Listrak Reviews & Product Details

I like the ability to set up clear, concise, and great looking automated email and SMS journeys. This has been a huge help for properly onboarding new subscribers and minimizing potential revenue loss with cart abandonment emails, win back campaigns, back in stock notifications, and many other revenue catching tools.

Implementing these tools can be daunting at first, but Listrak remedies this by providing an account rep who is always ready to help. Our weekly Zoom meetings with our rep have eased any growing pains we might have had.

Having instant access to analytics is critical to tracking the success of each campaign. The A/B comparison feature has helped us to create email and SMS campaigns that maximize effectiveness.

This brings me to arguably my favorite aspect of working with Listrak, and that is having our account rep, Curtis. Working with Curtis for the last few years has been a joy. Curtis helped to make the integration a breeze and helped our marketing department learn how to navigate the ins and outs of what Listrak has to offer. Because of this, we can use Listrak for email and SMS daily and without stress or frustration. Review collected by and hosted on G2.com.

My primary dislike about Listrak is the initial shock of complexity at first. It can be overwhelming to navigate the builders on your own at first. Listrak offers so many options for the customization of journeys, campaigns, segmentation, and much more, which are absolutely useful and amazing but require a heavy dependence on our account rep until one can fully grasp the capabilities. Now, keep in mind that what I disliked initially is not necessarily a deal breaker. Listrak recognizes that their program has a lot to offer and can feel a bit overwhelming. This is why they provide you with an account manager who will be with you to ensure you use every option that fits your company. Without our account manager, the initial use of Listrak would have been a real challenge. A dislike remedied by superb customer service. Review collected by and hosted on G2.com.

I was new to this position about 5 months ago. I am primarily a designer, and have very limited experience with non-designer programs, software, etc. In addition to analytics as a whole. The team at Listrak is always there to answer any questions I have whether it's their Help Center, their chat, or our account manager responding promptly to emails. Coming into this position felt a little daunting - because like I said, I am first and foremost a designer. Listrak made me feel not only comfortable but also confident through their educational courses and their support team so again, is always prompt to answer any questions or to address any issues I might be having.

As a whole, each and every employee I speak with is very polite, and understanding and always very forthcoming with assistance. And their platform is very easy to use and understand, once you get the hang of it. Again shout out to the education courses they offer! The composer and it's features make designing emails a breeze. The audiences make them easy to schedule. I can also view data and reports with ease as opposed to creating an excel sheet with rows and columns and numbers and data - which I promise you is every designer's worst nightmare.

I would recommend Listrak to each and every company who is looking for an efficient and easy to use email program. Review collected by and hosted on G2.com.

If I had any negative impact to give, it's the overall speed. For instance, when I try to view "Message History" it can take several minutes for that one page to load.

-

And I would like to see some improvements with the Media Library:

1) I would like the ability to remove files more efficiently, as opposed to selecting them one by one. You can select a group of them as long as they are all together in a sequential file name. But, for instance, you can't sort by old files and delete old files. You can't sort by: "Newest" or "Oldest" and simply select the older files and remove them. So cleaning up the files is a multi-day task just to get some storage back on the drive. I would like to see something more efficient happen there.

2) Uploading files into the media library seems to happen at a slow rate. It can take 30 seconds or even up to a minute it seems for a photo to be uploaded and then appear inside a folder. If that can be sped up to be more efficient then that would be ideal.

-

I love composer so much that it's almost ruined me for anything else. So when I see an email that uses complete code, it TERRIFIES me. For instance our E-Gift Card Email. It's entirely in HTML code, which I know next to nothing about. Meaning that if I did want to design that page and make it more attractive, I would have to collaborate with someone else in that process. Which is fine. But I do wish that for emails like that, I do wish that you could still build them in composer, and then have the option of having a section of HTML code (for the fill in box, or whatever), instead of having to write the entire email itself in code. I think it would just make it easier and more versatile for non-coders in the future to be able to design emails like that. Review collected by and hosted on G2.com.

The onboarding team made the transition from our previous ESP seamless. Their technical team integrated 4 separate brands with Shopify+ and built templates and journeys to get us up and running quickly. In some cases we provided detailed XD files and in other instances just screenshots for their team to replicate.

Listrak handled porting our customer data, including custom properties, with the data export I provided. I shared our subscriber data and Listrak provided all the unique segments for the IP Warm-up process.

