Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed
Optimized for quick response

Bloomreach Reviews & Product Details

Brice A.
BA
Audience Insights & Analytics Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bloomreach?

The fact that you can find actionable insights within the platform and activate them straight away within Exponea.

If you track every single interaction on Exponea, you will be able to get value almost instantly.

I love the fact that you can define your own metrics based on the ones already setup. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Exponea is a tool that has a lot of great features but if I had to think of something I dislike, it would be the email tool that is not as intuitive as all other ESPs out there.

There is also the fact that it is geared towards the retail industry and has not got all the tools needed for publishers such as integration with Google Ad Manager to serve ads to audiences instead of contexctually. Review collected by and hosted on G2.com.

Recommendations to others considering Bloomreach:

Exponea is great if you are looking to consolidate your data into a single plaform.

It has great capabilities and a responsive support team.

Check your tech stack first and establish all the features you already have (even simple features) and the ones you would like to have that Exponea can help with.

This would help when considering Exponea as well as other CDPs. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Solving: single customer view, customer identification, unification of data, understanding of our users, tracking all actions on website

Benefits: This allows us to improve our business strategy as a whole. In terms of efficiency, marketing automation and above all: cost saving!

It also, allows the company to get create dashboards shared with the whole business that get updated every time someone access it. Review collected by and hosted on G2.com.

Response from Ema Fajnorová of Bloomreach

Dear Brice,

Thank you for taking the time to share your feedback of Bloomreach! We’re happy to hear that you're finding value in our platform, especially when it comes to actionable insights, customizable metrics, and marketing automation. It’s fantastic to know that these features are helping you drive efficiency and cost savings within your business.

We also appreciate your constructive feedback regarding the email tool and its intuitiveness compared to other ESPs. We're continuously working on enhancing the user experience, and your input is invaluable as we prioritize updates and improvements. We've expanded our capabilities beyond retail, especially for publishers like yourself, is important. Your suggestion on integrating with Google Ad Manager was heard from the past, we do offer integration with Google Ads and many more!

Thank you again for your thoughtful recommendations to others, and for choosing Bloomreach as part of your tech stack. We’re glad our support team has been responsive, and we look forward to continuing to support you. If you ever have more feedback or need assistance, please don’t hesitate to reach out to us or your dedicated account team.

See how Bloomreach improved

Bloomreach Overview

What is Bloomreach?

Bloomreach is a comprehensive commerce personalization solution designed to enhance the online shopping experience by leveraging real-time customer and product data. This platform enables businesses to gain deep insights into customer preferences and behaviors, allowing them to tailor their offerings and interactions across various channels. By unifying data and applying advanced analytics, Bloomreach empowers brands to create a shopping experience that evolves with the customer, ensuring relevance and engagement at every touchpoint. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach's commitment to innovation is highlighted by multiple AI patents and collaborations with over 1,400 global brands, including notable names like Williams-Sonoma, Bosch, Puma, and Marks & Spencer. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

Bloomreach Details
Product Website
Languages Supported
Bengali, Bulgarian, Czech, Danish, German, Greek, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Maltese
Show LessShow More
Product Description

Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.

How do you position yourself against your competitors?

We serve digital commerce and marketing professionals looking to transform the way they manage commerce experiences across all touchpoints. We provide a platform for developers to build differentiated solutions using modern architecture, and for merchants and marketers to take control and create experiences that our platform helps personalize and optimize for their customers at scale.

We are best suited for commerce companies facing challenges such as:
- Marketing that targets customers but does not deliver a relevant experience - products they do not want or that are out of stock,
- Broken commerce experiences with poor product discovery and personalization that is not effective,
- Legacy architecture that slows businesses down,
- Legacy siloed solutions for managing their products and customers,
- Disparate, inaccessible data,
- Manually intensive processes, including campaign execution, merchandising, and tracking,
- Slow time-to-market.


Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,663 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®
Description

Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.


