketo, and more—to eliminate manual work and boost team collaboration. Litmus fits into your existing tech stack with little to no setup required. Eliminate the uncertainty that sending emails can create. Make every send count®

Litmus Details
Product Website
Languages Supported
English
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Product Description

Litmus is an email marketing solution that works alongside your ESP to help you create error-free emails in less time. In one platform, you can build faster, personalize better, test thoroughly, monitor deliverability, and analyze email performance.


Seller Details
Seller
Litmus
Company Website
Year Founded
2005
HQ Location
Cambridge, MA
LinkedIn® Page
www.linkedin.com
207 employees on LinkedIn®
Description

At Litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide cutting edge solutions for marketers around the world. With the latest release, simplify your workflow, create more effective emails, and get valuable insights that can inform and improve the results of your other marketing channels—all within one, seamless view. Major global brands across every industry and vertical trust Litmus to make email better and easier than ever, including 9 of the top 10 ecommerce brands, 7 of the top 10 technology companies, and 3 of the top 5 US ad agencies. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.


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Recent Litmus Reviews

GC
Gregory C.Enterprise (> 1000 emp.)
5.0 out of 5
"Easy to use, reliable platform"
Litmus makes email creation easy! From coding highlights to snippets and templates, it's easy to integrate business specific and critical dynamic c...
KK
Kirk K.Enterprise (> 1000 emp.)
5.0 out of 5
"Litmus - an industry verb"
I've used Litmus for years. It beats Email on Acid hands down. The Builder feature is intuitive. Overall if you build emails, templates etc you're ...
KM
Kelsey M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Makes QAing Emails so Easy!"
Litmus has made my role at work so much easier! It has been a breeze to check emails on all different platforms on one website. I used to have to s...

Litmus Pricing

Exclusive savings on Litmus through G2 Deals

Get 30% off your first three months of automated email testing and QA. Build on-brand emails quickly, and get advanced insights to improve performance with the Litmus Plus monthly plan.

Deals
$140
$199
30% off
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Litmus Security
Get security information from Litmus to help you buy the right software. View Security Information
Litmus security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)
CSA (Cloud Security Alliance)

Litmus Media

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Video Reviews

439 out of 440 Total Reviews for Litmus

4.6 out of 5
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439 out of 440 Total Reviews for Litmus
4.6 out of 5
439 out of 440 Total Reviews for Litmus
4.6 out of 5

Litmus Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for LitmusQuestion

Time to Implement
<1 day
>12 months
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48+ months
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KM
Email Marketing Coordinator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

Litmus has made my role at work so much easier! It has been a breeze to check emails on all different platforms on one website. I used to have to send emails from the ESP to all different email addresses and check them from my phone, tablet, and desktop. With Litmus, I have saved so much time. I also love the fact that our clients can make corrections directly in the email, letting us know what to change or fix. It's also very easy to send emails directly from the ESP to Litmus to check for spam issues! Review collected by and hosted on G2.com.

What do you dislike about Litmus?

We sometimes have issues where the code doesn't update the changes, but they are seen in the previews. This can be frustrating when there is a tight turnaround on a deadline, and we have to go back and forth between the two previews to see what hasn't been changed. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Litmus is solving the problem of checking the emails to make sure they look great across providers and platforms. Before Litmus, we had to do this manually and it just took forever. Litmus has saved me hours of time allowing me to test emails on different providers and platforms directly on Litmus! Review collected by and hosted on G2.com.

Response from Becca Gage of Litmus

Hi Kelsey,

Thank you for sharing your experience with Litmus! I'm sorry to hear you've had some issues with the code not updating, we completely understand how that would be frustrating. If you are still experiencing this issue, please feel free to reach out to our support team at hello@litmus.com, they are always here to help.

Thanks!

-Becca Gage, Customer Marketing Manager at Litmus

MF
Senior Consultant, Relationship Marketing and Communications
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

As an email proofer, I have found Litmus to be an invaluable tool in my daily workflow. It's incredibly user-friendly, which makes navigating through the platform a breeze. The design is not only intuitive but also visually appealing, making it enjoyable to use.

Litmus offers a wide range of capabilities that are essential for my day-to-day tasks. From comprehensive email previews across different clients and devices to robust testing and analytics features, Litmus covers all the bases. These functionalities have significantly improved my efficiency and the quality of my work.

One of the aspects I love most about Litmus is their commitment to innovation. They are constantly updating and adding new features, ensuring that the platform evolves with the ever-changing landscape of email marketing. This forward-thinking approach makes me feel confident that I am using the best tool available.

Moreover, Litmus fosters a sense of community among its users. Whether it's through their webinars, forums, or user groups, I always feel connected and supported. This sense of belonging and the opportunity to share insights and learn from others in the field is incredibly valuable.

