---
title: CTM Reviews
meta_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 760 reviews by the users' company size, role or industry
  to find out how CTM works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 760
  scale: '5'
date_modified: '2026-07-03'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# CTM Reviews
**Vendor:** CTM  
**Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 760
## About CTM
CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan &amp; Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.



## CTM Pros & Cons
**What users like:**

- Users commend the **excellent customer support** of CTM, appreciating their prompt and helpful assistance whenever needed. (49 reviews)
- Users find CTM to have an **intuitive interface** and appreciate its straightforward usability with excellent support. (47 reviews)
- Users praise the **excellent support and user-friendly features** of CTM, enhancing their business operations and training. (43 reviews)
- Users value the **accurate call tracking** of CTM, enhancing campaign insights and optimizing marketing strategies effectively. (30 reviews)
- Users value the **user-friendly interface** of CTM and the exceptional responsiveness of customer support. (28 reviews)
- Users highlight the **seamless integration capabilities** of CTM, enhancing productivity and simplifying reporting processes. (25 reviews)
- Users value the **attribution accuracy** of CallTrackingMetrics, enabling effective optimization of marketing campaign strategies. (23 reviews)
- Easy Integrations (23 reviews)
- Users value the **call recording feature** of CallTrackingMetrics for insights into campaign performance and marketing optimization. (22 reviews)
- Easy Setup (22 reviews)

**What users dislike:**

- Users find the **learning curve steep** for CTM, making setup and integration challenging and time-consuming. (23 reviews)
- Users find the **complexity overwhelming** , with numerous features and a steep learning curve that hinders effective use. (15 reviews)
- Users find **difficult navigation** in CallTrackingMetrics challenging, particularly for new users trying to access various features. (15 reviews)
- Users find the **steep learning curve** of CTM challenging, impacting their ability to effectively utilize its features. (15 reviews)
- Users struggle with the **missing functionality** of preset templates and limited global number availability in CTM. (11 reviews)
- Complex Setup (10 reviews)
- Difficult Setup (9 reviews)
- Users find the **missing features** frustrating, such as limited templates and bugs impacting functionality on devices. (9 reviews)
- Navigation Difficulty (9 reviews)
- Not Intuitive (9 reviews)

## CTM Reviews
  ### 1. Effortless ROI Analysis with Intuitive Features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark R.

**Reviewed Date:** December 15, 2025

**What do you like best about CTM?**

I find CallTrackingMetrics to be a simple solution that works. The control panel is intuitive and easy to navigate. I appreciate the fact that you can conceivably utilize CallTrackingMetrics as a basic CRM system, especially for companies that can't afford to invest in a dedicated CRM. Their customer support is super knowledgeable, which is always a plus.

**What do you dislike about CTM?**

Nothing yet.

**What problems is CTM solving and how is that benefiting you?**

I use CallTrackingMetrics to analyze advertising ROI, eliminating the need for reps to record ad lead sources, and it's a simple CRM solution for those without a dedicated CRM.

**Official Response from Andrew Clark:**

> Thanks for your review!

  ### 2. Powerful, Flexible, and Easy to Use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tom W. | VP of Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 05, 2025

**What do you like best about CTM?**

The platform is powerful yet easy to navigate, giving us the insights we need to track calls, measure ROI, and improve campaigns. The reporting is clear, easy to setup and provides the reports we need.

On top of that, their support team is responsive and genuinely helpful whenever questions come up.

**What do you dislike about CTM?**

Some of the more advanced features (like custom routing rules or complex reporting filters) take a little time to learn.

**What problems is CTM solving and how is that benefiting you?**

Full visibility into outbound activity (volume, duration, outcomes), which is our main business need being solved. In addition, call recordings and reporting help us coach reps and improve conversations

**Official Response from Andrew Clark:**

> Thank you for your review, Tom!

  ### 3. Unmatched Visibility and Lead Attribution Power

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sasha Z. | Chief Operations Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 15, 2025

**What do you like best about CTM?**

What we like best is the full visibility it provides. CallTrackingMetrics allows us to track and attribute every call form text and chat (both online and offline) so we clearly understand which campaigns are driving our highest quality leads.

**What do you dislike about CTM?**

Because the platform is so robust there can be a learning curve at first but once set up it becomes an extremely powerful and intuitive tool.

**What problems is CTM solving and how is that benefiting you?**

CallTrackingMetrics takes the guesswork out of marketing by showing us exactly which campaigns are generating meaningful calls and conversations not just clicks.

**Official Response from Andrew Clark:**

> Thanks for your review!

  ### 4. Have used CallTrackingMetrics for 10 years

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 09, 2025

**What do you like best about CTM?**

CallTrackingMetrics provides an excellent tracking and attribution solution for anyone doing Lead Generating with Google Ads.  The interchange of data between Google Ads and CTM works very well in both directions.  I wouldn't think of switching to another call solution.  Another big plus is the quality of the support technicians, who are knowledgeable and don't require constant escalations to get problems handled.

**What do you dislike about CTM?**

It would be great if the call downloads were handled internally instead of being generated into an email.

**What problems is CTM solving and how is that benefiting you?**

CTM provides Google Ads source tracking for each call, so you can see which Google Ads campaign, keyword, and ad generated the call.  Also, the call transcription has really improved over time and can mostly be used in lieu of listening to the actual call recording - a huge time-saver.

**Official Response from Andrew Clark:**

> Thanks for your review!

  ### 5. We're fans of Call Tracking Metrics and have been power users for many years.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 25, 2025

**What do you like best about CTM?**

CallTrackingMetrics is a powerful and reliable platform that plays a key role in how we connect with customers and measure performance. Every day, CTM gives our team clear visibility into call activity, campaign attribution, and customer engagement. The ability to track leads back to their source has helped us make smarter marketing decisions and improve our response times. It's an essential part of our tech stack, and the customer support team has always been helpful whenever we've had questions.

**What do you dislike about CTM?**

If there’s one area we’d love to see improved, it’s account navigation. Since we manage multiple accounts, having a centralized dashboard or easier way to toggle between them would make the experience more seamless. Overall, CTM remains an essential part of our tech stack, and we’re happy with the value it brings to our organization.

