# Listrak Reviews **Vendor:** Listrak **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 305 ## About Listrak Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success. ## Listrak Pros & Cons **What users like:** - Users value Listrak's **exceptional customer support** , recognizing their knowledgeable team as a key partner in success. (32 reviews) - Users enjoy the **ease of use** of Listrak, streamlining marketing efforts effortlessly across multiple channels. (23 reviews) - Users value the **excellent account management support** from Listrak, enhancing their marketing effectiveness and partnership success. (23 reviews) - Users value the **unified cross-channel experience** of Listrak, enhancing efficiency in email and SMS marketing. (17 reviews) - Users value Listrak for its **automation efficiency** , seamlessly integrating cross-channel marketing for enhanced customer engagement. (16 reviews) - Users highlight the **exceptional customer engagement** of Listrak, making it easy to connect with and retain customers. (13 reviews) - Easy Setup (13 reviews) - Analytics (12 reviews) - Users value the **easy integration** of Listrak with their MarTech stack, streamlining email and SMS campaigns effortlessly. (12 reviews) - Integrations (12 reviews) **What users dislike:** - Users often experience a **challenging learning curve** with Listrak, requiring assistance to navigate its complex features. (17 reviews) - Users find the **UI not intuitive** , leading to a frustrating experience with cumbersome navigation and inefficiencies. (11 reviews) - Users find Listrak's interface **difficult to learn** , needing extensive support and technical knowledge for effective use. (8 reviews) - Users find Listrak has **limited features** , requiring extra support and technical know-how to navigate effectively. (8 reviews) - Users experience **slow performance** with Listrak, particularly with product recommendations on different browsers. (8 reviews) - Complexity (7 reviews) - Missing Features (7 reviews) - Users find **navigation difficult** due to a complicated interface and lack of intuitive functionalities. (7 reviews) - Users find the **UX improvement lacking** , with slow adoption of new technologies and a clunky email building process. (7 reviews) - Complex Features (6 reviews) ## Listrak Reviews ### 1. Unifies E-commerce Marketing, Boosting Sales **Rating:** 4.0/5.0 stars **Reviewed by:** Sebastian R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2026 **What do you like best about Listrak?** I like that Listrak is built specifically for revenue-focused e-commerce teams, not just general marketers. It ties every campaign to customer behavior and sales, making our team more effective. I really appreciate how intuitive the journey builder is, allowing us to create multi-step, cross-channel flows (email + SMS + push) without needing a developer. Features like cart abandonment, browse recovery, win-back, and post-purchase sequences are easy to visualize, edit, and optimize. It's powerful yet not overly technical, so we can iterate quickly without waiting on IT. Listrak helps us segment audiences based on behavior, purchase history, and engagement, and its product recommendation features have increased our average order value. **What do you dislike about Listrak?** The reporting and analytics interface can feel a bit dated and rigid. Drilling into custom segments or combining cross-channel email+SMS performance in one unified view takes extra steps. The dashboards aren’t as customizable or visually intuitive as some newer tools, so building custom reports for stakeholders can be more time-consuming than it needs to be. **What problems is Listrak solving and how is that benefiting you?** Listrak unifies our email and SMS marketing, saving us hours weekly and solving disjointed tool issues. It allows targeted messaging based on behavior and engagement, helping us stop wasting time and increase revenue. Its product recommendation features drive upsells and cross-sells. ### 2. Game-Changer for B2B E-Commerce Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Hagner H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Listrak?** I like how Listrak is deeply built for e-commerce, especially for B2B and wholesale workflows. It doesn't just do generic email marketing; it solves real problems we face daily with our OroCommerce store. The automation for abandoned cart, browse recovery, and post-purchase journeys is incredibly reliable and effective right out of the box. It has saved us so much manual work and recovered a lot of sales that would have otherwise been lost. I also really appreciate how well it segments B2B buyers based on order behavior, spending tiers, and product preferences—so we can send truly relevant messages instead of generic blasts. **What do you dislike about Listrak?** Reporting is solid for basic email and SMS performance, but custom B2B-focused analytics—like tracking ROI by customer group or wholesale channel—could be more flexible and easier to export. We also occasionally experience delays in data syncing during peak campaign times, which can affect how quickly automated messages go out. The initial setup of Listrak was doable but not completely straightforward—it’s definitely not a one-click, plug-and-play tool. **What problems is Listrak solving and how is that benefiting you?** I use Listrak to automate B2B e-commerce marketing, recovering abandoned carts and improving client follow-ups. It segments effectively based on behavior, saving us hours weekly by consolidating email and SMS campaigns, reducing manual work, and boosting sales. ### 3. Fast and User-Friendly Email Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Esmeralda R. **Reviewed Date:** February 03, 2026 **What do you like best about Listrak?** I like that Listrak's platform is fast, making creating emails or reviewing analytics a breeze. The user interface is clean, organized, and user-friendly, so I don't have to search through many pages to get where I need to go. Its design is efficient and helps me do my job faster. Their team is wonderful, knowledgeable, and always very helpful. The platform is also easy to use and has a great UI. Additionally, when adding additional worklists, it's pretty simple and self-explanatory. **What do you dislike about Listrak?** Better integrations with mobile app. We use it solely for email and as it's not a mobile app first platform we still need to upload our audience segments rather than being able to build them within Listrak. Listrak does have great filters for audience segmentation but it's mostly email related, which is great but also limiting. **What problems is Listrak solving and how is that benefiting you?** I use Listrak for creating marketing campaigns, tracking analytics, and audience segmentation. The platform is fast and has a clean, organized UI, which makes my work more efficient. It's easy to use, helping me create emails and review analytics quickly. ### 4. Powerful Automation, Complex Interface **Rating:** 3.5/5.0 stars **Reviewed by:** nicolas c. | Head of Affiliation, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Listrak?** I particularly appreciate the ease with which one can create complex automation workflows. The drag-and-drop interface is very visual and intuitive, allowing us to set up effective retargeting campaigns without needing advanced technical skills. The direct integration of Listrak with our Magento e-commerce platform is essential for synchronizing our product catalogs, order history, and managing abandoned carts. **What do you dislike about Listrak?