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Hootsuite Reviews & Product Details - Page 5

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,056,759 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Overview Provided by:
Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

Jessica F.
JF
Jessica F.Mid-Market (51-1000 emp.)
5.0 out of 5
"Excellent Tool for Busy Marketers"
Hootsuite is very user friendly and easy to schedule our social media posts, freeing up valuable time for our busy team!
SK
Sowmya K.Mid-Market (51-1000 emp.)
5.0 out of 5
"One amazing tool , great time saver"
Hootsuite deserves a huge shoutout, as it has reduced lot of manual work , introducing Ai post generator, has literally saved lot of my time, as mu...
DR
Darshan R.Mid-Market (51-1000 emp.)
5.0 out of 5
"Top software for social media management in one single dashboard."
easy to schedule posts, has multiple social networks within i can manage multiple social platforms at one place, twitter, insta, tiktok, facebook etc.

Hootsuite Pricing

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Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
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How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Video Reviews

5,589 Hootsuite Reviews

4.2 out of 5
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5,589 Hootsuite Reviews
4.2 out of 5
5,589 Hootsuite Reviews
4.2 out of 5

Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for HootsuiteQuestion

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48+ months
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MR
Social Media Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I don't know how I would manage to keep up on social media demands without hootsuite!

I love that Hootsuite is a one-stop shop for everything a busy social media content manager needs. It easily integrates with other tracking software, and already has connections to other online vendors that are commonly used in the industry.

The decision to start using hootsuite was a no-brainer when compared to other options. No downloading files to your computer or the constant need to contact customer support, they are easily accessed online and even reach out to the customers occasionally to check in. I've never even had to contact their customer service team unlike so many other online tools.

I am on this site every week if not every day, it is so useful to me. I also enjoy the options of upgrading your subscription to include cool and useful insights if desired. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I do find it perturbing at times that the post specs don't seem to match the specs of the actual social media. For instance, if I am posting a gif to Facebook, Hootsuite will tell me it must be under a certain length/time/quality. However if you go directly to the medium to post the same file, it works seamlessly.

I would appreciate the specs being at least updated synchronously with the algorithmic changes. (However, with how often the different social mediums update and change their algorithms, I honestly have no clue how practical or possible this is). There may be a Hootsuite limit for these posts for a good reason, but it can seem nonsensical to a user in such an instance. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite really solves the problem of time management for me. Working with a medium in need of constant attention while juggling other responsibilities requires the ability to preemtively publish content. Hootsuite has always been the best way for me to do that! It was how I was taught to publish marketing content from the beginning of my career.

I would not be able to get all my tasks completed if I couldn't set up a month of social media in advance. Review collected by and hosted on G2.com.

Cece .
C
Marketing Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I think the best about Hootsuite is the ability to manage multiple accounts at once. There are tools that I can use to better develop content for my social accounts, as well as the ability to optimize post times based on past records. I really enjoy the tool for social listening, it gives an insight to what are the new trends and current topics that everyone is in discussion about. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I struggle with the ability to plan postings. I like the calendar overview of my month, but sometimes I prefer being able to visualize what posts are going up on those specific days. If there was an opportunity to develop drafted postings, similar to the ways of a sticky note that can be dropped and placed on the calendar, it would help ease my socials planning. I sometimes find that Hootsuite makes mistakes, such as when I have finish drafting my captions on a post, but the preview does not showcase the corrected draft and instead publishes the previous one that has not been updated. I had run into issues where I had to remove posts and rework them in order to show the correct info. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is helping me with one important task: organizing my socials all into one spot. It can be quite difficult for me to manage multiple platforms if there are more than one platforms to post on. Hootsuite is able to help me access them all at once and have my content ready to be scheduled, posted and optimized for the best viewing success. It is relatively easy for me to use and manage the different postings, even as I am using the basic version. Review collected by and hosted on G2.com.

Meg H.
MH
Marketing and Communications Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I have used Hootsuite across multiple employers and personally for 10+ years. Overall, it is my go-to for social media management and scheduling. Some of my favorite features include:

(1) Preparing social content, shortening the links, and easily scheduling posts or saving them as drafts.