Ema F.
EF
Overview Provided by:

Recent Bloomreach Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Powerful tool with unlimited possibilities and in-depth customer insights"
There's no such thing as impossible - Bloomreach offers us a high degree of flexibility and a wide range of options for special use cases. A compre...
Gaz C.
GC
Gaz C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Bloomreach user from ProCook"
Almost limitless functionality gives us a vast amount of insight and value. The support team is always fast and extremely helpful solving almost ev...
Natália K.
NK
Natália K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great platform"
Great support, they always help me and solve my problem very quickly. Platform is very easy and intuitive for using.
Security Badge
Bloomreach Security
Get security information from Bloomreach to help you buy the right software. View Security Information
Bloomreach security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
ISO 27001 (International Organization for Standardization)

Bloomreach Media

Bloomreach Demo - Bloomreach Engagement Dashboard - Single Marketing View
Bloomreach Engagement Dashboard - Single Marketing View
Bloomreach Demo - Bloomreach Engagement dashboard
Bloomreach Engagement dashboard
Bloomreach Demo - Bloomreach Engagement scenario
Bloomreach Engagement scenario
Bloomreach Demo - Bloomreach Engagement (formerly Exponea)  report dashboard
Bloomreach Engagement (formerly Exponea) report dashboard
Bloomreach Demo - Bloomreach Asset Manager
Bloomreach Asset Manager
Bloomreach Demo - Bloomreach Experience Manager Components
Bloomreach Experience Manager Components
Bloomreach Engagement brings the power of 1:1 commerce experiences to the hands of marketers, merchandisers, and CRM managers using unified customer data — boosting loyalty and revenue in the process.
Play Bloomreach Video
Bloomreach Engagement brings the power of 1:1 commerce experiences to the hands of marketers, merchandisers, and CRM managers using unified customer data — boosting loyalty and revenue in the process.
Bloomreach Discovery brings a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising so you can deliver the perfect results to your customers.
Play Bloomreach Video
Bloomreach Discovery brings a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising so you can deliver the perfect results to your customers.
Bloomreach Content is a headless CMS built for commerce, allowing businesses to manage storefronts with ease.
Play Bloomreach Video
Bloomreach Content is a headless CMS built for commerce, allowing businesses to manage storefronts with ease.
How to access the single customer view in Bloomreach Engagement and features for managing your customer database.
Play Bloomreach Video
How to access the single customer view in Bloomreach Engagement and features for managing your customer database.
ntroducing Bloomreach Discovery's Loomi Search+, the next evolution in ecommerce search technology. 

This video showcases how Loomi Search+ combines the power of keyword and vector search methodologies.
Play Bloomreach Video
ntroducing Bloomreach Discovery's Loomi Search+, the next evolution in ecommerce search technology. This video showcases how Loomi Search+ combines the power of keyword and vector search methodologies.

Official Interactive Demo

Bloomreach demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the Bloomreach community
Have you used Bloomreach before?
Yes

Video Reviews

644 out of 645 Total Reviews for Bloomreach

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
644 out of 645 Total Reviews for Bloomreach
4.6 out of 5
644 out of 645 Total Reviews for Bloomreach
4.6 out of 5

Bloomreach Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BloomreachQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Michaela T.
MT
Analytics Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Bloomreach?

many ways of campaign personalization, integrations with other systems, the funnels are top to generate the conversions in a short time, great support which helps also in specific and more difficult use cases, great tool for making workarounds Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

the limit of 10 000 rows in report analytics

missing an use case for easy creation of onboarding to guide a new client in the product/app Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

thanks to Bloomreach we can easily implement and evaluate AB tests, we are able to send personalized emails with the right content at the right time what helps the user activation. It's easy to build a quick analysis....all in all Bloomreach is a complex tool, but very flexible. So we are able to do many workarounds and use it many other cases. Review collected by and hosted on G2.com.

Daniel W.
DW
Quality Assurance Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bloomreach?

