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CallTrackingMetrics Reviews & Product Details

Isaac F.
IF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CallTrackingMetrics?

Call tracking metrics is an awesome platform with integrations for almost any platform, and custom API for any other integration you might need. The web tracking is some of the best I've seen. I'm able to integrate CTM into my clients CRM with ease. Support is always a quick chat away and they always seen to find the answer I need. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

CTM is not the most UX friendly or beautiful looking platform. Some of the functionality can be hard to find / take a while to learn. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

I use call tracking metrics as an integral tool in attributing the majority of my Leads. I'm able to create very precise tracking sources that I can run in digial and print media. Review collected by and hosted on G2.com.

CallTrackingMetrics Overview

What is CallTrackingMetrics?

CallTrackingMetrics is a global conversation analytics provider that gives marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core daily tools marketers use like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook. CTM was one of the earliest call tracking providers and remains owned by its husband and wife founders, Todd and Laure Fisher. CallTrackingMetrics is named industry leader, year after year, by top software publications like G2 and Capterra and is regularly recognized for its growth and innovative culture.

CallTrackingMetrics Details
Product Website
Languages Supported
English
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Product Description

CallTrackingMetrics seamlessly integrates marketing call tracking with business phone systems, allowing customers to optimize their inbound lead response process from beginning to end. CallTrackingMetrics' software identifies the marketing channels that are generating leads, converting into sales, and provides all the routing and analytics tools the business needs to make the most of every call.

How do you position yourself against your competitors?

CallTrackingMetrics doesn’t put marketers in a box. It gives them the space to be themselves. Customize your setup, integrations, and automated workflows to fit your strategy. There’s no one way to use CallTrackingMetrics, and it grows with you as you explore the seemingly endless ways to enhance your marketing efforts. Start with industry leading call tracking, then layer on more channels like SMS marketing, and align Marketing and Sales with lead routing, scoring, and advanced communication tools and reporting.

On the rare occasion that CallTrackingMetrics is missing something your team needs, our culture is to build it for you, or with you. Have a development team? You’d be amazed at what some of our customers have built on top of our already robust software through our API and lambda functions. Plus, you’ll be shocked how knowledgeable and friendly our support team is and how accessible our development leadership is.


Seller Details
Company Website
Year Founded
2009
HQ Location
231 Najoles Rd Suite 500, Millersville, MD 21108
Twitter
@CallTrac
3,849 Twitter followers
LinkedIn® Page
www.linkedin.com
84 employees on LinkedIn®
Description

CallTrackingMetrics suite of reporting will tell you who called, how they found you, patterns in call timing, patterns in caller location, keywords leading to calls, landing pages leading to calls, how each of your CSR's are performing on calls, and even the ROI on your advertising costs for each of your campaigns.


Laure F.
LF
Overview Provided by:
Co-Founder, CallTrackingMetrics

Recent CallTrackingMetrics Reviews

Cristian S.
CS
Cristian S.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Features, Difficult Interface"
CallTrackingMetrics has excellent call-tracking capabilities. The customer support is great for our liking! I use CallTrackingMetrics almost every ...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
0.0 out of 5
"Disappointing, Dishonest"
The attribution functionality is good, particularly the dynamic ability.
LV
Loganathan V.Mid-Market (51-1000 emp.)
4.5 out of 5
"CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance"
The detailed call analytics gives us clear insights into which campaigns are driving calls and customer engagement. We can easily track ROI from ma...
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CallTrackingMetrics Media

CallTrackingMetrics Demo - Real-Time Activity Log
Everything you and your sales, service, and marketing teams need at a glance.
CallTrackingMetrics Demo - Reporting and Analytics
Standard and custom reporting to view, slice, and analyze your conversational intelligence in one place.
CallTrackingMetrics Demo - CTM Softphone
Empower your workforce to work from anywhere with an internet connection.
CallTrackingMetrics Demo - Transcriptions & Voice Analysis
Turn words into insights and automate your communication flows.
CallTrackingMetrics Demo - Live Agent Dashboard
Monitor and optimize agent performance in real-time.
Play CallTrackingMetrics Video

Official Interactive Demo

CallTrackingMetrics demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

695 out of 696 Total Reviews for CallTrackingMetrics

4.5 out of 5
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CallTrackingMetrics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CallTrackingMetricsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Cristian S.
CS
Media Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CallTrackingMetrics?

