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CallTrackingMetrics Reviews & Product Details - Page 2

CallTrackingMetrics Overview

What is CallTrackingMetrics?

CallTrackingMetrics is a global conversation analytics provider that gives marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core daily tools marketers use like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook. CTM was one of the earliest call tracking providers and remains owned by its husband and wife founders, Todd and Laure Fisher. CallTrackingMetrics is named industry leader, year after year, by top software publications like G2 and Capterra and is regularly recognized for its growth and innovative culture.

CallTrackingMetrics Details
Product Website
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English
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Product Description

CallTrackingMetrics seamlessly integrates marketing call tracking with business phone systems, allowing customers to optimize their inbound lead response process from beginning to end. CallTrackingMetrics' software identifies the marketing channels that are generating leads, converting into sales, and provides all the routing and analytics tools the business needs to make the most of every call.

How do you position yourself against your competitors?

CallTrackingMetrics doesn’t put marketers in a box. It gives them the space to be themselves. Customize your setup, integrations, and automated workflows to fit your strategy. There’s no one way to use CallTrackingMetrics, and it grows with you as you explore the seemingly endless ways to enhance your marketing efforts. Start with industry leading call tracking, then layer on more channels like SMS marketing, and align Marketing and Sales with lead routing, scoring, and advanced communication tools and reporting.

On the rare occasion that CallTrackingMetrics is missing something your team needs, our culture is to build it for you, or with you. Have a development team? You’d be amazed at what some of our customers have built on top of our already robust software through our API and lambda functions. Plus, you’ll be shocked how knowledgeable and friendly our support team is and how accessible our development leadership is.


Seller Details
Company Website
Year Founded
2009
HQ Location
231 Najoles Rd Suite 500, Millersville, MD 21108
Twitter
@CallTrac
3,849 Twitter followers
LinkedIn® Page
www.linkedin.com
84 employees on LinkedIn®
Description

CallTrackingMetrics suite of reporting will tell you who called, how they found you, patterns in call timing, patterns in caller location, keywords leading to calls, landing pages leading to calls, how each of your CSR's are performing on calls, and even the ROI on your advertising costs for each of your campaigns.


Laure F.
LF
Overview Provided by:
Co-Founder, CallTrackingMetrics

Recent CallTrackingMetrics Reviews

Cristian S.
CS
Cristian S.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Features, Difficult Interface"
CallTrackingMetrics has excellent call-tracking capabilities. The customer support is great for our liking! I use CallTrackingMetrics almost every ...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
0.0 out of 5
"Disappointing, Dishonest"
The attribution functionality is good, particularly the dynamic ability.
LV
Loganathan V.Mid-Market (51-1000 emp.)
4.5 out of 5
"CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance"
The detailed call analytics gives us clear insights into which campaigns are driving calls and customer engagement. We can easily track ROI from ma...
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CallTrackingMetrics Media

CallTrackingMetrics Demo - Real-Time Activity Log
Everything you and your sales, service, and marketing teams need at a glance.
CallTrackingMetrics Demo - Reporting and Analytics
Standard and custom reporting to view, slice, and analyze your conversational intelligence in one place.
CallTrackingMetrics Demo - CTM Softphone
Empower your workforce to work from anywhere with an internet connection.
CallTrackingMetrics Demo - Transcriptions & Voice Analysis
Turn words into insights and automate your communication flows.
CallTrackingMetrics Demo - Live Agent Dashboard
Monitor and optimize agent performance in real-time.
Play CallTrackingMetrics Video

Official Interactive Demo

CallTrackingMetrics demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

696 CallTrackingMetrics Reviews

4.5 out of 5
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696 CallTrackingMetrics Reviews
4.5 out of 5
696 CallTrackingMetrics Reviews
4.5 out of 5

CallTrackingMetrics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CallTrackingMetricsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Renewables & Environment
AR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about CallTrackingMetrics?

I like that it shows where the user is calling, by city. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

Still get alot of spam calls, i wish CTM could remove these junk calls Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

we have a local number in a market, and it supports our local approach , we are being found on google and users are choosing us over competitors Review collected by and hosted on G2.com.

Response from Arielle Kimmer of CallTrackingMetrics

Thank you for your feedback! We're glad to hear that CallTrackingMetrics is helping your business grow locally.

We understand the frustration with spam calls, and while this is a challenging issue, we’re actively working with our carriers to minimize it. To help, we offer Spam Detective, a feature that can tag or filter out spam calls. You can enable it through Numbers → Call Settings → Spam Detective to help keep unwanted calls from distracting your agents.

Thanks again for sharing your experience, and we appreciate your valuable input!

Verified User in Computer & Network Security
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about CallTrackingMetrics?

the best tool to track calls from a single line of JS Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

The UI is kind of dated, and no open API integration out of the box Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

tracking every single step of lead's lifecycle Review collected by and hosted on G2.com.