**What problems is CTM solving and how is that benefiting you?**

CallTrackingMetrics helps us solve several key problems around lead attribution, call tracking, and team accountability. Before using CTM, it was difficult to determine which marketing channels were actually driving phone calls and texts. Now, we can easily see where leads are coming from, how they’re being handled, and what outcomes they lead to.

This visibility allows us to make smarter marketing decisions, allocate budget more effectively, and coach our team based on real call data. It also helps us streamline communication with customers by centralizing call and text history. Overall, CTM gives us the insight and control we need to improve performance and deliver a better customer experience.

**Official Response from Andrew Clark:**

> Thanks so much for your kind words! We'll also pass along your feedback about account navigation - we always appreciate it!

  ### 6. Excellent Customer Service, But Mobile App Needs Improvement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jason S. | National Director of Admissions, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 31, 2025

**What do you like best about CTM?**

I really enjoy the customer service that CTM provides to us as a company.

**What do you dislike about CTM?**

I dislike some of the online features for the mobile app.

**What problems is CTM solving and how is that benefiting you?**

In the beginning of 2025 when I started as the administrator I might have had a lot to say before working with CTM professional team that provided information on how to properly use CTM services.

**Official Response from Andrew Clark:**

> Thanks for your review!

  ### 7. Outstanding Support and Innovative Ideas from Our Rep

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stephanie E. | Director of Digital Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 31, 2025

**What do you like best about CTM?**

My rep Tony is amazing and he is always there when I need help. He comes to visit the company and brings great ideas.

**What do you dislike about CTM?**

I do not dislike anything about Call Tracking metrics

**What problems is CTM solving and how is that benefiting you?**

They are solving the tracking of our marketing efforts. It is benefiting us by providing better insights to the calls our clients are receiving.

**Official Response from Andrew Clark:**

> Thank you for your review!

  ### 8. Excellent channel-driven call tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Collin J. | Digital Analyst, Hospital & Health Care, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 30, 2025

**What do you like best about CTM?**

CallTrackingMetrics is the among the easiest call tracking platforms to use for channel-driven marketing campaigns.  Setup is quick and straightforward and the UI is pretty self explanatory.  Our rep Anthony is incredibly helpful and has been quick to resolve any issues we encounter while also continuing to improve our use of the tool with advanced tips and knowledge sharing.

**What do you dislike about CTM?**

When dealing with exceptionally large sets of numbers, configuring all of them separately can be a lot of work.

**What problems is CTM solving and how is that benefiting you?**

CallTrackingMetrics allows us to measure calls for each and every marketing campaign we execute.

**Official Response from Andrew Clark:**

> Thanks for your review!

  ### 9. Excellent Support and Collaboration with Account Contacts

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 02, 2025

**What do you like best about CTM?**

Our account contacts are easy to reach and receptive to our ideas.

**What do you dislike about CTM?**

Sometimes there can be a disconnect between our tech team and Call Tracking metrics team and as the end user, I can be left chasing down key responsibilities that may ultimately lie within my own organization.

**What problems is CTM solving and how is that benefiting you?**

We are using AI for more and more and CTM is able to accommodate our wishes to date.

**Official Response from Andrew Clark:**

> Thanks for your review and feedback on our collaboration!

  ### 10. Outstanding Support and a Rock-Solid Product

**Rating:** 5.0/5.0 stars

**Reviewed by:** heather s. | Senior Channel Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** November 25, 2025

**What do you like best about CTM?**

Account team is wonderful and product is solid.

**What do you dislike about CTM?**

Nothing comes to mind as everything has been fine in our relationship with them.

**What problems is CTM solving and how is that benefiting you?**

Connecting calls to our agents to offline client creation.

**Official Response from Andrew Clark:**

> Thanks for your review!

  ### 11. Easy to Use with Impressive Automation Features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jeff G. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2025

**What do you like best about CTM?**

This software is straightforward to use and offers a wide range of automation features.

**What do you dislike about CTM?**

Navigating it can be quite complex, and there are many subtle details to consider.

**What problems is CTM solving and how is that benefiting you?**

I appreciate how this tool allows me to track inbound calls and keep all related information organized in a single location. It really helps streamline my workflow and ensures that nothing gets lost or overlooked.

**Official Response from Andrew Clark:**

> Thanks for your review!

  ### 12. Great Product and Team!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sam H. | Director of Sales, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about CTM?**

The product is awesome and their team is amazing

**What do you dislike about CTM?**

Its a great product I have used it for 10 years and there is not much to dislike but if I had to pick an area it would be that the mobile app functionality depends on the internet connection (like any VoIP) so it can be hard to use in areas with poor internet connection.

**What problems is CTM solving and how is that benefiting you?**

Call routing, marketing attribution, IVRs and call queues, reporting, analytics.

**Official Response from Andrew Clark:**

> Thank you for your review!

  ### 13. Great Customer Service Experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brooke  P. | Receptionist, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2025

**What do you like best about CTM?**

What I like best about CallTrackingMetrics is their responsive and knowledgeable support team. Every time I’ve needed help, their staff—especially Ayo—has been quick to assist and genuinely committed to resolving issues.

**What do you dislike about CTM?**

There’s not much I dislike, but occasionally the interface takes a bit of time to get used to. That said, once you’re familiar with it, it’s a powerful tool.

**What problems is CTM solving and how is that benefiting you?**

I had a great experience working with Ayo at CallTrackingMetrics. She was incredibly helpful in assisting us with an internet issue, even though it ultimately turned out to be unrelated to their platform. Ayo went above and beyond to ensure we were supported, showing patience, professionalism, and a genuine willingness to help. Her dedication and excellent customer service really stood out.

**Official Response from Andrew Clark:**

> Brooke, thanks so much for your kind words! We’ll make sure Ayo sees this review. Glad you’re enjoying and finding lots of value from our products.

  ### 14. Excellent Customer Support Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yuri C. | IT Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about CTM?**

Their support team is always willing to assist, and they are kind and knowledgeable

**What do you dislike about CTM?**

some features are not available on mobile app like create contact list

**What problems is CTM solving and how is that benefiting you?**

Fax, calls, campaigns

**Official Response from Andrew Clark:**

> Thank you for your review, Yuri!