** The Listrak interface is very rich, which means that getting used to it can take a bit of time at first. It takes time to master all the subtleties of the platform and navigate smoothly between the different menus. A slightly more modern and streamlined interface would be welcome. **What problems is Listrak solving and how is that benefiting you?** Listrak helps solve the problem of sales loss through automation scenarios, recovering significant revenue. It allows automating customer relations, eliminating manual management. ### 5. Great Support, Needs User-Friendly Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Andres B. **Reviewed Date:** February 16, 2026 **What do you like best about Listrak?** I like the great account management support and that Listrak is a good partner to have. I also appreciate the straightforward use of the software as it allows me to focus on my role's responsibilities as a marketer. **What do you dislike about Listrak?** Listrak feels complex and at times confusing, particularly in using lists versus segments. The user interface isn't very intuitive, which means I often have to rely on the Account Manager for support, even though it's supposed to be a self-service tool. It also requires quite a bit of technical knowledge to perform certain actions and processes. The WYSIWYG interface can be limiting at times. **What problems is Listrak solving and how is that benefiting you?** Listrak handles broadcast and triggered email & SMS deployments for marketing, allowing me to focus on my marketing responsibilities. ### 6. Basic Functionality with Reporting but Needs Modernization **Rating:** 1.0/5.0 stars **Reviewed by:** Angela R. | Senior Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Listrak?** I like the reporting on Listrak. The visuals are nice, and the reports connect to Shopify well. **What do you dislike about Listrak?** I think the interface is bulky and not user friendly. Logic building in segmentation can get very confusing very quickly. I would like a drag and drop editor like more modern tools (Klaviyo, Braze). Reporting is good but not flexible as I would like it to be. Their native integrations are antiquated. Its clunky - since it's list based, it's pretty limiting on what you can add and use. **What problems is Listrak solving and how is that benefiting you?** I use Listrak for email marketing, sending campaigns and flows. ### 7. Easy to Use, Backed by Amazing Support **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan D. | E-commerce Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Listrak?** Listrak is very easy to use, but if you ever need help using the platform or finding something, their support team and our specific contact, Lindsay is amazing! **What do you dislike about Listrak?** I’d say the only issue is the limited space available when uploading assets to the platform for email or SMS. **What problems is Listrak solving and how is that benefiting you?** Listrak always listens to our concerns and issues, and they reassure us that they’re taking care of them or will review them with their team. ### 8. Listrak is the best. **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly J. | Ecommerce Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Listrak?** They have experts that help with everything, from the initial onboarding through maintenance and growing your lists or holiday planning. The platform is easy to navigate and use. The implementation was super easy thanks to their team. Integrating them to our sites was super easy for our development team. They have 24-hour support, so the US, CA and EU team can always reach out if they need help. We typically send 1-2 emails a week, and 1 SMS. **What do you dislike about Listrak?** I really don't have anything to say here, there are some features that I suggest (rarely) and usually they are already in the process of developing them on their roadmap which they actively share with clients. **What problems is Listrak solving and how is that benefiting you?** They have been super helpful with suggestions on how to make the most of our investment in their platform. They offer suggestions and do AB Testing that helps us know we are going in the correct direction. They help us with our automated messages and make sure we are compliant with state and federal laws. ### 9. Bridging Channel Gaps with AI-Powered Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Ankush p. | senior campaign manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Listrak?** I use Listrak to run cross-channel campaigns, mainly email campaigns. What I like most is the use of AI features that offer user-based behavior insights, which helps in serving user recommendations based on their past purchase history. The initial setup was seamless, allowing me to get started without much issue. **What do you dislike about Listrak?** I find the interface of Listrak complex. For instance, while generating reports, I need to select multiple options to get the specific report. The user interface also seems old and still requires a lot of manual effort. **What problems is Listrak solving and how is that benefiting you?** I use Listrak to bridge disconnected cross-channel attributions and resolve campaign continuity issues. Its AI features provide user-based recommendations from past purchase history. ### 10. Best ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie S. | Senior Ecommerce & Business Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Listrak?** We really like the ease of use within Listrak. We switched to Listrak a few years ago due to the sunset of Bronto and chose Listrak for a variety of reasons including their dedicated account management that made the transition seemless for us, the dashboarding and the ability to have all of our brands umbrellaed under one account. We use both the email marketing capabilities as well as SMS capabilities on two of our brands. The email builders are super easy to use and list segmenation and creation is also easy within the platform. We love our dedicated account manager that we meet with monthly--she has set up a tracker for us to easily check things off and optimize our campaigns on a regular basis. **What do you dislike about Listrak?** We have one custom built site that is integrated into Listrak via API calls. Listrak updates their SSL certs once every quarter and whenever that happens our checkout page breaks on our website which we usually find out about from a customer. It would be nice to know ahead of time about the ssl cert updates but we dont' have any visibility into that. **What problems is Listrak solving and how is that benefiting you?** We heavily rely on Listrak as our primary source of revenue when we have budget and ad spend cuts so without Listrak, we wouldn't be driving much traffic to the sites during those times. ### 11. Effortless Email Campaigns with Great Support **Rating:** 3.5/5.0 stars **Reviewed by:** austin f. **Reviewed Date:** February 06, 2026 **What do you like best about Listrak?** I value the in-app email builder because its simplicity allows me to make straightforward changes without needing to code, which means I can create a good-looking email quickly. I also appreciate having a representative we can talk to for help, which adds a personal touch to the support experience. **What do you dislike about Listrak?** Their new next-gen platform is in beta trial, so the reporting of revenue isn't quite accurate yet, but that's to be expected for a beta program. **What problems is Listrak solving and how is that benefiting you?