# Optimizely Content Marketing Platform Reviews **Vendor:** Optimizely **Category:** [Work Management Software](https://www.g2.com/categories/work-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 81 ## About Optimizely Content Marketing Platform Optimizely Content Marketing Platform (CMP) is an AI-powered workspace purpose-built for marketers. A leader in digital experience platforms, Optimizely CMP empowers organizations to leverage agentic AI to streamline content planning, creation, optimization, and delivery. The results? Effective collaboration, faster time to market and higher quality content and campaigns. ## Optimizely Content Marketing Platform Pros & Cons **What users like:** - Users find **ease of use** in Optimizely, making it simple to search, access, and teach others effectively. (14 reviews) - Users appreciate the **simplified collaboration and workflow management** features, enhancing teamwork and task assignment in Optimizely. (13 reviews) - Users value the **streamlined workflow management** in Optimizely, effectively coordinating campaigns and team tasks seamlessly. (12 reviews) - Users value the **powerful task management features** of Optimizely CMP, simplifying collaboration and content planning. (11 reviews) - Users praise the **time-saving features** of Optimizely, streamlining workflows and enhancing collaboration for efficient content management. (11 reviews) - Efficiency (9 reviews) - Users value the **organization capabilities** of Optimizely, enabling effective management of projects and tasks in one place. (9 reviews) - Project Management (9 reviews) - Customization (8 reviews) - Intuitive (8 reviews) **What users dislike:** - Users face a **steep learning curve** with Optimizely CMP, making initial setup and customization quite challenging. (10 reviews) - Users find the Optimizely Content Marketing Platform **not intuitive** , struggling with navigation and version-related commentary issues. (8 reviews) - Users experience a **challenging learning difficulty** with Optimizely CMP, especially during initial interactions and onboarding. (6 reviews) - Users find **adjustment issues** with Optimizely, especially in onboarding and navigating the approval process, quite frustrating. (5 reviews) - Users face **limited customization options** with Optimizely CMP, impacting their ability to tailor workflows effectively. (5 reviews) - Difficult Setup (4 reviews) - Users face **missing features** in Optimizely, such as a cumbersome approval process hindering timely content modifications. (4 reviews) - Poor Navigation (4 reviews) - Complexity (3 reviews) - Inadequate Reporting (3 reviews) ## Optimizely Content Marketing Platform Reviews ### 1. Great tool to manage your multi-segments & channels marketing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Brigitte S. | Digital Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Optimizely Content Marketing Platform?** What is really great about the platform is that you can manage the whole workflow of a campaign, from teh brief to the results analyzis. It gathers in a single place all you need to know about a campaign, what are the deadlines, who is in charge of what, where we stand,if there is any issue. You can create a brief template to help the business provide you clear expectations, timeline, budget, existing assets, etc. to avoid any bad onboarding. **What do you dislike about Optimizely Content Marketing Platform?** For non digital mindset people, it can be a bit hard to dig in Optimizely and understand what they have to do (where to submit a brief, where to review an asset, etc.). Also if sevarel assets are to be approved on the same day, the approver receives one email per asset which can be a lot. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** When overseeing several campaigns with different stakeholders, the platform provides you a clear overview and avoid disconnection with the business. It also ease the project gouvernance which can be a showstopper. With Optimizely, as the gouvernance is clearly defined and set-up in the platform. ### 2. Has helped streamline our marketing efforts, workflow and project management **Rating:** 4.5/5.0 stars **Reviewed by:** Tara Y. | SVP, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Optimizely Content Marketing Platform?** We've been using the Optimizely Content Marketing Platform for over 2 years, and it’s been a game changer for how we manage content, projects and workflows across our team. The ability to plan, collaborate, and execute campaigns all in one place has seriously improved our efficiency and visibility. The calendar and workflow features keep our projects on track, and the content briefs and approval process help ensure quality and consistency. It's also great for aligning internal and external teams—everyone knows what’s happening and when. The interface is intuitive, and the platform is flexible enough to fit our needs as they evolve. **What do you dislike about Optimizely Content Marketing Platform?** A few features could use deeper customization, but overall, the value it brings in streamlining content operations far outweighs any minor hiccups. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** 1. Siloed Teams & Lack of Visibility Before, it was hard to keep track of who was doing what and when. Optimizely brings all our content planning, creation, and publishing into one centralized place. Now, we have full visibility across teams, timelines, and deliverables, which means fewer surprises and better alignment. 2. Clunky Workflows Our content process used to feel like a game of email ping-pong. With Optimizely, workflows are clearly defined and automated. Content moves smoothly from brief to draft to approval, and we're spending way less time chasing down updates. 3. Missed Deadlines & Last-Minute Fire Drills The platform’s calendar and campaign planning tools give us a birds-eye view of everything in motion. We can plan smarter, anticipate bandwidth issues, and reduce the last-minute scrambles. ### 3. Optimizely CMP is a powerful tool for managing content & consent and ensuring compliance. **Rating:** 5.0/5.0 stars **Reviewed by:** Martina K. | Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Optimizely Content Marketing Platform?** I recently had the opportunity to explore and utilize the Optimizely Consent Management Platform (CMP) for my organization's compliance needs. Overall, I found the platform to be robust and feature-rich, facilitating the management of consent preferences efficiently. We use Optimizely CMP for blogs submission and other content and it makes the job much easier! It is very easy to track all the changes and process flow in the app. **What do you dislike about Optimizely Content Marketing Platform?** As with any software, there were aspects of Optimizely CMP that presented a slight learning curve, particularly for first-time users like myself. While I found the platform to be highly capable, the initial interaction with the UI was somewhat challenging. Certain fields and settings required a degree of familiarity to locate, which slowed down the customization process. However, this difficulty diminished considerably after the first couple of interactions and subsequent familiarization with the interface. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Track the process and approval flows ### 4. Optimizely CMP - helpful for multi-use/multi-channel marketing endeavors **Rating:** 4.0/5.0 stars **Reviewed by:** Lyndsey R. | Integrated Marketing Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Content Marketing Platform?** I like that the ability to customize workflows and organize by Campaign, Tasks, etc. The hand off between stakeholders is more clear than in other tools. **What do you dislike about Optimizely Content Marketing Platform?** It can very difficult to find tickets if you didn't create the request. Comments are shown by version of documents so sometimes commentary can get lost depending on which version you're looking at. In the proofing and editing process it can be difficult to align because of this. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We need a tool that enables us to create a plethora of assets/types of content across a wide range of channels. We have to work with stakeholders across the business and with external agencies/vendors and this tool has enabled us to have a clear platform for content/asset creation, editing, versioning, distribution, etc. It helps us to manage the day to day workflows and all in all helps us stay organized in ways that other tools fall short. ### 5. Built for Flexibility and Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa W. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Content Marketing Platform?** Optimizely grows as the needs of my company shift - the support of the reps and team as a whole has been incredible. I ask for something and they get it done. There's a 1,000 ways to use the CMP and every option is flexible. Learning the platform has been easy, teaching others how to use...also easy! **What do you dislike about Optimizely Content Marketing Platform?** hard to say what i dislike. When i have a wish list of functions, they work to make it happen. The "library" could be designed more like a DAM (of course they are already working on that component!). **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Our team is spread out all over North America, and several countries in the UK. Optimizely allows us to collaborate seamlessly across time zones to create content and hit deadlines, all while tracking KPIs. ### 6. A well-structured platform for managing content workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Monica B. | Content marketing manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Optimizely Content Marketing Platform?** I am a big fan of Optimizely Content Marketing Platform is the ease in which content workflow was managed. Thanks to this, it is easier to assign tasks, track progress and make sure all of this moves as smoothly from idea to publication. With the editorial calendar in place, our team does not miss deadlines and stay on schedule. Plus, we use it along with our CRM to ensure everything from the content we send to our CRM is matched to our overall strategy. **What do you dislike about Optimizely Content Marketing Platform?