Video Reviews
5,590 Hootsuite Reviews
Overall Review Sentiment for Hootsuite
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Having all my social channels in one place makes scheduling, monitoring, and engaging with my audience incredibly easy. The platform provides fantastic insights that help me track performance and refine my strategy. Plus, the AI-powered prompts and recommendations are a huge time-saver, making content creation more efficient and effective. The customer support is also top-notch—always helpful and responsive. Review collected by and hosted on G2.com.
One of my biggest frustrations is the inability to fill in finer details for Reels and Stories when scheduling. I still have to use Meta Business Suite for that, which is exactly what I was hoping to avoid. Additionally, transitioning to Hootsuite’s reporting from Meta Business Suite hasn’t been the easiest—the alignment just isn’t there, making it harder to track performance in a way that feels familiar. Review collected by and hosted on G2.com.

Hootsuite has been a great tool for managing social media, and overall, I’m really impressed with its features! One of the highlights for me is the reports it generates. They’re detailed and give great insights into how posts are performing. Plus, the ability to manually generate reports is a big plus—it’s super helpful when I need custom insights for specific campaigns or time frames. Review collected by and hosted on G2.com.
One major issue is how slow they are to update channel-specific features. Social platforms evolve quickly, and Hootsuite often lags behind. A prime example is Instagram: the platform now supports up to 20 photos in a single post, yet Hootsuite can only handle 10. This delay in adapting to platform changes is frustrating for users who want to stay ahead with their content.
Additionally, the interface feels overdue for an overhaul. While functional, it often comes across as clunky and outdated, especially compared to some newer tools in the market. Navigating between streams or managing complex campaigns can feel more cumbersome than it should. Review collected by and hosted on G2.com.

As a social media manager, I oversee about nine platforms, including TikTok, Instagram, Facebook, and Threads. I appreciate how easy it is to filter through different channels, allowing me to see a comprehensive overview of the upcoming content for each brand.
I appreciate that Hootsuite has now integrated with third-party apps like Canva, which has saved me a significant amount of time by eliminating the need to download and re-upload content.
As a daily Hootsuite user, I enjoy that it creates an easy-to-understand inbox of comments and messages and that is allows me to comment back through Hootsuite. Review collected by and hosted on G2.com.
While a detailed overview of the social week is certainly helpful, I would appreciate having a general monthly overview as well. This would allow me to see how many posts I have scheduled for each platform throughout the month. Additionally, it would be useful to understand how frequently content is posted on weekends versus weekdays, along with the specific times those posts are made.
Part of my role is to provide social reports, some insights are missing from the Hootsuite tabs, so I often have to find this information on the social platform itself, which is sometimes a good deal different to the results on Hootsuite. Review collected by and hosted on G2.com.

Hootsuite is a very simple to use planner to create, manage and track social media posts. The analytics and listening tools contain detailed information useful to my business' growth online. As a social media manager, I use Hootsuite everyday and am overall very satisfied with the service. I've been using Hootsuite for the last two years and never had an issue which required to contact their customer support team. Linking my pages and profiles took only a few moments and was extremely easy. Review collected by and hosted on G2.com.
In parralel to Hootsuite I also need to use the free version of Buffer to allow me to plan Facebook Reels and YouTube Shorts. I would very much like for these to be available in Hootsuite as well. Also, Hootsuite seems slow in adding integration for new networks such as Bluesky, which seems to quickly be growing in popularity. Review collected by and hosted on G2.com.

