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Keap Reviews & Product Details

Keap Overview

What is Keap?

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

Keap Details
Product Website
Languages Supported
English
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Product Description

Small business CRM, e-commerce, email and social marketing solution all in one place

How do you position yourself against your competitors?

Keap is the best value for a comprehensive CRM and business automation system, tailored to small businesses ready to scale to $1 million in revenue and beyond! While other competitors might hook you at a lower, entry level price, they inevitably slowly reveal you’ll have to pay more and more to get full use out of their platform.

Yet, Keap provides all of the features you’ll need from the start - our prices vary based upon the number of users and customer contacts. For a total of $4,488 for the year, you get the full capabilities of Keap: that’s just $249 per month for 2 users and up to 1,500 contacts, plus the required, one time implementation service of $1,500. We require the implementation services because we are serious automation for your serious business, and our implementation team ensures you get going and start getting value on day one.


Seller Details
Seller
Keap
Company Website
Year Founded
2001
HQ Location
Chandler, Arizona
Twitter
@KeapGrowing
33,769 Twitter followers
LinkedIn® Page
www.linkedin.com
377 employees on LinkedIn®
Phone
+1 (866) 800-0004
Description

Keap is a customer relationship management (CRM) platform designed for small businesses. It offers tools for marketing automation, sales pipeline management, and e-commerce, helping users streamline their processes and enhance customer engagement. Keap provides features like email marketing, appointment scheduling, invoicing, and reporting, all aimed at simplifying business operations and driving growth. Through its user-friendly interface, Keap empowers entrepreneurs to effectively manage their customer relationships and optimize their sales efforts.


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Recent Keap Reviews

Nancy S.
NS
Nancy S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Marketing Automation for events"
Keap provides a flexible and dynamic product that helps small businesses capitalize on marketing automation to remove the time-consuming tasks tha...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"love this crm"
easy to use and support is great. they always help
Anthony H.
AH
Anthony H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Keap is the central nervous system for my business"
Keap makes it easy for a professional services business to nurture and close. Additionally, it serves as my business line and aligns with what dist...
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Keap Media

Keap Demo - Data all in one place
Manage all your contacts in one place, fully integrated with your sales and marketing automation, so you can get more done in less time.
Keap Demo - CRM
"- Never miss a new lead with automated lead capture - Easily tag and segment custom audiences - Trigger personalized follow-ups that convert more leads - Access your data at your desk and on your phone"
Keap Demo - Sales and Marketing Automations
Spend less time on repetitive tasks and more time doing what you love: Serving clients, growing your business, making a difference. Automate your sales and marketing processes with Easy Automations that can be deployed in minutes, and Advanced Automations to handle more complex processes.
Keap Demo - Email Marketing
Send emails people want to read with email marketing triggered by their behavior. By combining email with CRM and automation, you can send emails that go out at just the right time with the information that's relevant to your audience.
Keap Demo - Sales Pipeline
See the status of every deal in one place and boost sales team productivity with Keap's easy-to-use Sales Pipeline. Ideal for businesses with a consultative sales processes, Keap's pipeline plus powerful automations eliminate repetitive tasks so you can focus on selling.
Keap Demo - Try Keap
Make smart business decisions with insights from Keap's easy-to-use reporting tools. See your data in visual form so you can identify bottlenecks, opportunities, and what's working.
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Video Reviews

1,561 Keap Reviews

4.2 out of 5
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1,561 Keap Reviews
4.2 out of 5
1,561 Keap Reviews
4.2 out of 5

Keap Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for KeapQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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Nancy S.
NS
Marketing Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Keap?

Keap provides a flexible and dynamic product that helps small businesses capitalize on marketing automation to remove the time-consuming tasks that we all have. Because of the flexible nature - I used 2 seperate applications - one for my events company and one for my digital agency. Since there are many redundant tasks and processes with events - booking speakers, reminders to speakers, attendees etc, I found that Keap helped me stay on track and on task so that I could focus on the really important stuff - like ticket sales. As a past systems integrator with many years of marketing experience, I find Keap has the right balance of technical power and ease of use. It has so many different versions now that there is a version for your business growth. Review collected by and hosted on G2.com.