  ### 15. The right solution at the right time.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 03, 2025

**What do you like best about CTM?**

Easy setup. Great tech support! Reliable!

**What do you dislike about CTM?**

There isn't anything I can think of right now.

**What problems is CTM solving and how is that benefiting you?**

I needed to have access to a Pennsylvania land line in Maryland. CTM gave us the ability to keep the long established phone number.

**Official Response from Andrew Clark:**

> Thank you for your review!

  ### 16. User-Friendly Interface and Outstanding Support with Helpful Knowledge Base

**Rating:** 5.0/5.0 stars

**Reviewed by:** David K. | Owner/Operator, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 20, 2025

**What do you like best about CTM?**

It is very user friendly and they have great customer support. Also have a very in-depth knowledge base where you can self troubleshoot.

**What do you dislike about CTM?**

I think the mobile app could be a little more robust.

**What problems is CTM solving and how is that benefiting you?**

They have helped us to track all of our marketing sources in one centralized location. Have also helped us manage a remote call center.

**Official Response from Andrew Clark:**

> Thank you for your review!

  ### 17. CTM is an easy-to-use platform that's great for setting up reliable call tracking.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about CTM?**

Easy to navigate and our rep was super responsive and helpful

**What do you dislike about CTM?**

The Tracking Source presets aren't always set up correctly. I found an issue with the Facebook Paid preset.

**What problems is CTM solving and how is that benefiting you?**

We want to use DNI on our website to know where leads are coming from.

**Official Response from Andrew Clark:**

> Thank you for your review and feedback about the Facebook Paid preset, specifically! I'll be sharing with our Product team.

  ### 18. Not Straightforward, Difficult to Troubleshoot

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about CTM?**

Setting up tracking numbers and tracking sources is easy once you get the hang of it.

**What do you dislike about CTM?**

Ever since GA4 launched, there have been a lot of issues with integrating the CTM data into analytics. Rarely is there an exact match in call volume between CTM and GA4. When I contact the help desk, it takes a long time to get someone to get to the root of the issue. It's a lot of back and forth and getting passed around to different departments.

**What problems is CTM solving and how is that benefiting you?**

It makes setting up tracking numbers and sources easy.

**Official Response from Andrew Clark:**

> Thank you for your feedback. We're sorry to hear about the difficulties you've faced with GA4 and the help desk. We've initiated some cross-company efforts to enhance our support to customers and expedite the resolution of problems.

  ### 19. CTM: Dependable, Efficient, and Customer-Focused

**Rating:** 4.0/5.0 stars

**Reviewed by:** Celeste A. | Regional Sales Manager - LATAM, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 29, 2025

**What do you like best about CTM?**

The support team. Always helpful and patient.

**What do you dislike about CTM?**

Settings can be sometimes challenging to resolve

**What problems is CTM solving and how is that benefiting you?**

effective communication with our patients and partners worldwide

**Official Response from Andrew Clark:**

> Thank you, Celeste, for your review and feedback!

  ### 20. Great Features, Difficult Interface

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cristian S. | Media Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 11, 2025

**What do you like best about CTM?**

CallTrackingMetrics has excellent call-tracking capabilities. The customer support is great for our liking! I use CallTrackingMetrics almost every day and have been able to integrate it with a bunch of other platforms. Implementing the platform is not the easiest, but overall I am able to use it effectively.

**What do you dislike about CTM?**

CallTrackingMetrics is great, but the interface leaves a lot to desire. It is clunky and things are very hard to find. With as many settings as this platform has, it is not easy to find things.

**What problems is CTM solving and how is that benefiting you?**

CallTrackingMetrics helps us ensure that we have full call-tracking setup for our clients and that we can attribute properly to the correct source.

**Official Response from Andrew Clark:**

> Hi Cristian, thank you for your kind words and feedback on our interface. We're always trying to improve our products, and getting reviews like this help guide those changes.

  ### 21. All-in-One Platform with Outstanding Features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Machinery | Enterprise (> 1000 emp.)

**Reviewed Date:** December 02, 2025

**What do you like best about CTM?**

All the functions within the platform. Easy to navigate.

**What do you dislike about CTM?**

The support when you have an issue. Sometimes it can take a while before getting a response.

**What problems is CTM solving and how is that benefiting you?**

It is helping our organization work on bettering customer service.

**Official Response from Andrew Clark:**

> Thanks for your review and feedback on our customer support!

  ### 22. Niche expertise for all concerns

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 31, 2025

**What do you like best about CTM?**

We are in the onboarding process, and the support team has been incredibly helpful in addressing our concerns as they arrive, no matter how niche.

**What do you dislike about CTM?**

This is much less intuitive than our other programs.

**What problems is CTM solving and how is that benefiting you?**

Our previous system was very intuitive but not reliable.

**Official Response from Andrew Clark:**

> Thank you for your feedback and review! We have some updates in the works to enhance the intuitiveness of our platform.

  ### 23. Call Metrics Review

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 01, 2025

**What do you like best about CTM?**

It has a lot functionality and features that any business can explore to cater their own needs

**What do you dislike about CTM?**

somehow the portal itself is not user friendly

**What problems is CTM solving and how is that benefiting you?**

Call metrics will let you create queues, this benefits us a lot as an organization with multiple sites, we can manage the calls better

**Official Response from Andrew Clark:**

> Thank you for your feedback. We understand our customers' challenges around the portal design. UI/UX is a large ongoing focus, including the expansion of the Product and UX team. We hope that you'll bear with us as we improve things in the coming weeks.

  ### 24. streamlining workflow

**Rating:** 5.0/5.0 stars

**Reviewed by:** Supriya R. | Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 11, 2024

**What do you like best about CTM?**

I appreciate the through details it provide regarding our call data. The ability to track and evaluate calls made via different marketing channels has been incredibly useful . Call recording and transcription have significantly improved our sales and customer service procedures. The platform's integration with our CRM and marketing automation tools has improved our workflow.