** Listrak helps reach large audiences with a custom email builder, simplifying email creation without coding, and provides a dedicated support rep for assistance. ### 12. Listrak - An Effective Email Marketing Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Tiffany K. | Director of eCommerce Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Listrak?** One of the most valuable features of Listrak is its heatmap functionality, which provides clear, visual insights into where customers are engaging within each email send. This data is instrumental in identifying what content resonates—and what may need refinement—helping us make more informed, performance-driven decisions. We also appreciate Listrak’s robust automation capabilities, which allow us to deliver timely, personalized experiences with ease. However, what truly distinguishes Listrak is the exceptional level of customer support. Their team is not only knowledgeable and responsive, but also genuinely committed to our success, consistently providing strategic guidance that enhances our overall marketing efforts. **What do you dislike about Listrak?** For more advanced design customization, coding is often required, which may present a challenge for users without technical or development experience. Additionally, setting up new campaign threads can be somewhat complex without the guidance of our dedicated account manager, making hands-on support an important part of the onboarding and ongoing success process. **What problems is Listrak solving and how is that benefiting you?** Listrak enables us to engage our audience more efficiently, consistently, and with greater impact. We value having a trusted partner that supports and enhances our email marketing strategy. ### 13. Best Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nikki B. | Senior Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Listrak?** Listrak has provided the best reporting that we've ever had for email/sms marketing platforms. I can't say enough good things about our Account Manager, as he has been so helpful with every single thing that we've needed help with, makes suggestions (and does the setup) to make improvements, and truly cares about the performance of our programs. **What do you dislike about Listrak?** We did not have a great experience with GXP, it was hard to determine the true value that GXP brought. I think we would have had a better experience had we been on Listrak for a longer period of time before hopping right into GXP. **What problems is Listrak solving and how is that benefiting you?** Before Listrak we didn't do much for behavioral/triggered marketing email marketing, and we now drive a lot of sales through through these emails. Our previous platform had horrible reporting and now we have all the reporting that we need. ### 14. Unified Cross-Channel Marketing Powerhouse **Rating:** 4.0/5.0 stars **Reviewed by:** Arunodya P. **Reviewed Date:** February 06, 2026 **What do you like best about Listrak?** I like Listrak for providing a unified cross-channel experience, which includes strong related focused capabilities. It allows retail marketers to connect email, SMS, and web behavior, creating a powerful unified customer experience that significantly boosts marketing efficiency. The integrated setup is tailored to meet specific needs. **What do you dislike about Listrak?** I find the complexity and user interface, along with the reporting and analytics customization, to be problematic. **What problems is Listrak solving and how is that benefiting you?** I use Listrak to create a unified cross-channel experience, connecting email, SMS, and web behavior, which solves disjointed, impersonal marketing by boosting efficiency. ### 15. Solid Email and SMS Functionality, But Setup Could Be Easier **Rating:** 4.5/5.0 stars **Reviewed by:** Tarik D. **Reviewed Date:** February 10, 2026 **What do you like best about Listrak?** I like that Listrak is a solid email provider with solid functionality offerings. The email and SMS performance reports are features I value the most. **What do you dislike about Listrak?** Triggered emails could be a little simpler to deploy. The setup process could be simplified and require less time. **What problems is Listrak solving and how is that benefiting you?** Listrak helps me send emails and SMS with segmentation and triggered emails capabilities. It's a solid email provider with robust functionality. ### 16. Seamless Email and SMS Campaigns with Precise Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Listrak?** I really like Listrak's ability to narrow down targeting and optimize sends. The setup was smooth, and it effectively notifies customers of promotions and shows products relevant to their browsing history. **What do you dislike about Listrak?** It would be nice if the product feed had more fields for us to use. **What problems is Listrak solving and how is that benefiting you?** Listrak helps notify customers of promotions and shows them relevant products. It aids in targeted marketing and optimizing sends. ### 17. Top Notch Support Team **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley W. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Listrak?** I love how easy it is to build an email in composer and how easy it is to add new API fields to support our efforts. I like that they make enhancements to the system to improve the capabilities and usability. I love how helpful their support team is and how easy it is to reach them. **What do you dislike about Listrak?** SMS is a newer feature so reporting and cross-channel integration is limited. Emailing multiple segments similar messages can be clunky at times and I'd love to see more AI innovation within the platform. **What problems is Listrak solving and how is that benefiting you?** Listrak provides SMS and email services that are business user friendly. ### 18. Built for Grwoth **Rating:** 5.0/5.0 stars **Reviewed by:** Mary M. | E-Commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Listrak?** The customer service, whether it is my account rep or I need to call support about an urgent issue. They are always there to help. I have never had a bad experience with either. Support is absolutely the best. **What do you dislike about Listrak?** There are some limits within the platform, but they are actively listening and working on these problems. **What problems is Listrak solving and how is that benefiting you?** It allows us to market to our customer how THEY want, and that's the goal. Listrak is built for people who love marketing and want to really speak to their customers. Versus platform that just have "use this" features. Every business is different and if you are looking to build your business Listrak is made to grow. ### 19. Customer Experience **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Listrak?** Listrak is a powerful platform when it comes to leveraging customer data for ecommerce. The ability to build behavioral and transactional triggers has been the most effective part of our email marketing strategy. Our triggered emails consistently perform well, and the segmentation capabilities allow us to speak more directly to our customers based on their purchase history and onsite behavior. **What do you dislike about Listrak?** While the platform is sophisticated, the user experience can be frustrating. The interface feels dated and unintuitive, making simple tasks more cumbersome than they should be. We’ve encountered various usability quirks and workflow limitations that make execution slower than it needs to be. Support is helpful, but the time it takes to troubleshoot or implement changes can impact momentum. Reporting, too, could be more customizable and user-friendly. **What problems is Listrak solving and how is that benefiting you?