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Listrak Reviews & Product Details - Page 18

Listrak Overview

What is Listrak?

Listrak is the retail industry’s leading cross-channel marketing platform, powering digital connections for over 1,000 retailers and brands. Listrak offers best-in-class email, text message marketing, identity resolution, and push notifications through seamless cross-channel orchestration. By unifying your data within a single, integrated platform, Listrak empowers you to deliver personalized messages precisely when and where they matter most, driving enhanced customer engagement, increased revenue, and long-term customer loyalty.

Listrak Details
Product Website
Languages Supported
English
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Product Description

An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.


Seller Details
Seller
Listrak
Company Website
Year Founded
1999
HQ Location
Lititz, PA
Twitter
@Listrak
3,300 Twitter followers
LinkedIn® Page
www.linkedin.com
366 employees on LinkedIn®
Description

Listrak delivers results for more than 1,000 retailers by providing best-in-class email, SMS, behavioral marketing, cross-channel orchestration, predictive analytics, and customer insight solutions that drive customer engagement, revenue, and loyalty.With Listrak, marketers can deliver seamless, personalized cross-channel interactions -- all from one integrated platform. Send messages at precisely the right time across the right combination of channels and devices to maximize your customer engagement, revenue, and lifetime value.


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Overview Provided by:

Recent Listrak Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great Onboarding Experience!"
Love their professionalism and expertise. Every person we have interacted with is very knowledgeable about the product and makes me feel confident ...
NB
Nikki B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Best Marketing Automation Platform"
Listrak has provided the best reporting that we've ever had for email/sms marketing platforms. I can't say enough good things about our Account Man...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"What's not to love?"
Listrak has everything we need in one place. It helps us with customer acquisition, reaching our engaged customers, coupon code integration, the li...
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Video Reviews

275 Listrak Reviews

4.6 out of 5
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275 Listrak Reviews
4.6 out of 5
275 Listrak Reviews
4.6 out of 5

Listrak Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ListrakQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
EK
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

Listrak is always happy to jump in and help me with my email program whenever I need. Whether I'm going on vacation and need additional support for my back-up, or I need assistance figuring out/solving a technical issue, they are ready to assist in any way they can. My account manager listens and helps me problem solve whenever an issue arises. They are constantly working on and improving the tools they offer. They listen to what their customers are asking for, and make changes based on the needs of their clients. I have made several 'feature requests' myself that have been implemented in the tool. I feel like I have a partner who listens and is in this with me. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

There isn't much I dislike. Occasionally a response will take longer than I would like, but they always have a support line if I truly need an immediate answer. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Listrak is a great, forward thinking company. Their road map constantly contains new programs, tools, or services aimed at making their clients jobs easier and more profitable. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Listrak has helped us take our email program to the next level. We have seen growth year over year since we signed on. They offer tools for easy 'set it and forget it' automation, that is easily updated if you need. The 'recommender' tool allows us to send personalized emails to each person on our list without any added effort to our set-up. We've been able to add personalized product recommendations to our customers, which has helped increase email revenue. Review collected by and hosted on G2.com.

Matt G.
MG
Vice President, Digital Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

The platform is extremely easy to use. The data is accessible. Their account management team is focused on growth and available 24/7. There is so much more to it than just an ESP (predictive analytics, recommended products on site and in email, SMS, CRM and more). We have used them for three years now and we couldn't be happier. We switched from using Bronto and by utilizing Listrak's Composer Tool, we saved roughly 4 hours per day on building emails because their email builder is so intuitive. I also like that they're family owned and and never satisfied with the status quo. They are always pushing to new heights and adding new capabilities. For example, they just released a new, intuitive, automated email trigger campaign tool that is right up there with the best of ESPs.

One final thing, they care about their clients, especially during the current COVID-19 crisis. They recently introduced a new project called Bounce Back, which is a program that any of their interested clients can take advantage of. Clients get their SMS and GXP programs at little cost for the sole purpose of helping struggling clients rebound. I can't speak to many vendors willing to do that for their clients. Listrak does and that's why I highly recommend them. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Nothing. Using Listrak is the best part of my day. I have rarely come across issues using their platform and if there is, their online chat is great. There has never been a problem they can't solve. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We are converting more customers due to dynamic product recommendations on site and on email. We are more profitable per email campaign due to advanced segmentation. We are moving into predictive analytics and SMS next quarter. By utilizing Listrak, our Email channel revenue has grown 23+% vs. the same time period prior to switching to them. Review collected by and hosted on G2.com.

BM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Listrak?

