Zoho Marketing Automation Pricing Overview

Free Trial

With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.

Standard

Starting at $19.00

Elevate your marketing experience with Zoho Marketing Automation. This version has all the right features to kick start your marketing journey.

Professional

$29.00

This plans suits growing marketing teams. It includes everything in a standard plan plus a gamut of features to engage, empower and earn the right customers.

15 users, plus features in Standard Plan

Number of visitors = contact count*5

Complete contact management (lists, scoring, tags, life cycle stages)

Advanced segmentation

Advanced journey builder and journey templates with reports

Contact path tracing

Custom re-entry criteria in journeys

Basic landing pages

Basic pop-up forms

Marketing planner

Advanced email marketing

Email campaign A/B testing

Scheduling in social campaigns

Smart URLs

Ecommerce marketing

Enterprise

$59.00

A comprehensive package with enterprise-grade features for businesses looking to scale their marketing, that require customization and advanced metrics to track every customer touchpoint.

Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at , Premium Plan is priced at , and Enterprise Plan is priced at for 1000 contacts per month. Each plan is based on the number of contacts and includes tools for email, SMS, social campaigns, forms, landing pages, and website behavior tracking. Optional add-ons such as dedicated IPs and extra SMS credits provide flexibility. The pricing allows businesses to select a plan that fits current needs and scales as they grow. Users can manage multi-channel campaigns while avoiding unexpected costs or paying for features they do not use.

If billed annually, Standard Plan starts at , Premium Plan at , and Enterprise Plan at for 1000 contacts per month.

For more details, visit: https://www.zoho.com/marketingautomation/pricing.html

Zoho Marketing Automation has 4 pricing editions, from a free trial to $59. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Zoho Marketing Automation is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Zoho Marketing Automation must be conducted with the seller.

Pricing information was last updated on December 08, 2025

Top-Rated Alternatives

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Zoho Marketing Automation Alternatives Pricing

The following is a quick overview of editions offered by other Marketing Automation Software

HubSpot Marketing Hub Marketing Hub Free	$0.00	For business owners and marketers who want to start generating website leads and tracking contact activity — for free. Forms Contact activity Contact management Contact & company insights Ad management Conversations inbox Team email Live chat Conversational bots Reporting dashboards Show More
ActiveCampaign Starter	Starting at $15.00Per Month	Get started with personalized marketing campaigns. 5 actions per automation Basic & Inline Forms Site Tracking API & Webhooks 900+ Integrations
Intuit Mailchimp All-in-One Marketing Platform Free	$0.00	Easily create email campaigns and learn more about your customers Email support for first 30 days Pre-built Email Templates 300+ Integrations Basic Reporting & Analytics Forms & Landing Pages Creative Assistant Show More

Various alternatives pricing & plans

Free Trial

Pricing information for the above various Zoho Marketing Automation alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Zoho Marketing Automation Pricing Reviews

(1)

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

2/5/2025

"Zoho Marketing Automation - Affordable and feature-rich marketing automation tool"

4.5/5

What do you like best about Zoho Marketing Automation?

The best part that I like the most about the Zoho marketing automation tool is that it is very easy to use and user-friendly. If you are using other Zoho products like Zoho CRM or Zoho Campaigns, it is super easy to integrate them both. Also, their customer support team is very friendly and helpful. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The only thing that I don't like about Zoho is it does not allow integration with 3rd party products. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It helps us in streamlinng our marketing efforts by automatic lead generation, doing followups which in turns helps in improving our conversion rates. With the help of personalized email sequences, it help us to eliminate the efforts required in marketing. It can also integrate social media, landing pages, SMS with emails which helps in good marketing strategy. Review collected by and hosted on G2.com.