**What do you dislike about CTM?**

For users who are not familiar with call tracking analytics , the learning curve can be quite steep . Additionaly , small businesses with tight budgets may find the pricing structure prohibitive.

**What problems is CTM solving and how is that benefiting you?**

Through the identification of channels that generate the most qulalified leads, it has increased  our marketing ROI. Second, by offering insightful feedback and instructional resources , call recordings have improved our customer service . Thirdly , by ponting our areas for development , the polatform has assisted us in streamlining our sales  procedures . Ultimately , CallTrackingMetrics has given us a more Comprehensive picture of our customer interactuons by integrating with our CRM.

  ### 25. Turning calls into conversions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Malvika C. | Analyst , Mid-Market (51-1000 emp.)

**Reviewed Date:** August 10, 2024

**What do you like best about CTM?**

I value the detailed information it offers about our call data. It has been really helpful to be ablento monitor calls made through various marketing channels and assess how well they performed.
Our customer service and sales processes have greatly enhanced by calling recording and transcription.
Our workflow has been optimized by the platforms integration with our marketing automation and CRM tools.

**What do you dislike about CTM?**

Although CallTrackingMetrics provide a wide range of features , but learning curve to be quite steep finds it challenging.
Also flexible budget structure should be there.

**What problems is CTM solving and how is that benefiting you?**

We have been able to overcome a number of significant business obstacles, first of all by figuring out which channel generate the best qualified leads , it has increased our marketing return on investment, secondly by offering insightful feedback and instructions resources, call recording have improved our customers service.
By pointing out areas for development, it assists us in streamline our sales procedure.

  ### 26. Very simple and easy to navigate

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 28, 2025

**What do you like best about CTM?**

That I am given trouble shooting methods prior to actually having to wait for a call.

**What do you dislike about CTM?**

None as of right now. I dont really have any complaint. Everything is always handled as if I am first priority

**What problems is CTM solving and how is that benefiting you?**

Ease of access to clients and referral sources, legal, other centers

**Official Response from Andrew Clark:**

> Thank you for your review!

  ### 27. CTM Support team review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** August 13, 2025

**What do you like best about CTM?**

The support team are prompt with their responses and provide swift communication as well as actions.

**What do you dislike about CTM?**

There are a few bugs and functionalitites which dont work on all devices.

**What problems is CTM solving and how is that benefiting you?**

Helps in providin softphpne feature that helps customers place calls.

**Official Response from Andrew Clark:**

> Thank you for your review and feedback!

  ### 28. The best for call management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 15, 2025

**What do you like best about CTM?**

We have been on CTM for years.  It makes it easy to have agency accounts setup.

**What do you dislike about CTM?**

When there are alot of numbers keeping track can be difficult.  An easy way to alert when numbers arent being used would be nice.

**What problems is CTM solving and how is that benefiting you?**

Tracking all calls from marketing campaigns

**Official Response from Andrew Clark:**

> Thank you for your kind words and product feedback.

  ### 29. More than just a phone system

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 24, 2024

**What do you like best about CTM?**

I like being able to listen to the calls and coach my team to give them feedback. Great for training new staff as well. Lots of great reports to really dive into your business calls. Help center has improved significantly.

**What do you dislike about CTM?**

It can be difficult to navigate, exspecially for a new user (reports, how to change or update something), but the help center has been a great resource.

**What problems is CTM solving and how is that benefiting you?**

I track key performance indicators (KPIs) for my team to assess their effectiveness. This includes monitoring inbound call volume, call origination, and call outcomes. By analyzing these metrics, I can measure the impact of our marketing efforts and identify areas for improvement. I also track call duration and missed call rates to ensure optimal customer service."

**Official Response from Arielle Kimmer:**

> Thank you for your feedback! We're happy to hear that you find the call listening and reporting features beneficial for coaching and training your team, and that you find the system useful for tracking KPIs and optimizing performance.  We're glad you find the Help Center useful, and we're focused on continuously adding additional resources to make account set up and management even easier.

  ### 30. Disappointing, Dishonest

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2024

**What do you like best about CTM?**

The attribution functionality is good, particularly the dynamic ability.

**What do you dislike about CTM?**

It took several months longer than promised to launch. This was after paying thousands for their onboarding services. 

Once launched, we've had nothing but functionality issues. We have a slew of support tickets with them that they've been unable to resolve. Some of it is serious functionality. 

Their billing has been dishonest. We're at 20-30% higher than anticipated because they did not disclose the different charges we'd incur.

**What problems is CTM solving and how is that benefiting you?**

We liked their attribution and also needed a phone system to support more users, so we are using them as our entire phone system. 

I regret that and would not recommend them.

  ### 31. Great tracking tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Debora K. | Accounting Administrator, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 26, 2024

**What do you like best about CTM?**

I like having the data easily available to track the success of our marketing efforts

**What do you dislike about CTM?**

Nothing that I can think of at this time.

**What problems is CTM solving and how is that benefiting you?**

Elimiating marketing that isn't working

**Official Response from Arielle Kimmer:**

> Thank you so much for taking the time to share your feedback! We’re thrilled to hear that CallTrackingMetrics is helping you easily track the success of your marketing efforts and identify areas where improvements can be made. It’s great to know that our platform is enabling you to eliminate ineffective marketing strategies and focus on what works. If you ever have any suggestions or thoughts on how we can make the experience even better, feel free to reach out. We’re always here to help!

  ### 32. Best in the business! (functionality)

**Rating:** 5.0/5.0 stars

**Reviewed by:** George C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 17, 2024

**What do you like best about CTM?**

1. Their customer service and knowledge is TOP NOTCH. Everyone from leadership, and product experts, to their actual developers knows the product in and out and is always willing to hop on a call or share a personalized guide on how to achieve something if it hasn't been created yet via email.

2. Their features and capabilities. No one else in the market (we did A LOT of research and come from years of experience using other platforms) can do what they do. 

3. Their vision.  The team's industry expertise is reflected in the architecture (functionality/capability)  and their road map is going to keep them as a leader for years to come I believe.