As a new user, I don't always know what I didn't know (as expected), but every time I had a question, I got an almost instant reply and explanation. It is reassuring to know that they are watching and can catch (my) mistakes before I do. The level of attention is what I've noticed and appreciated most about the Listrak onboarding process.

I haven't had a chance to take advantage of the dynamic content blocks yet, but I have found the product recommendations and Shopify product blocks to be both robust and customizable.

My favorite feature of Listrak, and a significant advantage over our previous ESP, is the Saved Content blocks. I love having multiple elements in Saved Blocks (image, text, CTAs) that I can update across all messages as a single block or separate blocks (e.g., header/footer). Review collected by and hosted on G2.com.

Every platform has its pros/cons and Listrak is no different. I have appreciated the UX of the Journey hub for building workflows, but would love to have more pre-built journeys that I could replicate on my own (e.g., a birthday anniversary). The latter had to be built in their legacy automation system (called Conductor) which isn't nearly as user-friendly. Thankfully, our Listrak contact built it out for me!

I am still learning the content folder structure and wish I had spent more time thinking how my file naming convention (and sub-folders) would impact future messsages. If you change a file name or location, file references will break as they cannot find the specific file. With 1000s of images and saved content blocks already, I have created a mess of files in a few short months. It is difficult to search and view existing content files without a good folder structure.

My biggest complaint about the Composer message editor is the inability to switch to an HTML-view within the editor. You can build an entire email in HTML, but I would like to see what the existing HTML looks like to double-check my formatting. It is annoying IMO to check font size, font family, and event hyperlinks in the WYSIWYG editor. You have to highlight the relevant content and then click on the different elements to see how it is assigned. Review collected by and hosted on G2.com.

After having some less than pleasant experiences with an enterprise-level Email Provider, we found Listrak. We have been using them now for nearly 3 years. Their, integration team, customer service & performance have been nothing short of outstanding. Review collected by and hosted on G2.com.

The UI is a bit outdated and can use some updating, but it works. Review collected by and hosted on G2.com.

Listrak has an amazing on boarding process, team, as well as teachers. It's user friendly, and I just really can't rave enough about it's team and how it cares for the customer's that they partner with.

Listrak was amazing to impement into our system, Magento. Review collected by and hosted on G2.com.

There are truly no downsides to working with Listrak and utilitzing their platform. Review collected by and hosted on G2.com.

Helpful and always looking to help me improve ways to increase sales. If i need help someone is always available and willing. Good results and energy to help me grow. it is so easy to use. Helpful with intergration of 3rd party vendors as well as using the implemnatation Listrak has setup for us or the 3rd party vendors. We use Listrak frequently to the point of sometimes too much to drive sales. Review collected by and hosted on G2.com.

We are the only one using Listrak in the Lindt Group so no programs or information to use towards our emails. Also, I am just drawing a blank on increasing our Mailing list to reach wider audience. So many optonis available for us to use but no time to learn or use them all. Review collected by and hosted on G2.com.

Listrak allows us to automate all of our email and SMS campaigns in one place. From customer journeys to checkout processes on both of our B2B and D2C websites with ease of integration. Listrak allows us to provide a wonderful experience for our clientele. Their customer service is top tier with support chat that is always responsive and helpful. Review collected by and hosted on G2.com.

We recently underwent a website re-platform and our data feeds and reporting were skewed for 2 months. We felt like the process should have been easier with Listrak's team as there was so much back and forth. However, we did get everything resolved and the Listrak team was on top of things the whole time. Review collected by and hosted on G2.com.

I don't believe I've ever seen a smoother implementation! What first seemed like a mountainous task due to our tight timeline, was broken into manageable steps and specifically tailored to our business needs. The Listrak onboarding team was incredibly thorough with clear, organized and detailed communication. Review collected by and hosted on G2.com.

Some of the information in the platform seems repetitious and not necessarily intuitive. Review collected by and hosted on G2.com.

Listrak has everything we need in one place. It helps us with customer acquisition, reaching our engaged customers, coupon code integration, the list goes on. I use it all the time for newsletters, marketing new products, cart abandonment, product page, etc. Our Listrak representative also helps us with anything we need, and makes everything easy to understand and implement. Review collected by and hosted on G2.com.

From time to time I will experience an occasional bug while creating an email in the email editor. Some things in the interface are weird. Review collected by and hosted on G2.com.

Quick and timely support & ability to use composer and create emails quickly. Review collected by and hosted on G2.com.

Could use more functionality in composer. Filters could be more intuitive when layered (GUI) as well as conversations, but this might be the case with journeys. Review collected by and hosted on G2.com.