What do you dislike about Keap?

System emails do not use the templates that I create and store elsewhere. And the email builder need the option to send a text-only email. Review collected by and hosted on G2.com.

Recommendations to others considering Keap:

Take advantage of all the free training offered to clients - and if it seems overwhelming, work with a certified partner to get it up and running correctly. This tool is way more powerful than it appears, but once it is up and running, you will have so much more free time. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

One of my companies - until recently - ran 14 live events per month. We needed a dynamic system where;

• Each attendee could bring up to 10 guests -

• We could market every week to previous ticket purchasers.

• Track ongoing attendance to upsell repeat attendees to be a speaker

• Sell our membership subscription for those that became a speaker

• Sell more franchises.

• And manage all of the speakers - applications, volunteers for all of these events.

I looked for a complete solution, and Keap ensured that we could keep our tech stack as small as possible. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Hello Nancy,

Thank you for taking the time to leave us a review. We are happy to hear that Keap has been a flexible and dynamic tool for you. It's wonderful to know that Keap has helped streamline your processes, allowing you to focus on crucial aspects like ticket sales.

We appreciate your constructive criticism regarding system emails and the need for a text-only email option in the email builder. We will certainly pass these suggestions to our development team for consideration.

Your recommendation to leverage the free training and work with certified partners is spot on. We're glad you see the value in these resources, and we hope they continue to help other users maximize Keap's potential.

Thank you once again for your partnership and for sharing your experience with Keap.

MV
Business Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Keap?

The world of CRMs and marketing automation is evolving rapidly, and Keap is (pardon the alliteration) keeping pace. They’ve done a fantastic job of ensuring our business stays ahead of the curve, providing the tools and support we need to grow and succeed. Keap’s platform helps simplifiy our marketing efforts, allowing us to automate tasks and focus on what matters most: building meaningful customer relationships. Review collected by and hosted on G2.com.

What do you dislike about Keap?

My favorite and least favorite part of Keap is the same: while they provide excellent support in a rapidly evolving CRM and marketing automation world, the constant changes in email deliverability rules and client behavior mean there’s no such thing as 'set-it-and-forget-it.' Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

1. Keeping up with evolving marketing automation ensures our business stays ahead of the curve with up-to-date tools and strategies. 2. Keap helps us simplifying marketing efforts reducing the complexity of managing campaigns. 3. Ease of reporting makes it easy to see what is happening at all areas of our small business. 4. Provides valuable support to navigate the shifting rules and challenges in areas like email deliverability, ensuring your marketing remains effective despite external changes. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Hello Marjorie,

Thank you for your thoughtful review! We’re thrilled to hear that Keap has been a strong partner for your business. It’s wonderful to know that our platform is simplifying your marketing efforts, freeing up time to focus on building meaningful customer relationships.

We completely understand your perspective on the ongoing changes in email deliverability and client behavior—it’s a challenge for all of us, but we’re committed to adapting alongside you.

Thanks again for sharing your experience and for choosing Keap to support your business!

Joey R.
JR
Director of Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Keap?

I like the pipelines, automations (custom and simple), email broadcasts, the email builder, and the way tagging/segment/audience creation works. It's easy to get going. Another nice thing about Keap is they value the end user's opinion. I've been engaged in UI/UX surveys and they've interviewed me about functionality I want on the platform as well. Review collected by and hosted on G2.com.

What do you dislike about Keap?

I do have some grievances with Keap:

1) The account managers (if you need to get ahold of them) are like trying to catch a ghost.

2) Custom data imports/logic/functions (if you are moving from a proprietary CRM) are almost paid at a steep additional fee. Map out what the import looks like on a trial before you dig in to be sure.

3) The way you can only search contacts and not companies (we work with dealerships and sometimes it's more important to see the dealer + 20-30 contacts under it/hard to get to that view).

4) Pipelines can only be assigned a dollar value or nothing. It would be more helpful for us to visualize the pipeline and opportunity with a contract or sales volume count.