Response from Arielle Kimmer of CallTrackingMetrics

Thanks for taking the time to leave us a review. We are happy to hear that CallTrackingMetrics enables you to track each stage of a lead's lifecycle. We have many API options for those looking to customize their system configuration. If you would like to speak with our team about API integrations, please join our API office hours, Wednesdays at 4pm. Thanks!

Verified User in Legal Services
AL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about CallTrackingMetrics?

CTM is easy to use and to train Supervisors and Agents navigate. Implementing / setting features is fairly straightforward. Good resources available when you need to update or change queues. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

Occasional outages can be disruptive to business. Fortunately, these are infrequent, and CTM has a live report to watch for updates on when things will be back online. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

We used it as our main call center telephony solution. Used for routing our calls, tracking callers, recording interactions, playback for QA, reporting for performance, marketing data, etc. The core tool for our call center operations. Review collected by and hosted on G2.com.

Response from Arielle Kimmer of CallTrackingMetrics

Thank you for sharing your feedback! It's rewarding to hear that CallTrackingMetrics serves as the core tool for your call center operations, enabling you to efficiently route calls, track callers, record interactions, and generate valuable insights through reporting and analytics. We appreciate your understanding regarding very occasional outages, and we are glad you find our live report feature helpful in keeping you informed and empowered during such instances. Thank you for choosing CallTrackingMetrics as your telephony solution.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about CallTrackingMetrics?

I was looking for advanced call tracking software for a lead generation website I manage. CTM offered everything I need plus more. They included very helpful onboarding with domestic english speaking support reps. Their customer support is outstanding. Also Tony Glass was exceptional with fielding sales and general support questions. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

Just helpful feedback. The login platform needs some getting used to. Also the functionality isn't exactly user friendly for beginners. From a development perspective I can understand it's difficult to both to have a simple intuitive platform given the scalability of their service. However the platform usability could be a bit better.

Also the CTM mobile app lacks some of the functionality that is available on the dashboard (e.g. sending a SMS as a follow up to an incoming call). Overall it's decent but there are a few quirks that need to be ironed out.

Still an awesome service though. Blows out competitors like Nextiva out of the water. Customer service is a huge feather in CTM's cap. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

There was a major problem with A2P SMS registration earlier. However that was really out of CTM's control and they did their best to assist customers with that update.

Also the dashboard could improve when it comes to UX (as I mentioned earlier). The mobile app also could be improved to include more functionality that is only available on the dashboard.

Overall I'm pleased with CTM though. Review collected by and hosted on G2.com.

Response from Arielle Kimmer of CallTrackingMetrics

Thank you for taking the time to share your experience with CallTrackingMetrics! We're thrilled to hear that our advanced call tracking software has exceeded your expectations. We understand the importance of a smooth onboarding process, and we're glad to hear that our support reps, along with Tony Glass, provided you with exceptional service and assistance. We appreciate your feedback regarding the usability of our platform, especially for beginners. We're continuously working to enhance user experience and make our platform more intuitive, while balancing the scalability of our service. Your insights are invaluable as we strive to improve.

Paul R.
PR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CallTrackingMetrics?

As an SEO strategist who relies heavily on accurate data to optimise various marketing channels, CallTrackingMetrics has proven invaluable in my day-to-day operations. The ability to track and manage inbound phone calls from all our advertising sources, such as Google Business Place, clients' websites, direct traffic, and others, provides crucial insights to make informed decisions and improve our overall strategy.

One standout feature is the user-friendly dashboard that presents real-time data in an organised and easily digestible format. This has significantly streamlined my workflow, allowing me to identify trends, monitor performance, and allocate resources more effectively. Additionally, the platform's seamless integration with our existing CRM and marketing automation systems has dramatically simplified data analysis and reporting.

Another aspect that deserves praise is the exceptional level of support the CallTrackingMetrics team provides. They have consistently shown a willingness to help and offer guidance whenever necessary, ensuring that we are always equipped to make the most of their platform. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

While CallTrackingMetrics has largely benefited my work, there is always room for improvement. In particular, I find the initial setup process somewhat time-consuming and complex, especially for those with limited technical knowledge. This may cause initial hesitation for new users or businesses with smaller teams.

Despite this minor drawback, CallTrackingMetrics remains an essential tool since I'm constantly optimising my marketing efforts and better understanding my client's audience. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

CallTrackingMetrics is addressing several key challenges faced by my team, including the ability to accurately attribute and analyse inbound calls from various marketing channels. By offering comprehensive call tracking and management capabilities, we can better understand our campaigns' effectiveness and allocate resources accordingly.

Some specific benefits I have experienced using CallTrackingMetrics include the following:

-Enhanced Attribution: The platform enables us to pinpoint the exact sources of our inbound calls, whether they originate from Google Business Place, our website, or direct traffic. This precise attribution allows us to identify the most successful channels and optimise our marketing strategy for maximum ROI.

