Litmus is really a great software for email marketing. Since the first day we installed it, it has brought a huge impact in our company. It is expensive but necessary for any company doing email marketing. It is super incredible and supports nice and highly customizable features that does not require any training to learn and use. Add-on features are very neat especially for people who like them. It is great for all companies, both small, medium-sized and large. Review collected by and hosted on G2.com.
Litmus is expensive but worth the price since it is a powerful and easy-to-use application for email marketing. I have ever worked with different similar platforms before but Litmus is the best when it comes to effectiveness and performance. Review collected by and hosted on G2.com.
Video Reviews
easy to use and very helpful
Litmus
A tool that helps streamline the sometimes difficult process of creating emails
438 out of 439 Total Reviews for Litmus
Overall Review Sentiment for Litmus
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Litmus has made my role at work so much easier! It has been a breeze to check emails on all different platforms on one website. I used to have to send emails from the ESP to all different email addresses and check them from my phone, tablet, and desktop. With Litmus, I have saved so much time. I also love the fact that our clients can make corrections directly in the email, letting us know what to change or fix. It's also very easy to send emails directly from the ESP to Litmus to check for spam issues! Review collected by and hosted on G2.com.
We sometimes have issues where the code doesn't update the changes, but they are seen in the previews. This can be frustrating when there is a tight turnaround on a deadline, and we have to go back and forth between the two previews to see what hasn't been changed. Review collected by and hosted on G2.com.
As an email proofer, I have found Litmus to be an invaluable tool in my daily workflow. It's incredibly user-friendly, which makes navigating through the platform a breeze. The design is not only intuitive but also visually appealing, making it enjoyable to use.
Litmus offers a wide range of capabilities that are essential for my day-to-day tasks. From comprehensive email previews across different clients and devices to robust testing and analytics features, Litmus covers all the bases. These functionalities have significantly improved my efficiency and the quality of my work.
One of the aspects I love most about Litmus is their commitment to innovation. They are constantly updating and adding new features, ensuring that the platform evolves with the ever-changing landscape of email marketing. This forward-thinking approach makes me feel confident that I am using the best tool available.
Moreover, Litmus fosters a sense of community among its users. Whether it's through their webinars, forums, or user groups, I always feel connected and supported. This sense of belonging and the opportunity to share insights and learn from others in the field is incredibly valuable.
Overall, Litmus is a top-notch platform that has enhanced my productivity and the quality of my work as an email proofer. I highly recommend it to anyone in the field. Review collected by and hosted on G2.com.
As a proofer, the main challenge I've encountered is the difficulty in collapsing and searching through archives and folders. This process significantly slows down the computer and hampers overall efficiency. Review collected by and hosted on G2.com.
Litmus helps us know as email marketers quickly and efficiently what our emails look like across a wide spectrum of platforms and devices. The renderings are delivered at remarkable speed, and the preview pane is designed for collaboration. I like being able to make notes on the individual renders so that my team can communicate clearly about where the issues might lie. We use Litmus for all of our templates, roughly 2-3 sends daily. Review collected by and hosted on G2.com.
The only downside is that it can take a lot of time to click through all of the proofs, and I wish that the preview pane tiles could expand with a hover rather than a full slide show. Review collected by and hosted on G2.com.
I love that you can view email previews across all devices - and the program checks to see if your creative is ADA compliant and passes accessibility checks. The platform is easy to use and a great starter platform for both new and experienced email developers. Review collected by and hosted on G2.com.
There are some render issues in certain previews that litmus creates, the most recent one I can think of is using rounded edges in iPhone previews for CTA buttons will error, and show as blank. Review collected by and hosted on G2.com.
1. I am still learning the Litmus platform, but I am already in love with such features as Personalized Content and Email Guardian.
2. The interface is intuitive and user friendly.
3. Litmus content, like their newsletters, is an absolute delight—well-written and visually stunning. They remind me of a delicious cupcake that I want to sink my teeth into right away! :)
4. Last but not the least, customer support seems to be friendly and fast. Review collected by and hosted on G2.com.
1. Not 100% sure yet (I am still learning). But I think I'd like to see more ready-to-go templates.
2. Also, it may be slow sometimes to render email previews and when I send out a test email to my inbox, that email is just all blank. However, it doesn't happen often.
3. Currently, I can only send test emails to the addresses we have set up in Litmus. I’d love the option to send to additional email addresses. Review collected by and hosted on G2.com.
What I like about Litmus is its capability to address and support their customers in all aspects of their marketing requirements. May it be, email design, building, testing, review and approvals, spam testing, and analytics. Our email templates, modules and brand colors are stored in Litmus. We design and build emails in Litmus and sync them to our ESP. With our ESP being directly integrated to Litmus, we don't always have to go back and forth on email testing. Emails can be reviewed without leaving ESP instance.
Analytics are superb, it gives us data how our subscribers are engaging on our campaigns, what email clients and devices they use to read our emails. This whole set of data give us a full view on how to approach and improve our email marketing program.
It is really worth the investment. Litmus is always there to support their customers' success. Review collected by and hosted on G2.com.
Our company has a number of sub-accounts. Hopefully a feature on how to share templates, snippets and partials between sub-accounts would be a great ease of use. Right now, when there is a need to update on one template, I have to manually make changes on affected sub-accounts. Copying of snippets between sub-accounts will be great too. Review collected by and hosted on G2.com.
Litmus is a fantastic tool for email testing and optimization. It makes previewing how emails look across different devices and clients incredibly easy, saving tons of time. The analytics features are also super helpful for improving engagement. If you want polished, effective emails, Litmus is a must-have! Review collected by and hosted on G2.com.
Litmus has some great features, but one drawback is that the previews can occasionally give false results due to snapshots being taken too quickly. This can lead to some frustration when trying to ensure email accuracy. While the tool is helpful overall, this issue can be a bit of a hurdle for precise testing. Review collected by and hosted on G2.com.
This tool is incredibly useful for visualizing how emails will appear on different devices. Since not all inboxes render information in the same way, it proves to be an essential resource.
Additionally, if best practices like live text and dark mode are implemented, the tool allows you to preview how the emails will look across various devices. It’s fast, helps identify coding errors, and ensures accurate visualization of how users are receiving communications.
In reality, this is an invaluable complement to the email marketing strategy of any company. Review collected by and hosted on G2.com.
Occasional Image Loading Issues
At times, though not very common, the tool may experience image loading issues. However, this can usually be resolved by resending the email. Overall, such issues are rare, and the tool performs reliably. Review collected by and hosted on G2.com.
Litmus gives you various email clients to test your emails on. It's easy to use and has improved over time adding features like Litmus Personalize or Email Guardian. Review collected by and hosted on G2.com.
Not sure if i missed it, but I would like a way to filter the results to show only specific clients. Review collected by and hosted on G2.com.
Email preview give me many option to check the email on variety email browser or client, it's amazing and easy to use. The spam checker also give more experience to check error on email.
The other cools features also give me convenience, like as email builder make me easy to build and check the email lively in one tool Review collected by and hosted on G2.com.
important and urgent thing that needs to be fixed is about email client settings, currently the default email client settings are very rigid. I mean every newly created email will be rendered based on the default email client group. but can this setting be flexible? so every email that is created will be rendered based on the default email group that we have chosen ourselves, so if the user has chosen the default group of their choice, then that will render the first email preview. Review collected by and hosted on G2.com.