4. The pricing. It's fair and they don't penny pinch on things like tracking form fills for example.

**What do you dislike about CTM?**

They have spent so much time focusing on how to build the best-in-class product from a functionality standpoint that they are lacking visualization (not a big deal for us because we have our own visualization tools) but for the common user, they have a lot of room to grow. The exciting thing about that though is that due to their roadmap and product vision. They are positioned perfectly to really shine in this area in ways others won't be able to.

**What problems is CTM solving and how is that benefiting you?**

They have the most robust and capable API on the market. 

1. They provide a feature in their API that was make or break for us: the ability to launch and link their accounts with our Google Ads accounts at scale on their platform requiring no manual effort at the end.
2. Tracking phone calls and form fills through one platform and being able to report back to Google Ads together simplifies our analytics funnel greatly. Not to mention merging both sources to validate "first-time contacts".
3. Anything we need we can now do.

**Official Response from Rebecca Weingartner:**

> Thank you for the glowing review! We're thrilled to hear that our customer service, knowledge, features, capabilities, and vision have made such a positive impact for you. We appreciate your feedback on the need for improved visualization and are excited to continue enhancing our product in that area.

  ### 33. Great Features!

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Renewables & Environment | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 03, 2024

**What do you like best about CTM?**

I like that it shows where the user is calling, by city.

**What do you dislike about CTM?**

Still get alot of spam calls, i wish CTM could remove these junk calls

**What problems is CTM solving and how is that benefiting you?**

we have a local number in a market, and it supports our local approach , we are being found on google and users are choosing us over competitors

**Official Response from Arielle Kimmer:**

> Thank you for your feedback! We're glad to hear that CallTrackingMetrics is helping your business grow locally.

We understand the frustration with spam calls, and while this is a challenging issue, we’re actively working with our carriers to minimize it. To help, we offer Spam Detective, a feature that can tag or filter out spam calls. You can enable it through Numbers → Call Settings → Spam Detective to help keep unwanted calls from distracting your agents.

Thanks again for sharing your experience, and we appreciate your valuable input!

  ### 34. Solid system for small to midsize companies

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 31, 2024

**What do you like best about CTM?**

CTM is easy to use and to train Supervisors and Agents navigate.  Implementing / setting features is fairly straightforward.  Good resources available when you need to update or change queues.

**What do you dislike about CTM?**

Occasional outages can be disruptive to business.  Fortunately, these are infrequent, and CTM has a live report to watch for updates on when things will be back online.

**What problems is CTM solving and how is that benefiting you?**

We used it as our main call center telephony solution.  Used for routing our calls, tracking callers, recording interactions, playback for QA, reporting for performance, marketing data, etc.  The core tool for our call center operations.

**Official Response from Arielle Kimmer:**

> Thank you for sharing your feedback! It's rewarding to hear that CallTrackingMetrics serves as the core tool for your call center operations, enabling you to efficiently route calls, track callers, record interactions, and generate valuable insights through reporting and analytics.  We appreciate your understanding regarding very occasional outages, and we are glad you find our live report feature helpful in keeping you informed and empowered during such instances.  Thank you for choosing CallTrackingMetrics as your telephony solution.




  ### 35. Excellent Service and Excellent Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2023

**What do you like best about CTM?**

I was looking for advanced call tracking software for a lead generation website I manage.  CTM offered everything I need plus more.  They included very helpful onboarding with domestic english speaking support reps.  Their customer support is outstanding.  Also Tony Glass was exceptional with fielding sales and general support questions.

**What do you dislike about CTM?**

Just helpful feedback.  The login platform needs some getting used to.  Also the functionality isn't exactly user friendly for beginners.  From a development perspective I can understand it's difficult to both to have a simple intuitive platform given the scalability of their service.  However the platform usability could be a bit better.

Also the CTM mobile app lacks some of the functionality that is available on the dashboard (e.g. sending a SMS as a follow up to an incoming call).  Overall it's decent but there are a few quirks that need to be ironed out.

Still an awesome service though.  Blows out competitors like Nextiva out of the water.  Customer service is a huge feather in CTM's cap.

**What problems is CTM solving and how is that benefiting you?**

There was a major problem with A2P SMS registration earlier.  However that was really out of CTM's control and they did their best to assist customers with that update. 

Also the dashboard could improve when it comes to UX (as I mentioned earlier).  The mobile app also could be improved to include more functionality that is only available on the dashboard. 

Overall I'm pleased with CTM though.

**Official Response from Arielle Kimmer:**

> Thank you for taking the time to share your experience with CallTrackingMetrics! We're thrilled to hear that our advanced call tracking software has exceeded your expectations.  We understand the importance of a smooth onboarding process, and we're glad to hear that our support reps, along with Tony Glass, provided you with exceptional service and assistance.  We appreciate your feedback regarding the usability of our platform, especially for beginners. We're continuously working to enhance user experience and make our platform more intuitive, while balancing the scalability of our service. Your insights are invaluable as we strive to improve.

  ### 36. CallTrackingMetrics - incredibly helpful and user-friendly with top notch client service.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Paul R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 09, 2023

**What do you like best about CTM?**

As an SEO strategist who relies heavily on accurate data to optimise various marketing channels, CallTrackingMetrics has proven invaluable in my day-to-day operations. The ability to track and manage inbound phone calls from all our advertising sources, such as Google Business Place, clients' websites, direct traffic, and others, provides crucial insights to make informed decisions and improve our overall strategy.

One standout feature is the user-friendly dashboard that presents real-time data in an organised and easily digestible format. This has significantly streamlined my workflow, allowing me to identify trends, monitor performance, and allocate resources more effectively. Additionally, the platform's seamless integration with our existing CRM and marketing automation systems has dramatically simplified data analysis and reporting.

Another aspect that deserves praise is the exceptional level of support the CallTrackingMetrics team provides. They have consistently shown a willingness to help and offer guidance whenever necessary, ensuring that we are always equipped to make the most of their platform.

**What do you dislike about CTM?**

While CallTrackingMetrics has largely benefited my work, there is always room for improvement. In particular, I find the initial setup process somewhat time-consuming and complex, especially for those with limited technical knowledge. This may cause initial hesitation for new users or businesses with smaller teams.

