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Compare Zoho Marketing Automation and impact.com 
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At a Glance
Market Segments
Small-Business (54.8% of reviews)
Small-Business (74.7% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Zoho Marketing Automation
Star Rating
(93)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansimpact.com
Star Rating
(1,786)4.5 out of 5
Market Segments
Small-Business (74.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about impact.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that impact.com excels in user satisfaction, boasting a significantly higher overall score compared to Zoho Marketing Automation. Users appreciate its modern interface and visual reporting features, which simplify complex data analysis.
- Users say that impact.com offers a more comprehensive solution for managing influencer campaigns, allowing for seamless communication and campaign management all in one platform. This is a notable advantage over Zoho, where users have mentioned the need for better integration with external tools.
- Reviewers mention that Zoho Marketing Automation shines with its native integration within the Zoho ecosystem, providing powerful multi-channel automation capabilities. This feature is particularly beneficial for businesses looking to engage leads through various channels like email and SMS.
- According to verified reviews, impact.com users highlight the platform's flexible attribution model, which addresses common challenges faced in tracking customer interactions across different marketing channels. In contrast, some Zoho users have expressed a desire for more robust tracking features.
- Users appreciate the ease of use and setup with impact.com, with many noting that the onboarding process is intuitive and quick. This contrasts with Zoho Marketing Automation, where some users have reported a steeper learning curve and challenges in initial setup.
- Reviewers indicate that while both platforms offer valuable insights, impact.com tends to provide clearer reports and dashboards, making it easier for users to visualize their marketing performance. Zoho users, however, value its workflow automation and lead scoring features, which enhance their marketing strategies.
Pricing
Entry-Level Pricing
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
impact.com
No pricing availableFree Trial
Zoho Marketing Automation
Free Trial is available
impact.com
No trial information availableRatings
Meets Requirements
8.1
71
8.6
984
Ease of Use
8.1
71
8.2
1,152
Ease of Setup
7.8
39
8.1
888
Ease of Admin
7.6
33
8.3
453
Quality of Support
8.1
65
8.4
915
Has the product been a good partner in doing business?
8.1
33
8.7
449
Product Direction (% positive)
8.6
69
8.6
952
Features by Category
Email Marketing
8.2
42
Not enough data
8.6
42
Not enough data
8.5
42
Not enough data
8.7
45
Not enough data
Online Marketing
8.2
44
Not enough data
7.8
43
Not enough data
8.0
38
Not enough data
8.1
40
Not enough data
7.9
44
Not enough data
Lead Management
8.6
46
Not enough data
Feature Not Available
Not enough data
8.3
46
Not enough data
8.2
46
Not enough data
8.5
47
Not enough data
8.2
46
Not enough data
8.2
46
Not enough data
8.6
45
Not enough data
Campaign Management
8.3
43
Not enough data
7.5
42
Not enough data
8.3
43
Not enough data
7.5
40
Not enough data
Social
8.0
42
Not enough data
8.0
41
Not enough data
8.5
40
Not enough data
8.0
42
Not enough data
7.9
42
Not enough data
Reporting & Analytics
8.4
47
Not enough data
8.2
44
Not enough data
7.8
43
Not enough data
7.8
44
Not enough data
7.3
41
Not enough data
Platform
7.7
35
Not enough data
8.5
37
Not enough data
8.5
35
Not enough data
7.4
34
Not enough data
7.8
31
Not enough data
8.4
35
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.3
37
Not enough data
7.9
36
Not enough data
7.9
36
Not enough data
Social Analytics
Not enough data
Feature Not Available
Not enough data
8.3(won by default)
19
Not enough data
8.8(won by default)
19
Not enough data
8.7(won by default)
19
Not enough data
8.9(won by default)
19
Not enough data
Feature Not Available
Not enough data
8.3(won by default)
20
Reports & Dashboards
Not enough data
8.7(won by default)
20
Not enough data
8.8(won by default)
20
Not enough data
9.0(won by default)
20
Not enough data
8.3(won by default)
20
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0(won by default)
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
Not enough data
8.7
759
Not enough data
8.7
732
Not enough data
8.1
630
Agentic AI - Affiliate Marketing
Not enough data
6.8
261
Not enough data
7.0
256
Not enough data
7.1
255
Not enough data
7.0
254
Not enough data
7.1
256
Not enough data
Feature Not Available
Tracking Options
Not enough data
7.9
705
Not enough data
8.7
757
Not enough data
8.1
680
Affiliate Management
Not enough data
8.6
624
Not enough data
8.6
637
Not enough data
8.1
617
Control
Not enough data
8.8
96
|
Verified
Not enough data
7.9
93
|
Verified
Not enough data
7.8
87
|
Verified
Platform - Partner Relationship Management (PRM)
Not enough data
8.2
94
|
Verified
Not enough data
7.8
91
|
Verified
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
6.7
16
Not enough data
8.4
15
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
7.4
13
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.7
14
Agentic AI - Partner Relationship Management (PRM)
Not enough data
6.9
15
Not enough data
Feature Not Available
Not enough data
7.1
15
Not enough data
6.7
15
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.5
68
|
Verified
Not enough data
7.9
67
|
Verified
Not enough data