** Listrak helps us better understand and, in turn, better communicate with our customers. Listrak's automation, data, predictive analytics and machine learning take the heavy lifting off a marketer. We're able to understand more about our customers' purchasing behaviors and affinities and hit them with the right messages at the right time. ### 20. Simple A/B tests to set up and statistically reliable results **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Listrak?** I particularly appreciate A/B testing tools that are simple to set up and provide statistically reliable results. **What do you dislike about Listrak?** Commitment contracts are often rigid, which can be a hindrance for companies that need more flexibility. **What problems is Listrak solving and how is that benefiting you?** The major advantage is the centralization of customer data, which allows Listrack to trigger the right message at the most opportune moment. ### 21. User-Friendly Dashboard with Comprehensive Metrics and Powerful Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Listrak?** 1. User-friendly dashboard and comprehensive metrics 2. Variety of behavior-based automation for remarketing and retention 3. Continuous improvement and refinement opportunities identified and implemented by our account rep, Dakota **What do you dislike about Listrak?** Reconciling last touch attribution from GA4 with Listrak's revenue reports. I know the truth is somewhere in the middle but I wish Listrak had a solution for it. **What problems is Listrak solving and how is that benefiting you?** Retention marketing - re-engagement via abandon and alert series, promotional broadcast. New Customer Capture - list growth and brand familiarization via welcome series. Cross-channel engagement via email and SMS. ### 22. Powerful and Effective Automation and Insights Management App, but Complex in Understanding **Rating:** 4.5/5.0 stars **Reviewed by:** Nelvitia P. | Digital Strategist , Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Listrak?** Listrak provides a brilliant customer engagement using multiple channels including SMS, emails and calls The platform has powerful predictive analytics capabilities that ensure easy campaigns and workflow We integrates Listrak with numerous ecommerce apps for east sales management Listrak delivers a robust campaign management and insights are shared across the platforms **What do you dislike about Listrak?** Setting up Listrak is a complicated task, more so on segmentation and auy Navigation of Listrak is complex and lacks an inherent and intuitive sense **What problems is Listrak solving and how is that benefiting you?** We combine customer engagement across all channels by connecting digital marketing and SMS to foster engagement We personalize individual campaigns which brings accurate predictions The reports we get are insightful and detailed, very helpful in determining the marketing strategy to deploy Listrak help us optimize the marketing strategies and performance ### 23. Super-Fast, Easy Brand Emails with the Content Builder **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Listrak?** I love the content builder for brand emails; it makes building emails SUPER fast and easy. **What do you dislike about Listrak?** Would like to target customers by radius of zip code. **What problems is Listrak solving and how is that benefiting you?** We are partnership with Listrak to refine our segmentation strategy. Their partnership has been invaluable! ### 24. Fastest implementation ever **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle H. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2025 **What do you like best about Listrak?** The whole team is so helpful and responsive! When we decided to make the transition, that was my biggest requirement. The transition was the smoothest and easiest I've ever experienced, and all achieved on a remarkably short timeline. The platform is truly user-friendly and has robust features, particularly if you work in the eCommerce space. I was able to get into it and start working pre-training, but Listrak also offers one-on-one training so you're familiarized with some of the more advanced tools. **What do you dislike about Listrak?** I've been doing CRM for well over a decade, and I've been in lots of systems. None of them are perfect, but Listrak is my favorite so far so I can't say there's anything I "dislike." **What problems is Listrak solving and how is that benefiting you?** We are finally able to do personalized marketing with the product recommendations engine and some of the advanced predictive analytics tools! ### 25. Exceptional Onboarding and Expert Account Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Listrak?** One-on-one onboarding and account management with experts **What do you dislike about Listrak?** Some technologies do not integrate with Listrak **What problems is Listrak solving and how is that benefiting you?** We would like to see our email and SMS marketing share of annual revenues grow and look forward to strategic advice and technology implementation from Listrak. ### 26. We rely on Listrak for our marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Candie G. | Principal Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Listrak?** Our team would be lost without the Listrak tools and our account manager. We have a very small team that accomplishes a lot! We give all the credit to how we are able to use the features available to us to market to our customers mutiple times a day. We have so many more ideas we want to implement, and the Listrak team has been instrumental in helping us exceed our goals. We meet regularly and our account manager will help identify areas to utilize their tools better and then walk us thru how to implement the changes. Our revenue continues to grow while our team has stayed the same size for years. **What do you dislike about Listrak?** There was a learning curve at the beginning, because the interface is differnt than many of the other services I have used in the past. The Listrak team and Account Manager were very helpful and I much prefer this one now. They are even very transparent about known limitations yet knowledgeable enough to help with workarounds so that we would still accomplish what we wanted. They then worked with the development team to get some of our needs met in future upgrades. **What problems is Listrak solving and how is that benefiting you?** We mainly use Listrak to market promotions to our customers. We would like to automote more and more of that, which we have been able to do on some of our email campaigns. ### 27. Listrak has played a huge role in the ongoing success and growth of our company. **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn J. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Listrak?** I like the ability to set up clear, concise, and great looking automated email and SMS journeys. This has been a huge help for properly onboarding new subscribers and minimizing potential revenue loss with cart abandonment emails, win back campaigns, back in stock notifications, and many other revenue catching tools. Implementing these tools can be daunting at first, but Listrak remedies this by providing an account rep who is always ready to help. Our weekly Zoom meetings with our rep have eased any growing pains we might have had. Having instant access to analytics is critical to tracking the success of each campaign. The A/B comparison feature has helped us to create email and SMS campaigns that maximize effectiveness. This brings me to arguably my favorite aspect of working with Listrak, and that is having our account rep, Curtis. Working with Curtis for the last few years has been a joy. Curtis helped to make the integration a breeze and helped our marketing department learn how to navigate the ins and outs of what Listrak has to offer. Because of this, we can use Listrak for email and SMS daily and without stress or frustration. **What do you dislike about Listrak?