Despite this minor drawback, CallTrackingMetrics remains an essential tool since I'm constantly optimising my marketing efforts and better understanding my client's audience.

**What problems is CTM solving and how is that benefiting you?**

CallTrackingMetrics is addressing several key challenges faced by my team, including the ability to accurately attribute and analyse inbound calls from various marketing channels. By offering comprehensive call tracking and management capabilities, we can better understand our campaigns' effectiveness and allocate resources accordingly.

Some specific benefits I have experienced using CallTrackingMetrics include the following:

-Enhanced Attribution: The platform enables us to pinpoint the exact sources of our inbound calls, whether they originate from Google Business Place, our website, or direct traffic. This precise attribution allows us to identify the most successful channels and optimise our marketing strategy for maximum ROI.

Improved Campaign Optimization: With access to real-time data and advanced reporting features, we can monitor the performance of individual campaigns and make data-driven decisions. This helps us improve our marketing efforts' effectiveness and reduces unnecessary spending on underperforming channels.

Streamlined Workflows: The integration of CallTrackingMetrics with our existing CRM and marketing automation systems has simplified data analysis and reporting. This has saved us considerable time and effort, allowing our team to focus on other critical tasks and boosting overall productivity.

Better Customer Insights: By tracking and analysing the calls we receive, we can gain valuable insights into our target audience's preferences, pain points, and behaviour. This information is crucial for refining our marketing messages and tailoring our offerings to better meet our customers' needs.

Overall, CallTrackingMetrics has become an indispensable tool in our arsenal, empowering us to make smarter decisions, optimise our marketing strategies, and ultimately drive better results for our business.

  ### 37. Call Tracking Metrics is great!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Hannah B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 10, 2023

**What do you like best about CTM?**

Excellent interface, calls are easy to rate, and you can switch between client accounts quickly and efficiently. Many sections (ex. Name, Phone Number, Email Address, etc.) can be filled out when listening to a call.

**What do you dislike about CTM?**

Email addresses and call tags auto-populate, even if there is a spelling error.

Occasionally, the system glitches or slows significantly when switching between calls or skipping through audio waves.

In the "Score" section, it limits only one item. This prevents a user from tagging while they listen to a call, or editing the tags if there is an error. The user has to erase all of the tags and start over to make any edits or add another tag.

**What problems is CTM solving and how is that benefiting you?**

I don't own the business, so I can't answer that. CallTrackingMetrics ables us QA's to listen to calls, create tags, and report on any leads for our clients. For this we are grateful!

  ### 38. See, Track, Manage Your Traffic's Phone Calls Plus MORE

**Rating:** 5.0/5.0 stars

**Reviewed by:** Larry K. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about CTM?**

mostly a simple process that works to add phone tracking.
LOTS of features and extra features to do cool things.
Pretty flexible  and customizable, without a doubt, you can do a lot.
The GADC is a big plus.

**What do you dislike about CTM?**

The help documentation. They need to be rewritten; however, the existing docs were poorly written. Good documentation has pros/cons and offers reasons, etc. Bad documentation only regurgitates the obvious. I know they are working on this, but it's been long overdue.
I do a lot of Google Ads and paid traffic is very important with "details" that are extremely important to have it working correctly, as in CTM and Ads working very well together. Well, CTM should know how these details work and what exactly should be happening. You shouldn't need to pay for extra support to figure out how CTM should be configured so the GADC works well with google ads.

**What problems is CTM solving and how is that benefiting you?**

Showing clients the source of calls, conversions, and offline sales.
Providing extra features and benefits the client didn't know they could get.

  ### 39. The best call tracking tool for any business' online efforts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about CTM?**

The most amazing feature of CallTrackingMetrics is the fact that we are able to track all phone calls that come through the website. This enables us and our clients to be able to see their ROI, whether that be from Google Ads, other PPC avenues or their social / organic efforts. 
What is more complete about CTM, is the fact that you are able to pull form completions in the CTM account too getting the full picture of your online performance. Must have tool for any lead gen business.

**What do you dislike about CTM?**

There is not much I dislike about CallTrackingMetrics. I would say the main teething problem that we have with CallTrackingMetrics is the invoicing at the start of each month - often for our UK based clients we get invoices that don't show anything.

**What problems is CTM solving and how is that benefiting you?**

The main problem that CallTrackingMetrics solves for us is attribution and full visibility as to where calls and forms come from. This is really important to us, as we are able to showcase to our clients the value in the services we provide.

  ### 40. Great Call Tracking Solution Overall

**Rating:** 4.5/5.0 stars

**Reviewed by:** Padelis S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 10, 2023

**What do you like best about CTM?**

Excels in accurately tracking and recording all incoming calls, providing us with valuable insights into our campaigns' performance. It helps us understand which marketing channels are driving the most calls and allows us to optimize our strategies accordingly.

**What do you dislike about CTM?**

Occasional Lag and Reporting Interruptions: While the tool generally performs well, there have been instances where it lags or stops reporting for brief periods. Although these interruptions are infrequent, they can be frustrating when we rely on real-time data analysis. It would be beneficial if the tool could address these performance issues to ensure a consistently smooth user experience.

**What problems is CTM solving and how is that benefiting you?**

The tool seamlessly integrates with our existing systems and platforms. This allows us to centralize our call tracking efforts and effortlessly analyze call data alongside other marketing metrics. The integration process was straightforward and saved us a significant amount of time and effort.

  ### 41. Attribution Made Easy - Helpful Customer Service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cheyenne F. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about CTM?**

I like how you can integrate tools, create custom attribution, and tagging rulesets. There are so many features that CTM offers. It makes reporting to my clients a lot more straightforward. The customer service I have received with CTM has stood out amongst the competition in the market.

Additionally, they have a beneficial library of support articles and walkthroughs.

**What do you dislike about CTM?**

Some of my team works outside of the U.S., and we've run into a lot of issues with them not being able to login, even with 2FA. We've sent out support requests but haven't been able to find a solution yet.

