Actito Features
What are the features of Actito?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Online Behavior Tracking
- CRM Lead Integration
Campaign Management
- Program Management
Reporting & Analytics
- Basic Reporting
Actito Categories on G2
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Integration
Data Import & Export Tools | Based on 43 Actito reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 83% (Based on 43 reviews) | |
Integration APIs | Based on 39 Actito reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 83% (Based on 39 reviews) | |
Breadth of Partner Applications | Based on 22 Actito reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 71% (Based on 22 reviews) |
Platform
Customization | Based on 42 Actito reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 81% (Based on 42 reviews) | |
Workflow Capability | Based on 38 Actito reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 81% (Based on 38 reviews) | |
User, Role, and Access Management | Based on 40 Actito reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 81% (Based on 40 reviews) | |
Internationalization | Based on 28 Actito reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 79% (Based on 28 reviews) | |
Sandbox / Test Environments | Based on 32 Actito reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 75% (Based on 32 reviews) | |
Performance and Reliability | Based on 42 Actito reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 84% (Based on 42 reviews) | |
Output Document Generation | Based on 29 Actito reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 71% (Based on 29 reviews) | |
Optimization | Optimizes marketing campaigns for mobile devices. 14 reviewers of Actito have provided feedback on this feature. | 93% (Based on 14 reviews) | |
Integrations - Mobile Marketing | Integrates advertising/campaigns into mobile applications, games, and mobile browsers. 14 reviewers of Actito have provided feedback on this feature. | 94% (Based on 14 reviews) | |
Internationalization | Facilitates global text message and mobile marketing campaigns. This feature was mentioned in 13 Actito reviews. | 92% (Based on 13 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 89 Actito reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 83% (Based on 89 reviews) | |
Sending Outbound Emails | Based on 85 Actito reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 87% (Based on 85 reviews) | |
Manage Email Deliverability | Based on 85 Actito reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 84% (Based on 85 reviews) | |
Automated Email Responses | Based on 80 Actito reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 86% (Based on 80 reviews) |
Online Marketing
Landing Pages and Forms | Based on 70 Actito reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 76% (Based on 70 reviews) | |
Dynamic Content | Based on 71 Actito reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 83% (Based on 71 reviews) | |
A/B Testing | Based on 59 Actito reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 86% (Based on 59 reviews) | |
Mobile Optimized | As reported in 66 Actito reviews. Support mobile-optimized emails, online forms, and landing pages. | 80% (Based on 66 reviews) | |
Search Tracking and Optimization | As reported in 47 Actito reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 74% (Based on 47 reviews) |
Lead Management
Marketing Lead Database | As reported in 57 Actito reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 82% (Based on 57 reviews) | |
Data Quality Management | Based on 67 Actito reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 82% (Based on 67 reviews) | |
Segmentation | Based on 84 Actito reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 85% (Based on 84 reviews) | |
Lead Scoring and Grading | Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. 46 reviewers of Actito have provided feedback on this feature. | 74% (Based on 46 reviews) | |
Lead Nurturing | Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 45 Actito reviews. | 82% (Based on 45 reviews) | |
Online Behavior Tracking | Based on 52 Actito reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 76% (Based on 52 reviews) | |
Automated Alerts and Tasks | As reported in 31 Actito reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 79% (Based on 31 reviews) | |
CRM Lead Integration | Based on 59 Actito reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 80% (Based on 59 reviews) |
Campaign Management
Program Management | See feature definition | Based on 56 Actito reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 77% (Based on 56 reviews) |
Event / Webinar Marketing | As reported in 36 Actito reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 80% (Based on 36 reviews) | |
Calendaring | Based on 41 Actito reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 78% (Based on 41 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 26 reviewers of Actito have provided feedback on this feature. | 79% (Based on 26 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 26 Actito reviews. | 76% (Based on 26 reviews) | |