Bloomreach offers a robust suite of tools that provide flexibility and scalability, making it a valuable platform for managing digital experiences. I particularly appreciate how it enables smooth integration across various systems and the degree of control it gives over user journeys. The platform's ability to cater to diverse business needs is definitely a standout feature. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

However, there are aspects that could be improved. At times, certain functionalities can feel less intuitive, which might result in inefficiencies during implementation or troubleshooting. Additionally, occasional inconsistencies in performance can disrupt workflows, which can be a bit frustrating. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Bloomreach solves the challenge of creating personalised, seamless, and efficient digital experiences for your customers. It helps unify data, content, and commerce into a single, user-friendly platform, enabling businesses to deliver tailored experiences at scale. Review collected by and hosted on G2.com.

Gaz C.
GC
CRM Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bloomreach?

Almost limitless functionality gives us a vast amount of insight and value. The support team is always fast and extremely helpful solving almost every problem I ever have same day, usuall within the hour. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Some of the reports are hard to run together. When trying to look at purchase data for campaigns it can be hard to get the reports to show the data you expect. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

We are working towards using Bloomreach as the main platform for all customer data and digital marketing and the idea of having all that data in one place is great.

We are now using it for much higher levels of personalisation making our message a lot more relevant to the customer. Review collected by and hosted on G2.com.

Sanket M.
SM
Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bloomreach?

- Access to state-of-the-art marketing automation features to effortlessly take digital marketing to the next level.

- Having all the customer data about purchase behaviour and website interaction in one place to enable us to action personalised marketing campaigns.

- Brilliant Gen AI integration

- Wide variety of website personalisation tools Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

- It is not so much of a dislike - however, some advanced features require you to have semi-technical expertise to maximise the gains. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

We are able to sending highly personalised marketing campaigns to our customers, Bloomreach Engagement platform's advanced data collection capabilities. It acts as a central hub for all the customer data, keeps it in once place enabling us the cater relevant and preferred marking communication. Review collected by and hosted on G2.com.

Filip F.
FF
E-commerce Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bloomreach?

The Bloomreach Engagement is a reliable and comprehensive tool. It includes a lot of options from email campaigns and ad audiences to web layers. All supported by front-end tracking with virtually unlimited possibilities. You can track your customers step by step and design your communication according to this data. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Honestly, there are very few things to dislike. The reason I rated Bloomreach 8/10 is because of the price. I can imagine having your service less expensive, but I can handle it. However, I'm not sure if the quality/price ratio would be attractive to me if the price was increased. Review collected by and hosted on G2.com.

Recommendations to others considering Bloomreach:

From my experience, it is an excellent tool for mail campaigns and A/B tests of all the parts of your web (from simple pop-ups to the whole landing page). You can easily set conditions for every communication you create. Also, the fact that it is an omnichannel tool is notable. When you target some customers with the campaign, you can continue with some push notification, SMS, or web layer on the website and vice versa. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

First and foremost, email campaigns and A/B testing because they work and are easy to set up and evaluate. The biggest benefit for me is the deep integration of every part of Bloomreach Engagement. It's surprisingly easy to connect all the data we have about customers with the knowledge we've gained from A/B testing and use it in our email communications or to personalize parts of the website. Review collected by and hosted on G2.com.

Response from Ema Fajnorová of Bloomreach

Thank you so much for your thoughtful review and feedback, Filip! We're thrilled to hear that you're enjoying the comprehensive features of Bloomreach Engagement, from email campaigns to A/B testing, and leveraging the omnichannel capabilities to enhance your customer communication. It's great to know that the deep integration and data-driven personalization have been valuable for your business.

We understand that pricing is an important consideration, and we truly appreciate your honesty. Your feedback helps us ensure we’re delivering the best possible value for our customers. If there's ever anything specific we can do to enhance your experience further, please don’t hesitate to reach out to your dedicated account manager.

Thanks again for your review and sharing your recommendations—we’re excited to continue supporting your success!

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bloomreach?

There's no such thing as impossible - Bloomreach offers us a high degree of flexibility and a wide range of options for special use cases. A comprehensive understanding of the customer with in-depth personalisation is easily possible here. Reports provide a detailed insight and enable actions to be derived quickly and accurately. As soon as you understand Bloomreach and its features, all doors are open for you to utilise its full potential. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

To be able to utilise the full potential, you need to familiarise yourself with the system, as some of the logic is different to what you initially expected. As soon as you have familiarised yourself with the subject matter, the functions are easy to use. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Personalisation at a high level, yet reliable. A solution with all elements in one tool. Review collected by and hosted on G2.com.