**What problems is CTM solving and how is that benefiting you?**

In the past, our marketing agency spent a lot of time marking what calls were leads and what calls were not. With some of the new transcription and AI features we are significantly reducing our weekly time in the accounts tagging calls.

  ### 42. Longtime user

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kevin G. | Analytics Strategist, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2021

**What do you like best about CTM?**

I've been using CallTracking Metrics (CTM) for a while now and like how I can have multiple numbers for each account depending on how many locations my clients have and what needs we have to support for their digital marketing. I also like being able to integrate and sync analytics, adwords, etc. to CTM making reporting easier.

**What do you dislike about CTM?**

I still learn things in CTM, so I guess not knowing everything and how it works would be my only dislike. That's more on me learning stuff I may not know is even available to me.

**What problems is CTM solving and how is that benefiting you?**

Being able to show our clients how many calls they receive through our website and digital marketing efforts is huge. It proves the worth of what we are doing for them and allows our clients to listen to all the calls and track leads/sales on their own.

  ### 43. Best combination of informative UI and best value option in this sector

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jay  P. | Senior Product Support Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** August 04, 2021

**What do you like best about CTM?**

It has an Intuitive UI compared to other Telephony services I have used. 
Lead by Todd (Awsome CEO/CTO). Also, I like the availability of open APIs, ready to consume.

**What do you dislike about CTM?**

Sometimes required numbers other than the US and European countries are not readily available, more often for Southeast Asian countries and Australia. CTM is not globally available yet.

**What problems is CTM solving and how is that benefiting you?**

I am using CTM for agency-client mapping, where one Agency account can hold multiple client accounts. 
Here, an option to disjoint an account from another account is helping me a lot in that I can create multiple accounts, all with different needs and without compromising data and advanced calling features.

  ### 44. They Do Way More Than Call Tracking!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ross L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 03, 2023

**What do you like best about CTM?**

The call tracking metrics platform is far better than other similar platforms because it allows each step of the call analytics process to be broken down and tailored to your needs. For example, we previously used a competitor but found that the marketing attribution data it produced was not particularly reliable - with CTM the platform provides feedback on the reliability of the data and if it is low, you can take action, such as provisioning new tracking numbers. CTM is complex because it does so much, but the support documentation is excellent.  I also love webhooks which we use to deliver data to make.com and zapier.

**What do you dislike about CTM?**

The only downside that we have found so far is that it isn't possible to port in UK numbers because they are based in the US. Otherwise, there are no downsides.

**What problems is CTM solving and how is that benefiting you?**

CTM lets our business harvest GCLIDs from our marketing traffic when they call us and which we can then assign an outcome and value to and report back to google as actual real life live conversion data. This massively improves the effectiveness of automated bidding campaigns such as TROAS or Maximise Conversion Value.

  ### 45. CTM

**Rating:** 4.0/5.0 stars

**Reviewed by:** Axam G. | Fundador, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 30, 2023

**What do you like best about CTM?**

It is really helpful that we can create phone numbers, sonour calling departments can continue doing their jobs, the ability to assign phone numbers to a team member, set voicemails, give different access level to different users, the search filter to look for date, user, etc. Having normal mode and desk mode, so it can be easy to use either way, provides good information about the phone number that is calling us, name (if any) location, phone number. Either for calls or texts, is really great.

**What do you dislike about CTM?**

Glitches, you can select different phone number to do outcome calls, but something CTM just doesn't let you change or it calls from a different number, you have to refresh constantly the site to not have issues, and even refreshing there are still some issues, like when you finish and hung up, the call is still going and doesn't stop until you close the tab and open it again.

**What problems is CTM solving and how is that benefiting you?**

When their servers are down, and that is not often, they reply quicly and solve the issue within a couple of hours, the glitches are less and less, from having to refresh de site or reopen it every couple of minutes, to be there for a long period pf time without having issues.

  ### 46. It a different but also complete calling solution for Contact Centers.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sophie H. | Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 03, 2023

**What do you like best about CTM?**

I love that you can see who is handling calls at the moment, how many minutes they have and also data from the customers being held during that call.

It is great to have the option to leave notes for each interaction.

**What do you dislike about CTM?**

I noticed that some or all the calls, maybe a problem in the settings make the calls to be recorded in Mono channel.

I wouldn't say I like that to set yourself available, you need to press a button that changes the interface.

**What problems is CTM solving and how is that benefiting you?**

I can call my customers, leave notes, and send messages. We can also search through the name, phone number or email to see the previous call history.

There are areas of improvement, such as the interface that can be confusing sometimes, with some much information.

  ### 47. Powerful Platform if you're willing to put in the effort

**Rating:** 4.5/5.0 stars

**Reviewed by:** Isaac F. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 09, 2023

**What do you like best about CTM?**

Call tracking metrics is an awesome platform with integrations for almost any platform, and custom API for any other integration you might need. The web tracking is some of the best I've seen. I'm able to integrate CTM into my clients CRM with ease. Support is always a quick chat away and they always seen to find the answer I need.

**What do you dislike about CTM?**

CTM is not the most UX friendly or beautiful looking platform. Some of the functionality can be hard to find / take a while to learn.

**What problems is CTM solving and how is that benefiting you?**

I use call tracking metrics as an integral tool in attributing the majority of my Leads. I'm able to create very precise tracking sources that I can run in digial and print media.

  ### 48. A simple and a reliable system to manage all your call tracking relating requirements!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 14, 2019

**What do you like best about CTM?**

The SImplicity of CallTrackingMetrics system and superb support care is what I love the best when it comes to CallTrackingMetrics. The system is very easy to use, most of the time self-explanatory and whenever you need additional help the very supportive support staff is always there for you. In my work life, I deal with them almost daily and I can fearlessly say the best customer care ever!

**What do you dislike about CTM?**

Nothing at all to mention specifically as dislikes. So far so good!

**Recommendations to others considering CTM:**

Defeneatly recommend as a very reliable, user-friendly and helpful.

**What problems is CTM solving and how is that benefiting you?**

With CallTrackingMetrics, my team manages inbound call tracking, texting mainly for our clients.

