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Compare Optimizely Content Marketing Platform and Syndigo 
Featured Products
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Mid-Market (39.7% of reviews)
Entry-Level Pricing
Custom Pricing
No pricing available
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformSyndigo
Star Rating
(187)4.4 out of 5
Market Segments
Mid-Market (39.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SyndigoOptimizely Content Marketing Platform vs Syndigo
When assessing the two solutions, reviewers found Optimizely Content Marketing Platform easier to use. However, reviewers felt that Syndigo is easier to set up and do business with overall. Both products were equally easy to administer.
- Reviewers felt that Optimizely Content Marketing Platform meets the needs of their business better than Syndigo.
- When comparing quality of ongoing product support, reviewers felt that Syndigo is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimizely Content Marketing Platform over Syndigo.
Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Syndigo
No pricing availableFree Trial
Optimizely Content Marketing Platform
Free Trial is available
Syndigo
No trial information availableRatings
Meets Requirements
8.8
60
8.7
158
Ease of Use
8.5
61
8.1
160
Ease of Setup
8.0
38
8.3
100
Ease of Admin
8.9
27
8.9
86
Quality of Support
8.9
50
9.3
157
Has the product been a good partner in doing business?
9.1
27
9.4
88
Product Direction (% positive)
9.6
61
8.4
158
Features by Category
Interface and Performance
7.8
17
|
Verified
7.9
42
|
Verified
8.1
17
|
Verified
7.7
39
|
Verified
7.7
18
|
Verified
8.5
42
|
Verified
7.9
17
|
Verified
8.3
41
|
Verified
7.4
16
7.7
34
Asset Management
8.6
19
|
Verified
8.6
38
|
Verified
8.2
14
|
Verified
7.1
35
|
Verified
7.7
17
|
Verified
7.3
35
|
Verified
8.5
17
|
Verified
6.9
30
|
Verified
8.5
14
|
Verified
7.6
31
Feature Not Available
5.8
28
Feature Not Available
6.9
29
8.2
18
7.4
31
Media Types
7.8
15
|
Verified
8.3
38
|
Verified
7.9
13
|
Verified
7.7
33
|
Verified
8.5
17
|
Verified
8.2
41
|
Verified
Administration
8.8
19
|
Verified
8.0
37
|
Verified
8.4
19
|
Verified
8.6
40
|
Verified
8.1
16
8.3
36
7.4
16
|
Verified
6.6
30
8.0
16
|
Verified
7.2
31
Agentic AI - Digital Asset Management
Not enough data
5.8
6
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.3
14
Not enough data
9.0
14
Not enough data
8.3
14
Not enough data
7.2
13
Not enough data
7.4
14
Not enough data
7.1
14
Administration
Not enough data
8.8
14
Not enough data
7.9
13
Not enough data
7.8
13
Generative AI
Not enough data
7.2
12
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.6
40
Not enough data
7.3
40
Not enough data
8.3
46
Not enough data
8.6
41
Not enough data
7.5
38
Not enough data
8.2
48
Not enough data
8.4
45
Optimization
Not enough data
8.1
45
Not enough data
8.3
43
Not enough data
8.1
39
Analytics
Not enough data
7.1
37
Not enough data
7.7
39
Not enough data
8.0
40
Platform Basics
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Not enough data
Content Planning
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
Marketing Campaign Performance
7.7
13
Not enough data
8.1
13
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
7.3
11
Not enough data
8.0
11
Not enough data
Automation
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Not enough data
Administration
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Not enough data
Project management
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Not enough data
Workload
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
Communication & Collaboration
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Not enough data
Cost Management
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Not enough data
Integration
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
Content & Documents
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Not enough data
Controls
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Not enough data
Project Management
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Not enough data
Remote Collaboration
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
9.0
17
Not enough data
9.2
16
Not enough data
8.2
13
Not enough data
8.6
13
Functionality
Not enough data
9.0
14
Not enough data
8.0
11
Not enough data
8.5
14
Not enough data
9.2
14
Security
Not enough data
9.4
14
Not enough data
9.1
11
Planning
8.3
17
Not enough data
Publishing
7.9
17
Not enough data
Social Media
7.6
17
Not enough data
Planning
8.6
34
Not enough data
Generative AI
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data management - Catalog Management
Not enough data
8.6
11
Not enough data
8.3
11
Not enough data
8.6
11
Not enough data
8.2
11
Product catalogs - Catalog Management
Not enough data
8.8
11
Not enough data
7.9
11
Not enough data
7.5
10
Integration - Catalog Management
Not enough data
7.9
11
Not enough data
7.4
11
Analytics and Reporting - Catalog Management
Not enough data
8.0
11
Not enough data
7.9
11
Agentic AI - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
Not enough data
Tools
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
Metrics
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and Syndigo are categorized as Digital Asset Management
Unique Categories
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Content Creation, Content Analytics, Marketing Resource Management, Content Distribution, and Project Collaboration
Syndigo is categorized as Retail Intelligence, E-Commerce Analytics, Product Information Management (PIM), Master Data Management (MDM), Catalog Management, and Experience Management
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Syndigo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Consumer Goods
21.8%
Retail
13.4%
Food & Beverages
10.1%
Food Production
5.6%
Building Materials
5.6%
Other
43.6%
Alternatives
Discussions
Optimizely Content Marketing Platform has no discussions with answers
What is Syndigo, The Active Content Engine used for?
1 Comment
JP
As the first Active Content Engine, Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating information...Read more
Syndigo has no more discussions with answers
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