(2) Analytics and reporting across all of my social networks in one concise report. I love the year-end review as well.

(3) The AI integrations have been great, especially the one that can create content from links to an article and the integration of using AI when creating a post.

(4) Price is very competitive for what you get. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

My only dislike is that my social networks seem to get disconnected often in the platform and I am fairly regularly reconnecting and authenticating them. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

I can schedule content out and look at my content calendar to keep on top of things and manage comments. I love the bulk upload feature via a spreadsheet, especially for Twitter/X. I love having the feeds of all my social networks in one spot to easily like, comment and engage without having to visit each social network individually. It's overall the best concise reporting for all social networks, although I do occasionally use Facebook directly for some additional reporting. Review collected by and hosted on G2.com.

Renata P.
RP
Senior Community Engagement Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hootsuite?

Personally, my favorite thing about Hootsuite is the convience it allows. I really appreciate a tool that makes my life easier. I love being able to see my social calendar fully flushed out in front of me. One of my favorite features is the best time to post feature — helps me when making decisions about content. I also appreciate being able to see my post analytics all in one place

I just recently found out that Hootsuite integrates with threads! This is great to know as we expand into diffferent social platforms Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I think my least favorite thing is that I don't get a notification when something isn't published/something went wrong which is a bit frustrating, and it's a bit difficult when entering a new role and taking over the social space that was previously owned by someone else on Hootsuite. It feels a bit tough to get full access to all of the accounts you'd like to. I also find that for example, in the analytics portion, I wish it would tell me what "Status" means, or have some sort of documentation surrounding that. I also personally, am not a fan of the user experience. It feels slightly antiquated and they don't seem to be doing my innovation in that regard. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It's allowing me to effectively manage our social media platforms, which at a tech startup where I am the sole owner of social is incredibly important. It also makes it easy to post one time for multiple different platforms. Review collected by and hosted on G2.com.

Anastasiia M.
AM
Soloist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I like that Hootsuite streamlines my work managing multiple social media channels, especially when I travel across multiple time zones over 200 days a year. I got a subscription because I wanted to respond to comments and messages and upload my content remotely in countries where Instagram and Facebook are unavailable. I do not want to risk being flagged by logging in to my accounts directly through the app, so I use Hootsuite via VPN. It changed my ability to work and travel. Scheduling ahead and the most detailed insights available in the world of social media are among the things I appreciate the most about Hootsuite. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish there were an opportunity to schedule and post stories with interactive elements (such as ticket links and/or tags) - unfortunately, it makes it impossible to fully manage all the platforms exclusively via Hootsuite when accessing it remotely, as the main purpose of my client's account is selling tickets. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

My main problem that is solved by Hootsuite is accessing and posting to multiple social media channels when I am traveling to sanctioned countries. I used to delegate my work to teammates when I was traveling, and now I can do a major portion of the life myself as I do not need to log in to those apps directly, and can do everything via Hootsute. Needless to say, not having to take time off work when I travel has made my life way easier. Review collected by and hosted on G2.com.

SA
Communications Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is great for beginner to intermediate social media managers, especially when you're still learning campaign management and targeting. The analytics are a strong feature, making it easier to track performance and improve strategies. The platform is intuitive, with a simple setup process and helpful onboarding resources. Customer support is responsive and friendly, with a knowledge base for troubleshooting. It works well for regular users managing multiple accounts, offering a solid range of features like scheduling, analytics, and team collaboration. Plus, it integrates smoothly with major social platforms and marketing tools, making workflow management more efficient. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The frustrating part about Hootsuite is that social media apps keep disconnecting, which means having to reconnect them often. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite takes care of social media analytics for me, so I don’t have to manually track and compile data. Since I don’t have much experience collecting analytics myself, it saves time and effort while still giving me the insights I need without having to invest in a separate tool. Review collected by and hosted on G2.com.