CallTrackingMetrics has excellent call-tracking capabilities. The customer support is great for our liking! I use CallTrackingMetrics almost every day and have been able to integrate it with a bunch of other platforms. Implementing the platform is not the easiest, but overall I am able to use it effectively. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

CallTrackingMetrics is great, but the interface leaves a lot to desire. It is clunky and things are very hard to find. With as many settings as this platform has, it is not easy to find things. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

CallTrackingMetrics helps us ensure that we have full call-tracking setup for our clients and that we can attribute properly to the correct source. Review collected by and hosted on G2.com.

Response from Andrew Clark of CallTrackingMetrics

Hi Cristian, thank you for your kind words and feedback on our interface. We're always trying to improve our products, and getting reviews like this help guide those changes.

LV
MIS - Infrastructure Support Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about CallTrackingMetrics?

The detailed call analytics gives us clear insights into which campaigns are driving calls and customer engagement. We can easily track ROI from marketing efforts.

Call recording feature has been useful for training and quality control. So we can review calls to ensure customer service standards are met.

Ease of Integration: CallTrackingMetrics works well with our CRM which is an Ease of Use option for our users as the frequency of Use is very high.

With the use of Customizable Tracking Numbers, we were able to setup different phone numbers for different compaigns which made it easier to see whats working and not.

Customer support was very good as we get answers for all the doubts help us resolve the incidents. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

While the platform is powerful it's not the easiest to use at first. Some users needed extra training and time to fully understand all the features.

Ease of Implementation: For someone without much experience, it took us sometime to configure everything properly and get it running smoothly.

The pricing can get high especially if you are using multiple tracking number or need advanced features like analytics, Call queue. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

We struggled to identify which marketing channels were driving calls and leads. CallTrackingMetrics provides clear insights into where our calls are coming from.

Before using CallTrackingMetrics it was difficult to organize and followup with leads effciently. Now with call tracking and CRM integration, our sales team can easily manage leads and followup. Review collected by and hosted on G2.com.

Open Discussions in CallTrackingMetrics
SR
Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about CallTrackingMetrics?

I appreciate the through details it provide regarding our call data. The ability to track and evaluate calls made via different marketing channels has been incredibly useful . Call recording and transcription have significantly improved our sales and customer service procedures. The platform's integration with our CRM and marketing automation tools has improved our workflow. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

For users who are not familiar with call tracking analytics , the learning curve can be quite steep . Additionaly , small businesses with tight budgets may find the pricing structure prohibitive. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

Through the identification of channels that generate the most qulalified leads, it has increased our marketing ROI. Second, by offering insightful feedback and instructional resources , call recordings have improved our customer service . Thirdly , by ponting our areas for development , the polatform has assisted us in streamlining our sales procedures . Ultimately , CallTrackingMetrics has given us a more Comprehensive picture of our customer interactuons by integrating with our CRM. Review collected by and hosted on G2.com.

MC
Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about CallTrackingMetrics?

I value the detailed information it offers about our call data. It has been really helpful to be ablento monitor calls made through various marketing channels and assess how well they performed.

Our customer service and sales processes have greatly enhanced by calling recording and transcription.

Our workflow has been optimized by the platforms integration with our marketing automation and CRM tools. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

Although CallTrackingMetrics provide a wide range of features , but learning curve to be quite steep finds it challenging.

Also flexible budget structure should be there. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

We have been able to overcome a number of significant business obstacles, first of all by figuring out which channel generate the best qualified leads , it has increased our marketing return on investment, secondly by offering insightful feedback and instructions resources, call recording have improved our customers service.

By pointing out areas for development, it assists us in streamline our sales procedure. Review collected by and hosted on G2.com.

Verified User in Consumer Services
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about CallTrackingMetrics?

I like being able to listen to the calls and coach my team to give them feedback. Great for training new staff as well. Lots of great reports to really dive into your business calls. Help center has improved significantly. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

It can be difficult to navigate, exspecially for a new user (reports, how to change or update something), but the help center has been a great resource. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

I track key performance indicators (KPIs) for my team to assess their effectiveness. This includes monitoring inbound call volume, call origination, and call outcomes. By analyzing these metrics, I can measure the impact of our marketing efforts and identify areas for improvement. I also track call duration and missed call rates to ensure optimal customer service." Review collected by and hosted on G2.com.

Response from Arielle Kimmer of CallTrackingMetrics

Thank you for your feedback! We're happy to hear that you find the call listening and reporting features beneficial for coaching and training your team, and that you find the system useful for tracking KPIs and optimizing performance. We're glad you find the Help Center useful, and we're focused on continuously adding additional resources to make account set up and management even easier.