5) Segmentation logic can be funky. Always double check your audiences manually. Sometimes excluding a tag or group doesn't work as intended and can lead to communications reaching the wrong contacts. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

Mostly email broadcasting for promotions and reminders, as well as sales pipelines + marketing automation. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Hi Joey,

Thank you for your thoughtful review! We appreciate the feedback as always and love that you’ve felt heard in our surveys and interviews. Thank you for sharing your experience and insights, and please know we're here to support you as you continue making the most of Keap!

If you have any trouble reaching your account manager, please let us know. We’re here to help and ensure you receive timely support.

Kyros V.
KV
Brand Development Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Keap?

Keap has many features that cover a number of our business processes. We bring leads into Keap, tag them, email them, sell our services and charge them through chekout forms. Review collected by and hosted on G2.com.

What do you dislike about Keap?

We've had many problems, most of which unfortunately relate to payments. We have been exposed to our clients repeatedly due to Keap's bugs. We 've had problems such as repeat charges and multiple recurring payments that have resulted in losing many clients. These issues took such a long time to address that is simply not acceptable. Duplicate reurring payments are still being created randomly after nearly two years of reporting the issue and after countless man-hours wasted on our part. Keap is not a reliable platform. i would not recommend it to anyone and we will never use it again once we manage to set up an alternative CRM system. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

We have moved away from using many different platforms for customer and lead management. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Hello Kyros,

Thank you for taking the time to share your feedback. We’re glad to hear that Keap has helped consolidate your customer and lead management processes, but we’re very sorry to hear about the recurring issues you’ve experienced with payments.

To ensure we address this directly, we will have someone from our team reach out to you soon to understand more about the payment issues you’ve reported and see how we can assist in resolving them.

Thank you for your patience, and we truly appreciate your feedback as it helps us improve.

Raylen D.
RD
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Keap?

I was getting burned out from my business and everything I loved about what I do was overshadowed by the boring annoying tasks and reminders I had to do. The best thing about keap was everything from my marketing, to fullfillment to even employee communication was automated. The best thing about keap is how it gave me the freedom to do what I love and spend less time on the crap I hate.

Oh and you cant do better than the customer support team. The fact you can call in and speak to an actual human being for help is amazing. Review collected by and hosted on G2.com.

What do you dislike about Keap?

The ONLY thing I wished keap would improve on is the mobile app. The work around I found was just using the chrome and on my phone but still. The keap mobile app could use some work. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

Autmating the boring stuff, communication with employees on projects that need to complete, nurture leads, driving leads to sales. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Hello Raylen,

Thank you for taking the time to share your experience with Keap. We're happy to hear that Keap has given you the freedom to do what you love and spend less time on the things you don't!

LM
Founder and CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Keap?

Keap is a robust product that reminds me a bit of learning how to use Microsoft Excel. There is so much to learn that even when I have used it for years I discover more it can do.

The current upgrades were necessary to match what many competitors offer, so for me, being a long-time user of Infusionsoft, these were needed.

Customer support is critical to use the system and fortunately Keap has good support that will stay with you until your issues are resolved. Review collected by and hosted on G2.com.

What do you dislike about Keap?

I think the Ui and Ux are very lacking. It is built by technicians that understand how it works with the assumption that the user will be able to easily navigate and understand it. It is absolutely not intuitive. Even the documentation that is intended to be supportive is provided the way a technician would want to read it. It does NOT support the user the way the user needs to be supported to get efficient effective results quickly.

Users want pop-up instructions that walk us through the process where we can learn as we use the system. We do not want to read instructions any more than we want to read how to use our mobile phones.

Infussionsoft was nicknamed "confussionsoft" for this same issue. Keap has made improvements but continues to follow in line where Infusionsoft failed by presenting a system that is not intuitive and lacks immediate support for those who don't know how to use a system that is obvious internally but not to your clients. Even your own support team don't know how to use it.

What the Keap lacks is a test group of users to help them understand the user experience. This is a major mistake. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

Automation and email deliverability Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Hello Larry,

Thank you for sharing your honest and thoughtful feedback. We're glad to hear that you've found Keap to be a robust product and that our customer support has been helpful throughout your experience. We truly value long-time users like yourself, and your insights help us continue to grow.

