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275 Listrak Reviews
Overall Review Sentiment for Listrak
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We have a great team. They're responsive, knowledgeable, and willing to help. The solution is what we wanted, but the team is what we needed. Still in the process of implementing additional solutions, but the team got us live in record time! Also like that the platform is flexible. We can build it how we need it, and our team is quick to give us their recommendations on how to best use the platform which is appreciated. Review collected by and hosted on G2.com.
Definitely had some issues with the technical implementation on Magento. We needed a little more assistance from the Listrak team since our team is so small. We could have probably moved even faster with additional help; specifically, we got stuck on the extension and REST API forms that delayed our internal teams from using customer data segmentation or collecting that data via forms. Review collected by and hosted on G2.com.
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Listrak's email builder, Compser, is easy to use and provides more customer behavior metrics with the list health and message activity dashboards than any other platform I've worked on. It's easy to compare year over year creative with the different kinds of heat maps and where people are opening the emails and where they unsubscribe (desktop, mobile, or other). I also like how patient my rep is with me and how she is always explaining things to me, sometimes more than once! Review collected by and hosted on G2.com.
I dislike audience filter phrasing (subscribe date is after 3 months ago), having to completely rebuild HTML emails in the new email builder - that there's not a way they just convert. I wish I could change the design more between desktop and mobile other than rearranging blocks. Also, our GA numbers never match up with the Listrak revenue. Sometimes the Listrak words get confusing like "recipes" and "conversations" or "segmented field groups." Review collected by and hosted on G2.com.
While I really enjoy Listrak's user-friendly dashboard, I enjoy working with their reps the most. There is a focus on customer satisfaction through human interaction that is very welcomed in this age of increased automation.
The on-boarding experience with Listrak was painless and it went very smoothly. Every rep that we've had there (currently only 2) has managed our account with precision and care. I was also very impressed by the way in which, when it was time to change reps mid-stream (because our rep had gotten a promotion), they utilized shadowing and had an overlap so that the transition was seamless. Review collected by and hosted on G2.com.
I find that the Listrak dash - and it's capabilities are so deep that I do not always have the time to play with it as often as I'd like to. Also, at times, because the subtle nuances of what you are able to accomplish are so varied, it can get a bit complex for the layman - mapping triggered conversations for example. Luckily, Listrak's support team is always there to provide guidance. Review collected by and hosted on G2.com.
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Listrak has made it easy for teams that don't have programmers or database experts to build and segment customer lists. The support team is amazing so if there is something a user can't figure out on their own, someone on the Listrak side can generally help and resolve really quickly. Additionally account managers are incredible responsive and offer numerous ideas and tips for growing your email channel. Everyone I've worked with at Listrak is super helpful and if they don't have the answer to my question they find the person who has it. Review collected by and hosted on G2.com.
The one downside I've found is that not all reports and functions meet the business specific requirements I'm looking for but this is something you'd find in any 3rd party tool. Listrak does offer a customer forum for suggestions on how to improve the platform and regularly uses the feedback to develop their roadmap but its not a guarantee that your idea will become a reality. Review collected by and hosted on G2.com.
From both a revenue generator to outstanding management tools, Listrak has provided us the platform to take our email marketing efforts to a new level. The automated campaigns, high-performing personalized recommendations, and underlying account and technical support have resulted in our continued email marketing growth since 2016.
The multiple subscriber list structure was ideal for us to manage both our automated campaigns, marketing campaigns, and transnational sends. The list management tools have allowed us to create unique and timely audiences that were difficult (near impossible) with our previous ESP source. Review collected by and hosted on G2.com.
Our initial implementation was a bit frustrating/lengthy due to a misunderstanding (on our part) with the preference center functionality. We've since shifted to an API approach with has worked very well. Review collected by and hosted on G2.com.
We have had fantastic account reps who consistently analyze our results and find opportunities for growth and improvement. The reps are hands on and assist in setting things up for us or teach us how to do something when the opportunity arises. They strive to understand our business and what we are trying to achieve and then make suggestions on how to get there. Shout out to our rep Joe who goes above and beyond on a consistent basis!
As a company I feel they are always working on improving their products and the functionality around them. We continue to strengthen our relationship with them by adding more of their products to our tool set.
Integration documentation is great! This allows our dev team to easily and quickly implement new tools. Review collected by and hosted on G2.com.
I am not a day to day user of the tool and sometimes have a hard time finding the data I need. However, our rep has put together a fantastic set of reports that we run through on a monthly basis. Review collected by and hosted on G2.com.
The support and deliverability teams at Listrak are one of the finest in the industry. In addition Listrak has a fair amount of flexibility in the data they handle along with the ease of use. Review collected by and hosted on G2.com.
That I cannot duplicate data points within conversation building. You must walk through the build process all the time to create segmentations. Some of the extended data warehouse for additional fields is not easily found or included without supports help. Review collected by and hosted on G2.com.
They have an Incredible and Supportive team Review collected by and hosted on G2.com.
If I had to say something negative it would be pricing but then again i am unaware of the companies financial overhead Review collected by and hosted on G2.com.
When migrating from our former ESP, our account team at Listrak was so helpful and informative through the entire process and really helped the transition flow smoothly. The system itself is user friendly and easy to manage, couldn't ask for anything more! Review collected by and hosted on G2.com.
There are a lot of different tools to take advantage of, it's hard to find the time to get up to speed on everything. Review collected by and hosted on G2.com.
The product is very easy to navigate. As you learn more you can improve the look and performance of an email. Great data on the back end to steer things down the road. The support staff is great -- friendly, good at listening and talks to you not at you. They know the product very well and a call always results in a positive experience. Review collected by and hosted on G2.com.
I dislike having to try to answer this question! Seriously, we've had nothing but positive experiences since inception. We highly recommend this product and company. Review collected by and hosted on G2.com.