Verified User in Law Practice
AL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about CallTrackingMetrics?

The attribution functionality is good, particularly the dynamic ability. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

It took several months longer than promised to launch. This was after paying thousands for their onboarding services.

Once launched, we've had nothing but functionality issues. We have a slew of support tickets with them that they've been unable to resolve. Some of it is serious functionality.

Their billing has been dishonest. We're at 20-30% higher than anticipated because they did not disclose the different charges we'd incur. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

We liked their attribution and also needed a phone system to support more users, so we are using them as our entire phone system.

I regret that and would not recommend them. Review collected by and hosted on G2.com.

Kory L.
KL
Director of Sales and Client Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about CallTrackingMetrics?

We have an agency account. I like how quick and easy it is to setup a new client subaccount and purchase and setup new numbers. It typically only takes about 10 minutes or less. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

I don't have much to say that is negative, but I would like to see an improvement of the user interface of the dashboard. When switching to multiple sub-accounts, it's difficult to navigate to the admin panel to manage the main account. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

We can track all call conversions for our clients' Google Ads campaigns. Review collected by and hosted on G2.com.

Response from Arielle Kimmer of CallTrackingMetrics

Thanks so much for the review! We're happy to hear about the ease of setting up sub accounts and purchasing numbers!

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about CallTrackingMetrics?

There are a lot of helpful resources on the website for troubleshooting. Plus, there are a lot of customizable features on the platform. For example, keyword spotting, conversion set ups, call routing, etc have all been very useful. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

The user interface is constantly changing. Once I learn the process for something it changes. It can be frustrating trying to learn where everything is every few months. There have also been times when Google Analytics doesn't match what is shown in the CTM account. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

It helps us see how many organic and paid users are calling. It provides us insight into days/times with high call volume and can help pinpoint deficiencies in the client's call answering set up. Review collected by and hosted on G2.com.

DK
Accounting Administrator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about CallTrackingMetrics?

I like having the data easily available to track the success of our marketing efforts Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

Nothing that I can think of at this time. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

Elimiating marketing that isn't working Review collected by and hosted on G2.com.

Response from Arielle Kimmer of CallTrackingMetrics

Thank you so much for taking the time to share your feedback! We’re thrilled to hear that CallTrackingMetrics is helping you easily track the success of your marketing efforts and identify areas where improvements can be made. It’s great to know that our platform is enabling you to eliminate ineffective marketing strategies and focus on what works. If you ever have any suggestions or thoughts on how we can make the experience even better, feel free to reach out. We’re always here to help!

George C.
GC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CallTrackingMetrics?

1. Their customer service and knowledge is TOP NOTCH. Everyone from leadership, and product experts, to their actual developers knows the product in and out and is always willing to hop on a call or share a personalized guide on how to achieve something if it hasn't been created yet via email.

2. Their features and capabilities. No one else in the market (we did A LOT of research and come from years of experience using other platforms) can do what they do.

3. Their vision. The team's industry expertise is reflected in the architecture (functionality/capability) and their road map is going to keep them as a leader for years to come I believe.

4. The pricing. It's fair and they don't penny pinch on things like tracking form fills for example. Review collected by and hosted on G2.com.

What do you dislike about CallTrackingMetrics?

They have spent so much time focusing on how to build the best-in-class product from a functionality standpoint that they are lacking visualization (not a big deal for us because we have our own visualization tools) but for the common user, they have a lot of room to grow. The exciting thing about that though is that due to their roadmap and product vision. They are positioned perfectly to really shine in this area in ways others won't be able to. Review collected by and hosted on G2.com.

What problems is CallTrackingMetrics solving and how is that benefiting you?

They have the most robust and capable API on the market.

1. They provide a feature in their API that was make or break for us: the ability to launch and link their accounts with our Google Ads accounts at scale on their platform requiring no manual effort at the end.

2. Tracking phone calls and form fills through one platform and being able to report back to Google Ads together simplifies our analytics funnel greatly. Not to mention merging both sources to validate "first-time contacts".

3. Anything we need we can now do. Review collected by and hosted on G2.com.

Response from Rebecca Weingartner of CallTrackingMetrics

Thank you for the glowing review! We're thrilled to hear that our customer service, knowledge, features, capabilities, and vision have made such a positive impact for you. We appreciate your feedback on the need for improved visualization and are excited to continue enhancing our product in that area.