Epsilon Digital Pros and Cons

They assist clients with building one-to-one marketing results, with the correct audiences across all platforms. Not just a cookie cutter machine like most agencies. They work with you to customize your needs to your exact audiences. Review collected by and hosted on G2.com.

A massive amount and an overwhelming amount of information to obtain from the beginning. Their website is very overwhelming and endless. You also don't know where to start or how to get connected in the right way with them. Review collected by and hosted on G2.com.

The price for the legacy "MediaPlex" ad server can't be beat by nearly anyone on the market. Review collected by and hosted on G2.com.

MediaPlex lacks some of the basic features you would expect and is still very fragile and buggy for a legacy ad server. It lacks many of the newer features you might expect. Review collected by and hosted on G2.com.

The only positive I can see from Conversant is that it's an additional revenue source for advertising. It typically has delivered a higher eCPM for me than AdSense, but its integration was exhausting. We can only use Conversant on about half of our webpages because of a security issue. Review collected by and hosted on G2.com.

I spent hours working with our webdev team to put ads on a new registration page (SSL-enabled). Even with emails going back and forth with Conversant's support team, sending them screenshots of our source coding, and trying everything in book, a Conversant member finally got back to me and said they don't have any third party creative code for secured webpages yet. After hours of communication.

In 2015, who doesn't enable creatives for secured pages? A business day was wasted for my team. Review collected by and hosted on G2.com.

The ability to quickly change and A/B test ads and creatives. We also have been using Conversant for rich media XML driven HTML5 ads, we were able to quickly do A/B testing on the ads, and find out which of our segments liked what type of ads. From that we have been able to increase conversions, but also bring down the cost of our ads. Review collected by and hosted on G2.com.

Out of the box, it was a little hard to get up to speed on all that it offered Review collected by and hosted on G2.com.

Conversant was able to reach a wide audience and we reached the desired scale of our campaign. Conversant also is able to add on audience qualifiers such as behavioral and demographic attributes and this helped us target in-market shoppers. Conversant allowed us to provide considerable detail as to what we were looking for out of their audience targeting capabilities. Review collected by and hosted on G2.com.

While Conversant was able to target a broad scale, the audience they reached wasn't the most qualified in-market shoppers. Review collected by and hosted on G2.com.

The ability to purchase on a CPA, retail data, depth of data. Insight reports, quick reply to emails. Works well on both last touch and attribution conversions Review collected by and hosted on G2.com.

Lots of product offerings that can get confusing. Does not perform as well on CPM and CPC bases. Sometimes hard to clear budget due to the fact that we only spend on a CPA Review collected by and hosted on G2.com.

Conversant has a good share of the higher end brand affiliate market (Verizon, etc) many of which are exclusive to their CJ platform. Review collected by and hosted on G2.com.

A lawyer I used to work with once described them as "cunning", which is an accurate description of how they do business. Most of the time, people act in good faith and present themselves that way during negotiations - not Conversant. They're ruthless, smart and not always honest about their intentions. Review collected by and hosted on G2.com.

The resulting advertiser tags work once they are created. However, getting accurate working tags created can be difficult with granular targeting added. This is because of having to add Creative Sets and Rules before trafficking can be completed. Review collected by and hosted on G2.com.

In order to target within this agency ad server, you have to create both a Creative Set and a Rule. Also, you have to create these every time you add a new creative. They are very time-consuming to create and not obvious within the ad server. I had to get on the phone with second-level tech-support to get the answers I needed; our in-house staff did not have this expertise. Review collected by and hosted on G2.com.

The reporting wasn't too bad but honestly there is not much good to say about Conversant. Review collected by and hosted on G2.com.

Counterintuitive platform that struggles with the basics such as uploading and previewing creative. Constantly having to clear cache just to see if ads were attached and displaying properly. Also a struggle to navigate and the bulk upload leaves something to be desired. Review collected by and hosted on G2.com.