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Listrak Reviews & Product Details - Page 2

Listrak Overview

What is Listrak?

Listrak is the retail industry’s leading cross-channel marketing platform, powering digital connections for over 1,000 retailers and brands. Listrak offers best-in-class email, text message marketing, identity resolution, and push notifications through seamless cross-channel orchestration. By unifying your data within a single, integrated platform, Listrak empowers you to deliver personalized messages precisely when and where they matter most, driving enhanced customer engagement, increased revenue, and long-term customer loyalty.

Listrak Details
Product Website
Languages Supported
English
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Product Description

An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.


Seller Details
Seller
Listrak
Company Website
Year Founded
1999
HQ Location
Lititz, PA
Twitter
@Listrak
3,300 Twitter followers
LinkedIn® Page
www.linkedin.com
366 employees on LinkedIn®
Description

Listrak delivers results for more than 1,000 retailers by providing best-in-class email, SMS, behavioral marketing, cross-channel orchestration, predictive analytics, and customer insight solutions that drive customer engagement, revenue, and loyalty.With Listrak, marketers can deliver seamless, personalized cross-channel interactions -- all from one integrated platform. Send messages at precisely the right time across the right combination of channels and devices to maximize your customer engagement, revenue, and lifetime value.


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Recent Listrak Reviews

Tessa R.
TR
Tessa R.Mid-Market (51-1000 emp.)
5.0 out of 5
"I wish all companies were like Listrak!"
Listrak has an amazing on boarding process, team, as well as teachers. It's user friendly, and I just really can't rave enough about it's team and ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great customer support given to grow total email revenue"
Quick and timely support & ability to use composer and create emails quickly.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great Partner"
I don't believe I've ever seen a smoother implementation! What first seemed like a mountainous task due to our tight timeline, was broken into mana...
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Video Reviews

269 Listrak Reviews

4.5 out of 5
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269 Listrak Reviews
4.5 out of 5
269 Listrak Reviews
4.5 out of 5

Listrak Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ListrakQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
DT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

As an email marketing manager, I love how easy it is to build emails in composer and also look at main KPIs in the message history/performance summary with ease. I also really love how we have an account manager who helps identify areas of oppportunity for the program. Meg Kunkle has gone above and beyond to help our program reach greater heights. She's hardworking, empathetic, passionate and funny! She's one of the best account managers I've ever had the pleasure of working with.As someone who works as an email marketing manager, I find it really convenient to use Composer to create emails, and then review the main KPIs in the message history / performance summary. Additionally, having an account manager who can help identify opportunities for program improvement has been incredibly helpful. Specifically, Meg Kunkle has gone above and beyond to help our program achieve greater success. She is a hardworking, empathetic, passionate, and funny individual. In fact, I would say that she is one of the best account managers I have ever worked with. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I don't like how I can't have two tabs open at the same time to easily reference things. I would like to work quicker in the platform as I manage email campaigns for US and CA but that option is not available right now. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Listrak is helping us communicate with our customers at the right time with the right messaging. It's a powerful automation CRM that can stand toe to toe with its competitors. Email marketing is the top channel for Worx, as it brings in the most web traffic and revenue. Review collected by and hosted on G2.com.

AJ
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

I like that we have a dedicated account manager. We meet with her as often as we like (we chose 1x per month) and she has been a great resource for us. I also like the chat feature for the support team. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Listrak is a bit difficult to understand. The help articles aren't always the easiest. There is a knowledge barrier between what Listrak could be doing for our business and the work required on our end to accomplish it. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Listrak allows us to send email Newsletters to our email subscribers. Our account manager helps us review areas of weakness in our campaigns so we can make improvements Review collected by and hosted on G2.com.

JW
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

We find Listrak reasonably easy to use, and we have been with them for long enough to see the company grow in size and features. In that time, they have kept up their personal customer support, and we can still count on their good people communicating and providing service in timely fashion. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Their storage and use of data is fairly inflexible. You have to conform all tasks to their particular logic in order to get the results you want. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Listrak provides the necessary halo of solutions to running a solid, high-performing email marketing program for multiple brands. Review collected by and hosted on G2.com.

KB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

We love all of the tools that Listrak provides to give our clients the best experience! Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Can't really say that there is anything that we do not like. The only feature that I wish that they had was the ability to embed videos into emails... but as quickly as they update their capabilities I'm sure it may be in the works at some point! Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We love the fact that you can have up to 3 images side by side and you can lock them horizontally so that they do not stack in the mobile version like most ESPs do. Review collected by and hosted on G2.com.

BB
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

The customer service is honestly great and our rep is always on top of things when we need her. There are also a lot of helpful articles out there to look at as well if need but customer service is always awesome. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I don't really care for the list setup in listrak. If a customer unsubs in a post purchase they are still getting marketing emails from us in other lists and this is something our customers do not like. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Helping us with our email and sms/mms marketing and trying to manage everything. Being the only person working with emails for 4 different brands, listrak makes it a lot more simple than our last email provider. Review collected by and hosted on G2.com.

Verified User in Sporting Goods
US
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

Full service and partnership makes optimization and enhancement to our programs a pleasure. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Nothing - I wish my previous organization switched sooner than they did! Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

How to effectively run an email and sms marketing program with limited staff. Review collected by and hosted on G2.com.

CP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Listrak?

The best part of Listrak without a doubt is the personal Listrak representative you are given to help you along your Listrak journey. We have Alaina as our rep, and she's hands down one of the best assets we've received from Listrak! Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Listrak unfortunately feels and runs very out-datedly. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Listrak is helping get information to our valued customers! Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

The Customer Support provided by Valerie Stecker, my account manager. She was extremely helpful in ensuring that I got all the answers I needed related to Listrak and taught me a great deal along the way. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I don't believe that the user interface is very intuitive. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Listrak had a long-standing integration with my company which meant that there was an abundance of data stored in the ESP which benefited me with audience segmentation. My Account Manager, Valerie Stecker, was also very impactful in helping me with SMS, email automations, and general account management support - I greatly appreciated her! Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

Easy integration with our MarTech stack, compatible with our industry. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

The 1.0 platform still has its moments. Looking forward to a more-reliable experience on 2.0. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Listrak is our primary method of marketing, digital or otherwise. We rely on our email and SMS programs to communicate with our customers. Review collected by and hosted on G2.com.

Shams A.
SA
Marketing Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Listrak?

It's their CRM & Email Marketing kit. What we really like about Listrack is their email segmentation, scheduling & reporting tools, A/B testing, personalised email generator/content and scheduling. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Listrack is more or less like other email marketing software providers with couple of benefits up/down and almost about the same pricing. I don't have any dislikes, it works well. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Listrack is simple, no complexity at all, while there are bunch of email marketing automation tools but its kind of difficult to set up and with Listrack its a breeze and within a few clicks yours email communication could be rolled out to your users/customers. Review collected by and hosted on G2.com.