Frederikke W.
FW
Omni Channel Brand Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bloomreach?

Bloomreach is super easy to use and really straightforward to navigate. The system makes managing and optimizing content feel effortless, and it’s amazing at personalizing the e-commerce experience. It’s a great tool if you want something user-friendly that delivers results! Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The only downside to Bloomreach is that it offers so many opportunities and features that you need to be pretty technically strong to fully navigate everything. But honestly, is that even a downside? 😉 It’s a sign of just how powerful the platform really is! Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Bloomreach is solving the challenge of delivering personalized e-commerce experiences at scale. It helps us tailor content and recommendations to our audience, which improves engagement and boosts conversions. The system also streamlines our workflows, making everything faster and more efficient—definitely a big win for productivity! Review collected by and hosted on G2.com.

Jonathon C.
JC
Digital Marketing Executive
Staffing and Recruiting
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bloomreach?

A central location for all of our zero party data, allowing us to create business reports to look into the product performance, customer retention, business growth, as well as the ability to actively generate ROI with email campaigns, be it triggered or BAU newsletters.

The on-boarding team created a smooth journey of integration, from connecting our Shopify+ account to linking our Meta ad accounts so that we're able to incorporate ad audience building to increase the efficiency of our Paid media ad spend.

I use the platform every day as the Senior CRM Executive at LOVALL and the UI makes it incredibly easy to use. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

There are some scenarios that we try to deploy that require an in-depth knowledge of Jinja, however the chat support team are always very reliable to solve our queries in a timely manner. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Email marketing strategy, BAU and triggered campaigns, as well as customer data that allows us to report on Business performance. Review collected by and hosted on G2.com.

MW
ecommerce director
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bloomreach?

We have considered a few different solution when we were looking for a marketing automation tool. Bloomreach (exponea back then) was something that really catched our eyes. It was simple to use, friendly looking with lot of functionality we were searching for. It combines all channels into one, therefore we could get rid off other solutions for that purposes. We have built scenarios that we are using every day. Customer support is also for sure better here that in other vendors. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The integration took some time, first we had to do a proper data organisation, so as to import a proper one into bloomreach. Now it works just fine, however what bothers mi most is that I do know we are not using it 100%. There is still something we could do more as a team to provide better quality for our customers. Bloomreach offers so much that we and the agency are unable to reach the full potential. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

first, it combines SMS, mails, push into one. Then you have a CRM built so you could perform segmentation. Then using these two you can prepare a proper scenarios for selected groups of clients. Afterwards, you can preprare reports how your scenarios increased your effectivity. Review collected by and hosted on G2.com.

Pedro G.
PG
ECM/J2EE Dev Team Lead - CMS Expert - Senior Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bloomreach?

The documentation is so good it allows you to understand all the configuration, set up, installation and extension points.

The extension points are well documented and the architectural design of hippo allows you to do practically everything: customization, integration, etc...

The support team is one of the best I worked with. They are quick answering and really helpful. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The lucene indexation phase can take really long when you start/run an installation from scratch (with an empty repository folder where the lucene index files are stored). There are at least 2 strategies to shorten this time but none of them address starting the first server node in a cluster environment.

The frontend framework in the cms interface is apache wicket. This is a complex framework with a steep learning curve and developers have to be very careful as there can be issues when you add a perspective, for example. This is the only limiting point in what concerns customization because every other point is really escalable and easy to work with.

Then there is also a limitation in JCR queries that don't allow complex joins or sorts. Complex queries they require a workaround sometimes. We have some performance issues in very minimal cases where we required a workaround. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

For the client, Bloomreach is the selected option to centralize most of the content that is displayed in the company app and website. It covers the content for many channels and sections.

Content editors have a well organized way to create, modify, delete content. Also the translation management starts here too, this is also used extensively.

Then there are many endpoints made available to consume this content in many different ways in the different parts of the app/website. Review collected by and hosted on G2.com.