** My primary dislike about Listrak is the initial shock of complexity at first. It can be overwhelming to navigate the builders on your own at first. Listrak offers so many options for the customization of journeys, campaigns, segmentation, and much more, which are absolutely useful and amazing but require a heavy dependence on our account rep until one can fully grasp the capabilities. Now, keep in mind that what I disliked initially is not necessarily a deal breaker. Listrak recognizes that their program has a lot to offer and can feel a bit overwhelming. This is why they provide you with an account manager who will be with you to ensure you use every option that fits your company. Without our account manager, the initial use of Listrak would have been a real challenge. A dislike remedied by superb customer service. **What problems is Listrak solving and how is that benefiting you?** Listrak solves many problems. One of the main problems solved is capturing potential revenue with the automated journey. Such as cart abandonment, customer win back, back in stock notifications, limited stock notifications, and many more. These automated journeys have added exponential amounts of revenue that we would have lost out on. Additionally, the automated journeys and emails have taken a huge burden off of our marketing team, giving them more time to tackle other tasks and increase their productivity. Standing out. Listrak's customization has allowed us to stand out, create our own voice, and strengthen our brand in the eyes of our customers and subscribers with catchy and well designed emails. ### 28. The Ease and Dependability of Listrak! **Rating:** 5.0/5.0 stars **Reviewed by:** Margot S. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Listrak?** Easy Navigation... And the Customer Support. **What do you dislike about Listrak?** Nothing I can think of right now. I do feel that the Journeys are a bit difficult to learn. **What problems is Listrak solving and how is that benefiting you?** They are assisting in every facet. They are helping with finalizing Onboarding, Audience building, deliverability to just name a few. ### 29. Reliable Platform with Strong Support and Useful Automation Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Listrak?** Listrak offers a very strong suite of tools for omnichannel marketing — especially when it comes to email, SMS, and automation. The platform’s segmentation capabilities are solid, and once set up, the workflows run smoothly. **What do you dislike about Listrak?** The UI can feel a little dated compared to other ESPs, and some navigation paths require extra clicks to reach what you need. **What problems is Listrak solving and how is that benefiting you?** Listrak helps streamline and centralize our email and SMS marketing efforts. It’s made managing automation, segmentation, and triggered flows much easier, especially when running multiple campaigns across different audiences. ### 30. User Friendly & a Great Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Listrak?** We migrated to Listrak a few years ago and the user experience has been incredible. Unlike past software I've used, Listrak is built for a marketer without the need for excessive developer support. I'm able to implement updates and optimizations easily and Listrak support is always helpful if I have questions as I go. We've grown our email program substantially through the alerts suite and enhancements to our broadcast emails. Our account rep is very supportive and feels like a true marketing partner. We meet regularly and they often bring suggestions for new strategies to implement, ideas for enhancements, and are a good second set of eyes on how our email program is performing and where there may be issues and opportunities. **What do you dislike about Listrak?** I have no complaints at this time, everything has been great. **What problems is Listrak solving and how is that benefiting you?** Email is the largest driver of ecomm revenue for us and Listrak continues to introduce new capabilities and strategies to help us communicate with our customers in an efficient way while growing revenue. ### 31. Listrak Always Go The Extra Mile **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica G. | Freelance Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Listrak?** I was new to this position about 5 months ago. I am primarily a designer, and have very limited experience with non-designer programs, software, etc. In addition to analytics as a whole. The team at Listrak is always there to answer any questions I have whether it's their Help Center, their chat, or our account manager responding promptly to emails. Coming into this position felt a little daunting - because like I said, I am first and foremost a designer. Listrak made me feel not only comfortable but also confident through their educational courses and their support team so again, is always prompt to answer any questions or to address any issues I might be having. As a whole, each and every employee I speak with is very polite, and understanding and always very forthcoming with assistance. And their platform is very easy to use and understand, once you get the hang of it. Again shout out to the education courses they offer! The composer and it's features make designing emails a breeze. The audiences make them easy to schedule. I can also view data and reports with ease as opposed to creating an excel sheet with rows and columns and numbers and data - which I promise you is every designer's worst nightmare. I would recommend Listrak to each and every company who is looking for an efficient and easy to use email program. **What do you dislike about Listrak?** If I had any negative impact to give, it's the overall speed. For instance, when I try to view "Message History" it can take several minutes for that one page to load. - And I would like to see some improvements with the Media Library: 1) I would like the ability to remove files more efficiently, as opposed to selecting them one by one. You can select a group of them as long as they are all together in a sequential file name. But, for instance, you can't sort by old files and delete old files. You can't sort by: "Newest" or "Oldest" and simply select the older files and remove them. So cleaning up the files is a multi-day task just to get some storage back on the drive. I would like to see something more efficient happen there. 2) Uploading files into the media library seems to happen at a slow rate. It can take 30 seconds or even up to a minute it seems for a photo to be uploaded and then appear inside a folder. If that can be sped up to be more efficient then that would be ideal. - I love composer so much that it's almost ruined me for anything else. So when I see an email that uses complete code, it TERRIFIES me. For instance our E-Gift Card Email. It's entirely in HTML code, which I know next to nothing about. Meaning that if I did want to design that page and make it more attractive, I would have to collaborate with someone else in that process. Which is fine. But I do wish that for emails like that, I do wish that you could still build them in composer, and then have the option of having a section of HTML code (for the fill in box, or whatever), instead of having to write the entire email itself in code. I think it would just make it easier and more versatile for non-coders in the future to be able to design emails like that. **What problems is Listrak solving and how is that benefiting you?