Bluecore Reviews & Product Details - Page 2

Being able to target different segments of audiences, being able to automate multiple triggers such as abandoned product, search, cart, next best purchase, etc. It's great to be able to showcase different dynamic blocks of products as well. Review collected by and hosted on G2.com.

There are way too many glitches, and the price kills it for us smaller to medium-level companies. I like the idea of being priced on per click, but there needs to be a way to segment out emails that go out for impression and clicks, and not clicks for conversions. Review collected by and hosted on G2.com.

Email Visual Editor for building emails is really easy to use and has so much functionality, you can send fully personalised emails without needing to code them yourself. Having templates and widgets configurable is so useful for running seasonal campaigns which will include a mix of the same content. Love how easy it is to configure audiences and customer journeys. Review collected by and hosted on G2.com.

The wording while setting up conditions for emails, site campaigns, and audiences, can be quite counter-intuative and require more discussion around what behavious it is targeting. Review collected by and hosted on G2.com.

The interface is easy to use and understand, and I appreciate that my BC manager is always available if I have any questions or run into any issues. Shout out to Rachel! Review collected by and hosted on G2.com.

I'm still finding huge halts within our emails and I don't completely understand the way the data is pulled from our site but Mark is always trying to explain it as best as he can. Review collected by and hosted on G2.com.

Bluecore is one of the best ESP's I have ever used. The tool is great to use. Simple & efficient. But the AI is really what makes it standout over others. Being able to bring in predictive elements into audiences and campaigns is next level. I love using this tool each and every day! Review collected by and hosted on G2.com.

What I dislike about Bluecore's tool is also what I like about it and speaks to the team behind the scenese. Anytime we find a way to use the tool that wasn't intended or break the tool, we work with the team to create what we need. We have had a lot of enhancements over the years because we are power users that I don't think anyone foresaw but we worked through those issues and came out better on the other side and helped the tool grow. I couldn't do what I do today without the help of our Bluecore team! Review collected by and hosted on G2.com.

I have enjoyed learning more and using Bluecore to dive into our customer preferences regarding email creative and copy. We have been able to increase dynamic content, which has been very helpful! Review collected by and hosted on G2.com.

The backend system is a bit more outdated than other platforms, and I would love to see a more user-friendly refresh that provides industry recommendations regarding commonly triggered campaigns. Review collected by and hosted on G2.com.

Bluecore is very helpful in enhancing relevancy and personalization at scale. It has allowed us to grow our business in automated campaigns and increase revenue. Review collected by and hosted on G2.com.

The biggest downside of Bluecore is the reporting that is provided. The reporting is not very actionable as there is not year over year comps or any comparisons for that matter. Review collected by and hosted on G2.com.

Quite literally a single source for Site Personalization, ESP, Data Platform feedback loop, customer Insights and AI retail tech stack. Review collected by and hosted on G2.com.

As with any 3rd party vendor, some customization is critical for maximum client impact. However, we were up and running our first five personalized and dynamic email campaigns in less than two months. Review collected by and hosted on G2.com.

Bluecore has helped our email marketing campaigns in a huge way. Templates are easy to build and easy to schedule. The reporting is accurate and easy to read and see the results of each campaign. Customer service reps are great and very helpful in implementing new revenue drivers. Review collected by and hosted on G2.com.

I would love to see more pre-made email templates. Review collected by and hosted on G2.com.

We use them for triggered email campaigns and batch. They make personalization easy. Their email builder tool is incredible and makes it easy to build 1-1 personalized emails. They even have pre-built email templates you can use and modify if you don't want to build one from scratch. In addition to basic email segment, their audience builder allows you to create targeted audiences using their AI tools to target based on purchase behaviors. Lastly, they have the best account support I've had with any ESP. Review collected by and hosted on G2.com.

Limited reporting on product-level data within the emails like how many times a specific item was shown in an email, etc. The platform also uses a WYSIWG email builder so there are limitations if you have specific needs - however, the team has always been willing to help us find a workaround in those circumstances. Review collected by and hosted on G2.com.

The support and customer service teams are wonderful. I've been working with them for about a year now, and have zero complaints. They respond in a timely fashion, and make our team feel like a valued customer. Review collected by and hosted on G2.com.

In areas of the platform where there are complex choices to be made, there's an opportunity for more explanation within the product. For instance, when adjusting audience parameters, it'd be helpful to have more explanatory bubbles guiding you toward different changes. Review collected by and hosted on G2.com.