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Bloomreach Reviews & Product Details - Page 3

Bloomreach Overview

What is Bloomreach?

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

Bloomreach Details
Product Website
Languages Supported
Bengali, Bulgarian, Czech, Danish, German, Greek, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Maltese
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Product Description

Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.

How do you position yourself against your competitors?

We serve digital commerce and marketing professionals looking to transform the way they manage commerce experiences across all touchpoints. We provide a platform for developers to build differentiated solutions using modern architecture, and for merchants and marketers to take control and create experiences that our platform helps personalize and optimize for their customers at scale.

We are best suited for commerce companies facing challenges such as:
- Marketing that targets customers but does not deliver a relevant experience - products they do not want or that are out of stock,
- Broken commerce experiences with poor product discovery and personalization that is not effective,
- Legacy architecture that slows businesses down,
- Legacy siloed solutions for managing their products and customers,
- Disparate, inaccessible data,
- Manually intensive processes, including campaign execution, merchandising, and tracking,
- Slow time-to-market.


Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,615 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®
Description

Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.


EF
Overview Provided by:

Recent Bloomreach Reviews

SM
Sanket M.Mid-Market (51-1000 emp.)
5.0 out of 5
"The best marketing automation tool we have ever used"
It is by far the best Customer Data Platform, Marketing Automation, and Gen AI tool we have used, and it keeps on giving. We have been able to ache...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Bloomreach"
It is very intuitive and easy to use for the end user.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Help for parameter in dashbord"
Bloomreach have a chat for help us with the simple problème. It is very easy to make rapport and dashboard
Security Badge
Bloomreach Security
Get security information from Bloomreach to help you buy the right software. View Security Information
Bloomreach security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
ISO 27001 (International Organization for Standardization)

Bloomreach Media

Official Interactive Demo

Bloomreach demo available

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Video Reviews

652 out of 653 Total Reviews for Bloomreach

4.6 out of 5
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652 out of 653 Total Reviews for Bloomreach
4.6 out of 5
652 out of 653 Total Reviews for Bloomreach
4.6 out of 5

Bloomreach Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BloomreachQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Cosmetics
IC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bloomreach?

We've been using Bloomreach for some time now on a daily base, and it has taken our e-commerce strategy to the next level. We're especially impressed by its personalization capabilities and seamless data integration.

Bloomreach excels in its ability to deliver highly personalized customer experiences. The AI-driven recommendations are incredibly accurate, allowing us to present relevant products to our users and boost engagement. The platform's intuitive interface makes it easy for our team to set up campaigns and analyze performance without extensive training. Additionally, the seamless integration with our existing systems ensures smooth operations and fast implementation of new features. The ability to customize every aspect of the user journey is truly a standout feature. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

While Bloomreach is a powerful platform, the initial setup and configuration can be complex and time-intensive, especially for teams without prior experience. Additionally, some advanced features require a steep learning curve to fully leverage their potential. Occasional delays in support response times can be a challenge when urgent issues arise. However, once everything is up and running, the platform's benefits far outweigh these initial hurdles. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Bloomreach helps us tackle the challenge of delivering personalized shopping experiences at scale. By leveraging its AI-driven recommendations and advanced segmentation, we can present the right products to the right customers at the right time, significantly improving engagement and conversion rates. It also simplifies managing and analyzing customer data, enabling us to make informed decisions quickly. These capabilities have streamlined our workflows, increased efficiency, and ultimately boosted both customer satisfaction and revenue. Review collected by and hosted on G2.com.

LS
Technical Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bloomreach?

Bloomreach stands out for its exceptional event processing capabilities. The platform's ability to handle millions of events in mere seconds significantly accelerates our team's processes and efficiency. Additionally, the user experience (UX), user interface (UI), and automation features are top-notch, making it incredibly intuitive and easy to use. It’s hard to imagine how they could make it any better. Highly recommended for teams that prioritize speed and seamless functionality. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

I'd like the ability to customize projects with distinct colors or themes for quick brand identification. Additionally, a trigger to start another scenario would be a great enhancement! Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Fast and efficient automation design, built-in A/B testing, and out-of-the-box analytics reporting. The platform provides comprehensive business insights and intelligent engine recommendations, making it a powerful tool for optimizing performance. Review collected by and hosted on G2.com.

MG
Marketing Automation Expert
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bloomreach?

- Intuitive interface that simplifies navigation and content management.

- High-quality customer support with responsive and helpful assistance.

- AI-powered personalization improves conversion rates and customer satisfaction.

- Robust integration capabilities across various digital channels like websites, apps, and emails.

- Advanced marketing automation features for streamlined campaign management.

- Basically unlimited possibilities Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

- Initial integration process can be time-consuming and demands well-organized data.

- High dependency on technical knowledge for customization and advanced use cases.

- High entry barrier due to the platform's complexity and feature set Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Aggregation of large datasets and automatic delivery of tailored content to the users. Review collected by and hosted on G2.com.

NP
Business
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Bloomreach?

Bloomreach is a really good CDP, it can capture data automatically from your website or from data imports (either automatically, or manually)

We primarily use it for email marketing and website personalisation, both of which it does very well.