Overall, Litmus is a top-notch platform that has enhanced my productivity and the quality of my work as an email proofer. I highly recommend it to anyone in the field. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

As a proofer, the main challenge I've encountered is the difficulty in collapsing and searching through archives and folders. This process significantly slows down the computer and hampers overall efficiency. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

As an email proofer, Litmus is a game-changer. It makes sure emails look great on all devices and speeds up testing with handy previews and analytics. They're always updating with cool new features, and the community is super helpful. It's made my job way easier and my emails way better. A must-have! Review collected by and hosted on G2.com.

Response from Becca Gage of Litmus

Hi Melissa,

Thank you for your glowing review! We're delighted to hear that Litmus has significantly improved your efficiency and the quality of your work as an email proofer. We understand the challenge you've faced with collapsing and searching through archives and folders, and we're committed to finding solutions to enhance your experience, I'll pass this feedback along to our product team. We're grateful for your support and recommendation, and we look forward to continuing to provide you with innovative features and a supportive community.

-Becca Gage, Customer Marketing at Litmus

KK
Email Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

I've used Litmus for years. It beats Email on Acid hands down. The Builder feature is intuitive. Overall if you build emails, templates etc you're going to need a platform that shows you how your work looks on a bunch of platforms. Litmus is the best. The ability to quickly share preview sets to stakeholders is great too. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

If it was more intuitive to narrrow down previews to just one or two problem browsers so that I'm not going through the previews quite as quickly would be great, Also the Salesforce plug-in is so limited as to be pointless. But overall, until someone does better, Litmus rules. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Consistency across browsers and the cause of hair loss de jour Dark Mode. Review collected by and hosted on G2.com.

Response from Becca Gage of Litmus

Hi Kirk,

Thank you for being a long-time user of Litmus! We're glad to hear that you find our platform to be the best for testing! Check out this help article about setting up testing profiles - I think it might be what you're looking for to narrow down your preview lists http://help.litmus.com/article/227-change-your-default-email-clients-list and then as far as the limitations you're finding with the Salesforce integration, our team would be happy to review the in-depth capabilities on a call with you if you're interested! Just reach out to hello@litmus.com if you want to set up a demo/training.

Thanks Kirk!

-Becca Gage, Customer Marketing Manager at Litmus

GC
CRM Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

Litmus makes email creation easy! From coding highlights to snippets and templates, it's easy to integrate business specific and critical dynamic coding into the platform to use in our system. Haven't used customer support that much but it is helpful when needed. I use this tool daily, and don't know what I would do without it. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Litmus?

Can't think of anything that I don't like. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Litmus is our go-to solution for creating accurate and dynamic email content. Whether we're using snippets or editing templates, it's a super easy, fast-to-learn tool that makes coding a breeze. It highlights when a part of the code is incorrect, making it efficient to catch and fix any errors. Review collected by and hosted on G2.com.

Response from Becca Gage of Litmus

Hi Gregory,

We're happy to hear that Litmus is meeting your email creation needs. Thank you for your recommendation and positive feedback!

Thanks!

-Becca Gage, Customer Marketing Manager at Litmus

JB
Lifecycle Marketing Operations Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

Litmus helps us know as email marketers quickly and efficiently what our emails look like across a wide spectrum of platforms and devices. The renderings are delivered at remarkable speed, and the preview pane is designed for collaboration. I like being able to make notes on the individual renders so that my team can communicate clearly about where the issues might lie. We use Litmus for all of our templates, roughly 2-3 sends daily. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

The only downside is that it can take a lot of time to click through all of the proofs, and I wish that the preview pane tiles could expand with a hover rather than a full slide show. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Litmus is helping solve a few problems:

1. How do we create content that renders at time of open

2. How do we test our emails across a wide variety of platforms and devices to make sure that our designs are optimized for all of our audience

3. When we come across a problem, how can we experiment with our HTML coding without inadvertently breaking the design already in our email marketing platform. Review collected by and hosted on G2.com.

PY
Senior Email Marketing Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

I love that you can view email previews across all devices - and the program checks to see if your creative is ADA compliant and passes accessibility checks. The platform is easy to use and a great starter platform for both new and experienced email developers. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

There are some render issues in certain previews that litmus creates, the most recent one I can think of is using rounded edges in iPhone previews for CTA buttons will error, and show as blank. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Litmus solves the issue and addresses the need to optimize one email for multiple email clients and devices. It benefits me because it keeps my creative organized, efficient, and gives my team a space for everyine to review. Review collected by and hosted on G2.com.

Response from Becca Gage of Litmus

Hi Paige,

We're glad to hear that you find Litmus to be your go-to email testing program! We appreciate your feedback about the email previews and ADA compliance checks. We apologize for any render issues you have experienced, and we are constantly working to improve our platform to provide a better user experience.

