Listrak Reviews & Product Details - Page 7

The tool has helped grow our email and SMS programs across our brands. I love how there is an endless opportunity with Listrak! We have a true thought leader as our account manager who helps with strategy and our execution. Allie always goes above and beyond! Review collected by and hosted on G2.com.

It is hard and confusing to find where to update our trigger emails. Once it's located, it's easy to use and edit; however, it could be much easier (journey hub, saved messages, solutions, sms, emails, etc). I have also shared that competitors of Listrak include many services, email journies, and CPMs within their all-inclusive or adjustable monthly contracts. Listrak charges extra for many initiatives outside our contract and additional CPM charges if we exceed our allotted amount. Review collected by and hosted on G2.com.

The flexibility to integrate content and products as part of recomendations to our customers is really amazing. The segmenting tools are easy to managing and the reporting is easy to access, understand and share with team members.

The email flows and other automations are good, but in my mind those are necessary to even have a platform. Review collected by and hosted on G2.com.

I don't like the structure of their contracts and the negotiation process. Modern software should have clear and easy to understand pricing available without request and no long term commitments. For enterprise clients to transition on and off a platform is far too difficult for us to be jumping ship at every moment, so I shouldn't have to commit more than a year at a time when our needs can dramatically change in any given year. I would also like to see contracting where we can pay based on usage with a given CPM vs pre-buying a bucket for the year. Review collected by and hosted on G2.com.

Working with Listrak is like hiring a larger marketing team right in your office. Not only is the team extremely capable and knowledgeable, but they are also an absolute pleasure to work with. They bring more and more to the table and never stop at stellar performance. Review collected by and hosted on G2.com.

We're over a year into our relationship and have not found one thing that is difficult by way of their platform, reporting or team. At this point in our business relationship, I'd be shocked to find something we dislike. Review collected by and hosted on G2.com.

Interface is very easy to use, email and SMS are integrated, account team is top notch and they are always looking to improve on their product. Review collected by and hosted on G2.com.

Honestly the only downside is that more companies don't use them. I see so many job postings with Salesfore Cloud and I'm like why??? Everything is so easy with Listrak. Review collected by and hosted on G2.com.

Listrak's interface makes it so easy to pull off complex messaging strategies even if you have very little background in e-mail marketing. The customer service team is also incredibly helpful and hands on where you need them to be, so pretty much anything is possible! Review collected by and hosted on G2.com.

It's SMS platform still needs work. It would be amazing if some day we could have a wholistic view of the customer journey across both MMS and SMS. Review collected by and hosted on G2.com.

Listrak has state-of-the-art options that we had a hard time finding elsewhere. On top of that, our account rep is top notch. I’ve been asked twice to speak to potential customers t provide my experience (no referral fee for this). Our company was even mentioned by the CEO at a meeting because of how well our programs are performing. Review collected by and hosted on G2.com.

Integration fees would be at the top of the dislike list and honestly the only thing that comes to mind. Review collected by and hosted on G2.com.

It's straightforward to set up & schedule sends. Account managers are always looking for ways to drive more demand. Support is very responsive and helpful. Overall, the experience has been immeasurably better than our previous email platform. Review collected by and hosted on G2.com.

Thinking "right" about segmentation language takes a minute. (It clicks. Then it's gone. Then you have to think it through again.) Maybe a more "plain English" model? Review collected by and hosted on G2.com.

Listrak's email & SMS marketing interface is intuitive and easy-to-learn while being robust and feature-packed. Building and scheduling Email & SMS is easy to do and uncomplicated. Review collected by and hosted on G2.com.

Listrak's messaging automation solutions are complex and can take some time to get used to, however they continually find ways to improve upon these features or roll out new products to address pain points. Review collected by and hosted on G2.com.

The personal support and attention to your success is top notch! Review collected by and hosted on G2.com.

There are minor system glitches that can make the experience somewhat cumbersome, but always easily fixable. Review collected by and hosted on G2.com.

Very easy to learn and navigate. When managing email marketing for a large company, the last thing you want is to waste time figuring out an overly complicated system. Review collected by and hosted on G2.com.

While the reporting is great on a surface level, I look forward to the Listrak team improving the platform in this area. More variety and better formatting for exporting the information. Review collected by and hosted on G2.com.