** One of the drawbacks to Optimizely Content Marketing Platform is not optimal content modification in active campaigns due to approval process. Although it is beneficial to have certain set structures and routines to implement practice change it is not always effective when there is need to make sudden changes. It has occasionally been an inconvenience when it comes to launching or modifying time sensitive content. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** With the help of the Optimizely Content Marketing Platform, the work of the team is simplified regarding content creation and its marketing objectives. Previously, content planning was disintegrated, and a number of tools had to be used to monitor the development process. All is now done in a central place, thus increases organization and nobody is left confused by the deadlines that have passed. This has justified our way of finding efficiency in the stream in that marketing campaigns are implemented in an efficient manner. ### 7. Great tool for effective marketing management and asset production, but challenging to set up. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Maritime | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2025 **What do you like best about Optimizely Content Marketing Platform?** Being able to structure and streamline processes an,d having all in one place (raw materials, briefs, dialouge, assets...). And when set up, it is easy o use and understand. **What do you dislike about Optimizely Content Marketing Platform?** It was very challenging to set up. That was not communicated to us, and the onboarding process (especially the start) was very confusing. We nearly gave up. There are also a few things in the tool that should be better e.g. using Office tools in desktop version and delegating a step to several people. We would like to have a closer dialouge with product development. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It is making the whole process of project management and asset production more effective because we can have everything related to that production in one place together with the dialouge. ### 8. A powerful platform for streamlined content planning and collaboration **Rating:** 4.0/5.0 stars **Reviewed by:** simon t. | Digital channel lead: SEO & MarTech, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Optimizely Content Marketing Platform?** The platform simplifies content planning and collaboration, making it easier to manage workflows, assign tasks, and track progress. Its integration with other Optimizely tools enhances content distribution and optimization. **What do you dislike about Optimizely Content Marketing Platform?** The interface has a learning curve, and some features require customization to fit specific workflows. Additionally, pricing can be a barrier for smaller teams. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Optimizely Content Marketing Platform streamlines content planning, collaboration, and workflow management, reducing inefficiencies and improving team coordination. This leads to faster content production, better organization, and improved content performance. ### 9. We are very satisfied with the Optimizely CMP, and the Team´s collaborative approach and expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Optimizely Content Marketing Platform?** - Very comprehensive and powerful tool - Massive development of the platform over the years, reflecting voice of the customers - We appreciate the direct contact with Optimizely and opportunity to shape the product with our feedback - we are listened to (good example are Task Templates) - Ability to seamlessly connect with the whole Optimizely One marketing OS is very also very appealing, even though we use only CMP and don´t plan to change other platforms - Once you get through the training, it´s easy to use and very powerful, providing also great insights for the company - One of the main game changers for our adoption have been the Workflows, powering up the collaboration on the common communications activities (social posts, webpages...) - our campaign managers use CMP on daily basis **What do you dislike about Optimizely Content Marketing Platform?** - Given it´s complexity, it take quite some time and effort to onboard new colleagues and seeing a reasonable adoption of the tool - I find it quite expensive if a company needs a lot of licenses, even though we have a discounted price (given the history and amount of users). Majority of our users need the Creator role to be able to collaborate efficiently. Would perhaps distinguish how much the users use the platform (e.g. power users, regular users, light users) - Clicking through the campaigns, tasks and views comes with a loading time which is a bit annoying (in particular to load a view in Plan module with the Hierarchy ON every time you change filters) - so one needs to rather open links in a new tab than clicking back and forth and waiting until it loads. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** - Overview of all communications activities (Plan module calendar view) - Streamlining the collaboration on comms activities (Workflows management) - Fostering adherence to the processes (e.g. dedicated Brief templates, Workflows, preloaded working docs in Task Templates) ### 10. A useful content management tool with hidden benefits **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Optimizely Content Marketing Platform?** The platform is extremely intuitive to use and therefore useful to implement in mixed teams of various backgrounds. I use the content calendar daily which gives me a comprehensive view of what I'm working on and what is coming up. The integration with our local website through a json file was simple - if possible I'd publish all our content through Optimizely. This is a huge feature for users who aren't very digitally savvy - copying content from Word gives an immaculate HTML code. The workflows and templates expedite work on content - we align tasks in a team working on two continents with Optimizely. The support team is usually quick to respond and resolve issues. **What do you dislike about Optimizely Content Marketing Platform?** Minor changes that are implemented in the CMP sometimes effect the way we work, becausewe are using some functions slightly differently than expected. But we've always been able to circumvent that. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** With Optimizely we are coordinating content efforts in a multiple market group and easing content publishing. It's helping us to streamline content creation flow between two teams on two continents and two languages. It's also helping us as a international group in multiple markets create a content library we can all share. ## Optimizely Content Marketing Platform Discussions - [Who owns NewsCred?](https://www.g2.com/discussions/who-owns-newscred) - [What does NewsCred cost?](https://www.g2.com/discussions/welcome-an-optimizely-company-what-does-newscred-cost) - [What does NewsCred cost?](https://www.g2.com/discussions/what-does-newscred-cost) - [What happened to NewsCred?](https://www.g2.com/discussions/what-happened-to-newscred) - [How do using welcome ? Because very nice](https://www.g2.com/discussions/51871-how-do-using-welcome-because-very-nice) - 1 upvote - [View Optimizely Content Marketing Platform pricing details and edition comparison](https://www.g2.com/products/optimizely-content-marketing-platform/reviews/optimizely-content-marketing-platform-review-709140?section=pricing&secure%5Bexpires_at%5D=2026-05-14+22%3A30%3A14+-0500&secure%5Bsession_id%5D=02aa39f8-eb93-4057-8526-2e1cdf16cf62&secure%5Btoken%5D=ac2511a7d217b6c3b26101aadd908a72b7977b29816610a4b55b7e4b27724250&format=llm_user) ## Optimizely Content Marketing Platform Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Budgeting and Cost Estimation - Team Member Roles - Automated Alerts and Notficiations **Automation** - Workflows - Customization - Data repository **Communication** - Discussions - External - Announcements **Planning** - Scheduling Integration **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Brand Guidelines **Optimization** - SEO - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Audience Insights - Social Sharing **Content Planning** - Content Organization - Task Assignment - Content Scheduling **Administration** - Permissions - Procedures - Remote Work **Content & Documents** - File Sharing - Notes - Search - Versioning **Publishing** - Execute Content Publication **Media Types** - Video - Audio - Images **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Project management** - Task Prioritization - Dependencies - Planning - Views - Scheduling - Critical Path - Dashboards **Controls** - Custom Views - Followers - User Management - Calendars - Public Sharing **Social Media** - Social Media Integration **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Workload** - Resource Allocation - Workspace - Configuration - Insights **Project Management** - Task Management - Planning - Visibility - Integration **Planning** - Collaborative Editorial Calendars / Scheduling Content **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Communication & Collaboration** - Communication Channels - Document Management - Collaboration **Remote Collaboration** - Alignment - Accountability - Connectivity **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Cost Management** - Project Budgeting - Time & Expense - Profitability **Generative AI** - AI Text Generation - AI Text Summarization **Integration** - Front Office - Back Office - External data **Agentic AI - Project Collaboration** - Multi-step Planning - Cross-system Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Work Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction **Other Features** - Integrations - Reporting ## Top Optimizely Content Marketing Platform Alternatives - [Asana](https://www.g2.com/products/asana/reviews) - 4.4/5.0 (13,069 reviews) - [monday Work Management](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (14,922 reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) - 4.1/5.0 (1,141 reviews)