Social Sharing | Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. This feature was mentioned in 26 Actito reviews. | 78% (Based on 26 reviews) | |
Social Campaigns | Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. This feature was mentioned in 27 Actito reviews. | 77% (Based on 27 reviews) | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 27 reviewers of Actito have provided feedback on this feature. | 76% (Based on 27 reviews) | |
Social Media Advertising | Based on 27 Actito reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 75% (Based on 27 reviews) |
Reporting & Analytics
Basic Reporting | Based on 89 Actito reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 82% (Based on 89 reviews) | |
Web Analytics | Based on 51 Actito reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 72% (Based on 51 reviews) | |
ROI Analytics | Based on 44 Actito reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 72% (Based on 44 reviews) | |
Revenue Analytics | Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. This feature was mentioned in 38 Actito reviews. | 73% (Based on 38 reviews) | |
SEO / Keyword Analytics | Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 26 Actito reviews. | 79% (Based on 26 reviews) |
Analysis
Application Attribution | Attributes app installs to the marketing campaigns and media sources that drove it. 14 reviewers of Actito have provided feedback on this feature. | 98% (Based on 14 reviews) | |
Campaign Analysis | As reported in 15 Actito reviews. Measures impact and effectiveness of mobile marketing campaigns. | 92% (Based on 15 reviews) | |
Uninstall Tracking | Measures user-level uninstall insights. 14 reviewers of Actito have provided feedback on this feature. | 92% (Based on 14 reviews) | |
Custom Dashboards | Creates custom data views to suit every team member's needs. 14 reviewers of Actito have provided feedback on this feature. | 93% (Based on 14 reviews) |
Campaigns
Proximity Marketing | Based on 14 Actito reviews. Collects geo-location data on mobile users to customize relevant campaigns. | 96% (Based on 14 reviews) | |
Push Notifications | Based on 14 Actito reviews. Pushes notifications or text messages to mobile devices | 93% (Based on 14 reviews) | |
Bulk SMS | Based on 14 Actito reviews. Provides templates for mass mobile messaging campaigns | 95% (Based on 14 reviews) | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty This feature was mentioned in 14 Actito reviews. | 90% (Based on 14 reviews) | |
Email Campaigns | Personalizes and optimizes email mobile marketing campaigns. This feature was mentioned in 15 Actito reviews. | 99% (Based on 15 reviews) | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. This feature was mentioned in 15 Actito reviews. | 98% (Based on 15 reviews) |
Engagement
Coupons and Promotions | Sends out coupons and promotions to reward and entice mobile device users. This feature was mentioned in 13 Actito reviews. | 95% (Based on 13 reviews) |
Marketing Operations
ROI Tracking | Based on 26 Actito reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 81% (Based on 26 reviews) | |
Data Collection | Based on 31 Actito reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 86% (Based on 31 reviews) | |
Customer Insights | Based on 26 Actito reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 86% (Based on 26 reviews) | |
Multi-User Access | Based on 27 Actito reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 90% (Based on 27 reviews) | |
Spend Management | Based on 18 Actito reviews. Includes features for budgeting, forecasting, and managing marketing investments | 88% (Based on 18 reviews) | |
White Label | Based on 18 Actito reviews. Offers a white labeling service for agencies or resellers to customize platform branding | 89% (Based on 18 reviews) |
Campaign Activity
Campaign Insights | Based on 32 Actito reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 90% (Based on 32 reviews) | |
Reports and Dashboards | Based on 35 Actito reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 84% (Based on 35 reviews) | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities 23 reviewers of Actito have provided feedback on this feature. | 88% (Based on 23 reviews) | |
Multichannel Tracking | Based on 27 Actito reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 85% (Based on 27 reviews) | |
Brand Optimization | Based on 30 Actito reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 87% (Based on 30 reviews) | |
Predictive Analytics | Based on 17 Actito reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 83% (Based on 17 reviews) |
Visitor Behavior
Monitoring | As reported in 14 Actito reviews. Monitor the behavior of website and online store visitors | 93% (Based on 14 reviews) | |
Targeting | Ability to target website visitors based on behavioral patterns This feature was mentioned in 15 Actito reviews. | 94% (Based on 15 reviews) | |