** If I were to have any issues, like say I don't know how to do something, or if something isn't working as intended to, I can get on Listrak's support chat and an employee is there promptly to help me resolve any issues I may have. ### 32. Great Onboarding Experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Listrak?** Love their professionalism and expertise. Every person we have interacted with is very knowledgeable about the product and makes me feel confident implementing their recommendations. When I have questions they are always prepared with a explanation and willing to hop on additional calls to fix any issue. **What do you dislike about Listrak?** The UX is lagging a bit. I have used other ESPs that are more intuitive with finding or looking up information. I also find building an email clunky, like having to put the campaign name in 3 different spots. If you forget to choose a segment it defaults to your entire list. **What problems is Listrak solving and how is that benefiting you?** Better personalization with product recommendations and identifying more anonymous site traffic. ### 33. Listrak Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Listrak?** Listrak has a great customer support team. **What do you dislike about Listrak?** Parts of the tool can be disconnected and hard to understand. **What problems is Listrak solving and how is that benefiting you?** Listrak has a great product reccomendation engine for both email and on site. ### 34. Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan S. | Web Dev, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about Listrak?** The Customer Service provided by Dustin Maeder was exceptional and left me wanting nothing. **What do you dislike about Listrak?** User interface is very complicated and takes time to learn **What problems is Listrak solving and how is that benefiting you?** Listrak let's me engage with a large list of clients and reach out to them in an intelligent and organized way ### 35. Excellent onboarding experience and ongoing support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Listrak?** The onboarding team made the transition from our previous ESP seamless. Their technical team integrated 4 separate brands with Shopify+ and built templates and journeys to get us up and running quickly. In some cases we provided detailed XD files and in other instances just screenshots for their team to replicate. Listrak handled porting our customer data, including custom properties, with the data export I provided. I shared our subscriber data and Listrak provided all the unique segments for the IP Warm-up process. As a new user, I don't always know what I didn't know (as expected), but every time I had a question, I got an almost instant reply and explanation. It is reassuring to know that they are watching and can catch (my) mistakes before I do. The level of attention is what I've noticed and appreciated most about the Listrak onboarding process. I haven't had a chance to take advantage of the dynamic content blocks yet, but I have found the product recommendations and Shopify product blocks to be both robust and customizable. My favorite feature of Listrak, and a significant advantage over our previous ESP, is the Saved Content blocks. I love having multiple elements in Saved Blocks (image, text, CTAs) that I can update across all messages as a single block or separate blocks (e.g., header/footer). **What do you dislike about Listrak?** Every platform has its pros/cons and Listrak is no different. I have appreciated the UX of the Journey hub for building workflows, but would love to have more pre-built journeys that I could replicate on my own (e.g., a birthday anniversary). The latter had to be built in their legacy automation system (called Conductor) which isn't nearly as user-friendly. Thankfully, our Listrak contact built it out for me! I am still learning the content folder structure and wish I had spent more time thinking how my file naming convention (and sub-folders) would impact future messsages. If you change a file name or location, file references will break as they cannot find the specific file. With 1000s of images and saved content blocks already, I have created a mess of files in a few short months. It is difficult to search and view existing content files without a good folder structure. My biggest complaint about the Composer message editor is the inability to switch to an HTML-view within the editor. You can build an entire email in HTML, but I would like to see what the existing HTML looks like to double-check my formatting. It is annoying IMO to check font size, font family, and event hyperlinks in the WYSIWYG editor. You have to highlight the relevant content and then click on the different elements to see how it is assigned. **What problems is Listrak solving and how is that benefiting you?** Our account manager is incredible responsive and thorough. When we have a technical question or problem, she will solve it or answer my question immediately with a quick reply. Every week, she helps us to explore new features (e.g. dynamic content) and opportunities within the platform (e.g., product recommendations) to improve our email marketing. I feel like we have a strategic partner and not just someone assigned to our account. ### 36. Great experience with Listrak **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Listrak?** After having some less than pleasant experiences with an enterprise-level Email Provider, we found Listrak. We have been using them now for nearly 3 years. Their, integration team, customer service & performance have been nothing short of outstanding. **What do you dislike about Listrak?** The UI is a bit outdated and can use some updating, but it works. **What problems is Listrak solving and how is that benefiting you?** Listrak integrates directly into our website, so our recommendations on products is real-time & based on available inventory, previous purchases or views. It also tracks customer's previous purchases so are able to send out relevant follow up emails based on our customer's preferences. ### 37. I wish all companies were like Listrak! **Rating:** 5.0/5.0 stars **Reviewed by:** Tessa R. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Listrak?** Listrak has an amazing on boarding process, team, as well as teachers. It's user friendly, and I just really can't rave enough about it's team and how it cares for the customer's that they partner with. Listrak was amazing to impement into our system, Magento. **What do you dislike about Listrak?** There are truly no downsides to working with Listrak and utilitzing their platform. **What problems is Listrak solving and how is that benefiting you?** Listrak is providing all the data that we did not have before. It's created so much ROI and ease of use for all of our staff. ### 38. Listrak and its Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2024 **What do you like best about Listrak?