I like that Exponea is user friendly, with complex functionalities, great design and helpful online support team! Review collected by and hosted on G2.com.
The low responsiveness of our account manager and sometimes robustness of the system (for example if one instance of an event or event attribute is missspelled, it stays in the data forever, which can be ery misleading and contributing to chaos in the complex data) Review collected by and hosted on G2.com.
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Having clear access to all our data has opened up so many marketing opportunities
647 out of 648 Total Reviews for Bloomreach
Overall Review Sentiment for Bloomreach
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The support team at Bloomreach have been amazing for me. They go above and beyond, speak clearly, are understanding and help me understand. Really lovely experiences with them so far. As for the rest of Bloomreach, their academy courses are decent, the documentation is good. The experience on the platform can be tricky in complex circumstances, but for the most part is easy enough to use and makes sense. Review collected by and hosted on G2.com.
Just some things that don't work as expected or have the potential to be better. An example is building an email with a content block, the content block is not preview-able within the builder making the process of testing far more complicated than necessary. Another example is that although the platforms whole thing is automatic handling of new data ETC, I encountered an issue whereby I set a list attribute to a string by mistake, and that broke the whole attribute for all customers. Felt like there should have been a warning or error message ETC. Review collected by and hosted on G2.com.
many ways of campaign personalization, integrations with other systems, the funnels are top to generate the conversions in a short time, great support which helps also in specific and more difficult use cases, great tool for making workarounds Review collected by and hosted on G2.com.
the limit of 10 000 rows in report analytics
missing an use case for easy creation of onboarding to guide a new client in the product/app Review collected by and hosted on G2.com.
Bloomreach offers a robust suite of tools that provide flexibility and scalability, making it a valuable platform for managing digital experiences. I particularly appreciate how it enables smooth integration across various systems and the degree of control it gives over user journeys. The platform's ability to cater to diverse business needs is definitely a standout feature. Review collected by and hosted on G2.com.
However, there are aspects that could be improved. At times, certain functionalities can feel less intuitive, which might result in inefficiencies during implementation or troubleshooting. Additionally, occasional inconsistencies in performance can disrupt workflows, which can be a bit frustrating. Review collected by and hosted on G2.com.
Almost limitless functionality gives us a vast amount of insight and value. The support team is always fast and extremely helpful solving almost every problem I ever have same day, usuall within the hour. Review collected by and hosted on G2.com.
Some of the reports are hard to run together. When trying to look at purchase data for campaigns it can be hard to get the reports to show the data you expect. Review collected by and hosted on G2.com.
- Access to state-of-the-art marketing automation features to effortlessly take digital marketing to the next level.
- Having all the customer data about purchase behaviour and website interaction in one place to enable us to action personalised marketing campaigns.
- Brilliant Gen AI integration
- Wide variety of website personalisation tools Review collected by and hosted on G2.com.
- It is not so much of a dislike - however, some advanced features require you to have semi-technical expertise to maximise the gains. Review collected by and hosted on G2.com.
The Bloomreach Engagement is a reliable and comprehensive tool. It includes a lot of options from email campaigns and ad audiences to web layers. All supported by front-end tracking with virtually unlimited possibilities. You can track your customers step by step and design your communication according to this data. Review collected by and hosted on G2.com.
Honestly, there are very few things to dislike. The reason I rated Bloomreach 8/10 is because of the price. I can imagine having your service less expensive, but I can handle it. However, I'm not sure if the quality/price ratio would be attractive to me if the price was increased. Review collected by and hosted on G2.com.
The fact that you can find actionable insights within the platform and activate them straight away within Exponea.
If you track every single interaction on Exponea, you will be able to get value almost instantly.
I love the fact that you can define your own metrics based on the ones already setup. Review collected by and hosted on G2.com.
Exponea is a tool that has a lot of great features but if I had to think of something I dislike, it would be the email tool that is not as intuitive as all other ESPs out there.
There is also the fact that it is geared towards the retail industry and has not got all the tools needed for publishers such as integration with Google Ad Manager to serve ads to audiences instead of contexctually. Review collected by and hosted on G2.com.
There's no such thing as impossible - Bloomreach offers us a high degree of flexibility and a wide range of options for special use cases. A comprehensive understanding of the customer with in-depth personalisation is easily possible here. Reports provide a detailed insight and enable actions to be derived quickly and accurately. As soon as you understand Bloomreach and its features, all doors are open for you to utilise its full potential. Review collected by and hosted on G2.com.
To be able to utilise the full potential, you need to familiarise yourself with the system, as some of the logic is different to what you initially expected. As soon as you have familiarised yourself with the subject matter, the functions are easy to use. Review collected by and hosted on G2.com.
Bloomreach is super easy to use and really straightforward to navigate. The system makes managing and optimizing content feel effortless, and it’s amazing at personalizing the e-commerce experience. It’s a great tool if you want something user-friendly that delivers results! Review collected by and hosted on G2.com.
The only downside to Bloomreach is that it offers so many opportunities and features that you need to be pretty technically strong to fully navigate everything. But honestly, is that even a downside? 😉 It’s a sign of just how powerful the platform really is! Review collected by and hosted on G2.com.
A central location for all of our zero party data, allowing us to create business reports to look into the product performance, customer retention, business growth, as well as the ability to actively generate ROI with email campaigns, be it triggered or BAU newsletters.
The on-boarding team created a smooth journey of integration, from connecting our Shopify+ account to linking our Meta ad accounts so that we're able to incorporate ad audience building to increase the efficiency of our Paid media ad spend.
I use the platform every day as the Senior CRM Executive at LOVALL and the UI makes it incredibly easy to use. Review collected by and hosted on G2.com.
There are some scenarios that we try to deploy that require an in-depth knowledge of Jinja, however the chat support team are always very reliable to solve our queries in a timely manner. Review collected by and hosted on G2.com.