It's very intuitive, Listrak support is always available, and it helps that Jon is such a great rep to work with. I mainly use Listrak to send emails and and it's my first time to have that job responsibility. I really really enjoyed learning about the different email metrics and Listrak's PA. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I do wish it was easier to copy projects. You can copy and save emails, but it would be nice to be able to do the same with split tests, and also lists in general especially if the list settings will be the same across multiple lists. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We have really been able to hone in on our active audience and simplify segmentation. This was all through our rep, Jon, and being able to use Listrak's PA. We are now tracking much higher in revenue YOY and have a healthier send list. Review collected by and hosted on G2.com.

JP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

User-friendly and expansive UI with a ton of options for custom segmentation, email creation, and analytics. Nice APIs. Great documentation. Best of all: customer service. Everyone from our account rep to the folks in Support are there to help with expert guidance when you need it. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

There truly isn't much I dislike. Like any software, bugs happen. But the Listrak development team seems to be continuously improving the platform. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Listrak is a great partner for our business - my advice would be to be prepared, have good clean data ready for launch, and get creative - take advantage of the technology, there's a lot you can do with it. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

The access to data allows us to conduct more sophisticated analysis, and we've released and optimized many impactful automated campaigns through Listrak to capitalize on a host of business opportunities. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Listrak?

It was a great ESP option 10-15 years ago, but no longer a strong service provider. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Its UI is clunky & outdated. Does not integrate well with eCommerce platforms such as Magento, or Shopify easily compared to the newer ESPs such as Klaviyo.

Segmenting tool is quite complicated. Adding a new feature that should be included as a package (popups, flows, etc.) comes with additional cost. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

It is costly and not user-friendly. Account support is also minimal. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Email solutions provider. Review collected by and hosted on G2.com.

RH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

Thanks to its automated system we can locate clients more effectively and make sales with higher profits for the company, it is also very easy to use, dragging and dropping makes it much easier for us to do email newsletters and we see best results. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

This platform seems a little expensive to me compared to other platforms that offer you something similar, sometimes it is complicated when you need to search for customer data quickly. That would be the negative. It should be noted that listrak continues to improve its functions. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

It will serve as a finger ring for small companies or retailers, they will achieve optimal results for their growth, they will be able to keep each new and old customer up to date with each product update that the company has. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We work our email marketing method more effectively and efficiently, thanks to its easy-to-use control panel, to personalize our emails and thus have a better responsiveness to customers. Furthermore, the delivery capacity is very good. Review collected by and hosted on G2.com.

Vlada D.
VD
Associate Media Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

It is easy to create various CRM lists and connect with social media tools for uploading audiences Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Nothing- it is a very responsive platform and I haven't had any issues Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Use this for social media marketing since it is very easy to create several lists and also connect your lead gen audiences. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Creating custom audiences via Facebook using several splicing methods - it is awesome for organizing lists and also connecting your lead gen campaigns Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

- 24/7 customer service and live chat support.

- Consistent platform improvement & development based off of client feedback.

- Amazing team that genuinely wants your business to succeed.

- Ability to have multiple lists for marketing vs automatic campaigns Review collected by and hosted on G2.com.

What do you dislike about Listrak?

- Lack of throttling feature. Currently you would have to set up a campaign as a split test in order to balance out site traffic over a set period of time. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

100% worth it if you are a bigger business - small companies are fine staying at a lower level ESP. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

- Deliverability and technical errors. Our last ESP constantly had technical issues that would delay our sends or hurt our deliverability. Safeguarding those two things should be a priority of an ESP - which Listrak has gone above and beyond to do. Review collected by and hosted on G2.com.

Verified User in Sporting Goods
AS
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Listrak?

One of the greatest upsides to Listrak is their robust analytics tool suite. Users also benefit Listrak's automated "conversations" and the ability to maintain separate lists.

Hands down, one of the biggest benefits is the awesome account management. Shout out to Jon Sanville, who has been there for us every step of the way! Unlike other companies that make the sale and then never materialize with the support, Listrak leads the way in terms of customer satisfaction. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

There are a few small features missing from the WYSIWYG editor that would be nice to have, and creating conversations is a little complicated compared to other platforms.

There is really not a lot to dislike beyond that. Listrak is a very capable and comprehensive platform. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

At the very least, it's worth sitting down and watching a demo. I highly recommend Listrak. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We moved to Listrak, primarily for their conversation editor and analytics capability. The combination has provided us a huge increase in ROI. Our ability to identify areas of improvement and the capability to capitalize on them has increased a hundredfold. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Listrak?

our account reps are really friendly and helpful and dont need a coder to build emails. A lot of analytical info that you can pull, although the data isnt always presented in the most user friendly UI Review collected by and hosted on G2.com.

What do you dislike about Listrak?

It does not easily integrate with other tech products like Klaviyo does. Technical issues with product recs on site that have taken too long too resolve. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

It's much cheaper then other enterprise ESP's but does have it's issues. Great support and easy enough to use Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

maximizng our email channel Review collected by and hosted on G2.com.