There's also options for SMS and targetted advertising.

We get a good level of support from the Bloomreach team who have good suggestions for driving revenue as well as how to best use the software.

Integration was quite easy Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

We're a multi-domain business and although Bloomreach can work on multiple domains it's not the default so we need to regularly make considerations and adjustments for that.

The user interface isn't as friendly as other equivalent tools so there's a higher barrier to entry for staff.

There's some additional complexities within the tool that competitiors don't have, some tasks take longer than they should

Their documentation is OK but it's not complete so you find you need to spend time trying things and figuring it out, or reaching out to their live chat support (which are very good) Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

There's a lot more options for automation compared to our previous provider

The data collection is much more comprehensive and flexible for us to include what we'd like

The personalisation options for the website work well, but it's not as user friendly as other personalisation tools

Their a/b testing isn't a great solution compared to other providers, although you *can* do it this isn't a use case it's been designed for - you'd probably benefit with a combination of personalisation and a/b testing due to the customer data it has but for standard a/b tests it's not a great solution Review collected by and hosted on G2.com.

AC
Senior CRM Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bloomreach?

Bloomreach eliminates most of the pain points marketers might have with other platforms such as slow load times, inflexibility with integrations & paid add ons for new and innovative features. My team feel motivated and excited to get stuck in with Bloomreach as they finally feel like they're able to action ideas and we're being enabled by, instead of restricted by, Bloomreach. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The billing process is a step change away from many providers which can take some time to get used to. There is a steep learning curve for the tool which can be a challenge for more junior members Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Speed to action - following a trade initiative we are able to action and send a campaign within the hour. We don't have to wait for manual lists to be pulled by the BI team, complex segment set ups or restrictions by lack of integrations. Review collected by and hosted on G2.com.

BA
Data Analyst CRM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bloomreach?

Through the first year of using Bloomreach it has completly changed the way we use our guest data. As a company we are able to personalise comms to a high level and create an individual communication piece to our database with simple data flows to create this. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Have not come across anything as of yet that I dislike about this product. Very seemless user experience. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Higher level of personalisation that gives an enhanced experience to our guests. We have also been able to build personalised behaviourals that have had initial success in increasing sales. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bloomreach?

Bloomreach CDP is an exceptional platform that excels in providing a comprehensive single customer view, allowing businesses to easily track and understand customer behaviors across multiple touchpoints. Its powerful personalization functionality enables highly tailored marketing campaigns, ensuring that each customer receives a unique, engaging experience. Additionally, Bloomreach's "everything under one roof" approach simplifies operations by offering seamless integration of data management, analytics, and customer engagement tools, making it a one-stop solution for businesses looking to optimize their customer journeys and drive growth. Highly recommended for organizations aiming to enhance their digital strategy! Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

For me I like the platform. If i could say a negative, it would be that as you increase your usage you increase your costs, this doesn't mean this goes hand in hand with increase revenue. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Gives us the ability to personalise our communications to the customer. Review collected by and hosted on G2.com.

Verified User in Sporting Goods
AS
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bloomreach?

The big aspect i like about Bloomreach is the ease of use of personnalisation. It is easy to have a lot of data of a customer journey and assign attributes or aggregates based on the journey. These informations is very accessible accross the plateform. The audience settings is very powerfull, it allows us to have a strong control on what a person can or can't see.

We use Bloomreach everyday to display custom message on our website based on segmentation or audience and for sending emails.

Bloomreach is an app that can be customize easily with the option of custom jinja code. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The lack of support regarding question related to Jinja or HTML. It would be great to have an option to chat with a person who is famillair with code. I had a question about accessing the value of a consent category to show a specific section of a block for only customer who has not the consent. I did not find my answer with the chat assisant or the Bloomreach documentation but i find it in the Bloomreach Community Slack. It would had been easier to chat directly to a person who can help me in this situation.

A bonus point would be the have options for dark mode user in the email templates options. Currently we are struggling to have an email that looks great on both dark and light mode. Would be amazing to have a feature like the show on mobile option. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Having a plateform that contains all data of customers and use this data for marketing purposes.

Display personalized message for customer. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bloomreach?

I feel like Bloomreach is very user friendly and a little bit intuitive. It is very easy to segment customers, create various personalizations and evaluate the results as well. I also appreciate the use case center that gave me a chance to explore new campaigns without worrying about the scenario settings. Overall, great experience using it. Shout out to the bloomreach customer support, they reply promptly and always give valid feedback. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Would be great if usecase center would be upadted with even more ideas :) I also wish that the the vouchers inside of the voucher pool could be filtered by already used ones. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

We are working closely with the bloomreach certified agency, so I can not specify that. Review collected by and hosted on G2.com.

PJ
Co-Founder and COO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bloomreach?

Love the variety of enterprise level features like access controls, native integrations and config granularity (e.g. Private API keys and Consent Expiriy date) Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Great support and post sales team that just needs to scale to match the platforms success. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

We're an agency that implements Bloomreach on behalf of customers Review collected by and hosted on G2.com.