** Helpful and always looking to help me improve ways to increase sales. If i need help someone is always available and willing. Good results and energy to help me grow. it is so easy to use. Helpful with intergration of 3rd party vendors as well as using the implemnatation Listrak has setup for us or the 3rd party vendors. We use Listrak frequently to the point of sometimes too much to drive sales. **What do you dislike about Listrak?** We are the only one using Listrak in the Lindt Group so no programs or information to use towards our emails. Also, I am just drawing a blank on increasing our Mailing list to reach wider audience. So many optonis available for us to use but no time to learn or use them all. **What problems is Listrak solving and how is that benefiting you?** The automation response to new people and /or current people on site to follow up if site is left without a purchase. Huge part of our site sales. ### 39. Great choice for a cross-channel marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Listrak?** Listrak allows us to automate all of our email and SMS campaigns in one place. From customer journeys to checkout processes on both of our B2B and D2C websites with ease of integration. Listrak allows us to provide a wonderful experience for our clientele. Their customer service is top tier with support chat that is always responsive and helpful. **What do you dislike about Listrak?** We recently underwent a website re-platform and our data feeds and reporting were skewed for 2 months. We felt like the process should have been easier with Listrak's team as there was so much back and forth. However, we did get everything resolved and the Listrak team was on top of things the whole time. **What problems is Listrak solving and how is that benefiting you?** The entirety of our company's digital communications revolves around using Listrak. Without using this platform, we would not be where we are today. It benefits both the B2B and D2C sites to our company and allows us to cross promote our products to a variety of customers. It has introduced us to SMS marketing as well which is a seamless process for us to do. ### 40. Great Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2025 **What do you like best about Listrak?** I don't believe I've ever seen a smoother implementation! What first seemed like a mountainous task due to our tight timeline, was broken into manageable steps and specifically tailored to our business needs. The Listrak onboarding team was incredibly thorough with clear, organized and detailed communication. **What do you dislike about Listrak?** Some of the information in the platform seems repetitious and not necessarily intuitive. **What problems is Listrak solving and how is that benefiting you?** With their "recipe" and segmentation builders we're able to better target our customers based on interest and activity, providing the best match products for their needs. ### 41. What's not to love? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Listrak?** Listrak has everything we need in one place. It helps us with customer acquisition, reaching our engaged customers, coupon code integration, the list goes on. I use it all the time for newsletters, marketing new products, cart abandonment, product page, etc. Our Listrak representative also helps us with anything we need, and makes everything easy to understand and implement. **What do you dislike about Listrak?** From time to time I will experience an occasional bug while creating an email in the email editor. Some things in the interface are weird. **What problems is Listrak solving and how is that benefiting you?** Listrak helps us reach customers who we need to capture. ### 42. Tremendous support from Listrak onboarding team. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Listrak?** The attention to data quality and the ability to clearly communicate needs to our IT department. **What do you dislike about Listrak?** The reporting tools are not entirely intuitive to me. Also at launch we do not have visibility to acquisition performance. Waiting on dashboard build out. **What problems is Listrak solving and how is that benefiting you?** Listrak is our DTC platform for email and SMS. ### 43. Great customer support given to grow total email revenue **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Farming | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Listrak?** Quick and timely support & ability to use composer and create emails quickly. **What do you dislike about Listrak?** Could use more functionality in composer. Filters could be more intuitive when layered (GUI) as well as conversations, but this might be the case with journeys. **What problems is Listrak solving and how is that benefiting you?** Able to create campaigns quickly and automate certain campaigns to generate revenue automatically. ### 44. Listrak has been great. I've worked with them for nearly a decade **Rating:** 3.5/5.0 stars **Reviewed by:** thomas a. | growth email marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Listrak?** Enterprise level ESP. All the bells and whistles you'd expect **What do you dislike about Listrak?** Missing some nice-to-haves that other big players offer **What problems is Listrak solving and how is that benefiting you?** They provide SMS and Email capabilities ### 45. Works well and the management teams really want you to succeed **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Listrak?** I love the dedicated help and support of our account managers and the platform is easy to navigate. **What do you dislike about Listrak?** I wish the reporting and analytics were a little more cohesive between both emails and sms programs. **What problems is Listrak solving and how is that benefiting you?** Connecting our customer data to better serve our customers. ### 46. Listrak is an excellent addition to Marketing Tactics **Rating:** 4.5/5.0 stars **Reviewed by:** Karen K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Listrak?** Listrak has many great features such as: • being able to set up very targeted delivery through profiles and audiences • setting up automated workflows in which emails are triggered to deploy when a client's customer performs a specified actions, such as browsing a page or adding and item to their cart, • Platform that offers easy way to set up and design Email blasts. However, I think the best part about Listrak is its robust reporting that can be checked through dashboards and various exported reports. Not to mention the absolutely throrough attentive support Listrak provides every month. Listrak works for all different type of businesses such as a client that would use emails frequently to the client that wouold only want to send a few emails a month and is very easy to use. It was very easy to implement Listrak into the other marketing tactics. They provide quite a few training tools as well as offer on call support. Finally they worked well with IT in getting it set up in a timely fashion We would strongly recommend Listrak to any company in need of an email marketing platform. **What do you dislike about Listrak?** We have had several service providers in the past that were not supportive. However, after bringing this to the attention of Listrak they quickly changed our point of support to an individual that is very thorough, helpful and wants companies to grow and be successuful by using the Listrak product. **What problems is Listrak solving and how is that benefiting you?** Listrak is helping us with setting up our automated emails, in which we weren't fully taking advantage of until recently. ### 47. Listrak **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Listrak?