Listrak Reviews & Product Details - Page 16

Listrak is by far the best email service provider I have used in 10+ years of email marketing. I've used Bronto, Eloqua and MailChimp extensively, and nothing has compared to Listrak. I love that it is full-service, and they are very knowledgeable about the email marketing space. Their services are comprehensive and their platform is easy to use. They also have a fantastic support team and database full of resources. We loved the initial designs for our emails and pop-up. Any question or concern I've ever had has been dealt with in a timely manner. Review collected by and hosted on G2.com.

I don't believe there are any downsides to using Listrak. After switching to Listrak, our email traffic and revenue has gone up exponentially. Some of the services require a developer for integration, but that is to be expected with a tool like this. Whereas reporting is comprehensive, it is spread out throughout several spots in the dashboard. It could be helpful to have a centralized reporting tool with selectable options. Review collected by and hosted on G2.com.

The Listrak platform is intuitive and user friendly. They’ve made integrating with other partners a quick and painless process. From help desk to account management, they are ready and waiting to help whenever we need it. Review collected by and hosted on G2.com.

Reporting can be a challenge within the tool as all lists are reported on separately. However, the account management team has provided reports for us that we weren't able to get from the tool. As they move forward in SMS there are opportunities to make the SMS platform work similarly to the email platform. Review collected by and hosted on G2.com.

Listrak is extremely user friendly with great reporting. I also really like their Customer Success Managers. We get great feedback and strategy here. Review collected by and hosted on G2.com.

Every time you want to add something on, it's a whole separate segment with new costs. I wish these were tied together and not a new process each time. Review collected by and hosted on G2.com.

The partnership that the Listrak team provides is unparalleled -- The dedicated, knowledgeable team we get to work with everyday enables us to successfully implement any/all email-related campaigns. They are a phone call away for any questions we may have or any assistance we may need. Listrak is a true partner that brings our ideas to life through hands-on training, thorough instruction and strategic conversation. The platform itself is intuitive, marketer-friendly and easy to use. Building emails, audiences, campaigns and gathering reporting is very simple thanks to this ESP. Review collected by and hosted on G2.com.

I can honestly say there is not one thing I dislike about working with Listrak or the platform itself. Review collected by and hosted on G2.com.

Knowledge and customer service from Listrak team (both account reps and live chat). Ryan and Valerie are always coming to meetings prepared with insights and ideas for our email programs. In addition, the platform is easy to train new users. Review collected by and hosted on G2.com.

Out of the box reporting could be more robust--especially with automated campaigns. In addition, some reports are limited to a 30 day look back. Review collected by and hosted on G2.com.

- Helpful and knowledgable account team who truly wants to support your business and goals.

- Great live chat support

- Robust analytic tools

- Large number of automated campaigns

- Easy to use email builder

- Helpful deliverability team that has guided us in the right direction.

- Magento 2 Integration

- The ability to have all emails in one place/tool. Review collected by and hosted on G2.com.

Honestly, there's not much a dislike. Here are my two biggest pain points:

- The inability to adjust designs between desktop & mobile. For example, hiding images on mobile or centering a button on mobile, but having it left aligned on desktop.

- Within the system you cannot see all your reporting marketing & automated campaigns on one screen. There is a lot of clicking around between the marketing, transactional and conversation data. However, our account manager sends us monthly reporting that gives us all this data within one document which is extremely helpful! Review collected by and hosted on G2.com.

Listrak has several common out-of-the-box solutions that they create for you provided that they have all the data and assets necessary. This includes SCA, welcome series, an alerts suite, and more. These are solutions that you'll want to stand up for your email program and Listrak makes it really easy to do so. The analytics are pretty in-depth and give great insight into KPIs. They're definitely working to improve the platform regularly, and if you want to do something that the platform can't do just yet, they'll usually guide you on a workaround. They also have a great feature that offers predictive audiences who are most likely to open, purchase, click, etc. and we've seen success from using these audiences. The message editor is drag and drop and makes it very easy to build messages, but it also offers an HTML component to add any custom sections. There are dynamic elements available based on segments, which is another big win. Their account managers are very attentive and really want to make sure that you use the platform to its full potential, which is appreciated. Review collected by and hosted on G2.com.

Some parts of the platform that should connect don't, specifically pertaining to analytics. Setting up triggers is complicated and almost always requires the seal of approval from your Listrak rep to make sure that it's set up correctly. They've tried to improve this with workflows, which definitely are an improvement, but it's not quite there yet. The audience builder is slow and has to reload every time something is added. Review collected by and hosted on G2.com.

They are great at prioritizing what is best to focus on - increasing revenue, sessions, and conversion rate. They help identify which projects will have the biggest impact on your business. Review collected by and hosted on G2.com.

Listrak reporting isn't intuitive. It feels cumbersome at times and hard to navigate.

Luckily, I have an amazing account manager, Lindsay, who is always available to help me figure out how to do certain things. Review collected by and hosted on G2.com.

The Listrak team is proactive and solutions focused. They are the true definition of partners with us. Truly knowledgeable account managers, delivery experts and project managers. All of that aside, we can see direct bottomline impact on their solutions and platform Review collected by and hosted on G2.com.

There is nothing I can list as far as dislikes or concerns with Listrak. Review collected by and hosted on G2.com.