162 out of 163 Total Reviews for Actito
Overall Review Sentiment for Actito
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Quick and easy to get started.
The newsletters section is very easy to use.
A large number of blocks are available and allow for the creation of varied content.
The targeting features are quite simple as well and allow any user to interact with the tool. Review collected by and hosted on G2.com.
Lack of flexibility inside the blocks
Notably: placing an image in the background and text on top.
Today, the text cannot be superimposed on an image as we know how to do via an HTML integration using the alt tag. Review collected by and hosted on G2.com.
Quality of service, ergonomic solutions with good after-sales service, useful and relevant training, very detailed support. Review collected by and hosted on G2.com.
Time to adapt to the new solution but quickly offset by support Review collected by and hosted on G2.com.
I strongly believe the most powerful tool Actito has to offer is its targeting tool (which is part of their profile management section). I have had the opportunity to use other CRMs and from a targeting tool point of view, Actito's is by far the most advanced, reliable and easy one. As a user I can really appreciate the efforts being put into making it so valuable in order for marketeers to leverage data to their advantage. Review collected by and hosted on G2.com.
Something I would improve in terms of targets being created would be the ability to organise the segments into folders. As such, it makes it easier to navigate through all the type of segments you create. Currently, you've got a list that you can browse, but unless you know what you're looking for, there's no way to actually visualise all the targets that have been created in a user-friendly way.
One thing I absolutely dislike (heavily), is the fact that email creation binds us into using blocks, without ANY flexibility. In other words: you do not have access to HTML directly in the editor when using a pre-configured template. I know competitors who offer that option (and limit it to actual "custom HTML blocks" that you can insert) and being in 2021, it baffles me that this isn't available on Actito. Understandably they have their business model and not all their clients are at ease with HTML, but with all-around digital marketeers, that have generally speaking a decent understanding of HTML being able to leverage some level of HTML to make simple things happen would make such a big difference. Right now, if I want that, I need to build something from scratch or use a template, export it and work in the export to import it again later one... but I would loose anything related to "customization" bound to what I initially worked on.
It would mean so much to me if they can adjust this. It's soon 2022 guys, level up. Review collected by and hosted on G2.com.
For our typical users, the intuitive interface makes it easy to teach functionalities.
For me, I like how you combine nearly ALL data and behaviour into conditions, triggers and dynamic communications. Review collected by and hosted on G2.com.
Error handling could be better. I could solve issues faster if the error gave me a clue what exactly went wrong in the process. Even though this issue was risen realy on in our adaption process, I still need to see any real progress. Review collected by and hosted on G2.com.
The best aspect is that the team from Actito is extremely responsive: they answer very quickly, even if it's to say that they are still investigating the issue. This allows the user to have more confidence that, whenever you have a trouble, the team will be there to help you deal with it. Also, the email marketing builder tool is one of the best I ever tried, allowing us to build however we want. Review collected by and hosted on G2.com.
I think the database setups are a little bit confusing; once you understand it's ok but to understand it can take a while. Maybe it should be more simple, including the handling of it. Review collected by and hosted on G2.com.
Intuitive, easy to use and efficient platform. The management of email campaigns is facilitated, the creation of scenarios allows to optimize the qualification of the database and to improve the relevance of the exchanges between the brand and its various targets. The support of the Customer Success Manager is top, very available and attentive. I recommend Review collected by and hosted on G2.com.
It lacks a management of statistics by customizable dashboard Review collected by and hosted on G2.com.
The visual editor is far easier to use than on other platforms. Review collected by and hosted on G2.com.
The version control and templating options in creating draft campaigns is clunky, especially when you are managing multiple brands identities within one account. Review collected by and hosted on G2.com.
What I like is the ease of building efficient scenarios. The platform is quite intuitive in this area. Review collected by and hosted on G2.com.
I find the email templates very lacking in configuration. In structuring, it would be interesting to have something equivalent to Mailchimp. It would also be useful to be able to add social networks in the footer of the email with the choice of icons to integrate. Another weak point, it is not possible to extract the results of all the emails, yet very useful for making statistics. Review collected by and hosted on G2.com.
User friendly with a wide range of native functionalities.
Very powerful and easy to use to program customers' journeys across multichannel media.
Accurate native functionalities to deal with marketing pressure, data collection with forms Review collected by and hosted on G2.com.
The data model has to be well taken in control before implementing the platform. Once you know it is quite simple and efficient from final user side. Review collected by and hosted on G2.com.
The functionality regarding the e-mail, and how you set up flows. It has a lot of essential and beneficial functionality. For e-mail, Actito has what we need to fulfill our tasks. Review collected by and hosted on G2.com.
Actito needs more channels. I want to use push notifications and also in-app messages. That functionality, to my knowledge, does not exist today. This would increase my use of Actito significantly. Review collected by and hosted on G2.com.
