Listrak Reviews & Product Details - Page 12

The email build process from composer to scheduling is easy and streamlined. Setting and scheduling A/B, split tests are easy to set up and schedule.

List/coupon imports and appending profile fields to lists is simple and clean allowing for the easy addition of dynamic elements to customer data.

The product recommendations feature with Merchandise Blocks and Recipe Builder is also another area of the platform that is easy to use and experiment with.

The account and support teams are always insightful when needed. The fact that you are working with platform experts and not a third party is a plus. Review collected by and hosted on G2.com.

Some aspects of building Audiences can become cumbersome. There may be a little bit of a learning curve depending on experiences with other platforms. Once you understand the process it is easy to build and import into email sends. Review collected by and hosted on G2.com.

I appreciate the Automation Suite (Listrak Conductor/Journey Hub) that has helped our business increase our email revenue tenfold. Review collected by and hosted on G2.com.

I am having a hard time pinning my finger down on something that I dislike, but if anything, their SMS Platform is fairly new and needs growth to be similar to their email platform in features. Review collected by and hosted on G2.com.

Our integration rep and account manager are top-notch support. Truthfully, the only reason I didn't rate a 10 is that we originally had a very terrible rep. That person left the company and our new reps are absolutely top-notch. My only complaint is that the company knew our former rep was bad, but never replaced them. Review collected by and hosted on G2.com.

The user interface is pretty clunky. I'm on my way to a power user now and things are making more sense, but the GUI needs a redesign. And I don't just mean a facelift, functionality needs to be updated. They made some recent updates to the drip campaign program - which are quite nice. But reporting, account management, data/API feeds all need a modern update. The tool is powerful, very powerful, but the clunkiness of the interface is a deterrent. Review collected by and hosted on G2.com.

Overall, I'd say the best is the hands-on approach the team has taken to help us integrate with Listrak. Review collected by and hosted on G2.com.

I'm still getting to know the ins and outs of the system, so I haven't come across anything I'd consider a dislike. Review collected by and hosted on G2.com.

GXP has been a great addition to our file growth! We have been able to add thousands of names weekly to our file and have not noticed a substantial increase in unsubscribes. The program has been helpful in driving first purchases from new customers. It has also been very beneficial to have built-in creative services. It has allowed our team to be more agile and let's our team continue to work on other projects. Review collected by and hosted on G2.com.

I think the identity graph could be a bit stronger. It does seem that the modal pops on our site a little more often than it should. Returning customers are often served an offer. Review collected by and hosted on G2.com.

We launched with GXP in the heart of 2020. With our internal resources limited and needing to quickly scale our owned audience, the GXP team assisted with the creation and launching of the full-on and offsite programs. This resulted in not only growing our new customers (and revenue), but also helped us launch and quickly grow our SMS list. SMS has now become one of our highest converting channels.

The GXP team has been super helpful with assisting, reporting and updating all components of the program. We are able to clearly measure the impact of the performance and have grown our first-time buyer list exponentially during a tough few years. Review collected by and hosted on G2.com.

With constant testing of many variables and evolving best practices, the GXP team sometimes launches pieces of creative (subject lines) without full approval. The main "promotion" of the program is based around offering a discount to new subscribers. We'd like to test different "offers" to align the correct level of discount of specific content offering for our brand. Review collected by and hosted on G2.com.

By far the best part about Listrak is our account manager, Sima, and all of the support staff! I use Listrak daily and need to constantly improve. Sima helps me maximize our use of the tool so that I can perform the best I can for my demanding needs! Review collected by and hosted on G2.com.

I have used many email platforms in the past and this one had the steepest learning curve. That is why I am so grateful to our account manager and Live Chat support, who help me when I need it most. Now that I have fully integrated, I prefer how Listrak is set up, compared to the others, because now I am better prepared for such a higher level of strategy and functionality. Review collected by and hosted on G2.com.

Our account manager, Alison, is extremely helpful and responsive. The platform has a lot of functionality, and the GXP program has given our email program significant uplift. Review collected by and hosted on G2.com.

The platform isn't always the most user-friendly. Trigger email campaigns (especially with A/B testing) are tricky to set up without assistance, and there's no easy resend functionality. Additionally, some segmentation features are not included in the main service offering (such as products browsed or pages viewed on site), which would be nice to have in all plans. Review collected by and hosted on G2.com.

Listrak's support team is the best I have ever worked with. Not only is our account manager almost always available and extremely helpful, their other support features such as live chat and call center have helped me when I really needed it. I've never had a question go unanswered and there always seems to be a solution for the (sometimes tricky) things we need to do! Review collected by and hosted on G2.com.

At this point, there is nothing I dislike about Listrak. It is user-friendly and the amount of support we receive is incredible. Review collected by and hosted on G2.com.

The most helpful component of our Listrak experience has been the hands-on support; especially from our account manager. A timely response to give guidance and resolve issues before they happen makes all the difference. Review collected by and hosted on G2.com.

Some components for website popups are less user-friendly than I would like. Most platforms I have used struggle with this. Listrak is still the best I have used. Review collected by and hosted on G2.com.