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Bluecore Reviews & Product Details - Page 3

Bluecore Overview

What is Bluecore?

Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predictive models, retail marketers can leave manual processes in the rearview and trigger any communication and automate the who, what, when, where of every email, mobile, site, and paid media message for each individual shopper. More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve Madden, Alo Yoga, and Lulu & Georgia.

Bluecore Details
Languages Supported
German, English, French, Italian, Dutch, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Bluecore enables eCommerce marketers to create and distribute personalized triggered emails with speed and precision, dynamically reacting to customer behaviors and catalog changes.

How do you position yourself against your competitors?

Bluecore automatically matches all of a retailer's dynamic product catalog data with shopper behavior and their unique identifier, so marketers can understand an individual's preferences for category, price, size, colors, etc… That data is now at your fingertips in the platform to allow you to automate personalization at a 1:1 level when a shopper is showing intent, to capture conversions with little-to-no manual work.


Seller Details
Seller
Bluecore
Year Founded
2013
HQ Location
New York, NY
Twitter
@Bluecore
4,006 Twitter followers
LinkedIn® Page
www.linkedin.com
396 employees on LinkedIn®

Julia M.
JM
Overview Provided by:

Recent Bluecore Reviews

Steven C.
SC
Steven C.Mid-Market (51-1000 emp.)
3.5 out of 5
"Turned things around for us!"
Our CSM is resourceful and always happy to help us solve the many challenges we encounter at Bluecore! Chris has been a huge asset in our experienc...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"Some helpful stuff - but missing some basics."
Our bluecore success team is great! There are a lot of dimensions and ways to approach personalization.
DM
Danae M.
5.0 out of 5
"Great solution for email marketing with personalization"
Ease of use and personalization. Drag and drop editors with mobile views speed up the process to launch tremendously.
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Bluecore Media

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93 Bluecore Reviews

4.3 out of 5
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93 Bluecore Reviews
4.3 out of 5
93 Bluecore Reviews
4.3 out of 5

Bluecore Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BluecoreQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
MB
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bluecore?

Wide use of trigger campaign options which we can fully customise to meet our brand needs Review collected by and hosted on G2.com.

What do you dislike about Bluecore?

not being able to send SMS in the UK yet Review collected by and hosted on G2.com.

What problems is Bluecore solving and how is that benefiting you?

we can segment our database very efficietly to send the right email to the right customer at the right time Review collected by and hosted on G2.com.

AL
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bluecore?

The team had good security controls in place for the sensitive data it was capturing. Review collected by and hosted on G2.com.

What do you dislike about Bluecore?

I wish they used encrypted values when used inline for capturing form data. Review collected by and hosted on G2.com.

What problems is Bluecore solving and how is that benefiting you?

It is being used to capture leads that signup on our website and create accounts. Review collected by and hosted on G2.com.

KR
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bluecore?

Automation, ease of use, account management and support. Integration works well with hard to integrate platforms. Review collected by and hosted on G2.com.

What do you dislike about Bluecore?

There is nothing I dislike about Bluecore! Review collected by and hosted on G2.com.

What problems is Bluecore solving and how is that benefiting you?

Bluecore quickly and easily integrated into our site, while other platforms would have been challenging. T Review collected by and hosted on G2.com.

CN
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Bluecore?

The UI is very easy to navigate and user-friendly! Our Bluecore manager is always willing to help in anyway possible and constantly looking for opportunities for us. Review collected by and hosted on G2.com.

What do you dislike about Bluecore?

I think at times is can take awhile to accomplish tasks. Review collected by and hosted on G2.com.

What problems is Bluecore solving and how is that benefiting you?

We are by no means experts in the UI so they have built out campaigns for us and have been very helpful in keeping us in the know about the industry. Review collected by and hosted on G2.com.

Rachel E.
RE
Digital & Email Marketing Specialist
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bluecore?

There are a lot of things I like about Bluecore. I'd say that one of my favorite things would be the ease of creating audiences. Bluecore makes it so easy to use your lists and segment data when needed. I also really enjoy the VTE tool. It makes designs easy to implement AND isn't so limiting like other email programs I've used in the past. Review collected by and hosted on G2.com.

What do you dislike about Bluecore?

I haven't encountered anything I dislike other than sometimes templates glitch and proofs are unavailable for viewing. Review collected by and hosted on G2.com.

