Epsilon Digital
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Epsilon Digital
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3.1 out of 5 stars
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Epsilon Digital Reviews & Product Details

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Verified User in Marketing and Advertising
IM
Mid-Market(51-1000 emp.)
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What do you like best about Epsilon Digital?

The price for the legacy "MediaPlex" ad server can't be beat by nearly anyone on the market. Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

MediaPlex lacks some of the basic features you would expect and is still very fragile and buggy for a legacy ad server. It lacks many of the newer features you might expect. Review collected by and hosted on G2.com.

Recommendations to others considering Epsilon Digital:

As part of Epislon, there may be more advanced versions available - you should ask. Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

Low cost, reliable ad delivery - it's a bare bones value proposition. Review collected by and hosted on G2.com.

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Epsilon Digital Overview

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What is Epsilon Digital?

Epsilon Digital is a comprehensive DSP that combines onboarding, activation, and measurement all under one roof to enable you to find the RIGHT customers for your business goals. By combining these three, core functions, you'll never have to worry about match loss, like other solutions that have to cobble different third party solutions together, losing match at each step. This solution is particularly valuable for organizations looking to engage with hard-to-reach customers, including Apple device users, drive performance, and connect to a marketers real business objectives. By leveraging Epsilon's best-in-class identity solution, Epsilon Digital connects every digital impression to a real person, ensuring that marketing efforts are highly targeted and highly personalized. Epsilon Digital caters to a diverse range of industries and businesses, from retail, dining, consumer packaged goods, and more, that seek to enhance their advertising strategies. Epsilon Digital is especially beneficial for marketers who aim to optimize their campaigns for specific business outcomes, whether that involves driving new customer acquisition, driving customer retention, or even driving unique reach across emerging channels. Its ability to identify and engage with audiences that are most likely to convert sets it apart from traditional advertising solutions, making it an essential tool for modern marketers. Epsilon Digital stands out in the advertising landscape by offering a unique combination of cross-channel reach, audience insights, AI driven activation, and performance tracking. Its ability to connect with real people and deliver real business outcomes makes it a valuable asset for marketers looking to enhance their advertising efforts and achieve their objectives Want to learn more? Check out some of our fantastic resources, below: Check out some of our great insights: https://www.epsilon.com/us/insights Are you only messaging customers in the "hot zone?": https://www.epsilon.com/us/insights/resources/the-real-deal-on-the-advertising-hot-zone Check out the "real deal" on connected TV: https://www.epsilon.com/us/insights/resources/the-real-deal-on-connected-tv Want to learn how to manage with cookie deprecation?: https://www.epsilon.com/us/insights/resources/marketer-playbook-how-to-succeed-without-third-party-cookies

Epsilon Digital Details
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How do you position yourself against your competitors?

What sets Epsilon Digital apart from its competitors is that it delivers real, people-based marketing that is focused on the individuals as opposed to simple audiences formed through demographic or behavioral information. Our predictive AI, then can deliver messages to the right people, at the right time with messaging that is tailored specifically to drive conversions.

Seller Details
Seller
Epsilon
Company Website
Year Founded
1969
HQ Location
Irving, TX
Twitter
@EpsilonMktg
6,651 Twitter followers
LinkedIn® Page
www.linkedin.com
9,751 employees on LinkedIn®
Ownership
NYSE:ADS
Phone
1-800-309-0505
Total Revenue (USD mm)
$7,138
Description

Epsilon is a leading marketing technology and data-driven solutions provider that specializes in helping brands enhance their customer engagement and drive measurable results. With a comprehensive suite of services including data management, email marketing, and personalized digital marketing strategies, Epsilon empowers businesses to connect with their audiences effectively. Leveraging advanced analytics and insights, Epsilon enables clients to optimize their marketing efforts and achieve their objectives across multiple channels. For more information, visit their website at [www.epsilon.com](https://www.epsilon.com).

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Overview Provided by:
Ryan Gelisse

Recent Epsilon Digital Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Third party data audience use for programmatic campaigns"
Easy to apply third party data solutions for audience targeting
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Verified User
U
Verified UserMid-Market (51-1000 emp.)
1.5 out of 5
"Large company, lacklustre results"
I am certain that my money is secure and that given that this is a large organisation they are here to stay
Read more
Hickman N.
HN
Hickman N.Small-Business (50 or fewer emp.)
5.0 out of 5
"good"
Blog and content sites chatting.great ..
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Epsilon Digital Media

Included at no additional cost: innovative, dynamic creative with limitless scalability that renders in real time for each customer, powered by person-level digital signals you can't get from other digital advertising services. You’ll drive
Play Epsilon Digital Video
Included at no additional cost: innovative, dynamic creative with limitless scalability that renders in real time for each customer, powered by person-level digital signals you can't get from other digital advertising services. You’ll drive
Become digital advertising specialists with Epsilon’s complimentary DiME visualization tool. You’ll see detailed sales data—online and offline—and know the activity and sales that your digital marketing is driving.
Play Epsilon Digital Video
Become digital advertising specialists with Epsilon’s complimentary DiME visualization tool. You’ll see detailed sales data—online and offline—and know the activity and sales that your digital marketing is driving.
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18 out of 19 Total Reviews for Epsilon Digital

3.1 out of 5
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18 out of 19 Total Reviews for Epsilon Digital
3.1 out of 5
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18 out of 19 Total Reviews for Epsilon Digital
3.1 out of 5
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Epsilon Digital Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Epsilon DigitalQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Computer Games
UC
Mid-Market(51-1000 emp.)
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What do you like best about Epsilon Digital?

