Listrak Reviews & Product Details

I was new to this position about 5 months ago. I am primarily a designer, and have very limited experience with non-designer programs, software, etc. In addition to analytics as a whole. The team at Listrak is always there to answer any questions I have whether it's their Help Center, their chat, or our account manager responding promptly to emails. Coming into this position felt a little daunting - because like I said, I am first and foremost a designer. Listrak made me feel not only comfortable but also confident through their educational courses and their support team so again, is always prompt to answer any questions or to address any issues I might be having.

As a whole, each and every employee I speak with is very polite, and understanding and always very forthcoming with assistance. And their platform is very easy to use and understand, once you get the hang of it. Again shout out to the education courses they offer! The composer and it's features make designing emails a breeze. The audiences make them easy to schedule. I can also view data and reports with ease as opposed to creating an excel sheet with rows and columns and numbers and data - which I promise you is every designer's worst nightmare.

I would recommend Listrak to each and every company who is looking for an efficient and easy to use email program. Review collected by and hosted on G2.com.

If I had any negative impact to give, it's the overall speed. For instance, when I try to view "Message History" it can take several minutes for that one page to load.

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And I would like to see some improvements with the Media Library:

1) I would like the ability to remove files more efficiently, as opposed to selecting them one by one. You can select a group of them as long as they are all together in a sequential file name. But, for instance, you can't sort by old files and delete old files. You can't sort by: "Newest" or "Oldest" and simply select the older files and remove them. So cleaning up the files is a multi-day task just to get some storage back on the drive. I would like to see something more efficient happen there.

2) Uploading files into the media library seems to happen at a slow rate. It can take 30 seconds or even up to a minute it seems for a photo to be uploaded and then appear inside a folder. If that can be sped up to be more efficient then that would be ideal.

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I love composer so much that it's almost ruined me for anything else. So when I see an email that uses complete code, it TERRIFIES me. For instance our E-Gift Card Email. It's entirely in HTML code, which I know next to nothing about. Meaning that if I did want to design that page and make it more attractive, I would have to collaborate with someone else in that process. Which is fine. But I do wish that for emails like that, I do wish that you could still build them in composer, and then have the option of having a section of HTML code (for the fill in box, or whatever), instead of having to write the entire email itself in code. I think it would just make it easier and more versatile for non-coders in the future to be able to design emails like that. Review collected by and hosted on G2.com.

The onboarding team made the transition from our previous ESP seamless. Their technical team integrated 4 separate brands with Shopify+ and built templates and journeys to get us up and running quickly. In some cases we provided detailed XD files and in other instances just screenshots for their team to replicate.

Listrak handled porting our customer data, including custom properties, with the data export I provided. I shared our subscriber data and Listrak provided all the unique segments for the IP Warm-up process.

As a new user, I don't always know what I didn't know (as expected), but every time I had a question, I got an almost instant reply and explanation. It is reassuring to know that they are watching and can catch (my) mistakes before I do. The level of attention is what I've noticed and appreciated most about the Listrak onboarding process.

I haven't had a chance to take advantage of the dynamic content blocks yet, but I have found the product recommendations and Shopify product blocks to be both robust and customizable.

My favorite feature of Listrak, and a significant advantage over our previous ESP, is the Saved Content blocks. I love having multiple elements in Saved Blocks (image, text, CTAs) that I can update across all messages as a single block or separate blocks (e.g., header/footer). Review collected by and hosted on G2.com.

Every platform has its pros/cons and Listrak is no different. I have appreciated the UX of the Journey hub for building workflows, but would love to have more pre-built journeys that I could replicate on my own (e.g., a birthday anniversary). The latter had to be built in their legacy automation system (called Conductor) which isn't nearly as user-friendly. Thankfully, our Listrak contact built it out for me!

I am still learning the content folder structure and wish I had spent more time thinking how my file naming convention (and sub-folders) would impact future messsages. If you change a file name or location, file references will break as they cannot find the specific file. With 1000s of images and saved content blocks already, I have created a mess of files in a few short months. It is difficult to search and view existing content files without a good folder structure.

My biggest complaint about the Composer message editor is the inability to switch to an HTML-view within the editor. You can build an entire email in HTML, but I would like to see what the existing HTML looks like to double-check my formatting. It is annoying IMO to check font size, font family, and event hyperlinks in the WYSIWYG editor. You have to highlight the relevant content and then click on the different elements to see how it is assigned. Review collected by and hosted on G2.com.

Listrak has an amazing on boarding process, team, as well as teachers. It's user friendly, and I just really can't rave enough about it's team and how it cares for the customer's that they partner with.

Listrak was amazing to impement into our system, Magento. Review collected by and hosted on G2.com.

There are truly no downsides to working with Listrak and utilitzing their platform. Review collected by and hosted on G2.com.

