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Listrak Reviews & Product Details - Page 15

Listrak Overview

What is Listrak?

Listrak is the retail industry’s leading cross-channel marketing platform, powering digital connections for over 1,000 retailers and brands. Listrak offers best-in-class email, text message marketing, identity resolution, and push notifications through seamless cross-channel orchestration. By unifying your data within a single, integrated platform, Listrak empowers you to deliver personalized messages precisely when and where they matter most, driving enhanced customer engagement, increased revenue, and long-term customer loyalty.

Listrak Details
Product Website
Languages Supported
English
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Product Description

An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.


Seller Details
Seller
Listrak
Company Website
Year Founded
1999
HQ Location
Lititz, PA
Twitter
@Listrak
3,300 Twitter followers
LinkedIn® Page
www.linkedin.com
366 employees on LinkedIn®
Description

Listrak delivers results for more than 1,000 retailers by providing best-in-class email, SMS, behavioral marketing, cross-channel orchestration, predictive analytics, and customer insight solutions that drive customer engagement, revenue, and loyalty.With Listrak, marketers can deliver seamless, personalized cross-channel interactions -- all from one integrated platform. Send messages at precisely the right time across the right combination of channels and devices to maximize your customer engagement, revenue, and lifetime value.


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Overview Provided by:

Recent Listrak Reviews

NB
Nikki B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Best Marketing Automation Platform"
Listrak has provided the best reporting that we've ever had for email/sms marketing platforms. I can't say enough good things about our Account Man...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"What's not to love?"
Listrak has everything we need in one place. It helps us with customer acquisition, reaching our engaged customers, coupon code integration, the li...
SJ
Shawn J.Mid-Market (51-1000 emp.)
5.0 out of 5
"Listrak has played a huge role in the ongoing success and growth of our company."
I like the ability to set up clear, concise, and great looking automated email and SMS journeys. This has been a huge help for properly onboarding ...
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Video Reviews

274 Listrak Reviews

4.6 out of 5
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274 Listrak Reviews
4.6 out of 5
274 Listrak Reviews
4.6 out of 5

Listrak Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ListrakQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

Our account manager really takes the time to understand our business objectives and helps bring those to fruition Review collected by and hosted on G2.com.

What do you dislike about Listrak?

We have not found a lot of outside contractors or firms that have experience using Listrak, versus other ESPs Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Customer retention, demand generation.

Through the robust suite of triggered or automated emails, we are able to engage customers who are most likely to convert. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Listrak?

I like how easy it is to learn to navigate. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I dislike how undeveloped it is. I feel like there is still a lot of room for improvement and still a lot of glitches. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Easy for one team member to quickly and efficiently build/deploy an email/sms campaign when needed. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

Very attentive. Spectacular service. Dedicated contact. Their easy-to-use SMS platform and great features have helped us improve customer engagement, conversions, and retention. They provide robust analytics and easy-to-understand reports. The ongoing calls and communication have helped us stay on track to reach goals and improve our interactions with customers. I highly recommend Listrak... Very satisfied! Review collected by and hosted on G2.com.

What do you dislike about Listrak?

No complaints. They continue to improve their already-amazing features that continue to help us grow our business. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We are growing and improving overall customer reach through SMS marketing. Review collected by and hosted on G2.com.

Joy B.
JB
VP of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Listrak?

GXP, new workflow product, strong ROI from emails. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Sometimes slow response/execution from team. It's getting better though. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Growing the email list and gaining revenue from our emails. Review collected by and hosted on G2.com.

Emmanuel C.
EC
Online Tutor
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Listrak?

I have used a couple of Email service providers, but Listrak is the best so far.

Support is provided by the Listrak team 24/7; they provide solutions and advice for every function on the platform.

Majority of the features in Listrak and straightforward and easy to use, but in difficulties, the support team is there to assist you. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I can point out one thing I don't like about Listrak because the support team is with you every step of the way, making it easy for you. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Use Listrack to improve in all aspects. I have used, and I am still using, I will recommend Listarck because it is the best help you need to boost your business and service. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We are reaching our customers effectively and faster.

After lunching product analysis, our segment strategy has been more versatile Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

Listrak is a true one-stop shop for email and SMS marketing Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Could be pretty basic, however it is very attractive and easy to use Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Automated delivery of email and SMS Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Listrak?

Excellent revenue growth in a short time Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Projects are often very slow in getting completed Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

GXP has helped us optimize auto campaigns and rely less on B&B emails to drive revenue Review collected by and hosted on G2.com.

Nick W.
NW
Manager, Cloud Platform Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Listrak?

The majority of features within the Listrak platform are pretty straightforward and easy to use even for beginners. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Some of the list management features are questionable. Also, they're in the evolving stages of their newer journey builder. Which still needs some work in regards to capabilities. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

This is a great, underrated tool when considering a marketing platform. Please demo when making a decision! Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Marketing automation will solve our past problems of manually sending specific recurring emails. Our department and team will save lots of time, manpower, and money. Review collected by and hosted on G2.com.

MM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Listrak?

The Listrak team goes above and beyond to provide client support 24/7. There are dedicated team members ready to provide solutions and advice for every function of the platform (ex. Triggers, SMS, GXP, etc). There's also a live-chat feature and support via phone. The level on ongoing support is invaluable as we're constantly in a state of growth and testing. We push the limits when it comes to using the platform to its full potential. The team is always happy to accommodate and work through solutions with us. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

SMS functionality is lacking. I've used other SMS marketing platforms that are more user-friendly and have more analytic capabilities. The pro of using their SMS platform is that text messages can be used in triggers. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

If you're already experienced in Email Marketing and are ready to dive deep into CRM, Listrak is for you. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Having CRM under one platform is the greatest benefit. The ability to dive deep into advanced customer audiences and segments allow for endless opportunities to send targeted messaging to customers and prospects alike. Review collected by and hosted on G2.com.

Jonathan F.
JF
Digital Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Listrak?

Listrak is by far the best email service provider I have used in 10+ years of email marketing. I've used Bronto, Eloqua and MailChimp extensively, and nothing has compared to Listrak. I love that it is full-service, and they are very knowledgeable about the email marketing space. Their services are comprehensive and their platform is easy to use. They also have a fantastic support team and database full of resources. We loved the initial designs for our emails and pop-up. Any question or concern I've ever had has been dealt with in a timely manner. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I don't believe there are any downsides to using Listrak. After switching to Listrak, our email traffic and revenue has gone up exponentially. Some of the services require a developer for integration, but that is to be expected with a tool like this. Whereas reporting is comprehensive, it is spread out throughout several spots in the dashboard. It could be helpful to have a centralized reporting tool with selectable options. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

I would look at the goals you're trying to achieve, and compare platforms for ease of implementation, ease of use and cost. There are a few platforms that might stack up to Listrak, but for our business needs, Listrak has delivered above and beyond - and is very reasonably priced. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

We are actively acquiring new email addresses with Listrak, in an enticing and engaging way. The automated campaigns (welcome series, post-purchase, shopping cart abandonment, etc.) are absolutely fantastic and require very little upkeep. It is easy to implement new campaigns and the platform is easy to use/navigate. Review collected by and hosted on G2.com.