We also understand your concerns about the product itself. We hear you and are actively working on improvements to make Keap easier and more intuitive to use.

Our goal is to create a seamless experience for all users, and we're continuously refining our product with feedback like yours in mind. Thank you for your thoughts, they help us improve the platform for everyone.

Walter O.
WO
Director, Digital Workplace Solutions
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Keap?

Keap is one of the most powerful CRMs with a marketing component on the market. Great for not only the sales teams but any and everyone in the company that personally interacts with clients. Review collected by and hosted on G2.com.

What do you dislike about Keap?

Because of its power, it can take a lot (of training/learning) to give your organization all of its bells and whistles. That said, users can be trained quickly for whatever their role may be: sales, marketing, executive, employee. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

With larger teams, it is critical to know who is speaking with whom and what is transpiring. Setting up opportunities, tasks, appointments are all essential for day-to-day excellence. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Hello Walter,

We're glad to hear that you've found Keap to be one of the most powerful CRM's on the market. Thank you for taking the time to share your experience with Keap. We appreciate your business and wish you the best!

RH
IT/Admin
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Keap?

Having used Keap for about 15 years now, I know the program pretty well. It has so many great features that allow you to run your business in an all-in-one app. Infinite ways to segment your lists, seamless program delivery, good e-commerce tools and reporting. There are endless integration options with other tools out there if needed. Support is amazing and they consistently upgrade/improve to add new features or improve on the old ones. Review collected by and hosted on G2.com.

What do you dislike about Keap?

A few of the areas have a little bit of a learning curve, but once you know the basics you can built out just about anything you can imagine. Price may be limiting for a new business. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

Managing many incoming leads and clients and delivering both marketing and program fulfillment in specific and personalized ways. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Hello Ryan,

Thanks for taking the time to share your experience with Keap and for being a customer of ours for 15 years! We appreciate your business and wish you the best!

Diane H.
DH
CEO/Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Keap?

I like that I can set up a marketing campaign and let it run on its own. It is fairly easy to upload lists of prospects and with a little practice, I have been able to work on setting up automations. Review collected by and hosted on G2.com.

What do you dislike about Keap?

It is nearly impossible to do effective searches on tasks or to note them complete in bulk.

Setting up automations can be convoluted and if one step gets missed, it takes time to get things running again.

THe search function could be improved for clients - I want to be able to see who has opened emails, and that is not a search option. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

Automated marketing drip campaigns have been very helpful for us as a new business. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Hi Diane,

Thanks so much for your review! It’s great to hear that Keap's automated marketing campaigns are helping your business and that you’re getting the hang of setting up automations.

We also appreciate your thoughts on the search functionality and bulk task management. We totally get how important it is to have tools that make things easier and save you time. Your feedback is super helpful as we work on making the platform more user-friendly.

If there’s anything specific you need help with to make your experience better, just give us a shout. We’re here for you!

Verified User in Professional Training & Coaching
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Keap?

Keap allows us to automate the vast majority of our client and prospect communication. It's very helpful to be able to create campaigns one time that can be used repeatedly throughout a member workshop series and/or during our annual enrollment periods. Review collected by and hosted on G2.com.

What do you dislike about Keap?

Once you begin using Keap to automate aspects of your business, it feels that they take advantage of the fact that switching to a new system could be extremely time consuming. Their regular price increases are frustrating; and we no longer believe Keap is even remotely competitive in terms of pricing. Their tendency to "retire" features and to stop offering support for these aspects of the app is also troubling, as there appears to be zero recognition of the fact that business owners are building entire processes around features that are then removed. It's also important to recognize that Keap is quite complicated. You will likely need to enlist paid support to troubleshoot issues that inevitably arise. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

The ability to automate a high percentage of our client and prospect communication. This allows for consistency, which is important both in terms of customer service and marketing. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Thank you for sharing your feedback. We’re glad to hear that our automation tools have helped streamline your client communications and improve consistency. We are excited to announce that automations are soon going to be easier than ever.

Your insights are valuable to us, and we’ll keep them in mind as we move forward. Thank you for helping us improve!