Guided Selling | Adapt the selling process to each visitor, including content and pricing 13 reviewers of Actito have provided feedback on this feature. | 92% (Based on 13 reviews) |
Templates
Library | As reported in 15 Actito reviews. Provide a library of templates for various purposes such as website engagement or e-commerce | 97% (Based on 15 reviews) | |
Customization | Based on 17 Actito reviews. Allows users to customize templates and use them on multiple channels easily | 89% (Based on 17 reviews) |
Personalization
Recommendation | Based on 14 Actito reviews. Recommend products based on order history and online behavior | 95% (Based on 14 reviews) | |
Content | Provide custom content to website visitors based on their online behavior 16 reviewers of Actito have provided feedback on this feature. | 94% (Based on 16 reviews) | |
Cart Abandonment | Based on 15 Actito reviews. Deliver messages targeted at buyers who are about to leave an online store | 97% (Based on 15 reviews) | |
Search | Optimize search based on the role of the user or inventory availability 13 reviewers of Actito have provided feedback on this feature. | 96% (Based on 13 reviews) | |
Personalization Engine | Machine learning or artificial intelligence that powers the personalization features of the platform. This feature was mentioned in 13 Actito reviews. | 96% (Based on 13 reviews) | |
Product Recommendations | Based on 14 Actito reviews. Tools to automatically recommend products to a customer based on their viewing or purchasing history. | 95% (Based on 14 reviews) | |
A/B Testing | The ability to test various configurations and recommendations to determine which are most successful with customers. This feature was mentioned in 18 Actito reviews. | 95% (Based on 18 reviews) | |
Personalized Messaging | Tools to create personalized messaging based on customer data collected from purchases or viewing history. 17 reviewers of Actito have provided feedback on this feature. | 91% (Based on 17 reviews) |
Multichannel
Web | Integrate personalized content and recommendations on websites This feature was mentioned in 16 Actito reviews. | 94% (Based on 16 reviews) | |
As reported in 19 Actito reviews. Define customized email templates which are sent automatically | 95% (Based on 19 reviews) | ||
Mobile | Include personalization features that are mobile-friendly and responsive This feature was mentioned in 15 Actito reviews. | 91% (Based on 15 reviews) |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. | Not enough data | |
Customer Profiles | Allows users to build and analyze customer profiles. | Not enough data |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. | Not enough data | |
Contextual Targeting | Presents messaging depending on customer context. | Not enough data |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. | Not enough data | |
Triggered Emails | Emails triggered by customer activity or behavior. | Not enough data | |
Triggered Messages | Messages triggered by customer activity or behavior. | Not enough data |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. | Not enough data | |
Personalized Discounts | Calculates and presents customized discounts. | Not enough data | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. | Not enough data |
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. This feature was mentioned in 17 Actito reviews. | 89% (Based on 17 reviews) | |
Expandability | Can be updated to accept new sources and types of data. This feature was mentioned in 18 Actito reviews. | 89% (Based on 18 reviews) | |
Content Marketing | Based on 18 Actito reviews. Can act as a content marketing platform. | 91% (Based on 18 reviews) | |
Multiple Devices | Can engage with customers across any device with a consistent message. 17 reviewers of Actito have provided feedback on this feature. | 87% (Based on 17 reviews) |
Intelligence
Marketing Metrics | As reported in 18 Actito reviews. Provides analysis of marketing program ROI and efficiency. | 91% (Based on 18 reviews) | |
Predictive Modeling | Based on 17 Actito reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | 82% (Based on 17 reviews) | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. This feature was mentioned in 17 Actito reviews. | 85% (Based on 17 reviews) |
Administration
Marketing Campaigns | The ability to create and customize marketing campaigns based on user data. 17 reviewers of Actito have provided feedback on this feature. | 94% (Based on 17 reviews) | |
Reports & Analytics | Easily digestible visual representations of data collected by the platform. This feature was mentioned in 19 Actito reviews. | 90% (Based on 19 reviews) | |
User Data | As reported in 18 Actito reviews. Data collected from customers to be analyzed by analytics tools or other e-commerce software. | 91% (Based on 18 reviews) | |
Integrations | Based on 16 Actito reviews. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | 94% (Based on 16 reviews) |