** I have personally never worked on an ESP, or general marketing platform, that had better customer service or technical support. Their help chat module within the platform has been an easy go-to feature to use whenever I am pulling reports, scheduling emails, or building an automated campaign and I have a question or an issue that needs a quick solution. Every technical ticket that my team has submitted through our account manager has been addressed with a fully competent and prepared team who understands the issue and are looking to find the best solution. No platform or tool is perfect, and there are inevitable road-blocks that arise when working on new campaigns or looking to improve and optimize engagement. What sets Listrak apart for me is the accessibility to their team, whether it's solution experts or the very people working on the backend, optimizing their platform. My team is currently in the midst of a website re-platforming, and a huge integration like that is very daunting both on our end, and with all of the vendors we are partnered with; Listrak has by far been very prepared and ready to uphold their end of the integration, which is a huge weight off of my shoulders so far. **What do you dislike about Listrak?** I think there are a few tools across the platform, such as: reporting, contact profiles, a fully integrated analytics dashboard for email, sms and automated campaigns, and the cross channel journey tools that can be more sophisticated or accessible. I struggle with the Lists feature in the platform when trying to pull reporting across the entire platform and all my contacts. Unfortunately, their reporting and data is very centered and enclosed within singular "Lists". I understand to a certain extent why this is built this way, but it would be nice to be able to have separate lists as well as the option for combined reporting for an easy and full view of complete platform performance. Also, having been on the platform for almost three years now, I still have trouble with navigation, some things are not always where'd you expect to find them, and navigating isn't always the most intuitive. I think there is always room for more advanced optimization of Listrak's features and solutions, but everything that would be expected from a good marketing ESP is available and ready-to-use. Ultimately there is always an entire support team ready to help you accomplish whatever your goal is. **What problems is Listrak solving and how is that benefiting you?** We have been working with Listrak for some time now in optimizing our personalization and email recommendations solution as well as our alerts suite. It's definitely a benefit to have the Listrak team working on this since a lot of the issues we've been facing involve other vendors, or how our feeds have been set up - these issues are technically out of Listrak's control but they have been doing their best to work around any shortcomings we've faced and utlimately with an upcoming integration and replatforming we should be ready to execute on these tasks. ### 48. Consistent and helpful email platform. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Listrak?** Use of multiple lists, backend solutions for creating custom events and fields. Versatility is a must for us with having both a DTC and B2B company! **What do you dislike about Listrak?** I think Listrak can be a little slower to adopt new technologies / user experience on web isn't the best. **What problems is Listrak solving and how is that benefiting you?** Listrak helps us know our audience better. Added features like predictave analytics helps us understand our customer and target them with ease. Being able to target based on behavior is huge for us. ### 49. Trust in the Powerful Listrak CRM! **Rating:** 4.5/5.0 stars **Reviewed by:** Dean T. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Listrak?** As an email marketing manager, I love how easy it is to build emails in composer and also look at main KPIs in the message history/performance summary with ease. I also really love how we have an account manager who helps identify areas of oppportunity for the program. Meg Kunkle has gone above and beyond to help our program reach greater heights. She's hardworking, empathetic, passionate and funny! She's one of the best account managers I've ever had the pleasure of working with.As someone who works as an email marketing manager, I find it really convenient to use Composer to create emails, and then review the main KPIs in the message history / performance summary. Additionally, having an account manager who can help identify opportunities for program improvement has been incredibly helpful. Specifically, Meg Kunkle has gone above and beyond to help our program achieve greater success. She is a hardworking, empathetic, passionate, and funny individual. In fact, I would say that she is one of the best account managers I have ever worked with. **What do you dislike about Listrak?** I don't like how I can't have two tabs open at the same time to easily reference things. I would like to work quicker in the platform as I manage email campaigns for US and CA but that option is not available right now. **What problems is Listrak solving and how is that benefiting you?** Listrak is helping us communicate with our customers at the right time with the right messaging. It's a powerful automation CRM that can stand toe to toe with its competitors. Email marketing is the top channel for Worx, as it brings in the most web traffic and revenue. ### 50. Potential is great, but understanding is a barrier **Rating:** 3.5/5.0 stars **Reviewed by:** Arielle J. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2024 **What do you like best about Listrak?** I like that we have a dedicated account manager. We meet with her as often as we like (we chose 1x per month) and she has been a great resource for us. I also like the chat feature for the support team. **What do you dislike about Listrak?** Listrak is a bit difficult to understand. The help articles aren't always the easiest. There is a knowledge barrier between what Listrak could be doing for our business and the work required on our end to accomplish it. **What problems is Listrak solving and how is that benefiting you?** Listrak allows us to send email Newsletters to our email subscribers. Our account manager helps us review areas of weakness in our campaigns so we can make improvements ## Listrak Discussions - [Have you ever been acquired?](https://www.g2.com/discussions/more-about-listrak-23a7543f-e33c-468d-8db8-0e8f264891f6) - 1 comment, 1 upvote - [Are you privately-owned?](https://www.g2.com/discussions/more-about-listrak) - 1 comment, 1 upvote - [How often do you release new features?](https://www.g2.com/discussions/product-innovation-51a00d47-ec7b-4ac9-a650-09f2a0a37543) - 1 comment, 1 upvote - [What dictates your product roadmap?](https://www.g2.com/discussions/product-innovation) - 1 comment, 1 upvote - [Do you offer technical support?](https://www.g2.com/discussions/support-234dd96b-dd48-4b1f-a044-374c0922e1e2) - 1 comment, 1 upvote ## Listrak Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Bubblehouse](https://www.g2.com/products/bubblehouse/reviews) - [Dropbox](https://www.g2.com/products/dropbox/reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - [Gainsight Customer Communities](https://www.g2.com/products/gainsight-customer-communities/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) ## Listrak Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Listrak Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (744 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,149 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,203 reviews)