Helpful and always looking to help me improve ways to increase sales. If i need help someone is always available and willing. Good results and energy to help me grow. it is so easy to use. Helpful with intergration of 3rd party vendors as well as using the implemnatation Listrak has setup for us or the 3rd party vendors. We use Listrak frequently to the point of sometimes too much to drive sales. Review collected by and hosted on G2.com.

We are the only one using Listrak in the Lindt Group so no programs or information to use towards our emails. Also, I am just drawing a blank on increasing our Mailing list to reach wider audience. So many optonis available for us to use but no time to learn or use them all. Review collected by and hosted on G2.com.

Listrak allows us to automate all of our email and SMS campaigns in one place. From customer journeys to checkout processes on both of our B2B and D2C websites with ease of integration. Listrak allows us to provide a wonderful experience for our clientele. Their customer service is top tier with support chat that is always responsive and helpful. Review collected by and hosted on G2.com.

We recently underwent a website re-platform and our data feeds and reporting were skewed for 2 months. We felt like the process should have been easier with Listrak's team as there was so much back and forth. However, we did get everything resolved and the Listrak team was on top of things the whole time. Review collected by and hosted on G2.com.

I don't believe I've ever seen a smoother implementation! What first seemed like a mountainous task due to our tight timeline, was broken into manageable steps and specifically tailored to our business needs. The Listrak onboarding team was incredibly thorough with clear, organized and detailed communication. Review collected by and hosted on G2.com.

Some of the information in the platform seems repetitious and not necessarily intuitive. Review collected by and hosted on G2.com.

Quick and timely support & ability to use composer and create emails quickly. Review collected by and hosted on G2.com.

Could use more functionality in composer. Filters could be more intuitive when layered (GUI) as well as conversations, but this might be the case with journeys. Review collected by and hosted on G2.com.

Listrak has many great features such as:

• being able to set up very targeted delivery through profiles and audiences

• setting up automated workflows in which emails are triggered to deploy when a client's customer performs a specified actions, such as browsing a page or adding and item to their cart,

• Platform that offers easy way to set up and design Email blasts.

However, I think the best part about Listrak is its robust reporting that can be checked through dashboards and various exported reports. Not to mention the absolutely throrough attentive support Listrak provides every month.

Listrak works for all different type of businesses such as a client that would use emails frequently to the client that wouold only want to send a few emails a month and is very easy to use.

It was very easy to implement Listrak into the other marketing tactics. They provide quite a few training tools as well as offer on call support.

Finally they worked well with IT in getting it set up in a timely fashion

We would strongly recommend Listrak to any company in need of an email marketing platform. Review collected by and hosted on G2.com.

We have had several service providers in the past that were not supportive. However, after bringing this to the attention of Listrak they quickly changed our point of support to an individual that is very thorough, helpful and wants companies to grow and be successuful by using the Listrak product. Review collected by and hosted on G2.com.

I have personally never worked on an ESP, or general marketing platform, that had better customer service or technical support. Their help chat module within the platform has been an easy go-to feature to use whenever I am pulling reports, scheduling emails, or building an automated campaign and I have a question or an issue that needs a quick solution. Every technical ticket that my team has submitted through our account manager has been addressed with a fully competent and prepared team who understands the issue and are looking to find the best solution. No platform or tool is perfect, and there are inevitable road-blocks that arise when working on new campaigns or looking to improve and optimize engagement. What sets Listrak apart for me is the accessibility to their team, whether it's solution experts or the very people working on the backend, optimizing their platform. My team is currently in the midst of a website re-platforming, and a huge integration like that is very daunting both on our end, and with all of the vendors we are partnered with; Listrak has by far been very prepared and ready to uphold their end of the integration, which is a huge weight off of my shoulders so far. Review collected by and hosted on G2.com.

I think there are a few tools across the platform, such as: reporting, contact profiles, a fully integrated analytics dashboard for email, sms and automated campaigns, and the cross channel journey tools that can be more sophisticated or accessible. I struggle with the Lists feature in the platform when trying to pull reporting across the entire platform and all my contacts. Unfortunately, their reporting and data is very centered and enclosed within singular "Lists". I understand to a certain extent why this is built this way, but it would be nice to be able to have separate lists as well as the option for combined reporting for an easy and full view of complete platform performance. Also, having been on the platform for almost three years now, I still have trouble with navigation, some things are not always where'd you expect to find them, and navigating isn't always the most intuitive. I think there is always room for more advanced optimization of Listrak's features and solutions, but everything that would be expected from a good marketing ESP is available and ready-to-use. Ultimately there is always an entire support team ready to help you accomplish whatever your goal is. Review collected by and hosted on G2.com.

Use of multiple lists, backend solutions for creating custom events and fields. Versatility is a must for us with having both a DTC and B2B company! Review collected by and hosted on G2.com.

I think Listrak can be a little slower to adopt new technologies / user experience on web isn't the best. Review collected by and hosted on G2.com.