The ease of scheduling social media posts across various platforms and accounts, the variety of features allows you to tag different accounts in the post whether that's for LinkedIn, Facebook or instagram (For example).
The ease of collaborating with other social media accounts is amazing too. The view of the platform is very easy to see your social media plan across the week without having to click between pages.
Customer Support is simple and easy to manage, by resolving those unnecessary notifications but highlighting messages to respond to. Review collected by and hosted on G2.com.
The connectivity of some social media accounts that are not set-up with a bsiness account makes it awkward and complicated to post to other pages. Review collected by and hosted on G2.com.
I have used Hootsuite in all of my workplaces for a number of years and would recommend it to any marketer who needs to manage multiple social accounts. It's easy to use and makes posting across multiple accounts extremely efficient. The analytics feature is particularly useful and saves me a lot of time when generating reports about our account performance. Integration is easy you just need to reconnect your accounts every once in a while. Review collected by and hosted on G2.com.
Downsides are that sometimes I have issues with linking different accounts within the text, so I need to copy/paste my post and post it directly on the relevant platform. I also find that the posting feature times out quickly so sometimes I lose my work. You also can't modify posts within five minutes of the posting time! Review collected by and hosted on G2.com.
Hootsuite is an absolute lifesaver for managing multiple social media accounts efficiently.
The scheduling feature stands out as a major time-saver, allowing me to plan posts across different platforms weeks in advance.
I love the real-time engagement tracking and detailed analytics. These insights help me refine strategies and ensure my content reaches the right audience.
The platform is reliable, constantly innovating, and backed by a responsive support team that truly cares. If you want a streamlined way to manage your social media presence and gain valuable insights, Hootsuite is definitely worth it! Review collected by and hosted on G2.com.
The interface can feel a bit clunky at times, especially when navigating between analytics and scheduling dashboards. Additionally, the pricing may be a bit steep for small businesses or individuals who only need basic features. Review collected by and hosted on G2.com.

The ease of scheduling content and being able to post across multiple platforms allows us to plan a thorough calendar. which is easy to change or update should we need to. Hootsuite also displays all of our content in a clear manner making it very user friendly. Review collected by and hosted on G2.com.
When it comes to editing an alreday scheduled post, there is no option to edit across the platforms, but instead we need to click on each individual post (facebook, instagram etc) and edit the posts from there. It would be great to have the same seamless experience for editing as we do when scheduling. Review collected by and hosted on G2.com.

The Hootsuite UI makes their approach to social media management seamless, straightforward, and easy to understand. All of their services are easy to find and I learn new tips everyday just by logging in and taking a look at my dashboard!
It has allowed me to schedule posts on their recommended days/times which facilitates my planning. Planning is much more straightforward and easy to do compared to meta suite and their obnoxious (and sometimes worthless tools... I mean, not once have I had issues uploading pictures at a high quality using Hootsuite, but when I used to use meta, they would compress my pictures and they would end up super pixelated!).
I use Hootsuite almost daily to either schedule posts, check how my linked accounts are doing, and I appreciate how up-to-date this platform is when it comes to platform outages or issues. I have recommended Hootsuite to other departments because of it's easy to use interface and the benefits of adding it to my social media management routine. Review collected by and hosted on G2.com.
The only downsides I have seen on Hootsuite have been on the analytics page, although I have seen improvements since the time that I had notices the following issues: the reports didn't always display correctly when choosing specific widgets to see them in (the bar graphs, pie charts, etc.), the file sizes for image uploads was too small for my liking, and sometimes the recommended posting times aren't the best when it comes to user engagement. Review collected by and hosted on G2.com.

Hootsuite has a really easy to navigate UI that even as it has changed over the years, still maintains that quality throughout all of the iterations i've seen of it. This powerful tool lets you schedule content ahead of time, collaborate with coworkers, respond to commends and more. It is a powerful tool that continues to get more powerful adding tools like AI, and more platforms to it. I've used Hootsuite for nearly 10 years multiple times a week at this point without feeling the urge to switch, or look into other options.
Anytime i've had to get support, their customer service was quick and prompt. It was super easy to get other team members on board and bring hootsuite into our daily list of tools we use.
All in all, I wouldn't be where I am in marketing without Hootsuite I think, and that earns it a glowing review from me. Review collected by and hosted on G2.com.
I think Hootsuite needs to intergrate some of the newer platforms available, as well as offer greater customizability for each of them when scheduling posts for multiple platforms. One of my clients who does alot of vertical short form video content, I use another website for that exact reason. Review collected by and hosted on G2.com.