6.7
59
|
Verified
Not enough data
7.5
67
|
Verified
Not enough data
7.0
64
Not enough data
7.5
66
Agentic AI - Attribution
Not enough data
7.2
23
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
7.2
23
Marketing
Not enough data
7.3
57
|
Verified
Not enough data
8.2
62
|
Verified
Not enough data
7.7
63
|
Verified
Not enough data
8.0
61
|
Verified
Reporting
Not enough data
8.8
72
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
8.7
71
|
Verified
Platform Basics
Not enough data
7.4
41
|
Verified
Not enough data
7.4
41
|
Verified
Platform Data
Not enough data
7.7
43
|
Verified
Not enough data
7.7
42
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
8.0
44
|
Verified
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
7.5
40
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Feature Not Available
Not enough data
7.2
19
Not enough data
7.1
19
Not enough data
7.0
18
Monitoring & Listening
Not enough data
8.9
12
Not enough data
7.5
12
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.9
12
Not enough data
7.8
12
Agentic AI - Social Media Listening Tools
Not enough data
7.7
8
Not enough data
8.5
8
Not enough data
8.1
8
Not enough data
9.3
7
Not enough data
8.6
7
Data Management & Analysis
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
9.5
11
Loyalty Experience
Not enough data
8.6
34
Not enough data
8.9
35
Not enough data
8.2
29
Not enough data
8.4
32
Not enough data
7.6
29
Not enough data
Feature Not Available
Loyalty Platform
Not enough data
8.2
29
Not enough data
8.1
31
Not enough data
8.5
31
Not enough data
8.5
28
Not enough data
8.1
30
Agentic AI - Loyalty Management
Not enough data
Feature Not Available
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Account Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Partner Discovery
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.0
23
Partner Collaboration
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
8.3
23
Analytics
Not enough data
8.2
23
Not enough data
8.0
23
Not enough data
8.1
24
Integrations
Not enough data
Feature Not Available
Not enough data
6.9
22
Not enough data
Feature Not Available
Influencer Marketing
Not enough data
7.6
178
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
174
|
Verified
Not enough data
7.5
169
|
Verified
Not enough data
7.7
176
|
Verified
Not enough data
7.5
164
|
Verified
Not enough data
7.7
173
|
Verified
Not enough data
8.0
165
|
Verified
Not enough data
8.3
182
|
Verified
Not enough data
8.0
174
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
139
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
35
Agentic AI - Influencer Marketing Platforms
Not enough data
7.0
48
Not enough data
Feature Not Available
Not enough data
7.3
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Feature Not Available
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
35
Not enough data
8.0
35
Not enough data
Feature Not Available
Outreach
Not enough data
7.6
33
Not enough data
Feature Not Available
Not enough data
7.4
33
Reporting
Not enough data
8.2
32
Not enough data
7.2
32
Not enough data
7.6
32
Agentic AI - Media and Influencer Targeting
Not enough data
Feature Not Available
Not enough data
7.4
20
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.3
20
User Rights/Roles
Not enough data
7.4
31
Not enough data
7.5
30
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
25
|
Verified
8.2
117
|
Verified
8.1
24
|
Verified
8.6
127
|
Verified
7.9
25
|
Verified
7.6
118
|
Verified
8.4
24
|
Verified
8.4
122
|
Verified
7.2
23
|
Verified
7.9
93
|
Verified
7.1
21
Feature Not Available
Campaign Activity
8.5
24
|
Verified
8.5
126
|
Verified
7.9
24
|
Verified
8.7
130
|
Verified
8.3
24
|
Verified
7.7
109
|
Verified
8.2
23
|
Verified
7.9
115
|
Verified
8.0
23
|
Verified
7.9
113
|
Verified
7.1
22
|
Verified
6.1
16
Agentic AI - Marketing Analytics
Not enough data
7.0
28
Not enough data
7.1
28
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Zoho Marketing Automation and impact.com are categorized as Marketing Analytics and Customer Journey Analytics
Unique Categories
Zoho Marketing Automation is categorized as SMS Marketing, Marketing Automation, Customer Journey Mapping, and WhatsApp Marketing
impact.com is categorized as Affiliate Marketing, Influencer Marketing Platforms, Customer Advocacy, Partner Relationship Management (PRM), Partner Ecosystem Platforms, Attribution, Media and Influencer Targeting, Loyalty Management, Tag Management Systems, Social Media Analytics, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
impact.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.2%
Information Technology and Services
11.9%
Computer Software
8.3%
Retail
6.0%
Financial Services
4.8%
Other
48.8%
Marketing and Advertising
22.0%
Computer Software
6.5%
Retail
5.0%
Information Technology and Services
4.9%
Financial Services
4.7%
Other
57.0%
Alternatives
Discussions
How can I use this?
1 Comment
Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 Comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
1 Comment
Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
Does SaaSquatch integrate with 3rd-party tools?
2 Comments
ST
SaaSquatch natively integrates with many of the tools you already use so that you can get the most out of your referral and loyalty programs. Whether it’s...Read more
What is impact.com used for?
2 Comments
א
impact.com is intended to be used as a partnership management platformRead more
How many dashboars out there for Impact.com?
2 Comments
SO
You can not use more than one account on impact,it's only one account you need to have to avoid being ban.Read more
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