Improved Campaign Optimization: With access to real-time data and advanced reporting features, we can monitor the performance of individual campaigns and make data-driven decisions. This helps us improve our marketing efforts' effectiveness and reduces unnecessary spending on underperforming channels.

Streamlined Workflows: The integration of CallTrackingMetrics with our existing CRM and marketing automation systems has simplified data analysis and reporting. This has saved us considerable time and effort, allowing our team to focus on other critical tasks and boosting overall productivity.

Better Customer Insights: By tracking and analysing the calls we receive, we can gain valuable insights into our target audience's preferences, pain points, and behaviour. This information is crucial for refining our marketing messages and tailoring our offerings to better meet our customers' needs.

Overall, CallTrackingMetrics has become an indispensable tool in our arsenal, empowering us to make smarter decisions, optimise our marketing strategies, and ultimately drive better results for our business. Review collected by and hosted on G2.com.

Hannah B.
HB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CallTrackingMetrics?

Excellent interface, calls are easy to rate, and you can switch between client accounts quickly and efficiently. Many sections (ex. Name, Phone Number, Email Address, etc.) can be filled out when listening to a call. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

Email addresses and call tags auto-populate, even if there is a spelling error.

Occasionally, the system glitches or slows significantly when switching between calls or skipping through audio waves.

In the "Score" section, it limits only one item. This prevents a user from tagging while they listen to a call, or editing the tags if there is an error. The user has to erase all of the tags and start over to make any edits or add another tag. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

I don't own the business, so I can't answer that. CallTrackingMetrics ables us QA's to listen to calls, create tags, and report on any leads for our clients. For this we are grateful! Review collected by and hosted on G2.com.

LK
Digital Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CallTrackingMetrics?

mostly a simple process that works to add phone tracking.

LOTS of features and extra features to do cool things.

Pretty flexible and customizable, without a doubt, you can do a lot.

The GADC is a big plus. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

The help documentation. They need to be rewritten; however, the existing docs were poorly written. Good documentation has pros/cons and offers reasons, etc. Bad documentation only regurgitates the obvious. I know they are working on this, but it's been long overdue.

I do a lot of Google Ads and paid traffic is very important with "details" that are extremely important to have it working correctly, as in CTM and Ads working very well together. Well, CTM should know how these details work and what exactly should be happening. You shouldn't need to pay for extra support to figure out how CTM should be configured so the GADC works well with google ads. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

Showing clients the source of calls, conversions, and offline sales.

Providing extra features and benefits the client didn't know they could get. Review collected by and hosted on G2.com.

Andrew N.
AN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CallTrackingMetrics?

The most amazing feature of CallTrackingMetrics is the fact that we are able to track all phone calls that come through the website. This enables us and our clients to be able to see their ROI, whether that be from Google Ads, other PPC avenues or their social / organic efforts.

What is more complete about CTM, is the fact that you are able to pull form completions in the CTM account too getting the full picture of your online performance. Must have tool for any lead gen business. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

There is not much I dislike about CallTrackingMetrics. I would say the main teething problem that we have with CallTrackingMetrics is the invoicing at the start of each month - often for our UK based clients we get invoices that don't show anything. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

The main problem that CallTrackingMetrics solves for us is attribution and full visibility as to where calls and forms come from. This is really important to us, as we are able to showcase to our clients the value in the services we provide. Review collected by and hosted on G2.com.

Padelis S.
PS
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CallTrackingMetrics?

Excels in accurately tracking and recording all incoming calls, providing us with valuable insights into our campaigns' performance. It helps us understand which marketing channels are driving the most calls and allows us to optimize our strategies accordingly. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

Occasional Lag and Reporting Interruptions: While the tool generally performs well, there have been instances where it lags or stops reporting for brief periods. Although these interruptions are infrequent, they can be frustrating when we rely on real-time data analysis. It would be beneficial if the tool could address these performance issues to ensure a consistently smooth user experience. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

The tool seamlessly integrates with our existing systems and platforms. This allows us to centralize our call tracking efforts and effortlessly analyze call data alongside other marketing metrics. The integration process was straightforward and saved us a significant amount of time and effort. Review collected by and hosted on G2.com.

Cheyenne F.
CF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CallTrackingMetrics?

I like how you can integrate tools, create custom attribution, and tagging rulesets. There are so many features that CTM offers. It makes reporting to my clients a lot more straightforward. The customer service I have received with CTM has stood out amongst the competition in the market.

Additionally, they have a beneficial library of support articles and walkthroughs. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

Some of my team works outside of the U.S., and we've run into a lot of issues with them not being able to login, even with 2FA. We've sent out support requests but haven't been able to find a solution yet. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

In the past, our marketing agency spent a lot of time marking what calls were leads and what calls were not. With some of the new transcription and AI features we are significantly reducing our weekly time in the accounts tagging calls. Review collected by and hosted on G2.com.