I am certain that my money is secure and that given that this is a large organisation they are here to stay Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

We have added Epsilon to our bid stack but they have struggled throughout to win bids and generate revenue for us Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

Epsilon seeks to generate additional revenue for publishers, and optimise return on investment for advertisers. As we are a publisher, it is supposed to help us in improving our current monetisation stack. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Review source: G2 invite
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What do you like best about Epsilon Digital?

Easy to apply third party data solutions for audience targeting Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

Limited visibility into data sources for audience solutions Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

Reaching third party audiences easily and seamlessly through integrations with DSP data marketplaces Review collected by and hosted on G2.com.

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Hickman N.
HN
Financial Advisor
Small-Business(50 or fewer emp.)
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Review source: G2 invite
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Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Epsilon Digital?

Blog and content sites chatting.great .. Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

If failed to make progress not managing. Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

building e-commerce Review collected by and hosted on G2.com.

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Anand R.
AR
Associate
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Epsilon Digital?

The product offers a great UI that enables the fundamental aspect of marketing in a digital domain with 0 obstacles Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

The software has helped in the real time product branding and evolution of key features of the products and policies introduced in the company, with no huddles Review collected by and hosted on G2.com.

Recommendations to others considering Epsilon Digital:

The software has a great UI and enables video ads in a very convenient way, so thus please use the product features in your org. Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

The key issue of advertisement with lags in media conversion is solved with use of the software and also the various segment icons helps ease in use to the product Review collected by and hosted on G2.com.

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Anuj Sawan R.
AR
Executive
Enterprise(> 1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Epsilon Digital?

The Tool offers relevant media roots and solution to the reach for various big product lines and there outreach as in Display Advertising. Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

The Tool has no such drawbacks as been observed. Review collected by and hosted on G2.com.

Recommendations to others considering Epsilon Digital:

The Product has a very vital role in digital marketing and replaces all cons with its viability and tool performance, thus one should try the product in go. Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

The product has helped to outreach clients in very less domain time and figures with personalized solution Review collected by and hosted on G2.com.

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Verified User in Animation
UA
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Epsilon Digital?

It is the perfect one for helping us reach our customers and collect insights on the customers needs and interests with an updated profile of clients. Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

Nothing so far as they were able to help us to connect to wide range of customers and give us the clear view of the customer profile with their needs Review collected by and hosted on G2.com.

Recommendations to others considering Epsilon Digital:

The best way to advertise products in a better and faster way and also with a quick response Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

It has helped in increasing the customer count and has provided with the perfect solution to provide more information about our product to our customers Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
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Review source: G2 invite
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What do you like best about Epsilon Digital?

I like how streamline it is but at times it can be a bit clunky and slow. Overall not bad but they need to improve a few things. Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

I think at times just super slow but overall not a bad program. Review collected by and hosted on G2.com.

Recommendations to others considering Epsilon Digital:

Yes to try it out Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

Efficient solutions at times and helping me to reach customers faster. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
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Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Epsilon Digital?

Better than average mobile and tablet campaigns, however work still needs to be done to integrate their various offerings (Set TV, etc) Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

Lack of brand safety measures for campaigns Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

Cross device campaigns focused on driving offline sales Review collected by and hosted on G2.com.

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Krysti S.
KS
Blogger
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon Digital?

Very organized and easy to use with great tech support, etc. I had zero problems from set up til now. Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

Nothing, I think it is a great product that has alot of potential and alot of people will end up using and loving it. Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

The business side of things is alot more organized and easier to run. Really brings alot of awareness to your brand and you will see a big difference. Review collected by and hosted on G2.com.

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Chris P.
CP
Associate Search Account Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon Digital?

Easy to set up. Easy integration. Responsive reps. Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

The reporting feature lacks the depth of understanding you would want for analyzing your strategies. The customization is minimal, and you can't segment certain things such as view vs. click conversions. Additionally, we were only able to utilize a single conversion goal to track against, even though it would be great to understand the effect on secondary objectives. Review collected by and hosted on G2.com.

Recommendations to others considering Epsilon Digital:

Good out of the box option for a smaller organization who are only looking for tracking singular goals. Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

It allowed us to reach identified prospects in locations not available through FB or Googled at efficient CPMs. Review collected by and hosted on G2.com.

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