Listrak Reviews & Product Details - Page 17

Listrak is an ever-evolving company that started out as an Email Service Provider but has grown into a full marketing partner. They are continuously looking for new ways to support our business and to help us drive incremental revenue. Review collected by and hosted on G2.com.

Listrak has begun moving to more of platform based fees rather than fees for each and every functional tool which I appreciate. Review collected by and hosted on G2.com.

My company has used Listrak as our email service provider for two years and we are very pleased with the platform. I appreciate that the lists are kept separate, making the analytics and contacts differentiated. I also find the Conversation Editor intuitive, and enjoy the Visual Analytics option to quickly view conversation performance such as total entries and message revenue. Creating professional-looking messages is a breeze with various drag-and-drop elements and options for personalization. I meet with our designated account representative bi-weekly and find these calls incredibly helpful in strategizing program improvements. Whenever I experience an issue or have a question, the Live Chat support team always responds quickly and is helpful in providing the best solution. I would recommend Listrak to any company looking for a simple, straightforward email service provider. The platform, combined with its knowledgeable and passionate staff, make for a great partner. Review collected by and hosted on G2.com.

Sometimes creating specific segments can be a bit tedious, but I would say that is just the nature of this task. Aside from that, we have not come across any other negatives. Review collected by and hosted on G2.com.

Feedback has purpose and we are constantly improving our sends while analyzing the data as a team to implement move forward strategies. Bi-weekly meetings are thorough and we are often challenged with ways to improve our business--Listrak has solutions. Prompt and well informed responses from live chat as well as phone conversations with help desk. Review collected by and hosted on G2.com.

I am unable to work with some of the email templates/content buckets and do not have experience with HTML. I find the platform a little confusing to use. I also have tech problems when using on Safari (sometimes have issues on Chrome as well). Review collected by and hosted on G2.com.

The team is always willing to help and offer up suggestions based on their insights. Additionally, the team has stepped in and helped create automations when bandwidth was tight. Definitely recommend them as an ESP. Review collected by and hosted on G2.com.

Not applicable. Our time with Listrak has been a smooth ride from the beginning. Review collected by and hosted on G2.com.

I like the ease of creating and running my lists and seeing the reporting on how they perform. The system for adding artwork and generating your email is pretty dummy proof and the segmentation area has been very helpful for targeting different customers within our system. We have been able to automate a lot of the emails we were previously sending manually and this saves us time and energy. We have also been able to create new campaigns that we before wouldn't have had the time or man power to implement. Review collected by and hosted on G2.com.

Sometimes it is difficult to find the answers to questions I have on how to do something in the system. I hate to reach out to my rep for menial questions, though I know he is available. I feel like the answers are probably available in the support system, but navigating it can be a bit confusing. I'm also not crazy about the limit size for media uploads. It is difficult for us to host our own images for our emails and we always seem to reach our capacity and ask for more space within a few months, otherwise we would have to delete that data fairly frequently. Review collected by and hosted on G2.com.

Our company has been using Listrak since moving from a prior ESP in 2014. Our main reasons for switching to Listrak was to improve upon the prior ESP's shortcommings. At Listrak we found improved (and faster) reporting, an easier to use automated workflow tool and improved customer service. Besides these improvements, Listrak brought experience in the ecommerce category. The majority of our revenue is generated through ecommerce related email. Besides using Listrak for ecommerce emails we also send regular editorial newsletters and emails on behalf of our sponsors.

Listrak's back-end tools are the best we've used vs the three other vendors we have experienced. We currently use another ESP for one of our brands (required because of a third-party arrangment) and we wish we could switch from that system to Listrak which is far easier to use. We find the back-end systems easy to manage. The Composer tool was a huge improvment over their already useful editor. Our digital team are experienced coders, however the Composer greatly reduced the time to design email with it's simple drag/drop platform. It also allowed less sophisticated folks (like me) to quickly and easily create emails. The segmenting/audience tool is simple and intuitive (they have recently launched a new interface which makes it even easier to use).

Listrak's technical support team is easily accessible via chat, phone or email and they respond quickly.

Along the way we've added several of Listrak's solutions: email capture, product recommender and SMS. These have proven effective in driving revenue and growing our list.

In summary, Listrak is innovative, listens to customer needs, has a high-touch customer service and support team and highly values their relationships with their clients. They are a good vendor and partner for our business. Review collected by and hosted on G2.com.

The new email capture system (Pop-up Pro) is a significant improvement over the previous mechanism but it really could use additional features like A/B testing.

We had one experience with their strategic services 4 years ago and it just didn't work well for us. Despite that experience, I've been told they have new team members and we're set to try them again in the next month. Review collected by and hosted on G2.com.

I love their CRM tool which enables you to view data on your segments and right click on any graph to automate that segment for future marketing. I also love their drag and drop journey building tool. It is easy to use, pause, and update our journeys.

In addition, their account team is extremely responsive, professional, and creative at solving our organization's marketing problems. Jon Sanville has been an excellent account manager who has been able to help us take our brands into the future with personalization. Review collected by and hosted on G2.com.

Accessing raw database data is not easy. Other marketing/CRM platforms enable us to use SQL to access the raw data. Listrak requires us to go through their support department, especially on large queries. Review collected by and hosted on G2.com.

The Listrak platform is very user friendly. Additionally, the customer support is exceptional. The IT team is responsive and professional. Likewise our representative, Cody Johnson, is extremely hands-on and helpful in all aspects of our email marketing program. Learning the platform was easy and intuitive. The Onboarding with Listrak was a smooth process, heavily assisted by the Listrak team. We are constantly reviewing performance of current strategies and adjusting if needed. We are also about to implement a new feature to our platform, SMS, and are looking forward to future success of this tool. Review collected by and hosted on G2.com.

The audience filtering is a bit cumbersome, but improvements are being implemented. Additionally the conversations are bit complex, but the workflow tool should also address this issue. We will be looking forward to using the workflow in the future for both our email campaigns and the SMS tool we will be using shortly Review collected by and hosted on G2.com.

My account rep is wonderful. I love the ability to analyze how each message performed. I also love the product recommendation blocks, and ability to filter out customers based on location and purchase history. Deliverability of our emails has greatly improved since we switched to them from Mailchimp. There's simply no comparison to how much more effective the Listrak platform is. We've also been able to grow our list with their Pop Up pro. The email creator is also super easy to use and makes creating my weekly emails a breeze. Review collected by and hosted on G2.com.

It is definitely an investment, but the ROI makes it worth it! There is definitely a learning curve when getting started and I'm sometimes concerned that I'm not using each aspect of the program as effectively as I should be, but my rep has been wonderful in helping me. Their whole team is super supportive and always available to offer assistance. Their tech support team is also great for troubleshooting issues as well. Additionally, their annual conference offers courses for how use certain parts of the platform. Review collected by and hosted on G2.com.

Not only does Listrak deliver amazing results but they provide a family oriented business model and have dedicated resources that are a welcome extension to internal members. You're not just signing up for another platform - it's a partnership the entire way. Review collected by and hosted on G2.com.

I have been working with Listrak over two years now and I honestly cannot think of anything negative. Review collected by and hosted on G2.com.