Compare Sprinklr Insights and Sprout Social 
At a Glance
Market Segments
Enterprise (48.5% of reviews)
Small-Business (46.2% of reviews)
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Starting at $199.00 1 user/per month (billed annually)
Sprinklr Insights
Star Rating
(103)4.3 out of 5
Market Segments
Enterprise (48.5% of reviews)
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Free Trial is available
Learn more about Sprinklr InsightsSprout Social
Star Rating
(3,822)4.4 out of 5
Market Segments
Small-Business (46.2% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring 9.1, which allows for seamless scheduling and planning of social media posts. In contrast, Sprinklr Insights does not have a dedicated content calendar feature, which reviewers mention can hinder their planning process.
- Reviewers mention that Sprout Social's Ease of Use rating of 8.8 makes it more accessible for small businesses, while Sprinklr Insights, with a rating of 7.8, is perceived as more complex, particularly for users who are not as tech-savvy.
- G2 users highlight Sprout Social's superior Social Engagement capabilities, scoring 8.6, which allows for effective interaction with followers. In comparison, Sprinklr Insights' score of 6.8 for Social Ads indicates that users find it less effective for managing paid campaigns.
- Users on G2 report that Sprout Social's Report Customizability (8.1) is a significant advantage, allowing for tailored reporting that meets specific business needs. Conversely, Sprinklr Insights, with a score of 8.2, offers less flexibility in customizing reports according to user preferences.
- Reviewers mention that Sprinklr Insights shines in Sentiment Analysis with a score of 8.0, providing deeper insights into audience feelings. However, users report that Sprout Social's score of 7.6 in this area indicates it may not capture sentiment nuances as effectively.
- Users say that Sprout Social's Quality of Support rating of 8.7 is a strong point, with many reviewers praising the responsiveness and helpfulness of the support team. In contrast, Sprinklr Insights, with a score of 8.3, is seen as slightly less responsive, which can be a drawback for users needing immediate assistance.
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Pricing
Entry-Level Pricing
Sprinklr Insights
Sprinklr Insights Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Sprinklr Insights
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.5
78
8.5
3,398
Ease of Use
7.8
77
8.8
3,431
Ease of Setup
7.2
41
8.7
2,012
Ease of Admin
7.7
37
8.8
1,588
Quality of Support
8.4
75
8.7
3,048
Has the product been a good partner in doing business?
8.2
38
8.8
1,552
Product Direction (% positive)
9.4
78
8.9
3,333
Features by Category
Social Analytics
7.8
55
7.9(won by 0.1)
1701
7.8
54
8.0(won by 0.2)
1884
8.7
57
8.8(won by 0.1)
2045
7.1
42
7.4(won by 0.3)
1368
7.1
42
7.4(won by 0.3)
1385
8.0(won by 0.3)
50
7.7
1140
7.9(won by 0.5)
53
7.4
1081
Reports & Dashboards
8.2(won by 0.1)
58
8.1
1899
8.2
56
8.7(won by 0.5)
1972
8.5(tied score)
51
8.5(tied score)
1815
7.3(won by default)
38
Feature Not Available
Content & Collaboration
Not enough data
9.0
1684
Not enough data
8.0
1502
Not enough data
8.3
1543
Not enough data
8.1
1467
Not enough data
8.4
1570
Not enough data
Feature Not Available
Social Management
Not enough data
8.7
2667
Not enough data
8.9
2658
Not enough data
8.2
2317
Not enough data
8.6
2620
Not enough data
Feature Not Available
Not enough data
8.1
1398
Not enough data
7.7
992
Media Channels
6.8
18
Not enough data
6.7
18
Not enough data
8.7
19
Not enough data
Geographic Coverage
8.3
18
Not enough data
8.6
17
Not enough data
7.8
18
Not enough data
Reporting
8.2
21
Not enough data
8.0
20
Not enough data
8.5
21
Not enough data
8.9
20
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Monitoring & Listening
8.8
47
8.6
1376
7.5
38
7.1
920
8.6
43
8.3
680
8.5
42
8.1
665
8.6
41
7.9
642
7.7
42
8.1
669
Data Management & Analysis
8.0
46
7.6
686
8.7
48
8.7
1444
7.9
43
8.2
710
8.4
39
8.0
619
Brand Signals
8.2
29
Not enough data
6.9
27
Not enough data
8.1
32
Not enough data
Brand Analytics
8.2
31
Not enough data
8.6
30
Not enough data
Generative AI
Not enough data
7.5
431
Not enough data
7.3
424
Process
Not enough data
8.6
996
Not enough data
8.2
795
Not enough data
7.9
562
Channels
Not enough data
Feature Not Available
Not enough data
9.0
1051
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.6
686
Not enough data
8.6
978
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Sprinklr Insights and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Sprinklr Insights is categorized as Media Monitoring and Brand Intelligence
Sprout Social is categorized as Social Customer Service, Social Media Suites, and Social Media Management
Reviews
Reviewers' Company Size
Sprinklr Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.4%
Retail
6.1%
Information Technology and Services
6.1%
Market Research
5.1%
Financial Services
5.1%
Other
55.1%
Marketing and Advertising
21.4%
Non-Profit Organization Management
6.3%
Higher Education
4.8%
Information Technology and Services
3.7%
Financial Services
3.5%
Other
60.4%
Most Helpful Reviews
Sprinklr Insights
Most Helpful Favorable Review
Pushkar C.
Verified User in Telecommunications
Sprinklr allows you to compare your competitors and understand their strategies. This helps us to derive valuable insights and target audience appropriately. Moreover the UI is flexible enough to undertsand the insights in quick time.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Must add some features like the competitors provides.
Sprout Social
Most Helpful Favorable Review
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Most Helpful Critical Review
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Pushkar C.
Verified User in Telecommunications
Sprinklr allows you to compare your competitors and understand their strategies. This helps us to derive valuable insights and target audience appropriately. Moreover the UI is flexible enough to undertsand the insights in quick time.
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Verified User in Marketing and Advertising
Must add some features like the competitors provides.
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Alternatives
Discussions
Sprinklr Insights has no discussions with answers
Is there a place of education for users?
6 comments
EC
I'm sorry, but the text you provided is a URL, which does not contain any content in an unknown language for translation. If you have a specific text in an...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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