What are the four key features of marketing automation software?

A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with personalized marketing efforts and finally converting quality leads to loyal customers. A good marketing automation software works in liaison with marketing and sales, and include features like multichannel marketing, campaign and lead management, web tracking, and journey orchestration to name a few. Zoho Marketing Automation combines the power of a well-built, cohesive platform and the functionality of different marketing tools. With Marketing Automation, you'll know the reason behind everything—from why people visited your website and what stage your leads are currently in, to how a recent successful campaign fetched more returns. Here are the top 4 features of Zoho Marketing Automation. 1. Journeys from Marketing Automation help orchestrate customer lifecycle marketing in the most humanized way. They provide triggers, logic elements, processes, and exit actions that let businesses build engagement flows and craft unique experiences for everyone. 2. Multichannel Marketing: Businesses can seamlessly connect with leads and customers across different channels like email, social, website, SMS, and offline channels. Create email marketing campaigns, set up automated drip emails, schedule social media posts or page campaigns, run targeted email signature campaigns, and quickly send out effective text messages—all from a single space. Brands can engage with their online traffic through pop-ups, signup forms, and push notifications. 3. Web behavioral marketing: With behavioral analytics, know the intent behind why a visitor or user clicked a call-to-action, whether they took some actions, and what makes them care for the brand. Businesses can set events for the completion of page actions, assign goals and missed goals for activities, and track whether goals were successfully achieved or missed. 4. Marketing campaign planner: Define objectives, assign targets, pick the engagement channel, and select the budget currency—the rest is handled by the tool. See how campaigns perform in real-time, and get metrics like budget allocation, channel performance, touchpoint analysis, and monetary estimation at the fingertips.