Thanks!

-Becca Gage, Customer Marketing Manager at Litmus

AS
Front End Web
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

1. I am still learning the Litmus platform, but I am already in love with such features as Personalized Content and Email Guardian.

2. The interface is intuitive and user friendly.

3. Litmus content, like their newsletters, is an absolute delight—well-written and visually stunning. They remind me of a delicious cupcake that I want to sink my teeth into right away! :)

4. Last but not the least, customer support seems to be friendly and fast. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

1. Not 100% sure yet (I am still learning). But I think I'd like to see more ready-to-go templates.

2. Also, it may be slow sometimes to render email previews and when I send out a test email to my inbox, that email is just all blank. However, it doesn't happen often.

3. Currently, I can only send test emails to the addresses we have set up in Litmus. I’d love the option to send to additional email addresses. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

- Preview emails in various email clients

- Content personalization

- Email marketing education Review collected by and hosted on G2.com.

MC
Digital Marketing Lead
Mechanical or Industrial Engineering
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

What I like about Litmus is its capability to address and support their customers in all aspects of their marketing requirements. May it be, email design, building, testing, review and approvals, spam testing, and analytics. Our email templates, modules and brand colors are stored in Litmus. We design and build emails in Litmus and sync them to our ESP. With our ESP being directly integrated to Litmus, we don't always have to go back and forth on email testing. Emails can be reviewed without leaving ESP instance.

Analytics are superb, it gives us data how our subscribers are engaging on our campaigns, what email clients and devices they use to read our emails. This whole set of data give us a full view on how to approach and improve our email marketing program.

It is really worth the investment. Litmus is always there to support their customers' success. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

Our company has a number of sub-accounts. Hopefully a feature on how to share templates, snippets and partials between sub-accounts would be a great ease of use. Right now, when there is a need to update on one template, I have to manually make changes on affected sub-accounts. Copying of snippets between sub-accounts will be great too. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Manual testing - Before Litmus, we do our testing by using two phones (Android, IOS), an Ipad, and a desktop. It was a manual way of testing our emails on limited devices and email clients. We were not considerate how email renderings have affected email engagement. Litmus served as our eye-opener. It was a 360-degree change in our email marketing program. Review collected by and hosted on G2.com.

Response from Becca Gage of Litmus

Hi there,

It's great to hear that Litmus has helped address the manual testing challenges you were facing, and that it has significantly improved your email marketing program! We're dedicated to providing solutions that benefit our customers, and we're thrilled to hear about the positive impact Litmus has had for your team.

Thanks!

-Becca Gage, Customer Marketing Manager at Litmus

RC
Email Producer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

Litmus is a fantastic tool for email testing and optimization. It makes previewing how emails look across different devices and clients incredibly easy, saving tons of time. The analytics features are also super helpful for improving engagement. If you want polished, effective emails, Litmus is a must-have! Review collected by and hosted on G2.com.

What do you dislike about Litmus?

Litmus has some great features, but one drawback is that the previews can occasionally give false results due to snapshots being taken too quickly. This can lead to some frustration when trying to ensure email accuracy. While the tool is helpful overall, this issue can be a bit of a hurdle for precise testing. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Litmus is an excellent tool for email testing and optimization, simplifying the process of checking how emails appear on various devices and clients, and saving valuable time. Review collected by and hosted on G2.com.

Response from Becca Gage of Litmus

Hi Ross,

Thank you for your feedback! We're glad to hear that you find our analytics features helpful for improving engagement and that you find the tool valuable for email testing and optimization. We'll look into the occasional false results and see if there is something that needs to be, or has been resolved relating to that. Thanks for bringing this to our attention.'

Thanks!

-Becca Gage, Customer Marketing Manager at Litmus

AP
Lifecycle account manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Litmus?

This tool is incredibly useful for visualizing how emails will appear on different devices. Since not all inboxes render information in the same way, it proves to be an essential resource.

Additionally, if best practices like live text and dark mode are implemented, the tool allows you to preview how the emails will look across various devices. It’s fast, helps identify coding errors, and ensures accurate visualization of how users are receiving communications.

In reality, this is an invaluable complement to the email marketing strategy of any company. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

Occasional Image Loading Issues

At times, though not very common, the tool may experience image loading issues. However, this can usually be resolved by resending the email. Overall, such issues are rare, and the tool performs reliably. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

email creative display Review collected by and hosted on G2.com.

Response from Becca Gage of Litmus

Hi Adriana,

Thank you for sharing your experience with Litmus! We're glad to hear that the tool helps identify coding errors and ensures accurate visualization of how users receive communications. We'll continue to work on improving the image loading issues to provide a more seamless experience.

Thanks!

Becca, Customer Marketing Manager at Litmus