What problems is Bluecore solving and how is that benefiting you?

Bluecore fills in the gaps that weren't being filled by email before. It makes it easy to target the right people with its seamless knowledge of customers and the product catalog integration. Review collected by and hosted on G2.com.

Courtney S.
CS
Associate Director of Email Marketing
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bluecore?

Easy to navigate and add personalization to emails compared to other platforms.

We have a very difficult e-commerce platform that does not integrate well with any ESP so we could not do any type of workflows or personalization.

Thanks to Bluecore we have been able to launch different triggers and workflows and add incremental email revenue! Review collected by and hosted on G2.com.

What do you dislike about Bluecore?

My biggest complaint is that you cant segment based on different behaviors or variables like opens, clicks, etc. Review collected by and hosted on G2.com.

Recommendations to others considering Bluecore:

Bluecore gets a gold star as far as I am concerned their support is top-notch and setup/migration was seamless and I would certainly recommend them to anyone looking to upgrade their platform! Review collected by and hosted on G2.com.

What problems is Bluecore solving and how is that benefiting you?

I know adjusting the segmentation as explained above is in the pipeline to be fixed and that would be ideal. Review collected by and hosted on G2.com.

Jason B.
JB
Senior Director of Ecommerce
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Bluecore?

Bluecore's support structure has been amazing. They respond quickly and bring on the right people to address any concerns. Review collected by and hosted on G2.com.

What do you dislike about Bluecore?

It takes a surprising number of steps to see what the current opted-in database size is, which feels like it should be available on dashboard. Review collected by and hosted on G2.com.

Recommendations to others considering Bluecore:

We went from having a very poor support team at a previous ESP to a stellar support team when moving to Bluecore, so this was one of the primary deciding factors. In addition, Bluecore has proven to be very innovative, and excellent at communicating these innovations to their customers. Review collected by and hosted on G2.com.

What problems is Bluecore solving and how is that benefiting you?

Bluecore has allowed us to improve on the number of automated campaigns that are sent to users based on their interaction and purchase history. They also have a far quicker email campaign setup process that previous ESPs we have worked with. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bluecore?

The team seems to be well organized and easy to work with. They are quick and will resolve any issues immediately Review collected by and hosted on G2.com.

What do you dislike about Bluecore?

Nothing I dislike at the moment. They seem to be good. Review collected by and hosted on G2.com.

What problems is Bluecore solving and how is that benefiting you?

Simple solution and streamline processes when onboarding. Mainly when providing specs, we suggested to curate it to us as we only are using some specs and not all so it was a bit confusing. Review collected by and hosted on G2.com.

Peyton I.
PI
Creative Strategist
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bluecore?

Bluecore is very user-friendly and is one of the more accessible platforms to navigate. Anyone looking to reach more targeted groups of customers with customized messages for that group should absolutely use Bluecore. Review collected by and hosted on G2.com.

What do you dislike about Bluecore?

The initial integration process can be somewhat grueling for companies with a more extensive product catalog and/or multiple subscription lines. That said, the team is hungry to provide a better, more comprehensive product to their wide range of clientele and the dev team is quick to build new features when warranted. Review collected by and hosted on G2.com.

What problems is Bluecore solving and how is that benefiting you?

We have been able to identify specific behaviors and customize our retargeting strategy based on where the user is in the customer journey. Tailoring our message to the individuals level of awareness has allowed us to convert engagers into buyers at a higher rate. Review collected by and hosted on G2.com.

MB
Sr. CRM Marketing Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bluecore?

- Ease of use - no need for technical specialists

- Real-time product catalog to be used with many product recipe rules

- Strong product recommendations (Bluecore model) - this is not the case with many other vendors (e.g. Einstein from SF)

- Predictive & AI model available - no need for Data Scientists

- On-site personalization: Email capture / Retargeting 1:1 / Product recommendations Review collected by and hosted on G2.com.

What do you dislike about Bluecore?

- App push notification channel is missing Review collected by and hosted on G2.com.

What problems is Bluecore solving and how is that benefiting you?

Biggest problems easily solved with Bluecore: Increase of the email database (done via site personalization/retargeting), Personalization (done via strong product recomendations and out-of-the-box use cases)

Benefits: platform has been designed for retail companies, common challenges are well addressed and tackled Review collected by and hosted on G2.com.