What is Syndigo, The Active Content Engine used for?

As the first Active Content Engine, Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating information so participants can increase sales on every shelf. We serve more than 50,000 global users across more than 12,000 global brands and manufacturers, connecting with more than 1,750 global recipient connections. Syndigo is a valued partner and acknowledged leader in the management of master data, product information, digital assets, content syndication and analytics, across many important industries including grocery, foodservice, hardlines, home improvement/DIY, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.