Benefits:
- CallTrackingMetrics interfaces are very simple, self-explanatory for easy daily use.
- Offers a range of features to support call management ( IVRs, DNI, Scheduling, Geo routing, various platform integrations such as Google Analytics / Adwords etc..) 
- Superb customer support


  ### 49. CTM Review - Advance Online

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thomas R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about CTM?**

The ability to easily purchase numbers at a cheap rate

**What do you dislike about CTM?**

I only dislike certain features that are unavailable in my country such as the number swapping for zip codes etc

**What problems is CTM solving and how is that benefiting you?**

We are solving the issue of tracking our clients calls, this means we can identify which channels the calls are coming from and increase our clients confidence in our work

  ### 50. Excellent software that enables scaleability and growth.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 17, 2023

**What do you like best about CTM?**

Call Tracking Metrics is a fantastic bit of software. 
We've been suing it for over 5 years now, and it's enabled us to switch from an old, antiquated telecoms tracking system.
This in turn has enabled us to give much better service for our customers.

**What do you dislike about CTM?**

The only things we would love to see are
GMT based support - being based in the UK, we have to wait for America to wake up before we get full support.
Refresh of the interface - it's been roughly the same since we started using it, and its starting to look a little dated.

**What problems is CTM solving and how is that benefiting you?**

CTM allows us to get a step by step attribution model of our clients website visitors. 
It also enables further development of our offering, enabling us to build upon our already top notch website and marketing services.

**Official Response from Arielle Kimmer:**

> We're thrilled to hear that CallTrackingMetrics has been such a valuable tool for your business over the past 5 years. We appreciate your feedback.


## CTM Discussions
  - [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) - 1 comment, 1 upvote
  - [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) - 2 comments, 1 upvote
  - [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) - 1 comment, 1 upvote
  - [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) - 1 comment, 1 upvote
  - [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) - 1 comment, 1 upvote

- [View CTM pricing details and edition comparison](https://www.g2.com/products/ctm-ctm/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-03+09%3A10%3A24+-0500&secure%5Bsession_id%5D=5373c79a-bf85-4273-a120-3d44c8cc16df&secure%5Btoken%5D=e7dc611c5f1d536aa05048a56ca897f8355ae90646413109a9c609b4ab714553&format=llm_user)
## CTM Integrations
  - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews)
  - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Azure Functions](https://www.g2.com/products/azure-functions/reviews)
  - [Bing Ads](https://www.g2.com/products/bing-ads/reviews)
  - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews)
  - [Contact Center Compliance](https://www.g2.com/products/contact-center-compliance/reviews)
  - [ElevenLabs](https://www.g2.com/products/elevenlabsio/reviews)
  - [Freshpaint](https://www.g2.com/products/freshpaint/reviews)
  - [Genius Monkey](https://www.g2.com/products/genius-monkey/reviews)
  - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews)
  - [Kipu EMR](https://www.g2.com/products/kipu-emr/reviews)
  - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews)
  - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [NinjaCat](https://www.g2.com/products/ninjacat/reviews)
  - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)
  - [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews)
  - [Ritten EHR](https://www.g2.com/products/ritten-ehr/reviews)
  - [SSM 2.0](https://www.g2.com/products/ssm-2-0/reviews)
  - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews)
  - [Yalla](https://www.g2.com/products/yalla/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews)

## CTM Features
**Call Analytics**
- Call Recording
- Machine Learning
- Call Analysis
- Lead Qualification

**Channels**
- Voice
- Social
- Web Chat
- Mobile SMS
- Email

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Cross-Device Attribution
- Offline Attribution

**Generative AI**
- AI Text-to-Speech

**Generative AI**
- AI Text Summarization

**Voice Recognition - AI Voice Assistants**
- Voice Recognition

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Outbound Call Tracking**
- Autonomous Task Execution
- Natural Language Interaction

**Agentic AI - Sales Coaching**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Agentic AI - UCaaS Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Training**
- Knowledge Base
- Coaching Materials
- Playbook Creation
- Video Record

**Phone Number Management**
- Local Phone Numbers
- Toll-Free Numbers
- Port Existing Numbers

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Calling**
- Record Calls
- Generate Location
- Call Types
- Click-to-Call
- Auto Dialer

**Artificial Intelligence - Conversation Intelligence**
- Customer Scoring
- Speech-to-Text
- Sentiment Analysis

**Functions**
- Session Routing
- Session Queuing
- Concurrent Calling
- Speech Analytics
- Auto Dialer
- IVR
- Inbound Screen Pop
- Persistent Data

**Extensions**
- Tenancy Flexibility
- Native VoIP
- CCaaS Option

**Marketing**
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations

**Speech Synthesis - AI Voice Assistants**
- Speech Synthesis
- Customizable speech
- Multiple voice actions

**Agentic AI - Contact Center**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Feedback**
- Review
- Scorecard
- Coaching Card
- Leaderboard
- Real-Time Updates
- Notifications

**Tracking**
- Visitor & Keyword Tracking
- Dynamic Number Insertion
- Multi-Channel Call Attribution

**Contacts**
- Personalization
- Information Locater
- Record Prospect Data

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Administrative**
- Session Summary Notes
- Administrator Access
- Reporting & Dashboards
- Session Recording
- Agent Scheduling and Assignment

**Generative AI**
- AI Text Summarization

**Security and privacy - AI Voice Assistants**
- Encrypted communication

**Analytics**
- Call Data
- Call Recording
- Advanced Reporting
- Conversation Intelligence

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Insights**
- Notes
- Daily Summary
- Automated Voicemails
- Sorts Prospects
- Automated Note Taking

**Generative AI**
- AI Text Summarization

**Compatibility - AI Voice Assistants**
- Cross platform compatibility

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Conversation Intelligence**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Call Routing**
- IVR
- Call Scheduling
- Geo-Routing

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Administration**
- Martech Integrations
- Privacy, Security, and Compliance
- Performance and Reliability

**Agentic AI - Inbound Call Tracking**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Features**
- Voicemail to Email
- Voicemail to SMS
- File Sharing
- Voice Conferencing
- Conference Transcripts

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