Lauren K.
LK
Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I enjoy how easy the calendar feature is to use and the visual it provides. I also like the draft feature and being able to go back and edit posts I was working on so I have time to edit and preview before posting. I use Hootsuite almost everyday and it keeps multiple social media accounts visually orgainzed and managable, making it convient to implement in my daily social media tasks. The fact that you can tag and or cater your content to the specific platform it helpful as well and makes for easy integration into the specifics of each platform. I have not needed customer support thus far but like that there is a chat option for easy fixes. Overall, I think it does a great job at a fair price. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The only thing I would wish to improve would be some aspects of the analytics. I like the customzable report, the visuals and how easy it is to export, however I wish there was some sort of live dashboard to show how your accounts are performing currently with pre-determined metrics. It would also be nice to have more speicifc options in the industry benchmarking categories. My firm is a civil engineering firm (in the AEC industry) and the closest option was "professional services/consulting", which I feel is too broad to accurately benchmark. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite provides an all-inclusive solution for social media needs in one user-friendly place. I use it for every step of the social media process, from looking Hootsuite blogs to inform my strategy, to the AI tools to help idealize posts, to scheduling posts and reviewing performance with analytics. It allows me to stay organized and efficient when managing mutliple acccounts. I also do social media auditing as a service for my firm and regularly reccomend Hootsuite because 1.) it's affordable 2.) it's user-friendly 3.) it provides all the tools you need to be successful in social media. Review collected by and hosted on G2.com.

ES
Director of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is incredibly helpful for me as a marketing director. It allows me to streamline the management of the multiple brands I handle, and with the level of subscription I have, I can add as many social media platforms as I need. It makes it incredibly simple to schedule posts across each platform, and manage the incoming messages received from each page. I also love the analytics views, and how I can go back in time to view how our pages have improved. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I will say, the only thing that has been a little tricky is that Hootsuite is sometimes slow to update the name of a page once it has been changed. For example, a brand that I manage went by one name when my company acquired it; however, we have since changed that name, and my dashboard still shows the old name, even though we changed it almost 2 years ago. It doesn't seem to affect my ability to post to that page, but it does throw me off sometimes. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite makes it much easier for me to manage the many social media pages and brands that I deal with, all in one location without me having to click back and forth through log-in pages and platforms/websites. Review collected by and hosted on G2.com.

Megan G.
MG
Pr &amp; Recruitment Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I use Hootsuite nearly everyday and I really enjoy it! They have some a long way in the features that are provided. I really enjoy the user friendly scheduling tool and planner. I also like the various options for analytics. Something new that I really have come to enjoy is the Social Media score. The kind of tells how your page is doing with a score. I am competitive so I like coming on each week and seeing if I beat my score from the week prior. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish when you have to edit a post, you could edit all of the posts at once. When you schedule a post for three platforms and schedule them, but then find an error, you can't just edit one of the posts or the original post you created. You have to go to each individual post and fix it by platform. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Being able to schedule posts across multiple different platforms as well as analytics. Review collected by and hosted on G2.com.

Tawnya A.
TA
Center Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

We love how much time Hootsuite saves us! Scheduling and managing our social media has never been easier, allowing us to focus on what truly matters. Plus, our posts look more polished and professional than ever. It’s a game-changer for staying consistent and engaging with our audience! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One minor downside of Hootsuite is that its analytics features can be limited unless you upgrade to a higher-tier plan. Some advanced reporting tools and in-depth insights require a premium subscription, which may not be ideal for smaller teams or businesses on a budget. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves several key social media management challenges, making our workflow more efficient and effective. Here’s how it benefits us:

Time-Saving Automation – By allowing us to schedule posts in advance, Hootsuite frees up valuable time, so we can focus on other important tasks rather than manually posting every day.

Multi-Platform Management – Managing multiple social media accounts from a single dashboard eliminates the hassle of switching between platforms, ensuring consistency and reducing errors.

Improved Organization & Planning – The content calendar helps us visualize our posts, maintain a cohesive strategy, and stay ahead of deadlines.

Professional & Consistent Branding – With its scheduling and preview tools, we ensure posts are polished, on-brand, and timed perfectly for audience engagement.

Efficient Engagement & Monitoring – The ability to track messages, comments, and mentions in one place allows for quicker responses and better community management.

Overall, Hootsuite streamlines our social media efforts, making them more effective while saving us time and effort. Review collected by and hosted on G2.com.